eChapters

One of the most significant natural resources is water. The water cycle sustains hydrological systems, which give rise to rivers and lakes and a range of aquatic habitats, through evaporation and precipitation. Only 3% of the water on Earth is freshwater, although making up 70% of the planet’s surface. Just 1% of this is useable water found in rivers, lakes, and subsurface aquifers, while 2% of it is represented by polar ice caps. Approximately 25% of water is used for industry globally, 70% of it for agriculture, and only 5% for residential consumption. In India, 7% is used for industry, 90% is used for agriculture, and 3% is used for household use. World Water Day is on March 22nd.
There are five oceans on Earth. oceans: the Pacific, Indian, Atlantic, Arctic, and Southern. One of the main saltwater bodies in the hydrosphere is called an ocean. The average salinity of the ocean is around 35 parts per thousand (ppt), or 3.5%. A river is a naturally occurring waterway that is longer than 18 meters (60 feet), usually freshwater, that flows toward one or more rivers, lakes, seas, or oceans. A component of the hydrological cycle are rivers.
A steam is a current-filled body of water that is contained between the banks of a stream and a bed. Typically, the watercourse’s width is under eighteen meters. It reunites disparate environments. Creeks are tributaries of streams that join rivers or other streams but do not flow into the ocean.
A lake, derived from the Latin lacus, is an inland body of water that receives waterfrom a river and is deeper and larger than a pond.

Key Points

• Dogs exhibit respiratory distress symptoms more frequently than cats.

• Respiratory distress might have overt or covert clinical symptoms.

• The thorax and belly move paradoxically in cases of severe respiratory distress.

• Immediate intubation is the first step in managing a respiratory emergency: opening the airway.

Introduction

The telltale symptoms of "oxygen hunger" include tachypnea, stretched head and neck, abducted elbows, flare of the nares, cyanosis, open-mouth breathing, anxiety, and inability to lie down or relax. It is more usual for dogs than cats to exhibit symptoms of respiratory distress. Tachypnea and conspicuous breathing motions when in a sternal recumbency position are the only indications of respiratory dysfunction in cats, who often mask the severity of their illness. Despite their seeming stability, these patients are often extremely vulnerable and can rapidly decompensate when under stress.

Introduction

After so many decades, the new education policy comes in its new form in 21st century. This policy seeks to offer everyone access to an equal, equitable, and fair education. The NEP 2020 represents a significant advancement in the field of education in India, with an emphasis on primary through higher education. It is based on the idea that education must foster the development of not only higher-order cognitive abilities-such as critical thinking and problem-solving skills-but also social, ethical, and emotional capacities and dispositions. These higher-order cognitive abilities include both the foundational abilities of literacy and numeracy and higher-order cognitive abilities. It includes- recognizing, identifying, and fostering each student’s individual abilities by educating parents and teachers to support a student’s overall growth in both academic and extracurricular areas, by the 3rd grade, all children will possess fundamental skills in literacy and numeracy, it will provide students multidisciplinary and holistic education to ensure the coherence and integrity of all knowledge. The policy manifested 22 guiding concept, some of them are conceptual comprehensive, flexibility and holistic development. These ideas will serve as the foundation for the whole Indian education system (Shamsu, 2021). The New Education Policy 2020 already incorporates vocational training for students’ holistic development, A study demonstrates a positive relationship between vocational choice of the subject and variables of personality, traits, parents’ involvement, achievements, motivation, and occupation information, (Kaur,1992)but including entrepreneurship in this policy would expose our students to more opportunities because entrepreneurship is the process of taking a risk to launch a new business with the intention of making a profit.

