eChapters

Rice is a staple food for millions of people in the world, particularly in developing countries like India. The demand for rice is growing with ever increasing population. In India more than 70 per cent of the ground and surface water is being used for Agriculture and out of this 70 per cent is allocated to rice cultivation. Each kg of rice produced with irrigation requires 3000- 5000 litres of water (Anonymous, 2011). The demand of rice in India is increasing with increase in population and is expected to be 140 m.t. by 2025 (Pandey et al., 2008).

Krishi Vigyan Kendra is a Government of India funded Indian Council of Agricultural Research Project implemented at district level for enhancing the productivity and livelihood through scientific extension works. Realizing the importance of technology dissemination in the changing scenario of food and nutritional security, ICAR intervened in a big way. All the first line extension projects were merged and brought under single umbrella of KVK. The major emphasis was to enhance the production and productivity as well as to generate household income and employment of farming community. It was also envisaged that these extension works will be act as model for extension agencies and also catalyzed to improve the existing systems for better delivery mechanism.

The Revised ATMA Scheme provides for dedicated specialist and functionary support to take up training and extension initiatives at State, District and Block level. Besides this, improvement in extension outreach right down to the village level is expected to be achieved through Farmer Friend. The study mainly focused on farmer friend under ATMA scheme. The FF served as a vital link between extension system and farmers at village level (one for every two villages). The FF should be available in the village to advise on agriculture and allied activities. The FF  mobilized farmers’ groups and facilitate dissemination of information to such groups, individual farmers and farm women directly through one to one interaction individually or in groups and also by accessing information / services  on behalf of farmers as per need through Common Service Centres (CSC) / Kisan Call Centres (KCC). (Government of India, 2010).

Vegetables constitute about 55 per cent of horticultural crop production in the country with a total production of 85 million tonnes which is estimated to cross 100 million tonnes in near future. Successful cultivation of vegetables is hampered due to the incidence of several insect pests. Cultivation of hybrids, improved varieties, intensive agronomic practices, off season cultivation and indiscriminate use of insecticides has changed the pest complex in these crops.

Tamil Nadu Irrigated Agriculture Modernisation and Water Bodies Restoration and Management project (TN IAMWARM) is a multidisciplinary project funded by World Bank. It is being implemented by WRO, PWD as nodal agency in 63 sub basins along with line departments and TNAU as coordinating agency since 2007. TNAU is concentrating on up scaling water saving technologies including Sustainable Sugarcane Initiative (SSI) under Precision farming in sugarcane. Krishi Vigyan Kendra, Virinjipuram is implementing TN IAMWARM project in Cheyyar & Kiliyar sub basin since 2007. Cheyyar  and  Killiyar Sub - Basin are the tributaries  of the Palar Basin that rises in KolarDistrict of  Karnataka enters through Vaniyambadi  and drains an area of about 13,470 Sq. K.M. of which 10,880 Sq. K.M. is in Tamil Nadu. The command area of this sub basin comes under the Cheyyar and Vandavasi Taluk in Thiruvannamalai and Uttermerur, Maduranthagam, and Seyyur Taluk in Kancheepuram Districts  which covers 458 tanks in 12 blocks with a registered ayakut area of 36746 ha. The major crops grown in the sub basin area are paddy, sugarcane, groundnut and pulses.

Throughout the history of Indian agriculture, the contribution of farmers to agricultural technology development and dissemination has been very significant. Farmers’ practices are useful not only for scientific technology development, but also for sustainable agricultural development. Rural economy will sustain only when it effectively utilise the available local resources. But recent agricultural development witnessed that those modern agricultural practices slowly replacing the farmers’ practices. In this juncture the basic challenge for sustainable agriculture is to make better use of these internal resources. This can be done by minimizing the external inputs used, by regenerating internal resources more effectively or by combinations of both (Rolling and Pretty, 1997).

