eChapters

Introduction

The success of green revolution strategies for raising agricultural productivity and production has depended on the development of crop varieties that are more responsive to increased applications of water, manure, fertilizer, and agrochemical means of protection against pests. For farmers to benefit from this process whereby investing in more inputs can lead to production of more outputs, they had to begin by buying and using improved seeds. The green revolution was clearly seed dependent. The system of rice intensification (SRI) and other agro ecological approaches follow a different strategy, on the other hand. They work with whatever crop varieties the farmer already has or prefers to use (recognizing that it is always most productive to start with whatever genotype is best suited to the farmers’ circumstances and goals). Agro ecological methods are more likely to reduce the use of external input than to increase this as they mobilize and capitalize upon potentials that already within plants and upon the interactions between plants and their biotic and abiotic environments, i.e., mutual influences among plants, other organisms, climate, soil and other inanimate factors (Altieri, 1995; Gliessman, 1998; Uphoff, 2002). This is a very different envisioning of the agricultural domain.

Introduction

The concept of communication for development emerged with the Modernization theory, which developed its roots after World War II. Wilbur Schramm and Daniel Lerner, the two major proponents of this theory opined that the major obstacle to development was the psychology of the undeveloped citizens. The communication models under modernization paradigm observed communication process as the transfer of message from sender to receiver (Lasswell, 1948). It was found that communication theories like two step-flow, diffusion theory, or the early extension approaches were quite harmonious with the top-down modernization theory. After the Modernization paradigm, an another theory of communication for development emerged named as Dependency theory. Dependency theorist like Jean Servaes (1996) criticized the broadcasting and other mass-media systems as they tended to support modernization and were anti-development; also they were inclined to promote the political agenda. Solution to underdevelopment of third world countries require major changes in media structure that were dominated by commercial principles & foreign interests into media structures which are self-reliant and community oriented (Servaes, 2002). In 1970s scholars such as Paulo Freire and Nora C. Quebral started pleading in favour of bottom up development theories which led to evolution of a new development paradigm called the multiplicity paradigm. This paradigm conceptualised the basic idea that development is integral, multidimensional and dialectic process which can differ from one society to another (Okigbo and Eribo, 2004). Multiplicity paradigm led to emergence of a new form of communication called participatory communication.

Introduction

Voluntary efforts are always focused on the search for an efficient extension mechanism towards a progressive rural development intervention. Extension is otherwise the organized exchange of information and purposive transfer of skills to fulfill the communication gap in transfer of technology process. The goal of extension varies between different extension organizations according to their system of administration and management. As such the voluntary organizations engaged in agriculture & rural development need an incessant backstopping of farm and allied information from the formal Government extension network, so as to complement & supplement the state sponsored extension efforts as an able stakeholder. Hence the study is an attempt to unearth the information flow in voluntary agencies for viable cooperative extension in the times ahead.

Materials and Methods

The study was conducted with 34 numbers of agro-based grass-root voluntary organizations of Kendrapara and Balasore districts of Odisha. One functionary each from the cadre of administrative, supervisory and field staffs were selected as respondents covering total sample size of 102 respondents. Random sampling technique was followed to select voluntary organizations and respondents. Responses were collected on a four point continuum with the use of mean score, pooled mean and rank order for analysis of the data. Results obtained on the information and communication behaviour of voluntary agro- extension workers towards field extension are tabulated and interpreted below.

Introduction

Introduction Woman dies as a result of the complications arising due to pregnancy such as sepsis, hemorrhage or obstructed labour. The possible reasons for high mortality and morbidity are the inadequacy of health services and ignorance regarding the need of obtaining medical care by pregnant or lactating women. ICDS has an important role to fill in this gap of knowledge and non-availing attitude of women. Integrated Child Development Services (ICDS) is a prominent national program that provides package of services of children and women. Role of Anganwadi worker in ICDS scheme has to provide information to beneficiary mothers regarding reproductive health, balanced diet, pre and post maternal services , neo-natal care and family planning etc .Group discussions are often organized to impart education regarding health, breast feeding and immunization etc at AWCs. AWWs also provide information to beneficiary mothers regarding health camp, doctor’s visit and immunization day by visiting the beneficiaries at home as well as at AWCs. Present research has focused on pre-maternal services. An assessment in the present study of the frequency of availing pre maternal services and the coverage of beneficiaries can give important information regarding actual benefits to the vulnerable groups.

Introduction

The present world is still dominated by the villages. In sprite of the craze towards city life majority of the people in this globe prefer to stay in their village’s n the midst of nature. Hence the world population is predominantly rural. More than 2/3 the world’s population still lives in villages. India is basically a land of villages. In spite of the increase trend towards urbanisation Indian societies become meaningful and fruitful only if the villages and there problems are studies carefully. Villages existed in India even during the Vedic period and also prior to that. Some even described these villages as self contained little republics.

Tripura is a state in North-East India which borders Bangladesh, Mizoram and Assam. It is surrounded by Bangladesh on its north, south and west: the length of its international border is 856 km. It shares a 53 km long border with Assam and a 109 km long border with Mizoram. The state is connected with the rest of India by only one road (NH-44) that runs through the hills to the border of Karimganj District in Assam and then winds through the states of Meghalaya, Assam and North Bengal to Calcutta. At the time of Tripura’s merger with effect from October 15 1949 with the Indian Union, the major mode of farming was shifting cultivation or ‘jhum’, which produced little surplus. A small proportion of the plain lands of the State were under settled agriculture undertaken by Bengalis, and the main crop was rice. Most of the plain lands of the State were not under cultivation and were covered with cane-brakes and marshes. Thus at the time of formation of the State, the economy was predominantly agricultural and forest-based, with no industrial base, a low level of urbanization and limited infrastructure.

Introduction

Corona viruses are a huge family of viruses that cause many chronic diseases. A novel corona virus is an advanced strain of virus that has not been formerly identified in humans. Accepted recommendations to avert the spread of disease include regular hand washing, covering of mouth and nose when coughing and sneezing, avoid close contact (social distancing) with anyone showing symptoms,etc. Since majority of the people, especially children are sitting inside their home the usage of digital platforms are also increased dramatically.

COVID-19 and the associated lockdown in the country, has made a significant impact on the life of the population, across boundaries. Roughly saying, it has been near to a year since the foremost case of corona virus was reported in India, which was reported on January 30th 2020. Today that is, on 10th December 2020, 69,383,534 corona cases were reported, 1,578,707 deaths and 48,155,526 cases were recovered globally. In India 9,768,643 corona cases were reported, Of which 141,817 deaths and 9,253,388 cases were recovered. Whereas in Kerala, 2562 deaths, 658633 confirmed cases and 596593 recovered cases were reported. The only fluctuations are in the statistics, but the conditions are the same in each day. Of this study, we aim to create awareness on COVID-19 through interactive and pleasure seeking games. This helps to make them aware about the severity of the pandemic and also improves their psychological health. Lack of awareness and the passive attitude of people is the major factor of this situation. Children and the older adults are the major two communities more convenient to disseminate the information and at the same time they are the most vulnerable groups to the corona virus. Children are more enthusiastic and older people are more precaution. By providing the same games for both age groups, the interaction between both becomes closer and thereby improves the mental well-being of both in a family. So that the games were most effective in all respects. Games are activities usually undertaken for fun and enjoyment, but it not only meant for fun but also gives edutainment. Games are an effective tool to disseminate information by entertaining way.