This table presents the distribution of 13 independent variables (x1-x13) and 5 dependent variables (y1-y5) in terms of their Minimum, Maximum, Mean, Standard deviation, Variance, and Coefficient of variation. Here, it is depicted that the average age (x1) of the respondents is 28.614 and thestandard deviation is 8.653. The C.V. value for the variable is 30.241. So, it indicatesthat the distribution of the variable is highly consistent. From the table, it is depicted that the average education (x2) of the respondents is 9.514. So, almost on average, the individual education is 9 for every respondent and standard deviation is 3.471. The C.V. value for the variable is 36.486. So, it indicates that the distribution of the variables is fairly consistent. From the table, it is depicted that the mean family size (x3) of the respondents is 4.143. So,almostonanaverage,the family size is 4 for every respondent.The value of standard deviation is 1.477. The C.V. value for the variable is 35.657. So, it indicates that the distribution of the variable is fairly consistent. From the table, it is depicted that the mean income per year (x4) of the respondents is 143142.857. The value of standard deviation is 67274.537. The C.V. value for the variable is 46.998. So, it indicates that the distribution of the variables is fairlyconsistent. Here, it is depicted that the mean per capita income (x5) of the respondents is 39880.400. So, almost on an average, the per capita income is 40000 for every respondent. The value of standard deviation is 26024.645. The C.V. value for thevariable is 65.257. So, it indicates that the distribution of the variables is fairly consistent. From the table, it is depicted that the mean Workplace distance (x6) of the respondents is 3.008. So, almost on an average, the Workplace distance is 3 for every respondent.The value of standard deviation is1.817. The C.V. value for the variable is 60.392. So,it indicates that the distribution of the variables is fairly consistent.

This section forms the crux of this research. Here, the data collected as per the research methodology explained in previous chapter has been analysed, results were obtained and discussed. The data were classified, tabulated and then treated with scientific methods to get the results.

After tabulation, the results were interpreted to bring out emphatically the most striking relationship between the variables. The results are presented in the form of tables, graphs and figures.

The findings are presented under the following parts in accordance with the objectives setforth.

Section I : Profile of the study respondents

Section II : Effectiveness of selected learning modules in terms of knowledge gain and symbolic adoption

Section III : Relationship and influence of independent variables towards knowledge gain and symbolic adoption

Section IV : Farmers perception about the Interactive Multimedia Compact Disc (IMCD)

Section V : Farmers opinion regarding utility of the IMCD as a tool for transfer of technology

Section VI : Strategies for better utilization of IMCD

Retailing
Retailingincludes all activities involved in selling and providing goods and  services to ultimate consumers for personal or household use.
Classification of retail establishments
Based on ownership
• Independent retailer- one store ownership
• Chain retailer- many stores but owner is one
• Franchise – many owners of many stores

Farmers require a diverse range of information to support their farm enterprises. Information is needed not only on best practices and technologies for crop production, but also for post -harvest aspects. Agricultural Extension is an essential pillar for research and development in agriculture. Despite a wide range of reform initiatives in agricultural extension in India in the past decades, the coverage of, access to, and quality of information   provided to marginalized and poor farmers is uneven. Approaches to agricultural extension in India and worldwide continue to evolve.

The purpose of the study is to gather and use pertinent data to further the primary goalsof the investigation. Any review of literature revolves around the work’s origin, author, chronology, and significant content that have an obvious impact on the current study. It begins with a history for gaining into posterity through current status.

A. Health, Hygiene and Nutrition of Rural Women
Imtiaz et al., 2014, conducted a descriptive cross- sectional study from March to June 2012 to evaluate the personal hygiene practices among rural women in a particular Bangladeshi community. In order to evaluate two fundamental aspects of personal hygiene, hand washing and access to clean drinking water, 150 women of varying ages were chosen from the villages of Garibpur and Tangurpur in Jessore district. A convenient non-probability sampling technique was used and data was gathered by face- to- face interview using semi-structured questionnaire. Among the respondents 87.33% had some form of schooling, 12.67% were illiterate. The majority of the participants almost 87.34% had washed their hands before eating, 13.74% before eating break fastand none of the respondents washed their hands before consuming any dry food. Themajority of the respondents almost 95.34% washed their hands after urinating; among them 82% used soaps, 16% used ash and 2% used earth. To lead a healthy- life it is crucial to practise good personal cleanliness and to utilise safe drinking water. They should be regularly inspired to do so through health education activities. Rao et al., 2012, carried out a study on Indian women’s diet and nutritional status. Women’s status in society has an impact on their health. Female infanticide, a higher death rate, a lower sex ratio, low literacy rates and a lower level of employment for women in the workforce are just a few examples of how the demographic consequences of women have manifested themselves. The degree of women’s nutritional status is influenced by the cultural norms, practices, and socio-economic consideration. Bureau of National Nutrition Monitoring has conducted periodical surveys on diet and nutritional status of various population groups since 1972.For the objective of this inquiry, information on the food and nutritional status of the tribal and rural population in nine Indian states was gathered in 1998-99 and 2005-06 respectively. Rural and tribal women consumed fewer calories overall than recommended, with the exception of various vegetables, roots and tuber. The study found that women who were pregnant or nursing had in sufficient nutritional intake, particularly a micronutrient shortage that is termed as hidden hunger. Nearly 4.9% of tribal women had a substantially greater prevalence of goitre. Tribal women suffer from under nourishment and have more prevalence of chronic energy in sufficiency than rural women.