Agriculture is vital to the development of any nation, India being no exception. Development must include the youth and therefore the government seeks to encourage their participation in the agricultural sector. This effort seeks to change the negative perception the youth have of participation in agriculture as uneducated, unskilled, physical labourers with extremely low economic return. Modern agriculture is more than tilling the soil and animals. The sector today offers career opportunities in research, environment, financial management, engineering and other technical areas for the youth to explore. The introduction of the Youth in Agriculture is necessary and important to facilitate food and nutrition security for the sustainable development of the nation.

1. Introduction

Democratisation of information makes it possible for ideas, opinions, knowledge and services to be accessible to everyone, anywhere, anytime. In this era of ‘knowledge sharing’, making access to the required information and knowledge is the key to innovation and empowerment of farming community. Rapid technological developments over the years, particularly internet and mobile, have made it possible to provide array of services on a single platform due to convergence. It is a unique opportunity to leverage upon the available ICT infrastructures and deliver the knowledge based services effectively to people. There are number of ICT initiatives being attempted in the field of Agriculture and other sectors. Some of the successful models (web-based and mobile based) have shown way for the future of e-extension in India.

Farmers require a diverse range of information to support their farm enterprises. Information is needed not only on best practices and technologies for crop production, but also for post -harvest aspects. Agricultural Extension is an essential pillar for research and development in agriculture. Despite a wide range of reform initiatives in agricultural extension in India in the past decades, the coverage of, access to, and quality of information   provided to marginalized and poor farmers is uneven. Approaches to agricultural extension in India and worldwide continue to evolve.

Though the extension education was originated as a “field approach” aimed to enhance the life quality of rural people, it has evolved into a scientific discipline that relies heavily on empirical research to develop and test its “field-oriented” approaches and methods. Since its birth, the extension research has passed through several phases and a range of research paradigms like community mobilisation, farmer participatory approaches, technology assessment and refinement, impact assessment, Information and Communication Technologies (ICTs) aided development, etc.

1. Prelude

Indian agriculture has experienced spectacular changes in the recent period, manifesting large-scale commercialization and diversification. They broadly include cultivation of new crops and varieties, increase in the share of area under cash crops, large scale spread of livestock activities and fisheries, pursuance of high tech in the areas of aquaculture, bio-technology, horticulture, processing etc. India currently is the second largest food producer. If we look critically the resources available with the country we can say it has the potential to be the world’s number one producing over 600 million tons of food products.

The field of talent management continues to mature from agri-business to extension service, but it is also being impeded both by the scale of debates taking place. The field continues to agree that talent management “adds value” to the organisation such as extension system. To understand the development scenarios of strategic talent management, we need a “theory of value” to understand the elements of talent management which are the most valuable for business-led extension service (BLESS) effectiveness. “Theory of Value” is a generic term which encompasses all the theories within economics that although explain the exchange value (or) price of goods and services. Alternatively, “Value of Theory” encompasses a range of approaches in extension system to understand how, why, and to what degree humans should value things, whether the thing is person, idea, object, (or) anything else for effective functioning of strategic business-led extension service to sustain its clients system.

No society can ever desire to achieve a long-term goal of sustainable development unless it builds upon its own knowledge, traditions, ethical foundations and technological endowments. The knowledge of the people particularly in drought and flood prone regions, hill areas, tribal areas and other high risk environments, has to become a building block of new technological improvements. Knowledge happens when our expectations are belied, modified and sometimes confirmed. Because the asymmetry in our expectations is influenced by our access to resources, institutions, technology and cultural platforms, we get different kinds of knowledge, even when we confront similar situations Gupta (2005). In any community living close to nature, asymmetry in knowledge generation and its utilization is inevitable. The experts exist not just in our profession, but in every profession.

Introduction
 
Intellectual property is a cluster of legally recognized rights associated with innovation and creativity, the works of the mind, as against physical products, land and other tangible resources. Even though it is intangible, intellectual property (IP) is often recognized as personal property, to be sold and traded like other forms of property. Under intellectual property law, owners are granted certain exclusive rights to various markets, machines, musical, literary, and artistic works; discoveries and inventions; and applications. But national laws normally don’t define ‘intellectual property’ as a single property right. Instead, ‘intellectual property’ is used as a convenient general term describing a range of distinct legal rights, relating to literary, artistic and scientific works; performances of performing artists; phonograms, and broadcasts; inventions in all fields of human endeavour; scientific discoveries; industrial designs; trademarks, service marks, and commercial names and designations; protection against unfair competition and all other rights resulting from intellectual activity in the industrial, scientific, literary or artistic fields.

