eChapters

Introduction

Sustainable exploitation of fish stocks and conservation of fish habitat are matters of concern for fishery scientists and administrators all over the world. Worldwide there is a declining trend in natural fish catch (FAO, 2002) and India is no exception. Increasing harvest pressure, destructive fishing operations, introduction of exotics, are examples of factors from within the sector responsible for increasing pressure on fish stocks. The decline in open water catch has been a serious issue in fisheries as millions of rural households depend on fishing to maintain their livelihood incomes, and because fish is a major protein source in the globe. However, the government in several countries is addressing the issue in a number of ways, such as: (i) moving towards biological management from revenue-oriented management; (ii) involving resource users in capture fisheries management to maintain natural productivity; and (iii) starting programs such as rehabilitating of degraded habitats (FAO, 1999).

INTRODUCTION

Jewellery has been a favorite form of adornment since time immemorial in all parts of the worlds and Indian is not an exception. The significance of jewellery in the country is evident from the fact that on many auspicious occasions, jewellery forms a part of gifts. Jewellery has not only been considered for the purpose of adoration, but it can also be sold to overcome the economic crisis. This way, jewellery also serves the purpose of insurance, which can be depended upon. To accentuate their feminine beauty, women use jewellery made of gold, silver and diamonds. Traditionally, jewellery has always been linked with wealth, power and status.

INTRODUCTION

The North Eastern Region of India comprises of eight states, viz., Assam, Arunachal Pradesh, Manipur, Meghalaya, Tripura, Nagaland, Mizoram and Sikkim. These north eastern states are home to myriad tribals and several ethnic groups. Most of the people of the north-eastern region of India belong to the Mongolian race and the food habit of the region is fairly similar with that of South-East Asian countries. Fermented foods form an intrinsic part of the diet of these people. Fermentation has been an age long traditional practice of preserving various food products in the region. These fermented products are used as condiments in the preparation of various traditional sauces, strews and dishes (Saisithi, 1994).

INTRODUCTION

Fish are one of the main exploitable resources of the aquatic ecosystems that provide a cheap source of protein which help solving the problem nutritional security particularly NE region of the country. The rapid development of fishing technology in India during the recent years has paved the way for increased production availability of new synthetic materials, evolution of new designs of fishing crafts and gears and avoidance of ignorant harmful fishing techniques etc. It is to be taken into account that any developmental activity adopted should also be base rooted in the objective of uplifting the economy of the fishing communities. This implies that the improvisation of the existing tools and techniques and introduction of new ones to enhance fishing efficiency need a careful study of the traditional infra-technologies. Further selection of fishing methods and gear are influenced by various factors such as physiographic of the water body, nature of fish stock, characteristics of the material from which gear are fabricated and standard of living. Therefore, variation in application of fishing devices can be observed in different type of water bodies, which have characteristic of their own due to unique nature of the water resources of the region.

Traditional knowledge is a type of Intellectual property. It is also known as indigenous knowledge generated from the local communities and tradition of regional technology areas. This knowledge is orally passed over generation from person to person. According to world intellectual property organization, Traditional knowledge is an indigenous, cultural and intellectual property. The biodiversity of a country, the uses and applications of biological resources and prevalent practices are examples of traditional knowledge associated with life science. TK has the tremendous potential of being transformed into commercial opportunity by the development of products and processes. Hence, a share of benefits must accrue to creators and holders of Traditional Knowledge.

INTRODUCTION

The North Eastern Hill (NEH) Region of India comprising the states of Arunachal Pradesh, Assam, Meghalaya, Mizoram, Manipur, Nagaland, Tripura and Sikkim lies between 20º5’ to 29º30' latitude and 89º49' E to 97º3' E longitude. The region possesses a great diversity in soil and climate as influenced by varied altitudes ranging from 18m MSL to more than 3000m MSL. In the entire region due to high rainfall (1800 mm to 3000 mm/year) humidity is very high (50-100%). The average minimum and maximum temperature is also comparatively low and ranges from below 0°C to a maximum of 35ºC. This region is very rich in natural resources with diverse flora and fauna.

