eChapters

Introduction

Impact assessment is the process of identifying the future consequences of a current or proposed action. It is used to ensure that projects, programmes and policies are economically viable, socially equitable and environmentally sustainable. Programme Monitoring and Evaluation (PME) efforts are critical issues in management of agricultural research and development (R & D). In times of fiscal constraint, more emphasis is placed on accountability and programme effectiveness. As a management tool, PME is an integrated approach that incorporates the viewpoints of clientele, policy-makers, researchers and donors to address the intended goals. Public and private support to research will depend largely on efficiency issues and ability to reckon with multiple objectives, ranging from food security to sustainability, poverty alleviation, gender issues, export, etc. The PME of agricultural R & D projects is critical when the intended R&D has multiple outcomes. Monitoring and evaluation (M&E) of development activities provides government officials, development managers, and civil society with better means for learning from past experience, improving service delivery, planning and allocating resources, and demonstrating results as part of accountability to key stakeholders (World Bank, 2004).

This chapter introduces the microbiological characteristics of eggs and egg products, beginning with the egg's natural physical and chemical defenses against microorganisms. It examines routes of contamination, spoilage microorganisms and spoilage patterns, with particular emphasis on Salmonella Enteritidis and its public-health significance. Other pathogens of concern and the distinctive microbiology of processed egg products are also considered. The chapter discusses microbiological testing, indicator organisms, contamination control and predictive microbiology, providing a foundation for designing effective safety systems throughout the egg value chain.

Introduction

There has been a considerable progress in the overall production in the dairy sector. Without a proper marketing, the country would not attain the expected rate of growth in dairy farming. Marketing is a flow of goods and services from producer to consumer and users. In this process the activities include moving the goods from the point of production to the point of consumption. The activities like creation of time, place, form and utility are involved. According to Philip Kotler, marketing as a human activity directed at satisfying the needs and wants through exchange process. The performance of the trade activities involved in the f low of goods and services affect the marketing efficiency and producers share in the consumer rupee. A marketing system consists of different milk marketing channels. That marketing channel is considered good in which producer get the highest share in consumer rupee and consumer share is highest in producers rupee. The interest of the Producer is to get the highest possible returns from their milk. Between them, there are marketing intermediaries or middlemen who perform various marketing functions like transporting and retailing. All the intermediaries/ middlemen are also interested to make highest profit from the milk business. The present lesson provides information on the economic aspect of marketing of milk and milk products through a empirical study conducted in Rajasthan state.

Milk

Importance

Milk contains approximately 86% water, 4.7% sugar (lactose), 4.1% fat, 4.2% protein and 1% minerals. It supports the growth of micro-organisms and thus is prone to contamination. The purpose of milking a dairy cow is to obtain milk that is fit for human consumption. Milk from the udder of a healthy cow contains very few bacteria and to ensure that it remains fresh for long it should be handled under conditions of good hygiene. Unclean milk can be a source of disease to the consumer, rejected at the market and so is a loss to the farmer, does not keep for long and is not good for processing.

Introduction
A mineral is a naturally occurring substance that possesses distinct physical qualities and a specific chemical makeup. An ore is a mineral or group of minerals that can be used to extract a useful substance, such a metal, and use that substance to makeother useful commodities. In  the crust of the earth, minerals are created over millions of years. These nonrenewable resources are crucial to the advancement of modern civilization. India’s mineral resources are confined to a small number of places and are unevenly distributed. The Chotta Nagpur Plateau region contains almost 90% of our mineral riches. Mining is the procedure used to extract minerals from the earth.
Mining Activities Move Through Four Phases
Mining Procedure
Mining activities move through four phases:
a) Prospecting: Mineral exploration
b) Exploration: Determining the deposit is dimensions, form, location, and economic worth.
c) Development: The process of making the deposit accessible so that minerals can be taken out of it.
d) Exploitation: Mining the minerals and taking them out.

1. Introduction

Antheraea assamensis is lepidopteron insects of Assam which is commercially utilized for the heritage golden silk “muga”. Rearing of muga silkworm is one of the most significant traditional handloom industries restricted only to the North Eastern Region of India (N.E. India) and plays a major role in the rural economy.  Considering the ecological conditions, food plant distribution, presence of eco-types and species of diverse nature in co-existence, it is speculated that this region is a possible home of origin of Antharaea, from where radiations would have occurred (Neog et. al., 2010). Despite the fact that N.E. India is the original home of muga, earlier studies have shown that the population is declining due to depletion in genetic variability (www.cdfd.org.in/wildsilkbase/info_moths.php).