Introduction

The term, “non-governmental organization” or NGO, came into use in 1945 because of the need for the UN to differentiate in its Charter between participation rights for intergovernmental specialized agencies and those for international private organizations. At the UN, virtually all types of private bodies can be recognized as NGOs .They only have to be independent from government control, not seeking to challenge governments either as a political party or by a narrow focus on human rights, non-profit-making and non-criminal (Ali Mostashari, 2005). On the contrary India is one the poorest countries housing one third of the total world poor population. 43% of Indian children are malnourished, a third ofthe world’s total. Over 25% of Indians are illiterate, and more than 20 million children are out of school (Asheesh Bisht et al., 2013). India is a highly populated and predominantly rural country. It is classified as a country of medium human development, ranked 128th in the United Nations Development Programme’s Human Development Index 2007. Life expectancy is 63.7 years at birth, and four fifths of the population lives on less than $2/day. The adult literacy rate is 61 percentages. India has a long history of civil society based on the concepts of daana (giving) and seva (service). Numerous organizations were established during this period, including the Friend-in-Need Society (1858), Prathana Samaj (1864), Satya Shodhan Samaj (1873), Arya Samaj (1875), the National Council for Women in India (1875), and the Indian National Conference (1887). Mahatma Gandhi’s return to India in 1916 shifted the focus of development activities to economic self sufficiency.

Introduction

Mahatma Gandhi once said “India lives in its villages” and looking at the present scenario from the social, economical and political perspectives this statement seems valid even today. According to the World Bank collection of development indicators,around 65.33 percent of total population of India was reported to be Rural population in year 2019. Rural population refers to people living in rural areas as defined by National Statistical offices. Since more than half of the total population of India resides in rural areas Rural Development which is concerned with economic growth and social justice, improvement in the living standard of the rural people by providing adequate and quality social services and minimum basic needs becomes essential.

Superficially, rural development seems to be a simple task but, in reality, it is not. Rural development is based on sustainable development with available resources. Post- Independence era has seen many rural development programmes through different five-year plans. Alleviating poverty, employment generation, more opportunities for generating income, and infrastructure facilities are emphasized through the policies and programmes of the government. Along with this, the panchayat raj institutions have also been initiated by the government to strengthen the democracy at grass roots level. But in India, the scope of development is not narrow but very wide, as it includes not just the economic development but the growth on social front, quality of life, empowerment, women and child development, education and awareness of its citizens. The task of development is so huge and complicated that just implementing government plans is not sufficient to fix the problem. To achieve this, a holistic vision and collaborative efforts was needed which involves various departments, agencies and even NGOs. Owing to such a great need, the number of NGOs in India is increasing rapidly and, large number of NGOs are working for improving the livelihood of rural people.

Introduction

The Wadi project mainly involves development of orchard (locally known as Wadi) on degraded lands. Mango, Cashew, Guava, Custard apple, Aonla, Lemon, Sapota and Drumstick are the major fruit crops that are cultivated by the tribal through Wadi project. Wadi is a comprehensive project for improving living standards and socio-economic condition of tribal families in remote areas. Acceptance of new idea is not a unit act but a complex process which involves a series of thoughts and actions. In other words, it is known as mental process through which an individual passes from first hearing about an innovation to final adoption. The components of Wadi project so far developed in recent has been for increasing the agriculture and horticulture production and productivity hence, it requires proper adoption by the tribal beneficiaries for production. Unless the components of Wadi project are properly adopted to larger extent by the tribal beneficiaries, the desired target cannot be achieved. The study was undertaken on following objectives.

Objectives

1. To study extent of adoption of components of Wadi project.

2. To study component wise adoption of Wadi project by the tribal beneficiaries.

3. To study relationship between profile of the tribal beneficiaries and adoption components.

Introduction

Agriculture is vital to the Indian economy in terms of job creation, with nearly half of the Indian population relying on agriculture and related activities for a living. A large proportion of the population, particularly in rural areas, is illiterate. The rural population, which is illiterate and ignorant, is unable to cope with the complexities of agricultural technology management. As a result, vocational training and technology dissemination are few viable options for increasing production efficiency and achieving rapid and sustainable agricultural development. The State of Odisha derives more than a quarter of its revenue from agriculture. More than 40% of the people in the state of Odisha depend on farming as their primary source of income and way of life, making up more than 53% of the state’s workforce. whereas agricultural technology has developed into a logical extension of the traditions, conventions, knowledge, and skills that date back to the early days of human civilization and have continued to evolve over time. It was not just agriculture that produced food or other biological means; rather, it essentially presented a wide range of traditional values to make it abundantly evident that “TECHNOLOGY and TECHNIQUE” are the cultural means to satisfy the biological as well as social demand for life. To provide the necessary acceleration to the agricultural development, Agricultural Technology Management Agency (ATMA) Scheme was launched during 2005-06 in order to enrich farmer’s skills, knowledge and competency several developmental programmes/projects, in agriculture and allied sectors. In the state Odisha, a district level autonomous institute has taken the main responsibility of all technology dissemination activities at district level for development of farmers and farm women through its bottom –up approach. During 2010 the reforms made in ATMA project and farm persons were given due importance to its multifarious activities like training, demonstration, information support, input supply, market-oriented facilities, linking credit and exposure visit etc. These multi-purpose activities provide ample opportunities for the farm communities and makes the resources accessible for them. Additionally, ATMA served as a link between individuals in need and those with the means necessary for undergoing rapid technological change. It is also critical to evaluate various stakeholders of ATMA in order to enhance both its organisational and functional approach. This includes various parameters such as efficiency of skilled professionals of ATMA, availability of resources and feedback from farmer beneficiaries among other factors.

Introduction

Climate change is the long-term alteration of temperature and meteorological conditions in the Earth’s atmosphere. It is caused by unsustainable human activities such as burning fossil fuels, deforestation, and rampant industrialization which released massive quantities of greenhouse gases into the atmosphere. These gases trap heat from the sun and cause the planet to warm, resulting in various impacts on the environment and human society. Climate change is likely to disrupt the monsoon patterns and lead to more extreme weather events such as droughts and floods. This will have a significant impact on crop yields and food security in India, which is already facing a growing population and increasing demand for food. Additionally, rising temperatures and changing rainfall patterns may also lead to the spread of new pests and diseases, further exacerbating the challenges faced by Indian farmers.

