eChapters

The ICAR / Agriculture Universities are playing key role in addressing the gender issues in agriculture as a whole through development of women friendly technologies, efficient extension system and technical backstopping because of the fact that women are the backbone of as nearly contribute 33% of agriculture workforce and silently adorning myriad roles in agriculture sector from home maker to cultivator and even entrepreneur. Traditionally, managing the home, nurturing and grooming children have been considered to be the primary responsibility of women. Besides attending the household chores, they attend to arduous agricultural operations like sowing, transplanting, weeding, harvesting, threshing, agro processing in crop production and cutting and transportation of fodder, milking, cleaning of cattle shed and making of cow dung cakes in livestock rearing. The role of Indian rural women is increasing evidently due to migration of males to urban areas which is having profound and far-reaching effects.

INTRODUCTION

Traditional knowledge is the knowledge, innovations and practices of indigenous and local communities around the world. Developed from experience gained over centuries and adapted to the local culture and environment, it is transmitted orally from generation to generation. It tends to be collectively owned and takes the form of stories, songs, folklore, proverbs, cultural values, beliefs, rituals, community laws, local language. Sometimes it is referred to as an oral tradition for it is practiced, sung, danced, painted, carved, chanted and performed down through millennia. Traditional knowledge is mainly of a practical nature, particularly in such fields as fisheries, health, horticulture, forestry and environmental management in general. Appreciation of the value of traditional knowledge is growing. This knowledge is valuable not only to those who depend on it in their daily lives, but to modern industry and farming as well. Many widely used products, such as plant-based medicines, health products and cosmetics, are derived from traditional knowledge. Other such valuable products include agricultural and non-wood forest products as well as handicraft. Traditional knowledge can make a significant contribution to sustainable development.

Introduction

E lectronic-resources is an umbrella term which refers to provision of digital instruction courseware over the public Internet, private distance learning networks or in-house via an intranet. E-resources most often means an approach to facilitate and enhance access through the use of devices based on information and communications technologies (ICT) like personal computers, digital television, PDAs (Personal Digital Assistant) and mobile phones. The electronic resources might include notes, PowerPoint presentations, video clips or Internet sites.

Online library resources aim at providing materials, information and services by different types of libraries to the end users. These libraries may be in different jurisdictions, but agree to serve one another on the same basis as each service to its own users through the use of ICT. With the rapid growth of information on veterinary science, there are frequent delays in providing service to the end users when traditional library systems are adopted. The cost of providing service is also rising, mainly because of manual methods and duplication of investments in library holdings. ICT enables the use of the Internet, email, discussion forums, and collaborative software to support students and veterinarians through the use of WANs (Wide Area Networks), and may also be considered where greater flexibility and just-in-time access is desired.

Introduction

India has been an agricultural economy since its inception. Several mechanisms are used in agribusiness, such as forward and backward linkages with secondary and tertiary sectors, such as manufacturing and service sectors. Opportunities in agriculture and related sectors can be identified at various stages of the farming process. Generally, agribusiness opportunities exist at the input stage, the farming stage, the value chain, the output processing and marketing stage, and the related services stage. As a result of globalisation and a more interconnected global market, the scope and potential of agribusiness opportunities is expanding. For entrepreneurs, there are numerous potential opportunities. Many different inputs are required in the agricultural process, such as seeds, fertilisers, pesticides, and innovative and localised farm technology. As a result, the aforementioned areas create agribusiness opportunities in developing and producing these inputs.

Basics of effective oral presentation : Planning , preparing (Introduction, Body and conclusion), Delivery, Body language and Handling anxiety-Strategies for giving oral presentation

Oral presentation means delivering an address to a public audience. It also refers to public speaking and/or speech-making. It is a brief discussion of a defined topic delivered to a public audience in order to impart knowledge or to stimulate discussion. The skill in oral presentation is equally as important as effective writing. Almost every oral presentation contains an introduction, main body and conclusion like a short paper. Though it is a formal speech in nature or vocal performance to an audience, it may occasionally require adequate planning and thorough preparation in using one’s voice, body language and visual aids such as slideshows to present and illustrate the points more effectively and to achieve the desired results.

Body languages such as eye contact, facial expression, posture and gesture plays a significant role in oral presentation process. The proper use of the voice and the ability to adjust it to suit the slightest differences of meaning are also very important in oral presentation. In addition to correct pronunciation, variation in pitch and cadence, free from speech mannerism, fluency in delivery are also very important in oral presentation.