A. First Aid
1. Abscess
What to Do

    ·    Abscesses should be examined by a veterinarian as soon as possible and within 24 hours.
 
    ·    Fluid may normally drain from the site of an abscess. An abscess does not drain through the tube, but rather around the latex tubing. Therefore, it is important for you to clean the area around the drain twice daily with warm water.

    ·    Apply a hot compress to the affected site at least two times daily for 3 to 5 days after the animal leaves the hospital. Wet a clean washcloth with very warm water and place it directly over the affected site, and then apply gentle pressure ideally for 5 to 10 minutes.

M-Agriculture

Mobile phones have changed the scenario of telecommunication. It is a source of communication for fast dissemination of information. Today, mobile usage has enabled farming communities to access agricultural and other business information without travelling long distances or reducing costs, time and money. Keeping in view the lower ratio of the farmer to the extension worker (1000: 1) and the inability of the extension workers to guide the farmers as per their information needs, the new concept of m-Agriculture (m-Krishi) has emerged at the beginning of twenty-first century all over the world including India.

Introduction

Information technology is rapidly changing the use of Geographic Information Systems (GISs) from the classic desktop applications into the business service market. With the ubiquitous computing, the settings change dramatically and the classic GIS market will change drastically in the coming few years.

Till mid 90’s, the architecture of GIS focused on a standalone (static) environment. This architecture has been changed to move GIS applications from workstations into mobile GIS applications.

Mobile map applications is not a conventional GIS modified to operate on mobile devices, but a system build using a fundamentally new paradigm(Maguire,2001).

In this paper, we will discuss the integration of XML (eXtensible Markup Language) and J2ME (Java 2 Micro Edition) to build a mobile map application running on 2.5G and 3G mobile devices such as Nokia series 60.

A mobile phone often referred to as a cellular phone or cell phone is an electronic telecommunication device that can make and receive telephone calls through radio wave or satellite transmission whilst moving around a wide geographic area. Most mobile phones provide voice communications, Short Message Service (SMS), Multimedia Message Service (MMS), short range wireless communication (Infrared, Bluetooth), business applications, gaming, photography and internet services such as web browsing and e-mail. Mobile communication technology has become the world’s most common way of transmitting voice, data and services, and no other technology has ever spread so fast. The mobile phone is especially important for India because it is growing here faster.

7.1 Introduction

The evolution of the digital landscape has been nothing short of revolutionary, shaping the way we live, work, and interact with one another. Since the inception of the ARPANET military experiment in 1968, which laid the groundwork for the internet as we know it today, the world's digitization has been accelerating at an unprecedented pace. What started as a military endeavor has evolved into a global network connecting billions of people across geographical boundaries, giving rise to virtual communities, and fundamentally transforming the way information is accessed and disseminated. As we navigate through this digital age, characterized by rapid technological advancements and an ever expanding digital ecosystem, the role of individuals in this landscape has evolved significantly.

Today, in many countries mobile phones are being used by farmers, not only as a person voice communication medium but also to provide access to  information through sending message service (SMS), multimedia messages service (MMS) and access to the internet. Across the developing world, there are programmes that give farmers access to research and best practices, weather information and market prices via SMS, Interactive Voice Response (IVR) or call centers.

Introduction

Krishi Vigyan Kendras (KVKs) have marked their presence across India by executing various scientific as well as institutional reforms for the agrarian mass of our country. Right from its beginning in 1970s, farmers were actively trained for adopting different innovative tools and methods and were also provided with proper assistance in implementing them. The farmers were adapted to technical know-how of an introduced technology and produced significant results in the real f ield conditions.

KVKs provided proper training programmes on need-based curriculum in order to cater to the local and regional needs. This has also led to need assessment of various training needs and efficacies to make improvement in policies and future interventions. KVK can be instrumental in nurturing the process of gender empowerment by inviting and involving the farm women in the process of technological adaptation, adoption and socialization. There are methodological innovations as to how we can involve the farm women by employing and applying gender-sensitive KVK technologies as suitable for their job environment and climate. Especially in areas of value addition, rural crafts, women crafts, f ishery, horticulture and micro-finance, their roles are becoming more prominent and decisive. This is positive achievement in making them free from gender discrimination and impoverishment.