Additionally, climate change impacts are disproportionately affecting the livelihoods of smallholder and resource-poor farmers, who are more vulnerable to weather-related risks and have fewer resources to adapt. The Indian government and private sector are implementing various measures to help farmers adapt to changing conditions, but more needs to be done to ensure the long-term sustainability of the sector. The agricultural sector in India is particularly vulnerable to the impacts of climate change, as it employs a large portion of the population and is a major contributor to the country’s economy. The Indian government and various organizations are working to develop strategies and technologies to adapt to the changing climate and mitigate the effects on the agricultural sector. Time to time the Indian government have implemented various policies and programs to improve the productivity and profitability of the agricultural sector, including the transfer of technology and extension services.

Introduction

Agriculture is a major sector in Indian economy. It is one of the biggest production sector contributing more than 20 percent of GDP for India’s economy. Its is the largest provider of employment in Rural India. Over 70 percent household depends on agriculture. Its provides raw materials to industries and market for industrial product(Kekane, 2013).

Therefore, agriculture is a main sector for the planning of social and economic development of the country. Rapid growth of agriculture is essential not only to achieve self reliance at national level but also for household food security and to bring about equity in distribution of income and wealth resulting in rapid reduction in poverty line (Shrivastava et al. 2010). Agriculture is considered as the biggest unorganized sector where large numbers of women are working for their livelihood. The farm women comprise a quarter of the word’spopulation . Women also make up 41 percent of the word’s agriculture labour force, a ratio which rises to 49 percent for low income countries (ILO,2018).

Women play an important role towards the growth of the agricultural sector and its other associated areas. They perform multifarious tasks in agriculture and its allied fields. They are playing an important role in most of the farm operation like land preparation, seed treatment, sowing, planting, weeding, intercultural operation, irrigation of crop, application of manures and fertilizers, protection of crop, harvesting, threshing, storage etc. There is hardly any activity in agricultural production, except ploughing in which women are not actively involved. In some of the farm activities like processing and storage, women are dominant so strongly those men workers numerically insignificant (Patil and Babus 2018).Naidu et al. (2020) found that 63 percent of women are engaged in sowing of seeds and transplanting followed by in harvesting operation (61%), wedding (59%), winnowing (27%), manure and fertilizer application (25%) on regular basis.

Introduction

In Puducherry, the first KVK was founded in 1974. In the newly constructed districts and several larger districts, 106 additional KVKs will be established, bringing the total number of KVKs to 645. KVKs are approved for use by Agricultural Universities, ICAR Institutes, associated Government Departments, and Non-Governmental Organizations (NGOs) engaged in agriculture. The KVK initiative is fully funded by the Government of India. KVK, which is a crucial component of NARS, aims to evaluate location-specific technology modules in agricultural and related companies through technology assessment, refinement, and demonstrations. As a knowledge and resource centre for agricultural technology, KVKs have supported public, private, and non-profit sector efforts aimed at enhancing the district’s agricultural economy(1).

The KVK’s mandate has changed from vocational training to technology assessment and demonstration for its application and capacity building in a district in preparation for its growing contribution to NARES in India. Though technologies were developed at ICAR Research Centres or State Agricultural Universities, KVK carried out location-specific technology assessments, micro location refinements on farms with genuine problems, and final technology certification for widespread adoption by farmers(2).

1. Introduction

Over the years, Agriculture Extension has been at the fore front within the delivery of adequate data to the farming community not just for increasing productivity however additionally to reinforce their standard of living. Keeping in-sight of the demand for agricultural growth, evolutionary modifications had been made in transfer of technology to succeed in the farming community effectively. The Information and Communication Technology (ICT) is one among the required counterparts which made the agriculture extension more realistic and quite interesting.

Developing nations like India are though capable to get self-sufficiency in food production after green revolution however they’re in risk to keep this self sufficiency as they are possibly to face food shortage in near future due to rapid population growth. Thus, the demand of continuous increasing population is often fulfilled with the assistance of ICT as a tool of revamping extension network of the country. ICT is an emerging tool for development of farming communities.

Information and communication technologies have unique feature that provide opportunities to harness them in ways which are extraordinary from traditional media. ICT provides two-way communication between rural communities and development organizations. ICTs also improves the capacity to look for information and increase the number of information available, provide quality information, reduces uncertainty and enhance market participation.

Introduction

Agriculture denotes as the key development in the rise of sedentary human civilization, where by farming of domesticated species creates food surpluses that enables people to survive and showing them the way of earning. Thus our country is enhancing agro-based industries. Industrial agriculture based on large scale monoculture, which is dominated by agricultural output. Hence it is the dynamically economic improvement of our country with the help of agriculture basing on modern information technology. Information technology means the latest version of information facilities like computer, mass media and Internet. Information technology (IT) or Information communication technology (ICT) is a broad subject concerned with technology and other aspects of managing and processing information.

Information technology contributes much to agriculture and rural development. It facilitates rural activities and provides more comfortable and also saves the rural life with equivalent services to those in urban areas such as provision of distance education, tele-medicine, remote public services, remote entertainment etc. IT initiates new agricultural and rural business such as e-commerce, real estate business for satellite offices, rural tourism, and virtual corporation of small-scale farms. It also supports policy-making and evaluation on optimal farm production, disaster management, agro-environmental resource management etc using tools such as geographic information systems (GIS). It also helps in improving farm management and farming technologies by efficient farm management, risk effective information or knowledge transfer etc realizing competitive and sustainable farming with safe products.

In Uttarakhand, majority of the population lives in rural areas and primarily depends on agriculture for their livelihood. In Uttarakhand, only 14.02% area is under cultivation. Out of total 7.66 lakh hectare cultivated area in the state, 4.21 lakh hectare area is rainfed i.e. more than 50 % of the cultivable area is rainfed. The average land holding is 0.68 ha that too is divided into many patches. Rainfed farming in Uttarakhand gets affected by frequent drought like situations and excessive rainfall. Food and nutritional security of people living in hill region depends more on favorable climatic conditions as agriculture and livestock farming are the main occupations. Prevailing low level of soil fertility and increased incidences of pest and disease occurrences has adversely affected the crop production and productivity in hills. Low agricultural productivity has emerged out as an important push factor for out migration of people from hill areas. Traditional hill agriculture is practiced on small and fragmented terraced fields with lack of irrigation facilities, which are uneconomical. Women constitute the main workforce in agriculture as large section of able bodied men have migrated from hills in search of livelihood. They also take care of the cattle, collect fuel wood and fodder from forests, often situated at considerable distance from the villages involving four to five hours of walking both ways, and do all household chores. Their life is an unending drudgery of hard work.