ABSTRACT

This paper provides an overview on existing IP protection and registration systems of India and adds information culled from publicly available sources pertaining to modernization efforts of Government of India towards establishment of foolproof IP protection in accordance with international treaties, conventions and bilateral and multilateral agreements.

I. INTRODUCTION

Over the last few decades, protection of intellectual property rights (IPRs) has become a global issue. The existing international intellectual property rights regime has been governed by the Trade- Related Aspects of Intellectual Property Rights (TRIPS) Agreement.1 Inspite of maturity of intellectual property laws in post TRIPS era it still desiderate to established coherence with human rights laws particularly right to health and maintain a distance with the socio-economic dimension of intellectual property protection. On the other hand the international human rights instruments from the very beginning appear to be considerable to make certain links with intellectual property rights.2 The issue that is now debated that the adoption of the TRIPS Agreement provisions have serious impact on the realization of certain basic human rights such as the right to health because of non availability and affordability of much needed medicines for the poorer populations of the world particularly in majority of developing countries. Meanwhile TRIPS flexibilities as confirmed by the Doha Declaration on Public Health were adopted in 2001 by the global community to address medicines as public health issue.3 Keeping in view the above developments the problem of right to health and the relationship between medical patents and access to medicine in the case of the HIV/ AIDS and T.B epidemics is complex challenge in the context of the 2030 Agenda for Sustainable Development Goals in 2015 adopted by Member States of the United Nations in Sep, 2015. One of the aims of the agenda is to ensure healthy lives and promote the well-being of people of ages.4 In such a situation it is high time to revisit the existing intellectual property regime in the broader context to protect everyone who is likely to be negatively affected by intellectual property standards imposed by developed nations. Under this backdrop the present paper wishes to examine the various kinds of potential impacts of intellectual property regime on the realization of access to medicine as part of human right to health as universal entitlements amongst the most disadvantaged and marginalized peoples and communities in the broader context of sustainable development goals.

11.1 Principles and Framework for Risk Assessment
11.1.1 Introduction
Risk assessment is an indispensable scientific tool in evaluating the safety and potential impacts of genetically modified (GM) crops on human health, animal welfare, and the environment. It provides a structured, evidence-based framework for identifying hazards, characterizing risks, and proposing mitigation strategies before the approval and commercialization of GMOs. In the context of biotechnology and regulatory biosafety, risk assessment ensures that GM crops meet both national and international standards for biosafety and sustainability.
11.1.2 Definition of Risk Assessment
Risk assessment is defined as the systematic process of identifying, evaluating, and characterizing the potential adverse effects arising from exposure to a GMO or its products, under specified conditions of use.
Risk = Hazard × Exposure
Where hazard is the potential to cause harm, and exposure is the likelihood of encountering the hazard.
11.1.3 Objectives of Risk Assessment in GM Crops
• To evaluate the safety of GM crops for human and animal consumption.
• To assess the potential environmental impacts, including effects on biodiversity, gene flow, and ecosystem interactions.
• To ensure that regulatory decisions are science-based, transparent, and precautionary.

