eChapters

Introduction to Research

Research is an inseparable part of human knowledge. Its role in human life is as precious as that of salt in a vegetable. The life would lose its taste without research exactly in the same manner as a vegetable without salt. The modern academics just cannot stand and meet the aspirations of a matured society, if it does not provide for research and investigation. “The obvious function of research is to add new knowledge to the existing store. but its power for cleansing our minds of clinches and removing the rubbish of inapplicable theory is equally notable. Scientific research is a cumulative process. It is also a projective process, especially in the social sciences. Understanding can be (advanced) not only by gains in knowledge but also by discarding outworn assumptions”.

This chapter introduces emerging technologies that are transforming wool production, evaluation and processing. It examines artificial intelligence, machine learning, computer vision, precision sheep farming, genomic selection, automated grading, robotic shearing, nanotechnology, enzyme-based processing and sustainable textile technologies. Digital traceability and blockchain-style systems are also considered. The chapter highlights the importance of validated datasets, objective measurement and responsible technology adoption and identifies opportunities for improving the quality and value of Indian wool while supporting sustainability and pastoral livelihoods.

AGRI BUSINESS MANAGEMENT

Agribusiness is a generic term. It includes food production, farming, seed supply, agrichemicals, farm machinery, wholesale and distribution, processing marketing and retail sales. John. H. Davis of Harvard University first used the term Agribusiness in 1955. Prospects of agri-business India (McKinsey and Confederations of Indian Industry 1997)    
Food industry offers one of the largest opportunities in India today
By 2005 - 07, the food industry will grow three fold to reach us 70 $ billion, and increases in forthcoming year. India can be the world Largest Food Factory
   
India’s food production today is equal to that of USA, second to China
Value added foods will grow faster rates ($30 to $60) million.
Growing the food industry will raise agricultural yields, increases income and create employment and economic development.

Introduction

In every industry main running factors are as Manpower, machine, material and money.

Money is main big factor for capital expenses as well as operating expenses. Beside this other driving force are man power who installed and run the any industry based on their skill level.

Every organization has their own organization structure to manage industrial operation based on product variant like market milk, curd, paneer, buttermilk, butter & ghee, ice cream etc. Basic dairy plant organization structure is shown in below table and HR department mainly keep in mind to recruit them based on functional requirement, educational qualification, professional experience etc.

Based on above manpower requirement and product variants, processing cost to be worked out.

Recruitment of Manpower

Manpower is major key component of any industry/organization to run efficiently. The dairy industry, being one of the most vital sectors of the global agricultural economy, relies heavily on a skilled and efficient workforce to sustain its operations. Manpower’s involvement starts from milk production at farm level to processing and marketing of value-added dairy products, every stage to ensure quality, productivity and compliance with industry standards. Recruitment and training of manpower, therefore, play a primary role in addressing the challenges of modern dairy operation, including technological advancements, quality assurance, and sustainability.

I. CHALLENGES TO CYBERSPACE

The problems and prospects of copyright and information technology need to be deliberated in the context of present day jurisprudence. The subject is referable to the extensive use of information technology all over the world which has resulted in enhanced efficiency, effectiveness and optimum use of resources. The copyright law is concerned with the negative right of preventing copying of the physical material in the field of literature and arts. Trade and Merchandise Marks Act protects the patent, trade mark and design giving the registered proprietor an exclusive right to the registered material. The prohibition contained in rights in patent and copyright extend to the unauthorised manufacture or reproduction, so long as the exclusive right rests. Copyright has been held to be not the mere creature of the statute but a natural and civil right. The moral basis of the copyright is that the man is entitled to the fruits of its mental faculties as much as he is entitled to the fruits of his mechanical labour. The law rests on the English Commandment - thou shall not steal. It does not permit one man to make a profit and appropriate himself what has been produced by the labour, skill and capital of another. Blackstone in his commentaries Vol.II at page p.406 has stated:

There is still another aspect of property and this is the right which an author may be supposed to have in his own original literary compositions: so that no other person without his leave may publish or make profit of the copies. When a man by the exertion of his rational powers has produced an original work, he seems to have clearly a right to dispose of that identical work as he pleases and any attempt to vary the disposition he has made to it appears to be an invasion of that right.