As a large population in the hill region of Uttarakhand depends on agriculture, the problem of malnutrition can be better addressed through nutrition sensitive agricultural interventions specifically designed for women in hills. Local nutritional needs can be met out locally by reviving traditional practices along with amalgamation of science and technology knowledge. Focusing on nutrition helps to build the resilience of rural households. Nutrition sensitive approach was promoted at local level with active participation of women who are mainly responsible for food security of the households.

In a country like India where the economy is dominant by agriculture and its allied sectors, nearly 75% of women are engaged in agriculture in comparison with their male counterparts. Among rural female workers, 50% comprises of agricultural laborer and 37% are cultivators. Not only this, around 70% of total farm work is performed by women folk. Majority of agricultural works are done by women farmers (FAO, 2011) and thus empowering them will have far-reaching effect on agricultural development. They usually operate multiple livelihood f ields, including farming, animal husbandry, and marketing along with doing the household chores and are closely involved in social issues. Among these activities when we look specifically into the agricultural tasks, it is very clear that approximately 70–80% of women are participating in all agriculture activities from raising seedlings, weeding, harvesting and, processing and value addition activities and sometimes their involvement extends to marketing their product. To compete in this fast-growing industry with others, the rural women need to be up-to-date with new technologies to foster the reach of innovations to the farm women. Training is one of the most important means by which farmers and rural women can upgrade their professional and technical skillset. This is an essential component in the area of agriculture where technology is changing day by day and the knowledge of the farming community including women needs to be upgraded at a comparatively quicker pace.

Introduction

The total population of India according to recent estimates in 2015 is 1.28 billion (Anonymous, 2011). The population in the age-group of 15-34 years in India increased from 353 million in 2001 to 430 million in 2011. More than 50 per cent of India’s current population is below the age of 25 years old and over 65 per cent below the age of 35 years old.

The total population of Chhattisgarh State is 25,545,198 of which male and female are 12,832,895 and 12,712,303. Sex ratio is 991 i.e. for each 1000 male, which is above national average of 940. Literacy rate in Chhattisgarh has seen upward trend and is 71.04 per cent (Anonymous, 2011). Out of total population of Chhattisgarh 23.24 per cent people live in urban regions and 76.76 per cent people live in the villages of rural areas.

Women are the most potent segment of the population of a country. The women of today are the hopes of tomorrow. They are the back bone of the country. The socioeconomic development and prosperity of rural areas depends to a considerable extent, on the type of women living in rural areas, because the rural women have abilities to orient themselves to go along the main stream of the development process. They reflect the national potentiality and represent the life blood of a nation. Development of women determines the development of community and country as a whole. So, the future of the country lies in their hands, what they will become, what role they will play in a democratic society and what they will do, will be dependent to a greater extent on the period between their childhood to adulthood.

Introduction

Krishi Vigyan Kendras (KVKs) have marked their presence across India by executing various scientific as well as institutional reforms for the agrarian mass of our country. Right from its beginning in 1970s, farmers were actively trained for adopting different innovative tools and methods and were also provided with proper assistance in implementing them. The farmers were adapted to technical know-how of an introduced technology and produced significant results in the real f ield conditions.

KVKs provided proper training programmes on need-based curriculum in order to cater to the local and regional needs. This has also led to need assessment of various training needs and efficacies to make improvement in policies and future interventions. KVK can be instrumental in nurturing the process of gender empowerment by inviting and involving the farm women in the process of technological adaptation, adoption and socialization. There are methodological innovations as to how we can involve the farm women by employing and applying gender-sensitive KVK technologies as suitable for their job environment and climate. Especially in areas of value addition, rural crafts, women crafts, f ishery, horticulture and micro-finance, their roles are becoming more prominent and decisive. This is positive achievement in making them free from gender discrimination and impoverishment.

The knowledge score gained by respondents after training was more satisfactory in all aspects (58.33% had medium and 48.67% had high level of knowledge). The socio-economic factors of the participants viz. Education level played a significant positive role on the knowledge gain of the participants. (Upamanya et.al., 2020) Most of the farmers, i.e., 66.67 per cent with theoretical knowledge suggested that more field visits can be arranged, 63.33 per cent of the respondents suggested the training should be conducted in their own villages because the farm women cannot able to come to KVK by leaving their children and their regular household work and around sixty per cent (60.83 per cent) of the respondents suggested that organizing continuous and frequent training programmes for effective participation and retention of knowledge. (Chakkaravarthy and Balakrishnan, 2020)

Introduction

A concept focused on crop and livestock production with minimal environmental impact has emerged as a result of the paradigm shift in Indian agriculture from traditional to sustainable agriculture. This concept also supports the farm economy and helps farmers improve their tactics and quality of life. This has sparked farmers’ interest in learning traditional technology skills that draw on local knowledge that people have acquired from their ancestors to address issues in agriculture and activities associated with natural processes. Indigenous Technical Knowledge (ITK), which is a component of using natural products to address agricultural problems and integrate activities, has attracted interest since the concept of sustainable agriculture began to emerge in the Indian state of agriculture in the late 1980s. ITK is regional knowledge unique to a particular culture or community.

At the beginning of the 21st century, the world is facing a number of major global challenges. On the development side one of these challenges is the establishment of sustainability. In the context of agricultural development, a new agenda has been set to achieve the goals of producing and disseminating economically viable, socially acceptable and environmentally sound technologies that are geographically sound. , even local agricultural schools cannot teach such knowledge because of its size and diversity (Pereira, 1993).

Introduction

Gender is a topic that cuts across all subjects and should be considered. The generational dimensions of rural and agricultural growth, whether we’re talking about kids, teenagers, or the elderly, have also grown in importance in recent years. Therefore, it is not surprising that a specific focus should be given on the issues of gender and youth and their relevance to the growth of agriculture. However, it is our custom to start with a few points to lay a foundation of thoughts. Nations Like India where majority of farmers practise subsistence agriculture, rural development is the cornerstone of agricultural development. According to the type of the problem in each country, an assessment of the present global response to the food crisis has indicated that various strategies are being implemented with varying degrees of success and failure. Different tactics are being used to shield the underprivileged from the rise in price shocks. Investment in the agricultural sector is consequently important for rural development and a rise in agricultural output. The contribution of women is also essential to the overall success of initiatives aimed at rural development to boost agricultural production in India. In sub-Saharan Africa, Women engage in more agricultural work than men do and supply the bulk of the labour for a variety of agricultural tasks. Women make up around 90% of the workers directly involved in producing arable crops (Ogunlela and Aisha, 2009). Therefore, rural development will occur when different pertinent institutions are given attention, including cooperative societies, the system of land tenure, banks and credit, the creation of sustainable local governments, educational institutions, medical institutions, and agricultural marketing outlets.