The knowledge score gained by respondents after training was more satisfactory in all aspects (58.33% had medium and 48.67% had high level of knowledge). The socio-economic factors of the participants viz. Education level played a significant positive role on the knowledge gain of the participants. (Upamanya et.al., 2020) Most of the farmers, i.e., 66.67 per cent with theoretical knowledge suggested that more field visits can be arranged, 63.33 per cent of the respondents suggested the training should be conducted in their own villages because the farm women cannot able to come to KVK by leaving their children and their regular household work and around sixty per cent (60.83 per cent) of the respondents suggested that organizing continuous and frequent training programmes for effective participation and retention of knowledge. (Chakkaravarthy and Balakrishnan, 2020)

Assumptions

    ·    Freshly calved animals in 1st or 2nd lactation are purchased in two batches of five animals each at an interval of 5 to 6 months.

    ·    Cost of rearing calves not considered as it will be nullified by their sale value or retention value.

    ·    Fodder cultivation considered in two acres and working capital for one crop / season considered. Two crops considered per year.
 
    ·    Manure is utilized for fodder cultivation.

1 & 3 Assistant Professor, Dept. of Agricultural Extension and Rural Sociology, Agricultural College & Research Institute, Tamil Nadu Agricultural University, Madurai -625 104

2 & 4 Senior Research Fellows, Dept. of Agricultural Extension and Rural Sociology, AC & RI, Madurai -625 104.

Prelude

The rapid and unprecedented changes in the external environment such as liberalisation of the economy, globalisation of international markets, deregulation of the financial systems and implications of various clauses under WTO exerted considerable pressure on the agricultural system. Moreover, the major challenges facing the world today includes are: managing the environment in a sustainable manner, managing the exploding rate of population growth and urbanisation, ensuring food security, meeting health, education and literacy needs and eliminating poverty.

Meeting these challenges requires information, knowledge and participatory process of social change. Communication is an essential element in this process. According to Balit (1996) who pointed out that least expensive input for rural development is knowledge. Knowledge and information are basic ingredients of food security and are essential for facilitating rural development and bringing about social and economic change.

The 21^st century is witnessing a computer revolution in which information processing and retrieval are being reliably done at incredible speeds. Computers are used for storing, analysing and distributing information of all kinds including words, numbers, pictures, illustration, sounds and movies. Computer aided knowledge dissemination mechanism help to reach the unreached and foster new voices and new leaders.

According to Aasher (1995) microcomputer technologies have the potential to support all the major functions of agricultural extension, namely the technology generation, diffusion, adoption continuum and the efficient handling of descriptive, diagnostic, predictive and prescriptive types of information.

A tool is a handheld item that aids in accomplishing a task. It is an instrument or machine that aids in achieving a task. Tools are something you use to do a job. ICT tools that can be used for betterment of Agriculture Research, Education and Extension are discussed here.

    1.    Computer: Computer is an advanced electronic device that takes raw data as input from the users and processes these data under the control of set of instructions (called progamme) and gives the result (output) and saves output for the further use. It can process both numerical and non-numerical (arithmetic and logical) calculations.

Definition of Monitoring and Evaluation

Systematic recording of observations, information, gathering, analysis, documentation, reflection, action and re-planning is called monitoring.

It provides programme/projects managers and key stakeholders with regular feedback and early indications of progress or lack of in the achievement of intended results.

Introduction

The ‘cutting edge’ of any development is the projects. No matter how well planned, a poorly executed project will waste valuable resources. India has pioneered many poverty-reduction programmes in agriculture, rural development, health and family welfare, education, women’s and children’s development, drinking water, and other fields. According to an analysis of these initiatives, monitoring and suitable mid-course corrective measures are crucial to accomplishing project objectives.

Motivation of staff both in private and public organizations, leads to greater effectively leading to higher productivity and better performance. Motivation is the performance or procedure of presenting an intention that leads a person to capture some accomplishment (Quratul, 2011). Veterinary institutions like other organizations also seek to achieve better performance level. This requires providing motivation as an incentive or within the veterinarian as an individual to be self-motivated. There is a good scope for veterinarians to be more committed to work. McGregor argued that management has the responsibility to ensure that the productive elements of the enterprises are organized, such as money, materials and people with the purpose of meeting economic ends. People have an inborn dislike to work and tend to avoid it whenever an opportunity arises. It is also observed that people are born selfish; indifferent to the needs of the organization; hence people’s efforts need to be directed through coercion, controlling their action and modification of their behaviors to attain organizational goals. Hence, people in the organization need to be directed to take responsibility. To achieve organizational objectives, people need to be persuaded, rewarded, coerced, controlled, directed or threatened with punishment. While another theory is opposable to it. It is believed that if vets are motivated they would reach greatest potential. As extension specialist we need to motivate our peer and farmers aiming to improve performance and increased satisfaction.