Introduction

The Wadi project mainly involves development of orchard (locally known as Wadi) on degraded lands. Mango, Cashew, Guava, Custard apple, Aonla, Lemon, Sapota and Drumstick are the major fruit crops that are cultivated by the tribal through Wadi project. Wadi is a comprehensive project for improving living standards and socio-economic condition of tribal families in remote areas. Acceptance of new idea is not a unit act but a complex process which involves a series of thoughts and actions. In other words, it is known as mental process through which an individual passes from first hearing about an innovation to final adoption. The components of Wadi project so far developed in recent has been for increasing the agriculture and horticulture production and productivity hence, it requires proper adoption by the tribal beneficiaries for production. Unless the components of Wadi project are properly adopted to larger extent by the tribal beneficiaries, the desired target cannot be achieved. The study was undertaken on following objectives.

Objectives

1. To study extent of adoption of components of Wadi project.

2. To study component wise adoption of Wadi project by the tribal beneficiaries.

3. To study relationship between profile of the tribal beneficiaries and adoption components.

Introduction

Advertising is a crucial component of marketing that helps businesses communicate their brand message, build awareness, and drive sales. It serves as the bridge between companies and consumers, facilitating informed decision making. In today’s dynamic global and Indian markets, advertising plays an indispensable role in shaping consumer perceptions and preferences.

The Role of Advertising in Marketing

Advertising acts as a powerful tool for businesses to create brand identity, differentiate themselves from competitors, and connect with target audiences. Key roles of advertising in marketing include.

I. INTRODUCTION

Procedural remedies for the infringement of one’s right are not enough by themselves unless they result in some reliefs of substantive nature whereby it can reasonably be said that these reliefs, temporary or permanent, as the case may be, are enough in the circumstance to make good or, say, compensate the genuine loss of the aggrieved party to an infringement suit. The substantive remedies available to a successful plaintiff at any stage in any suit for patent infringement could, however, be derived from the express as well as by necessary implication of the provisions of the Patents Act, 1970 dealing with the “Reliefs in suit for infringement”. Its Sec. 108 declares in terms quoted below:

Introduction

Aquaculture has developed quickly over the last three decades to turn into important economic activity world wide. It has been attracting heavy investment due to the availability of sound technologies and limitless potential for export especially shrimp. There are several forecasts on demand for aquatic foods and it is expected that it will be 183 million tonnes by 2030. As the capture fishery production is stagnating at around 90 million tonnes, aquaculture is seen as the only alternative to bridge the widening gap in demand and supply. Globally, Landings from worldwide aquaculture has increased 10-15 % per year in the last two decades and this growth was due to the combined effects of scientific farming, availability of infrastructure facilities, changing consumer preferences and export market potential to developed countries.

Shrimp farming is relatively new and its introduction on a commercial scale can be traced to the early seventies. Despite the recent introduction, one third of the world shrimp production is from farmed shrimp. The shrimp producing countries are found in all regions based on FAO statistics including Europe and Middle East. The major to five shrimp producing countries are China, Thailand, Vietnam, Indonesia, and India. The future increase in world aquaculture production will be driven by China with South Africa, Latin America, the Caribbean and the Europe providing small increases.

Introduction

The extension approaches followed in agricultural sector during past decade is reoriented in various occasions and new system of approaches were implemented. The present day orientation is shifting the efforts of extension from production orientation to profit orientation. Under these circumstances, the key factor for success will largely depend upon the extension service provider’s orientation and farmer’s capacity to absorb new knowledge of improved practices and technology. In order to orient officials towards this change HRD is essential. This will help them to impart required competencies in knowledge and skill such as technical, organisational, managerial, communication and business skills.

The present day extension approach i.e. ATMA focusing towards block level planning, farmers participation in planning and implementation of various schemes, group approaches, importance to agri and allied aspects are the major focus of ATMA. The Tamilnadu government in the year 2007 reorganised the extension system in to twotier at district level with the major focus to block level. In each block Agricultural Extension Centres (BAECs) were established which houses for agriculture, horticulture, marketing, agri. engineering departments.