Introduction

The Government of India created a historic act, by enacting the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA), the largest employment generating programme in the world, ensuring the right to work in a country with a population of over one billion. The Government of India passed the NREGA 2005, (Central Act No. 42 of 2005). NREGA was renamed as Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) on October 2nd, 2009. MGNREGA is the first ever law, in the world that guarantees wage employment at an unprecedented scale. This Act gives legal guarantee of at least one hundred days of wage employment in a financial year to a rural household, whose adult members volunteer to do unskilled and manual work. The Act is applicable in the Districts notified by the Government of India, the implementation of the Act calls for the formulation of Rural Employment Guarantee Scheme by the State Governments.

The key processes in the implementation of MGNREGA are the adult members of rural households submit their name, age and address with photo to the Gram Panchayat, which in turn registers households after making enquiry and issues a job card which contains the details of adult member enrolled and his/her photo. Registered person can submit an application for work in writing (for at least fourteen days of continuous work) either to Panchayat or to Programme Officer, who will accept the valid application and issue dated receipt of application, letter providing work will be sent to the applicant and displayed at Panchayat office. The employment will be provided within a radius of 5 kilometers and if it is above 5 kilometers extra wage will be paid. If employment under the scheme is not provided within fifteen days of receipt of the application, daily unemployment allowance will be paid to the applicant.

Scheduled Caste Sub Plan (SCSP) and Tribal Sub Plan (TSP) were initiated by the government to guarantee funds to SC/STs both at State and Centre in pro portion to the size of their respective population. It was in 1974-75 in the Fifth Five Year Plan period that the Government of India introduced the policy of the Tribal Sub-Plan (TSP) and later in 1979-80 in the Sixth Five Year Plan period the Special Component plan (SCP) which was renamed as Scheduled Caste Sub Plan in April, 2006 and renamed as Allocation for the Welfare of Scheduled Caste (AWSC) in February, 2017.Specifically, the SCSP and TSP mandated that pub lic resources towards SC/ ST welfare must be earmarked in proportion to their share in total population.The Narendra Jadhav Committee was constituted by the Planning Commission in 2010 in this regard.Every year, the Union Budget makes allocations exclusively for the Scheduled Caste and Scheduled Tribe.This fund is spent through the Scheduled Caste Sub Plan (SCSP) and the Tribal Sub Plan (TSP).As per the recommendations of the committee the earmarking of funds for all Central Ministries/Departments taken together should be at least 16.2% and 8.2% of the total Plan outlay respectivel under the SCSP and the TSP. The aim of such dedicated allocation is to promote nutritional security, livelihood security and entrepreneurship among these communities.

Stride of ICAR-IIVR and Operational Are

Amid nutritional and livelihood security of tribal population ICAR- Indian Insti tute of Vegetable Research (ICAR-IIVR), Varanasi has adopted 2724 tribal house holds from 24 villages of six clusters namely Faripan, Manvasa, Bakuliya, Chet wa, Jugail, Dahakudandi of Sonbhadra district of Uttar Pradesh and one cluster from Ranchi, Jharkhand for implementation of TSP programme of the institute. Similarly 2566 Scheduled Caste (SC) households have been adopted from 33 vil lages of five different clusters of Varanasi, Mirzapur and Chandauli districts for implementing SCSP programme.

Introduction

India is known to possess a significant demographic dividend due to its large and growing population where the female population is estimated to be 586.5 million or above currently. This population is characterized by vast regional and cultural differences that create difference in terms of region and culture due to which any kind of generalization is not possible. Women play a crucial role in the growth of the economy and over the years, they had made a substantial impact and achieved status across different sectors both within the country and overseas. Women is a part of workforce but still there is a large population of women both in rural and urban areas that has dreams, but lack the opportunities to realize those dreams and take up their roles other than the household ones. In this regard, it is essential for to promote skill development and women empowerment. In order to upgrade employability and other skills among women, there is need to reduce the unemployment, demographic dividend, cultural and regional barriers and bridge the gap between talent and industry by various innovative methods.

Proactive involvement of society is essential to attain the sustainable development and bring the desired change in the society. Women in economically disadvantaged areas lack opportunities for employment and for self-employment due to various causes and sometimes women in need are on the look-out for affordable vocational courses that is not only of interest to them but also enables them to enhance their employability. Women from these areas can be equipped with the skills they need to increase their employability so that they can access meaningful and sustainable employment, and self employment through entrepreneurship. UNICEF is also assisting women to build stronger links with the private sectors so that they have sustainable market access for their artisanal goods including those who are running home based business.

Introduction

Silk also known as the “Golden Fibre” is admired all over the world for its lustre, strength and smoothness. Sericulture industry is an ecofriendly agro based activity of mulberry cultivation, silkworm rearing and production. It is a labour intensive, rural cottage industry providing subsidiary employment and supplementing the income of semi-literate and semi-skilled poor workers throughout the year [Chanotraet al., 2019]. The term ‘sericulture’ includes economic activities which receive poor workers in the value addition at each stage like (i) raising plants for feeding the silk-worms (in the form of the mulberry plantation); (ii) production of disease-free silkworm layings (dfls), eggs, or seeds; (iii) indoor rearing of silkworms till the cocoon stage which produces silk (about 30-day egg-to-cocoon cycle), and (iv) sale of silk cocoons produced.

Silk industry can be broadly classified into; (a) sericulture, (b) post-cocoon technology – reeling (yarn production), spinning and twisting of silk yarn from the cocoons; and (c) weaving, fabric production, printing and dyeing, finishing, garment designing, marketing etc. These activities also provide the auxiliary enterprises of by-product utilization and machine manufacture including spun silk yarn manufacture and pupae oil extraction, thus creating livelihood for the small and marginal farmers and labour force.

Asia is the key producer of silk in the world producing over 98.5 per cent of the global output. There are more than 40 silk producing countries, but the majority of its production comes from China and India, followed by Brazil, Uzbekistan, Thailand, Vietnam, Korea and Japan. Unlike temperate countries, India has a distinct advantage of practising sericulture all around the year, as a result of its tropical climate, yielding a stream of about 4-6 crops (Savithri and Sujathamma, 2019).

Introduction

India has been advancing excessively in terms of workforce engagement as a lot of women have started seeking space in the business arena. The new age has given way to a new trend of entrepreneurshipwhich is flourishing without the quantification of gender. Needless to say, India has been dealing with a very bad history of patriarchal class arrogance and work division that cannot fully provide all the freedom to women who want to prosper in their professional lives.

The female entrepreneurs have to undergo a lot of obstacles right from the initiation of the idea till the plan operates. Sometimes, the existence as a women itself comes with a baggage of responsibilities. Indian women are bound to fulfill their responsibilities towards their family, community and work, balancing everything equally and in an efficient manner.

The conventionalism, ethnicity, social and cultural principles, parenthood, the tag of feeblest sex and insecurity curb the confidence of women in comparison to their male counterparts. Even though there have been considerable changes found in the women dwelling in urban areas, the rural women still have numerous hindrances blocking their path. The perceptive of the opponent sex is irrational in rural areas due to the lack of education and it becomes hard for the women to resist men in such cases.