Introduction

Indigenous peoples established distinct systems of knowledge, innovation and customary practices from their centuries old interactions with the local biodiversity and environment, relating to the uses and management of local natural resources. Today, this knowledge is looked as an important resource for research and development in different areas such as pharmaceuticals, agriculture, veterinary, jewelry, fashion and cosmetic products. This has led to rampant exploitation of such knowledge disregarding the customary practices and rules of indigenous peoples holding and preserving such knowledge as well as the biodiversity and natural resources. As a consequence, the traditional knowledge is under threat of being misappropriated or lost.

What is Indigenous Knowledge?

Indigenous knowledge (IK) is the local knowledge which is considered as the social capital of the poor. It is their main asset to invest in the struggle for survival, to produce food, to provide for shelter and to achieve control of their own lives. Indigenous knowledge is a cumulative body of knowledge, practices and manifestations maintained and developed by people with long histories of interaction with their natural environment. It forms the basis for local-level decision-making in agriculture, health, natural resource management and other activities, especially for the poor, and provides problem-solving strategies for communities (World Bank, 1998). IK is a tacit knowledge that is not easily codifiable and unique to a particular culture and society.

1. Introduction

Antheraea assamensis is lepidopteron insects of Assam which is commercially utilized for the heritage golden silk “muga”. Rearing of muga silkworm is one of the most significant traditional handloom industries restricted only to the North Eastern Region of India (N.E. India) and plays a major role in the rural economy.  Considering the ecological conditions, food plant distribution, presence of eco-types and species of diverse nature in co-existence, it is speculated that this region is a possible home of origin of Antharaea, from where radiations would have occurred (Neog et. al., 2010). Despite the fact that N.E. India is the original home of muga, earlier studies have shown that the population is declining due to depletion in genetic variability (www.cdfd.org.in/wildsilkbase/info_moths.php).

Introduction

Northeastern Region of India consists of eight States, viz., Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim.  The northeastern states are located between geographical ordinates, 21° to 29°30' N and 89°46' to 97°30' E. The region, surrounded almost on all sides by Bhutan, China, Myanmar and Bangladesh, which can be broadly divided into two characteristic zones viz., Mountainous and Plain. Although distinguished in the altitude differences, both the mountain and plain are closely interrelated in terms of natural resource sharing and economic flow. According to the physiographic characters this region is divided into five physiographic units, the Assam Himalayas, the Brahmaputra valley, the Shillong plateau, the Barak valley and the Southeastern hill region. Except the Brahmaputra and Barak valleys in Assam and the Imphal valley in Manipur, the terrain is hilly and mountainous, only making 65% of the northeast an undulating land with elevations ranging from 200 to 900 m above MSL

Introduction

“Quality” of fish refers to the aesthetic appearance and freshness or degree of spoilage which the fish has undergone or involves safety aspects such as being free from harmful bacteria, parasites or chemicals. “Quality’’ is a term which must be defined in association with an individual product type. For example, it is often thought that the best quality fish is the one which is consumed within the first few hours of post mortem. However, very fresh fish which are in rigor mortis will be of hard texture and difficult to fillet and skin are often unsuitable for smoking or drying. Thus, for the processor, a slightly older fish which have passed through the rigor process are more desirable.

Evolution of Computer technology and advent of database concept have provided enormous opportunities to the  scientist, researchers and managers of diverse field  to create, manipulate integrate, link and analyse their data in order to generate information and knowledge. The research projects involving exploration, survey and collection of data, generally create database to maintain and analyze the data.  Almost in every sphere of life and industry this database concept/technology is used in one form or other.  Scientists and researchers of life sciences realized the importance of the database and used this technology to develop databases of different types/groups of living organisms. The database technology has eased the difficulty in designing, developing and maintaining the complex information systems.