1.0. Objectives

• To make implication of report writing
• To impart knowledge of different techniques of report writing
• To make out the methods to remove hurdles trying in way of transmitting the information

2.0. Characteristics of a Report

1. Accuracy: An Effective report reflects their purpose. While putting together a report, your investigation, analysis, and recommendations should be directed by this central purpose. Precision gives unity and coherence to your report and makes it a valuable document.

Breeding of Heifers

    ·    Regardless of age, puberty is reached when a heifer weighs approximately 40% of her mature body weight.
 
    ·    Breeding however, is recommended when a heifer has reached 60% of her expected mature body weight. This is normally achieved when the heifer is 14 to 16 months old.
 
    ·    Smaller breeds may be bred one or two months earlier than large breeds because they mature faster.
 
    ·    Heifers in good condition and gaining weight at breeding time generally show more definite signs of estrus and have improved conception rates over heifers in poor condition and/or losing weight.
 
    ·    Over-conditioned or fat heifers have been reported to require more services per conception than heifers of normal size and weight.

A research methodology is a means to describe how a researcher plans to conduct their research. It is a rational, methodological approach to solve a research issue. A methodology explains how a researcher will conduct the study in order to produce accurate, legitimate, data that meets their goals and objective. It includes the data they will get, where they will get it from, how they will gather it, and how they will analyse it. The methodology has been thought through in order to comprehend the idea, processes, and procedures that are applied to design the study, information gathering, data analysis, and finding interpretation for the discovery of truths and creation of hypothesis. This chapter, which covers the study’s methodology and methods is divided into eight key sections:
• Research location
• Pilot study
• Sampling design
• Empirical measurement of the independent and dependent
• Preparation of interview schedule
• Pre-resting of interview schedule
• Data collection methods
• Tools for analyzing data using statistics

Research: The word research is composed of two words “Re” and “Search”.

“Re” - ‘Again or over again or a new’.

“Search” - ‘To examine closely and carefully’ or ‘to test and try’.

Research is a careful, systematic, patient study and investigation in some field

of knowledge undertaken to establish principles / policies.

Science: It is a systematized knowledge derived through observation,

experimentation or any other systematic method or procedure in order to

determine the nature of phenomenon or process being studied or the causes

behind specific events.

Research Methodology: The study of conducting research is research

methodology.

Pure/Basic/Fundamental Research: Gathering, knowledge is termed as

‘pure’ or ‘basic’ research. Just to gather knowledge in order to formulate or

generalize theories or policies. Pure research involves developing and testing

theories and hypotheses that are intellectually challenging to the researcher but

may or may not have practical application at the present time or in the future.

1.1. INTRODUCTION

The word research derives from the French “recherche”, which means to search closely. Research is a process of investigation. It is an examination of a subject from different points of view. It’s not just a trip to the library to pick up a stack of materials, or picking the first five hits from a computer search. Research is a hunt for the truth. It is getting to know a subject by reading up on it, playing with the ideas, choosing the areas that interest you and following up on them. Research is the way you educate yourself.

Research can be defined as the search for knowledge or any systematic investigation to establish facts. The primary purpose for research is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe. Research can use the scientific method, but always not necessary.

Scientific research relies on the application of the scientific method, a harnessing of curiosity. This research provides scientific information and theories for the explanation of the nature and the properties of the world around us. It makes practical applications possible. Scientific research can be subdivided into different classifications according to their academic and application disciplines.

The research procedures followed in the study are reported under the following sub-heads viz. Selection of Farm Technology and Development of Farmer -Friendly Interactive Multimedia Compact Disc.

3.1. Selection of Farm Technology: Integrated Pest Management Practices for Coconut Eryophid Mite

3.1.1. Importance of Coconut

Coconut is one of the most widely grown plantation crops of the tropics. The palm is recognized as a multiproduct and termed as horticultural, plantation, food and even as an oil seed crop. It has diversified uses such as sources of food, drink and shelter and as a raw material for various industrial uses and thus serves as commercial crop.

The coconut is referred to as man’s most useful tree, synonymously the King of the tropical flora, tree of abundance, tree of heaven Kalpa Vrisha, tree of life and layman’s crop. Millions of people in India and other tropical regions depend upon the coconut plantations for their livelihood. More than 100 products are being made directly or indirectly from coconuts and their export earned India appreciable foreign exchequer.