The Indian customary draws a thin line between the capability and responsibility allotted to different gendersMohsen B., and Zouari S. (2014). It has even threatened the employment chances of females in the traditional and eccentric sphere of fiscal exercises. The present scenario has not broken the undeterred confidence of women who sought to make a career in business, since the last decade. With the alteration in technology, globalization and rivalry accentuation has made the operation of business more multifaceted and vibrant.

Introduction

India is bestowed with a lot of potentials to produce a variety of organic products due to its diversified agro-climatic regions and this is very true in case of Dehradun district of Uttarakhand. It offers a variety of geographic locations suitable for cultivating various food crops such as: fruits, vegetables, food grains etc. Globally, organic farming is cultivated in an area of 57.80 million ha. However, India accounts for just 2.59% of the area. The organic farming is followed in India in almost all the regions with three states Madhya Pradesh (34.34%), Maharashtra (13.19%) and Rajasthan (11.67%) accounting for about 59% of the total organic area of the country. The cultivated land under certification has substantially increased from 1.74 lakh ha in the year 2005-06 to 1.78 million ha in the year 2017-188 (https://www.researchgate. net/publication/338209816_Impact_of_farmer_producer_organization_on_ organic_chilli_production_in_Telangana_India) Agriculture and its allied sectors are the largest source of livelihoods in India. However, India still has many growing concerns. As the Indian economy has diversified and grown, agriculture’s contribution to GDP has steadily declined from 1951 to 2011. (Source: http://www.fao.org/india/fao-in-india/india-at-a-glance/). One of the main reasons is due to the lack of competence in Indian farmers for selling the crop in remunerative prices in the market. Some of the critical constraints and bottlenecks are lack of infrastructure for storage, transportation, quality control, packaging, price risk management, cool chains, market led extension, and framework for promotion of contract farming (Gohain, 2018). Realizing these issues Government of India under the Department of Agriculture and Cooperation identified Farmer Producer Organization (FPO) as the most appropriate institutional form to mobilize farmers and build their capacity to collectively leverage their production and marketing strength(Ministry of Agriculture, 2013).For analyzing the potential, importance and contribution of FPO in the agriculture sector, the present study aims to discuss the role of FPO in uplifting small and marginal farmers and its impact on the basis of the project undertaken by Silgur Bizat SwayattSahkarita FPO in Dehradun district of Uttarakhand.

Introduction

Novel Corona Virus 2019 (COVID 19) has impacted the human race very badly than any other disease in twenty first century. Almost every country on this planet was affected by this virus. The condition is more severe in developed countries.

So when it All Started?

There were reports that the medical professionals of Wuhan in China informed the government that there is some mysterious pneumonia like disease which is spreading very fast and affected the doctors and other paramedical staff who are attending the patients. When the situation became serious it was declared as outbreak of epidemic and first case of COVID 19 was declared in Wuhan China on 31st December 2019. Wuhan is one of the main business centres of china and there was regular movement of domestic and international visitors to that place. Till the problem was identified and communicated to other agencies, the spread of virus was already there in other parts of china and world specially Europe and USA.

World Health Organisation (WHO) declared COVID 19 as pandemic on 11 February 2020. Countries like USA criticized WHO for delay in identifying the disease and declaring it a pandemic.The damage was already done due to its spread in other countries. In India first reported case of COVID 19 was on 30th January at Kerala. However, considering the possible danger of this disease, Indian Government took primitive measure to contain the spread of Virus and announced Nationwide Lockdown 1.0 on 23rdMarch 2020. Similarly, Lockdown 2.0, 3.0, 4.0 were announced on 14 April, 3rd May and 17th may respectively.

Introduction

In view of the present Indian agriculture scenario, farmer producers organisations (FPOs) are emerged as a most appropriate institutional form to mobilize small and marginal farmers ,improved their access to technology, inputs and markets. As per the report of National Council on Farmers, these organisations are mainly promoted to combine the advantages of decentralized production and centralized services, post harvest management, value addition and marketing. (NCF,2004). In order to meet the dream of Atmanirbhar Bharat and to make farmers atmanirbhar, Farmer Producers’ Organizations (FPOs) is an appropriate form to mobilize them. Recently Government of India has announced a budgetary provision of 4496.00 crore for five years for promotion of 10,000 FPOs.(Cabinet Committee on Economic Affairs,CCEA2020)

Also to improve agricultural productivity and income of the farmers, it is necessary to develop an entrepreneurial culture among the member farmers of an organisation. To make this organisational approach more successful, member farmers need to develop planning ability, decision making abilitiy, managerial qualities ,scientific attitude, organisational skills, participatory skills etc. The member farmers as an agripreneur should possess knowledge about improved production techniques, markets, consumer preferences , schemes, credit availability, policy advocacy to enterprise effectively under FPO.

Introduction

Agriculture is one of the important pillars of the Indian economy. According to a report from FICCI, about 54 percent of Indian population depends directly on agriculture and it accounts for around 17.3 percent of GDP (FICCI, 2018). In the last two decades, powered by the Government policies and strong engagement of the industry and institutions, agriculture is rapidly evolving into agribusiness in terms of approach and structure. Transformation of Agriculture to Agri-business is one of the important strategies where enterprising farmers practice profitable agriculture.

India has become the third largest startup ecosystem hub. India is home to highest number of unicorn startups after US and China with 26 unicorns out of 250 plus total unicorns globally. At a time where with the increasing population and demand for better quality and higher quantity of food. India currently has more than 49,000 plus startups, 1500 plus investors, 250 plus incubators, and 26 unicorns (NASSCOM, Srivastav, 2018). The Indian startup ecosystem is ranked at number 37 and the global ranking of its top three cities are Bengaluru, New Delhi and Mumbai for the year 2018. In 2020, Bengaluru again continued its title “silicon valley of India” (Spews, 2021).

In a bid to double the farmer’s income by 2022, the Government of India is continuously looking for ways to boost agricultural production, food processing and marketing avenues through the integration of latest technologies and innovations; thus creating a huge scope for food and agritech startups in the country (Balaji, 2018). Many agritech startups in India are mainly in marketplace segment where e-commerce companies provide fresh and organic fruits and vegetables procured directly from farmers. Very recently many startups have come up providing innovative and sustainable solutions for farmer’s problems. Startups have provided solutions such as biogas plants, solar powered cold storage, fencing and water pumping, weather prediction, spraying machines, seed drills, vertical farming, etc (Sachitanand, 2018). EM3 Agriservices offers farming services and machinery rentals to farmers on a pay-for-use basis.