Objectives
• To understand the fundamental elements of preparing and delivering an effective oral presentation.
• To explore techniques for organizing content logically and engaging theaudience effectively.
• To learn practical tips for improving articulation, delivery, and body language during presentations.
• To identify strategies for using visual aids and technology to enhance presentations.
• To develop confidence and professionalism in diverse public speaking scenarios.
Introduction
Oral presentations are an integral part of professional domains, including business, technical, scientific, industrial, and managerial fields. They involve delivering specialized information on a specific topic to a relatively small yet knowledgeable audience. As a student, you may present findings from advanced studies, research, or project proposals to peers and teachers. As a professional, you might present technical, business, or scientific data to colleagues, explain policy changes to employees, or deliver papers at conferences and seminars. The need for oral presentations grows as one progresses in their career, making it essential to hone these skills early.

Globally livestock sector is changing rapidly in response to globalization and increasing demand for quality foods of animal origin. Animal husbandry is the backbone of rural economy of our country. The value of output from livestock sector is about 29 percent of the total value of output (GDP) of the agriculture and allied sectors. The livestock sector has been contributing over 5% to total GDP. India ranks first in milk production which accounts for more than 15 percent of total world output and 40 percent of Asia’s total production. It continues to grow at about 4 percent per annum far exceeding the global average of 1-2 percent. Further, the manure from animals provides a good source of organic matter for improving soil fertility and crop yields. The gobar gas from the dung is used as fuel for domestic purposes. The surplus fodder and agricultural by-products are gainfully utilized for feeding the animals. Almost all draught power for farm operations and transportation is supplied by bullocks. Indian animal husbandry practices are based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony. This principle also holds good for organic farming. The primary goal of organic agriculture is to optimize the health and productivity of interdependent communities of soil life, plants, animals and people (NOSB, 1995). Organic agriculture is an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity.

Exhibition

An exhibition is a public display of works of art, artifacts, products, or other items of interest. Exhibitions are typically organized in galleries, museums, trade shows, or public spaces and can be focused on a single theme or a wide range of subjects. They aim to inform, educate, and engage the audience, offering an opportunity for visitors to experience and interact with the displayed items.

Audio Visual Aids

Audio visual (AV) aids are tools that use both sound and visual components to enhance the communication of information. Examples include videos, slideshows, interactive displays, projectors, speakers, and digital screens. These aids are used in various settings, such as classrooms, corporate presentations, and exhibitions, to make the content more engaging and easier to understand.

Integration of AV Aids in Exhibitions

Integrating AV aids in exhibitions involves incorporating technologies like projectors, speakers, touchscreens, and interactive kiosks to enhance the visitor experience. This integration can bring static displays to life, provide deeper insights into exhibits, and create an immersive environment. Proper integration requires careful planning to ensure that the AV aids complement the exhibits and do not overshadow them.

Demonstrations
Demonstration means showing by doing. The basic principle of Demonstration is learning by seeing and doing. The concept of demonstration was given by Dr. Seeman A. Knapp. Farmers like to see how a new idea works, both purposes can be achieved by means of a farm demonstration. A good, practical demonstration is an invaluable method in extension work. The demonstration is a particularly powerful method to use with farmers who do not read easily. There are two principal types of demonstration used by extension agents - method demonstration and result demonstration.

Introduction

The demand of diversified food has increasing due to health consciousness in the modern civilization. The European communities have gone in search of new foods which contributed mainly to the health diet of population. In this process, animal and avian species have contributed to a large extent in providing the required health foods like milk, meat and eggs. The tendency to go for low calories foods has resulted in increased demand for new species for meat purpose. At present, the ostrich meat ranks highest among health food in Europe. Ostrich meat in terms of health value is credited to less percentage of fat, low cholesterol, less calories, rich in protein and iron. The demand of ostrich meat has been increasing especially after the threat of mad cow diseases. The unique taste of ostrich meat has been added into different meat dishes. This meat has a great demand in restaurant in Europe, Japan, Australia and China in a big way. The popularity of this bird can be judged from the fact that presently 65 countries, including our neighbor Pakistan and China are engaged in ratite farming. The increased demand of ostrich over the past few years has given way to rearing birds under controlled system. The intensive system become popular because of adoption of scientific technologies reduced risk of diseases, through improved bio-security measures, genetic selection and nutritional innovation, health regimes and extensive diseases surveillance. Scientifically proven management practices resulted in low cost production and improvement in quality of ostrich products.