Introduction
As the world navigates the complexities of the 21st century, the pivotal role of information technology (IT) in bridging change and fostering sustainable development cannot be overstated. Vision 2047, marking a centenary of India’s independence, represents a forward-looking commitment to leveraging IT as a transformative tool to achieve global connectivity and sustainability. This chapter delves into the contributions of IT in driving this vision, outlines aspirations for a globally connected future, and reflects on the guiding principles of Panch Parivartan as a framework for transformative change.
Role of IT in Bridging Change and Achieving Sustainable Development: Information technology has become the backbone of modern society, enabling rapid innovation, connectivity, and efficiency across all sectors. IT offers solutions addressing critical economic growth challenges, environmental preservation, and social equity.

Introduction

Entrepreneurial and start-up firms share traits but also differ. It takes courage to start a new business, but not always with the latest technology. Founders of new companies, almost always based on new technology, take risks. Both types of firms must overcome limited resources and talent. Both entrepreneurs and start-ups seek to segment and expand markets. Starting a business involves risks, but start-ups face additional risks of innovation. (Rao, 2018).

The project is the very foundation of any business. As a result, the success or failure of a company is primarily determined by the project. In layman’s terms, a project is an idea or plan meant to be carried out. According to the dictionary, a project is a scheme, design, or proposal for something intended or devised to be accomplished. (MANAGE, 2013)

Beginners often wonder where to begin. Some options are obtaining power-water connections, pollution control clearance, approvals of weights and measures/drug control, and registration with sales and income tax departments. But, first, an entrepreneur must set priorities. (IGNOU, 2017).

Robotics is transforming livestock production by automating repetitive, labour-intensive and precision-dependent operations. This chapter examines automated milking, robotic feeding, manure removal, health monitoring, drones and autonomous herd-management systems across dairy, poultry, swine and sheep production. Integration with AI, IoT and sensors creates connected environments capable of continuous monitoring and data-driven action. Benefits include higher productivity, lower labour requirements, timely animal care and more efficient resource use. Challenges include substantial investment, technical complexity, maintenance and farmer acceptance. Emerging developments such as autonomous farms, swarm robotics, solar-powered equipment and climate-smart robotic systems may further strengthen animal welfare, environmental sustainability and global food security.

Introduction

Advertising agencies play a critical role in the marketing ecosystem by designing, planning, and executing advertising campaigns for businesses. These agencies act as intermediaries between brands and consumers, helping businesses effectively communicate their message. This chapter explores the role, functions, and impact of advertising agencies, incorporating both global and Indian perspectives.

Functions of an Advertising Agency

Advertising agencies provide a range of services essential for a successful marketing campaign. Their key functions include

1. Strategic Planning: Agencies conduct in-depth market research to identify target audiences and formulate effective advertising strategies. They analyze consumer behavior, competition, and market trends to design impactful campaigns.

Abstract
Abstract: India’s entrepreneurial landscape has evolved significantly, from ancient trade during the Kanishka Empire to the modern startup boom catalysed by the liberalization of the computer industry in the 1980s and the establishment of NASSCOM in 1988. The startup ecosystem gained momentum post the dot-com bubble, with historical roots tracing back to early 20th-century firms like IBM. The launch of the “Startup India” initiative in 2016 accelerated this growth, positioning India as a global startup hub. This study focuses on Maharashtra, India’s leading state with 3,661 recognized startups, ranking first in 2018 with 2,787 registrationsaccording to the Department of Industrial Policy and Promotion. With Mumbai and Pune as key startup hubs, the study explores the vibrant ecosystem, analysing its growth, challenges, and contributions to India’s economic landscape.
Keywords: Startup India, Entrepreneurship, Maharashtra, Startup Ecosystem, Liberalization, NASSCOM, Dot-com Bubble, Mumbai, Pune, Economic Development

Introduction

Agriculture and allied sectors contributing significantly to rural employment generation. It also contributes almost 18% of GVA (Gross Value Added) in Indian Economy at current prices (Economic Survey of India 2016-17). It remains sustaining livelihood security with nutritional security and help in social transformation of the country. Second half of 20th century witnessed the change of traditional and subsistence Indian agriculture into a commercial activity. Green revolution of sixties paved the way for entry of agribusiness companies selling seeds, fertilizers, pesticides and farm machineries. Agriculture today faces many challenges which include globalization and market liberalization, food price crises, natural resource depletion, climate change, rapid urbanization, changing production and consumption patterns, demographic changes etc. Market driven agriculture production is need of the hour since marketing has become a challenge for small farmers. Agri- preneurship development can be key in this scenario.