Introduction

Beekeeping is an environment friendly and agro-forestry based occupation that has established itself as an income generating activity and a commercial enterprise which not only promote agricultural and horticultural development but also contributes in upliftment of the rural economy of the country. Apiculture provides enormous potential for income generation, poverty alleviation and sustainable use of forest resources. Traditional beekeeping with Apisceranais widely practised by rural people in Uttarakhand who have inherited the tradition from their forefathers and maintain it till this day. The people in Uttarakhand have indigenous knowledge of beekeeping which is passed from one generation to another. In the hill area traditional hives are more suitable than modern hives. Modern beekeeping is infancy in the area, so people need to be encouraged to use modern bee hives for better management of colonies.

Uttarakhand is a land of variety of flora and fauna. Beekeeping forms an integral part of the small holder farming system and plays a significant role as a source of additional cash income in subsistence farming. There are around 2,50,000 beekeeping units in India out of which only 8,700 are in Uttarakhand accounting for about 2500 MT of honey production in 2016-17. Uttarakhand is extremely rich in Bee forage plants but the use of this rich resource is not being made properly (Tiwari, et al. 2010). Around 20.00 per cent of the Beekeepers in Uttarakhand do not use any medicine for the management of pest and diseases showing that the farmers are not much aware of the advance methods of beekeeping (Khan et al., 2007). Uttarakhand has huge potential for beekeeping due to plenty of flora and suitability of climate. Beekeeping is an ancient practice that is managed traditionally in Kumaon hills of Uttarakhand. Due to the traditional production system the productivity per hive is low in Uttarakhand. Therefore, it is Important to know about the constraintsfaced by the Beekeepers in practicing apiculture in Kumaon Hills of Uttarakhand.

1. Introduction

Milk is the principal source of protein and lactose in the diet. Dairy farming is viewed as a whole ecosystem of reciprocal relationships and reliance, as well as there production and safe guarding of societal values. Dairy farms are primarily made up of high-yielding dairy cows. Goats, sheep, and camels are some of the other animals employed in commercial dairy production. Milk has always been regarded as a healthy food. Milk includes more than9 other essential elements, including protein, carbs,vitamins, minerals, and lipids, in addition to calcium, which makes it critical for your bones.

Every year, about 600 million tonnes of milk are produced by over 264million dairy cows across the world. The global average for milk output per cow is around 2,200 litres. India is the world’s top milk producer followed by the United States, China,Pakistan, and Brazil. The economy of India is mostly dependent on agriculture and animal husbandry, with milk production playing a significant role. It is also the world’s largest producer of buffalo milk (FAO, 2019).

Co-operative dairy sector proved to be resilient as it continued to procuremilk from farmers and supply it to the consumers despite several logistical and other challenges. Milk production in India did not show any sign of slowdown. Milk productionis anticipated to be around 209.96 million tonnes in 2020-21, an increase of about 6.3 percent over the previous year. The estimated per capita availability of milk is expected to increase to about 425 gms /day which is more than the world average of around 315gms/day(NDDB,2020).The dairy co-operatives had a difficult year due to an influx of more milk production, a reduction in milk sales, and the building of inventories of preserved goods. Throughout the year, milk procurement by dairy co-operatives increased as it accepted diverted extra milk from farmers that would otherwise be sold to private and unorganized businesses. During the 2020-21 budget year, milk procurement by dairy co-operativesincreased by 7.9 per cent. Indian dairy co operatives have installed milk processing capacity of 66.3million litters per day,73.3million liters/day in private sector enterprises, and 2.5 million litres per day in producer companies.

Introduction

Animal husbandry and poultry rearing, in addition to offering economic participation, play an important role in securing household food security. The core notion of food security argues that everyone should have physical and economic access to the basic nutrition they require. ‘Food security is a scenario that exists when all people have physical, social, and economic access to sufficient, secure, and nutritious food that fits their dietary needs and food preferences for an active and healthy life’, according to the FAO (2002). Consequently, two requirements must be met in order to ensure food security: the first is the availability of food, and the second is the ability to purchase it. There is a propensity to define food security at the national level without examining its condition at the grass roots level with major emphasis at the household or individual level. This is because, while national food security may appear to be adequate, disparities in food security may exist among regions, groups, households, and people.

Increased crop output can increase people’s calorific intake, but protein is also essential for health, and pulses and coarse grains are essential. According to the Directorate of Economics and Statistics, DAC & FW, total pulse output in the nation was roughly 25.42 million tonnes in 2017-18, and over 23.40 million tonnes in the following fiscal year (2018-19). This demonstrates the country’s falling pulse production pattern, diminishing the availability of vegetable protein to the public. A similar trend was observed in states like Assam, where the area under pulse production declined from 1,54,706 hectares in 2017-18 to 1,50,229 hectares in 2018-19, and further fell to 1,43,962 hectares in 2019-20. The provisional data further forecasted the area to fall even further to 1,42,303 hectares in 2020-21. (Statistical Handbook of Assam, 2020 and 2021)

Introduction

NITI Policy Paper No.1/20017 reveals details of the concept and time frame as how to double the income of the farmers. The policy paper emphasizes in increase in agriculture productivity, improvement in total factor productivity, diversification towards high value crop, and increase in crop intensity, increasing terms of trade for farmers and shifting cultivators to non-farm and subsidiary activities. The well thought and planned program for doubling the income of the farmers reflecting dream or reality. We have farmers of different types like, small. Marginal and large farmers, resource rich and resource poor farmers, farmers of irrigated and non-irrigated zones, tribal and non-tribal farmers , trained and untrained farmers and progressive and non-progressive farmers. The farmers and their economic structure are quite different from place to place even within district. NSSO data on consumption expenditure survey (2011-12) reveal that more than one-fifth of households with self employment in agriculture and their principal occupation were having income less the poverty line.

Milk Production Scenario

Milk is primary source of protein and lactoseDairy farming is considered to be a whole environment of reciprocal relations and dependency reproduction and protection of social values. In worldwise dairy cows count up to 264 millions producing 600 million tones of milk every year. The global average for milk production is approximately 2200 litters/cow. Cattle population of world is 1009.69 millions heads (FAO, 2019) and highest milk producing countries are India, USA, China, Pakistan and Brazil. In case of consumption of milk India tops in the world followed by EU, USA and China. The per capita consumption of milk is highest in the country of Belarus followed by Ukraine and New Zealand. India is ranked 7th in the world in this respect. In India total cattle population is 306.70 millions. The state of Odisha constitutes 1.19% of the total cattle population of India. The level of milk production of India is reported to be 198.2 metric million tones. The per capita availability of milk in India is 427 gms/day (2021) and highest being in Punjab followed by Rajasthan. In case of Odisha the per capita milk availability is 143 gms and in milk production the district Cuttack top the list followed by Ganjam and Jagatsinghpur.