Integrated Watershed Management Programme (IWMP)

Integrated Watershed Management Programme (IWMP) is a modified programme of erstwhile Drought Prone Areas Programme (DPAP), Desert Development Programme (DDP) and Integrated Wastelands Development Programme (IWDP) of the Department of Land Resources. The scheme was launched during 2009-10. The programme is being implemented as per Common Guidelines for Watershed Development Projects 2008. The main objectives of the IWMP are to restore the ecological balance by harnessing, conserving and developing degraded natural resources such as soil, vegetative cover and water. The outcomes are prevention of soil erosion, regeneration of natural vegetation, rain water harvesting and recharging of the ground water table. This enables multi-cropping and the introduction of diverse agro-based activities, which help to provide sustainable livelihoods to the people residing in the watershed areas.

Overview of the Indian Dairy Sector

India’s dairy sector occupies a unique global and domestic position due to its scale and socio-economic impact. As the world’s largest producer of milk with 230.6 million tonnes of production in 2022-23 (BAHS, 2023), India contributes approximately 23% of global milk production, surpassing countries like the United States and New Zealand (FAO, 2020). This dominance is largely attributed to Operation Flood, the revolutionary initiative launched by National Dairy Development Board (NDDB) in the 1970s, which transformed India from a milk-deficient country to the world’s largest milk producer (World Bank, 1998). Operation flood is known for its contribution in increasing milk production, supplement rural income and make available reasonable prices to the consumers. This initiative laid the foundation for the cooperative model of dairy production, epitomized by the success of organizations like Amul, which became a global model for dairy development (Candler & Kumar, 1998).

P.C. Method of factor analysis: Principal-component’s method or simply P.C. Method of factor analysis, was developed by Hotelling. This \method searches to maximize the sum of squared loadings of each factor extracted. Accordingly P.C. factor determines more variance than would the loadings obtained from any other method of factoring.

Introduction
Panch Parivartan, which translates to “Five Transformations,” is an innovative framework that uses information technology (IT) to catalyze a profound and holistic transformation across multiple sectors of society, governance, and the economy. This framework aims to create a sustainable and inclusive model for development by leveraging IT to drive change in key areas, including governance, economic growth, social equity, education, and environmental sustainability. In India’s development, particularly in the drive towards a Viksit Bharat (Developed
India) by 2047, the Panch Parivartan framework outlines a roadmap where IT is the backbone for achieving transformative change. Through the strategic deployment of IT solutions, the framework seeks to address complex challenges, unlock new opportunities, and pave the way for a more equitable, efficient, and sustainable society.

Panchayati Raj is the oldest system of local government in the Indian subcontinent. Panchayati Raj Institutions have been in existence in India for a long time. In the old Sanskrit scriptures, word 'Panchayatan' has been mentioned which means a group of five persons, including a spiritual man. In the Rigveda, there is a mention of Sabha, Samiti and Vidatha as local selfunits. These were the democratic bodies at the local level. The king used to get the approval of these bodies regarding certain functions and decisions.

After independence, as a development initiative, India had implemented the Community Development Programmes (CDP) on the eve of Gandhi Jayanti, the 2nd October, 1952.The National Extension Service followed the Community Development Programme as the vehicle through which idea of Community Development would be worked and to build up an administrative system which can tackle the welfare problems of growth at the local level. The Balvantray Mehta Study Team was appointed in January 1957 to study and to make report on the Community Development Projects and National Extension Service .The Team brought to focus the areas mentioned below:

Evolution of Panchayati Raj System in India

In January 1957, the Government of India appointed a committee under the chairmanship of Balwantray Mehta to examine the working of the Community Development Programme (1952) and the National Extension Service (1953), and to suggest measures for their better implementation. The committee expressed concern about the lack of participation of people in these programmes and made a string plea for devolution of power. The committee submitted its report in November 1957 and recommended the establishment of the scheme of ‘democratic decentralization’ through a three-tier system of local government from village to district Level-Gram Panchayat at village level, Panchayat Samiti at block level and Zilla Parisad at district level -which ultimately came to be known as Panchayati Raj in India. The recommendations of the committee were accepted by the National Development Council (NDC) in January 1958. The NDC did not insist on a single rigid pattern of panchayat raj system throughout the country but left it to the states to evolve their own patterns suitable to local conditions. But the basic principles and broad fundamentals of democratic decentralization remained identical throughout the country. Thus, the Panchayati Raj system came into existence in 1959 with two basic objectives. These were (1) democratic decentralization and (2) local participation in planned programmes. The new system of Panchayat Raj Institutions was first adopted in Rajasthan and Andhra Pradesh in 1959, followed by Assam, Tamil Nadu and Karnataka in 1960, Maharashtra in 1962, and Gujarat and West Bengal in 1963 and 1964 respectively. By the mid-sixties, the hype to strengthen the Panchayati Raj Institutions (PRIs) gave way to a growing tendency of centralization and the PRIs descended to ground zero. To revive the working of PRIs, the Janata Government in 1977 appointed a committee headed by Ashok Mehta to study the functioning of PRIs and to suggest measures for improvement. The committee suggested a minor change in the Balwantray Mehta Scheme. Mehta (1978), in the Report of the Committee of Panchayati Raj Institutions (PRIs) identified three phases of Panchayati Raj in India

Pandemic : An epidemic occurring over a very wide area (several countries or continents) and usually affecting a large proportion of the population.