Advertising has long been a powerful tool for businesses to communicate with their target audience, influence consumer behavior, and build brand awareness. While digital marketing has gained prominence in recent years, traditional advertising remains a fundamental part of marketing strategies. Traditional advertising encompasses a range of media channels such as television, radio, newspapers, magazines, billboards, and direct mail. This chapter explores the various aspects of traditional advertising, its effectiveness, advantages, and challenges in the modern marketing landscape.

Evolution of Traditional Advertising

Traditional advertising has evolved significantly over the years. In the early days, businesses relied on word-of-mouth, signage, and posters to promote their products and services. With the advent of mass media, advertising took new forms

• Print Advertising: One of the oldest forms of advertising, print media includes newspapers, magazines, brochures, and flyers. Businesses have historically used print ads to reach a broad audience

INTRODUCTION

Over the past decades, as concerns about declines in local habitats, species, and livelihoods related to agriculture and allied sectors have increased, the potential contributions of local and traditional knowledge (LTK) to ecosystem research and management have been increasingly recognized (Thornton and Scheer, 2012). North Eastern region is well known as one of the 18 hotspot areas of the world and hence is blessed with rich biodiversity and fish fisheries resources. With more than 90% of population being fish eaters, there is heavy demand of fish but a wide gap exists between supply and demand. The region produces over 0.214 million tonnes of fish annually, with almost 50% coming from aquaculture.

Training Need Assessment

Training Need Assessment (TNA) is the method of determining if a training need exists and, if it does, what training is required to fill the gap. TNA seeks to identify accurately the levels of the present situation in the target surveys, interview, observation, secondary data and workshop.

An assessment process that serves as a diagnostic tool for determining what training needs to take place. 

Training helps people to become qualified and proficient in doing some jobs (Dahama, 1979). Usually an organization facilitates the employees’ learning through training so that their modified behaviour contributes to the attainment of the organization’s goals and objectives.
 
Training needs refer to the gaps between desired and expected levels of performance. Needs may be numerous. Besides they also need group, affection, recognition and fulfilment of their talents.

Training need may be defined as difference between existing and desired performance of person(s). In other words it is a gap between job requirement and job performance. That means it is gap between the existing and desired level of competency. Thus, the attitude, knowledge and skills of a person are lower than desired if the gap is significant there is a need for training.

Introduction

Organic agriculture is defined by Food and Agricultural Organisation / World Health Organisation Codex Alimentarius Commission as “a holistic production management system which promotes and enhances agro-ecosystem health including biodiversity, biological cycles and soil biological activity. It emphasizes the use of management practices in preference to the use of off farm inputs. This is accomplished by using, where possible agronomic, biological and mechanical methods as opposed to using synthetic materials, to fulfill any specific function within the system”.

Introduction

Today we are part of a highly complex and dynamic society. The complexity and dynamism are primarily due to the chain of changes induced by the scientific and industrial developments. The impetus provided by the information explosion coupled with scientific and technological developments to human life has triggered several unimaginable developments in the number, structure and functions of formal organizations. Realization of the supremacy of human mind over the tangible and exhaustible organizational resources like money, material and machine has led to the concept of ‘human capital’, which is now being considered as the most critical organizational resource to ensure organizational effectiveness and efficiency. Analogously huge investments are going in towards servicing and developing this critical resource of human capital in organizations. In this context, the concepts of human resource development (HRD) and training assume greater significance. In fact, training has been considered as a potential tool for HRD since ages. However, as a distinct profession, and also as a critical management tool, training is still in its early years. At the same time, there have been significant changes in the way training is conceived, understood and practiced.