The physical, social, or experimental context in which research is carried out is referred to as the research setting. This context must be accurately described in a study publication because it might significantlyaffect the outcomes and the interpretation. For instance, in a study that depicts chimpanzee’s social behaviour, the authors may need to give the description of the research environment, includingwherethe chimpanzees were seen whether they are in the wild or captivity, and whether they belonged to the same place,thesametime,the samestudyterm,thetimeof yearandweather, theaccessibility of resources like food, drink, and shelter, the presence of dangers from the environment and so forth. The environment in which studies are conducted, or the research setting, has asignificant impact on how the results are interpreted. Doing a study in an experimental setting, for instance in the lab, you might be able to control variables in ways that you can’t control in the field, and it could be argued that the results don’t accuratelyrepresent reality. It is frequently crucial to undertake complementary research in a variety of research context to strengthen the generalizability of the results.
4.1. Area of the study
The study was conducted at Bilkumari village of Bilkumari gram panchayat in Nakashipara block in Nadia district in West Bengal.
4.2. Profile of West Bengal
On August 15,1947, as a result of the division of the undivided, West Bengal was established as one of the constituent state or the Indian union among the 29 states in India. The location of the West Bengal is in India’s north- eastern region between 21°37'-27°10' north latitude and 85°51'-89°53'east longitude. It is located in the country’s eastern part and fourth most populous state. It has theseventh-highest population density among sub-national entities worldwide. The sixth largest contributor to country’s GDP is WB. It is surrounded bythe countries of Bhutan, Nepal, Bangladesh and the states of Bihar, Jharkhand, Orissa, Sikkim, Assam with an area of 34,267 sqm with Kolkata as its capital. The sub and Himalayan region in the north, and the Gangetic Plain in the south comprise the two principal natural areas that comprise West Bengal. Despite the factthat West Bengal is oneofthesmallerstates, it isoneof India’slargest states in terms of population with 91million people. Agriculture is the main economicsector, the state’s population is primarily agricultural workers andfarmers. Rice is regarded as the primary food crop. Maize, legumes, oilseeds, wheat, barley, and potatoes are some of the major food crops. Nearly 66% of India’s jute needs are met by the state. Tea is the key cash crop. Darjeeling’s tea plantations are one of its main draws. Being widely known for its artistic achievements, particularly its filmmaking.

Introduction
The lives of the local population are disrupted by large-scale projects such as dam construction, mining, highway construction, or the designation of a national park, and they are frequently forced to relocate to a new location. Relocating individuals is a significant challenge as it diminishes their capacity to survive solely on their customary natural resource base and intensifies psychological strain. 33 to 56 million people have been displaced by 54 projects in India over the past 50 years.
Resettlement and Rehabilitation of People
Major projects like dams, mines, expressways, and other industrialization-related projects, as well as some conservation strategies like the creation of national parks, can cause disruptions to people’s lives and force them to relocate to an alternate location. Relocating individuals from their birthplace is a grave concern as it diminishes their capacity to survive only on their customary natural resource base, so adding to their psychological strain. It is difficult for the displaced individuals to adjust to a new lifestyle in a new location. Due to the indirect effects of the Green Revolution—the building of thousands of dams since India’s independence—thousands of people havebeen displaced. These impoverished locals have essentially paid for the construction of the dams. Even if the government has set enough time to relocate these displaced individuals and offer them a sufficient package for rehabilitation, this rarely happens.

Introduction
Food is a basic human need that is necessary for survival. The three main sources of our food are fishing, farming, and animal husbandry. Modern agricultural practices are unsustainable and employ enormous amounts of pesticides and fertilizers, which pollute the environment. October 16th has been designated as World Food Day.
Global Food Issues
• The rate of food production is not keeping up with the increasing demand.
• There are significant differences in the accessibility of wholesome food. Malnutrition is still a major issue for several tribes, particularly for women and children.
• Our rich soils are being depleted more quickly than they can replenish themselves.
• The conversion of wetlands, meadows, and forests to agricultural usage has resulted in significant ecological issues.
• There is an indication of exhaustion in our upland and marine fish resources.