Partial Evaluation : Partial evaluations constitute a number of economic study types which consider costs and/or consequences, but which either do not involve a comparison between alternative interventions or do not relate costs to benefits.

Participation bias : People who participate in a study, especially volunteers, may be systematically different from those who do not, in a way that can affect the response to a treatment. For example, if volunteers are chosen to test the effects of a vaccine, one might find a lower incidence of disease in this population simply because they are more health conscious than those who would not volunteer for such a study.

Path dependence : History matters. Where you have been in the past determines where you are now and where you can go in future. Indeed, even small, apparently trivial, differences in the path you have taken can have huge consequences for where you are and can go. In economics, path dependence refers to the way in which apparently insignificant events and choices can have huge consequences for the development of a market or an economy.

Introduction

Enough literature is available to understand the concept of extension. But are there any efforts to understand the in-tensions of ex-tension? Why should we emphasize on inner tensions of extension? to be a successful extension professional for bringing about the desirable changes in the behaviour of stakeholders, we need to understand the inner-tensions of extension in addition to the concept of extension.

Since inception of extension services, the model adopted for transfer of technology was dominated Technology, wherein the core emphasis was on the transfer of technology. The end product was the partial adoption of the technology or non-adoption of the technology. Learning from the experiences, modifications were made in the model and came out with extension mediated technology transfer system, wherein the technology is inseparable component of extension, which was combined with the human element or the societal element. The approaches adopted by different models of extension service delivery were also diverse.

The first model of extension service delivery the Public extension system or the Ministry of Agriculture, which delivers the extension services in the form of a systems approach. The relationship with the farmers or the end users is ‘take it or leave it’. Whether the receivers are gaining it or not, whether they do understand it or not, ultimately we are transferring it, and are ending it with the target oriented approach.

Entrepreneur - Derived from French verb enterprendre meaning “to undertake”.

The entrepreneur as a person brings in overall change through, innovation- for the maximum social good. Human values remain sacred and inspire him to serve society. He has firm belief in social betterment and he carries out this responsibility with conviction. In this process, he accelerates personal, economic as well as human- development.

The entrepreneur is a visionary and an integrated man with outstanding leadership qualities. With a desire to excel, he gives top priority to Research and Development. He always works for the well being of the society. More importantly entrepreneurial activities encompass all fields / sectors and foster a spirit of enterprise for the welfare of mankind. Urges of an Entrepreneur

An urge to exercise powers over things and objects persists among all human beings. The urge may vary in degree from person to person. This urge is an intrinsic quality of an entrepreneur. Sociologists consider him as a sensitive energizer in the modernization of societies.

The entrepreneur is a critical factor in the socio-economic change. He is the key person who envisages new opportunities, new techniques, new lines of production, new products and coordinates all other activities. The true entrepreneur is one who is endowed with more than average capacities in the task of organizing and coordinating the various other factors of production. He should be a pioneer, a captain of industry. The supply of such entrepreneurship is however quite limited and enterprise in general consists of several grades of organizational skill and capability. The more efficient entrepreneurs receive a surplus reward over and above the managerial wages and this sum constitutes true profit ascribable to superior talent.

Popularly the term management is used to refer to the group of managerial personnel of an enterprise. But the use of the term management in this sense is not correct, because the managerial personnel of an enterprise are usually designated as ‘managers’, ‘executives’ or administrators. Strictly speaking the term management refers to functional concept of management. Management refers to the sum total of all those functions or activities, which relate to the laying down of policies, plans and purposes, securing men, money, machinery needed for the achievement of the organisational objectives, putting all of them into operation and supervising and checking their performances in order to ensure the productive use of human and material resources for the maximum benefit or profit of the organisation, its employees and society in general.

Management is the sum total of five principal functions namely planning, organising, staffing, directing and controlling. The functional areas of management include: a) Financial management, b) Personnel management, c) material management, d) Production management, e) marketing management and f) Office management.