4.1 Introduction

According to Ministry of Information and Broadcasting (2019), presently there are 275 operational community radio stations. There are ten communi radio stations in the state of Uttarakhand. One is called Kumaon Vani which is licensed to the well known environmental non-profit group called The Energy andResourcesInstitute (TERI) based in Mukteshwar district.The otheris called Radio Khushi licensed to Guru Nanak Fifth Centenary School and based in Mussoories and third is Hello Doon licensed to National Institute of Visually Handicapped (NIVH) and based in Dehradun. The fourth is Hevalvaani in Chamba (Tehri Garhwal) whuch is licensed to NGO Aastha Jan Kalyan Evam Vikas Samiti . The fifth is Pantnagar Janvani licensed to Govind Ballabh Pant University of Agriculture and Technology (GBPUAT) and based in Pantnagar. The six is Himgiri ki Awaaz licensed to Himgiri Nabh Vishwavidyalaya (University of Sky) in Dehradun. The seventh is Radio Zindagee licenced to Graphic Era Educational Society. The eight is Radio Dehradun licenced to one NGO name Swantarta Senani Lokbandhu Ram Murti Pawsey Sewa Nyas Trust. The ninth is Hello Haldwani which is licenced to Uttarakhand Open University. The tenth is Mandakini Ki Awaz in Rudra Parayag which is licenced to NGO Mandakini Ki Awaj Sewa Samiti.

Entrepreneurs not only identify business opportunities but also mobilize essential resources, often summarized as the “5 Ms”: Man, Money, Machine, Materials, and Methods. Key functions include:
1. Idea Generation: Entrepreneurs generate ideas through their vision, experience, training, and exposure. This involves selecting products and identifying projects by conducting market surveys and environmental scans.
2. Setting Objectives: Entrepreneurs establish clear objectives for their business, including defining its nature and type.
3. Raising Funds: Finance is crucial for any business. Entrepreneurs must secure funds from internal and external sources, leveraging government schemes like PMRY, SGSY, or REGP where applicable.
4. Procuring Raw Materials: Entrepreneurs identify cost-effective and reliable sources for raw materials to minimize production costs and stay competitive.
5. Acquiring Machinery: While procuring machinery, entrepreneurs assess technological details, capacity, manufacturer credentials, after-sales services, warranty, and origin (domestic or foreign).
6. Market Research: Entrepreneurs conduct systematic market research to understand the demand, supply, pricing, and customer base of their intended products.
7. Choosing the Enterprise Form: Entrepreneurs select the business structure (sole proprietorship, partnership, joint-stock company, or cooperative society) based on investment, product type, activities, and workforce needs.
8. Recruiting Manpower: This involves estimating workforce requirements, establishing selection processes, devising compensation schemes, and creating training programs.
9. Project Implementation: Entrepreneurs execute their projects within a defined timeline, focusing on effective action planning.These functions
can be grouped into four categories: Innovation, Risk-Bearing, Organization, and Management.

1. Introduction

An expert system is defined as “a computer program designed to model the problem solving ability of a human expert” (Durkin, 1994). It is also defined as “a system that uses human knowledge captured in a computer to solve problems that ordinarily require human expertise”. An intelligent computer program that uses knowledge and inference procedures to solve problems that was difficult enough to acquire significant human expertise for their solutions. It is a computer application that solves complicated problems that would require extensive human expertise. To do so, it simulates the human reasoning process by applying specific knowledge and interfaces. Expert system also uses human knowledge to solve problems that normally