Introduction

PTD refers to the creative process of joint experimentation and research by farmers and development agents (such as extension workers) in discovering ways of improving farmers’ livelihoods. Experimentation and innovation are natural and necessary to farmers. Before formal research and extension services existed, farmers’ own experimentation allowed adaptation to new situations, to survive and to improve their livelihoods, where conditions were favorable.This is still the case today, even where farmers have access to external support. Many development projects and extension agencies are appreciating farmers’ informal experimentation as a springboard for developing locally appropriate technologies.

In most countries, extension systems have now been operating for some time and problems within them will often require a refinement of the existing system rather than design of a new system from scratch.

The purpose of this chapter is to provide extension managers with a simple approach in analysing common extension problems. In most cases, suggestions are given for possible actions to consider in investigating the causes of the problem further and ultimately in overcoming it. However the primary purpose of the chapter is not ‘to give solutions to all known problems’ but to assist the extension manager in analysing problems to find their root cause (or causes). The chapter is designed to be simple and easy to use, and thus cannot do justice to the complexity of all the problems and situations faced by extension personnel.

Many different approaches might be used to organise this process and information. The chapter has tried in all cases to begin with noticeable problems and by analysing these through an hierarchy or problem tree, help users to analyse and reach their own conclusions as to the best solution.

Introduction

India is the third largest producer of cotton in the World. The cotton farmers of India are facing many problems. The stories of Vidharba are crucial lessons for the technocrats and policy makers. Most of the cotton growing areas are dry tract hence grown as rain fed crop. An amount of Rs. 12 billion worth of pesticides are used to control the serious pest i-e boll worm. In order to make the farmers to live debt free life and ensure the maximum reach out efforts of extension, it, needs a strategic TOT efforts.

In this juncture introduction of Bt cotton is a phenomenal change in the cotton industry and needs a careful practices to increase the adoption since it has some complex issues like growing refugee crops. TOT of Bt cotton is unique because of its newness attracts positive and negative comments. A study to assess the acceptance, non adoption and constraints related to Bt cotton was carried out and the findings are given below.

The four main projects of the transfer of technology projects of the ICAR.

The projects are:

1. All India Coordinated Project on National Demonstrations
2. Operational Research Project
3. Krishi Vigyan Kendra (Agricultural Science Centre)
4. Lab to Land Programme.

Introduction

The interest in technology transfer traces back to the colonial era, which began by disseminating knowledge about the core industries of mining, plantations, and agriculture, which was seven decades ago. Technology has had a significant impact on human development and life growth throughout history. People’s life are constantly changing due of technology, whether or not they are ready for it. There has been so much change brought about by technology, and it has occurred at such a rapid pace that many times people lose their capacity to handle it successfully and pleasantly. In this scenario, more ideas are being created in the smaller globe, and technology’s residence time is getting much shorter.

4.1 Indian Rural Women Embracing the Changes

Rural areas are chiefly characterized by a strong reliance on primary industries such as agriculture, forestry, fishing, and mining (MacTavish, 2020). When examined by occupation, the agricultural sector frequently acts as the foundation of rural economies, employing a sizable percentage of workers in farming, livestock raising, and crop production (Cagliarini & Rush, 2011). Unlike urban areas, rural regions offer fewer non-agricultural employment opportunities, leading to a greater emphasis on self-employment, small-scale enterprises, and seasonal work patterns. Limited access to formal employment prompts reliance on informal sectors such as casual labour and subsistence farming.

Introduction
In the contemporary digital era, Information Technology (IT) has emerged as a pivotal tool in transforming business and governance processes, enabling greater efficiency, transparency, and innovation. The process transformation facilitate by IT is not merely a technical upgrade but a fundamental rethinking of how organizations operate, deliver services, and interact with stakeholders. This transformation affects every facet of an organization, from internal workflows to customer engagement, and extends to how governments interact with citizens. Integrating IT into processes fosters greater flexibility, scalability, and adaptability, allowing organisations to respond swiftly to changing environments and demands.