Introduction

India is the largest producer, consumer and exporter of turmeric in the world. Indian turmeric is considered to be the best in the world market because of its high curcumin content. India accounts for about 80 per cent of world turmeric production and 60 per cent of world exports. Major turmeric exporting countries are India, Thailand, Taiwan, and several other Southeast Asian, Central and Latin American countries. The major turmeric importing countries include Japan, Sri Lanka, Iran, UAE, US, UK and Ethiopia.

Turmeric is native of India and china. The word turmeric is derived from the French word ‘Terre-merite’ meaning merit of the earth. Its botanical name is Curcuma longa L. and belongs to family Zingeberaceae, it is also known as ‘Indian Saffron’ is an herbaceous perennial plant growing up to the height of 60 – 90 cm with short stem. The plant is propagated from rhizomes. The leaves are long, broad lanceolate and bright green. The flowers are pale yellow and born on dense spikes. The pseudo stem are shorter than leaves. The rhizomes were ready for harvesting about 7 to 9 months after planting.

India is popularly known as the “Spiced Bowl of the World” as a wide variety of spices with premium quality grown in a country since ancient times. Indian turmeric is considered to be the best in the world due to presence of high curcumine content. Turmeric contains up to 5.00 per cent essential oil and up to 5.00 per cent curcumine, a polyphenol.

Introduction

India is the second-largest producer of vegetables in the world after China. India accounts for 16 percent of the world’s production of vegetables. India home to 17.74% of the world’s population has only accounted for about 2.4% of the world’s geographical area and 4% of its water resources. Vegetables play an imperative role in nutritional security, economic viability and fit well into the predominant intensive cropping systems prevailing in different parts of our country. More than 60 kinds of vegetables are grown in India in tropical, subtropical and temperate agro-climates. India is the largest producer of okra and ranks 2nd in the production of potato, onion, cauliflower, and cabbage. During 2013-2014, India produced 162.19 million tonnes of vegetables and vegetable export from our country was worth Rs. 5462.93 crores. For a balanced diet, an adult who works moderately needs about 300 grams of vegetables per day, of which about 50 grams should comprise root vegetables, 50 grams of leafy vegetables and 200 grams of other kinds of vegetables as per Dietary Guidelines for Indians, NIN, 2011.

The vegetable is one of the important crops of Jharkhand, which is being cultivated on a commercial scale. About 3.2% of the gross cropped area of the State is devoted to vegetable crops. Vegetable development depends not only on production but also on the marketing system. Vegetable cultivation being labour intensive can substantially increase employment and livelihood avenues too. Vegetable growers face many challenges in the course of marketing their products and their marketing behaviour varies under different circumstances. Keeping this in view, the present investigation entitled “Marketing Behaviour of vegetable growers in East Singhbhum district of Jharkhand” was undertaken.

Introduction

Humans primarily get their nourishment from agriculture. According to the most recent UN estimates, the population of the globe could increase to over 9.7 billion in 2050, and to fulfill the demands of an expanding population and a rising need for food, the energy demand in the agricultural sector has dramatically expanded. However, a farm that produces food needs a steady supply of energy to run the machinery, irrigation pumps, and other devices that are often powered by fossil fuels. Because of the ongoing demand for energy, there is growing concern that these fossil fuels will also run out soon (Aroonsrimorakotet al., 2020). Additionally, other global issues like climate change, water shortage, and energy security are just a few variables affecting agricultural production that require more environmentally friendly and sustainable farming methods As a result, it is crucial to maximize land usage and increase agricultural production through the deployment of cutting-edge farming techniques and new technology for both economic effectiveness and the best possible use of the limited resources available in the form of land. There are many distinct uses for renewable energy in agricultural systems. Renewable energy sources can also be used to generate electricity for a range of agricultural tasks (Torshizi and Mighani, 2017). Renewable energy can come from a variety of sources, but solar energy is the ideal option because it can be installed practically anywhere on the field, is pollution-free, and is also the most economical. Unlike the usage of fossil fuels, using solar energy doesn’t release greenhouse gases. For remote locations with erratic access to electricity, it is the best renewable energy choice. Applications for space and water heating, greenhouse heating, solar photovoltaic systems, and water pumps for irrigation using various forms of solar energy technology (Mekhilefet al., 2013). There are numerous benefits of using solar energy technologies, such as solar panel water pumping systems, aside from being free of fuel costs, solar panels also have lower maintenance costs and require fewer replacement components than generators powered by diesel engines. In order to meet the growing demand for agricultural products from the expanding population, agriculture is a sector that aspires to accept the usage of solar energy and reaps enormous benefits from it. Therefore, solar energy technology has emerged as a solution in order to boost economic benefits to farmers and improve the environment by reducing CO2 emissions into the atmosphere, thereby addressing the issues caused by a growing population and a shrinking amount of available resources (Aroonsrimorakot and Laiphrakpam, 2019). The potential for farmers to move from using fossil fuels to using renewable alternative energy, which might lead to produce superior in both quantity and quality of food produced in various kinds of agricultural farms (Bardi et al., 2013). The issue will get worse unless the farmers change their perception about the adoption of solar energy technologies. Therefore, it is advised for farmers to employ energy-saving tools for producing crops and to maximize land by installing solar energy systems because they are practical, affordable, and useful for a variety of tasks (Duprazet al., 2011). Since many people still solely rely on fossil fuels for energy and lack access to modern energy sources, in light of this, the current study was done to assess the level of awareness and adoption of solar energy in agricultural operations.

Introduction

Women play a pivotal role in agricultural and rural economies in all developing countries. Rural India woman is facing Poverty and unemployment is the major problems. In India at the end of ninth five year span 26.1% of the population was living below poverty line. In the rural area 27.1% of the population was living under poverty. The overall unemployment rate is estimated to 7.32%. The female unemployment rate is 8.5%. The rate of growth of women unemployment in the rural area is 9.8%. A series of development programmes have been implemented for the development of economy in general ignoring women who constitute 50 percent of the total population. Role of women in development is an indispensable factor. Development programmes no longer can achieve their target without the participation and contribution of women. Women empowerment is multifaceted concept that extends to the psychological, economic, social, cultural, political and institutional spheres of women’s lives. The Government of India has launched and implemented a number of schemes towards poverty alleviation and women empowerment but it was observed that women in rural areas especially from the poor families could not be benefitted. Women empowerment is the most important instrument for the socio-economic development of a nation. In this context, SHGs have emerged as the tools that wield power to create a socio-economic revolution in the rural areas of our country. The empowerment of rural women is a key priority in the National Development Policy of India. In India, the organization of SHGs, especially those promoted by Non Governmental organizations (NGOs) is widely recognized as a development strategy for poverty reduction. NGOs also known as voluntary sector have become an irresistible global force today and it is growing in relation to its presence in developmental activities. Basically, an NGO or voluntary organisations are non-profit making agencies that are constituted with a vision by a group of likeminded people, committed for the uplift of the poor, marginalized, unprivileged, underprivileged, impoverished, downtrodden and the needy and they are closer and accessible to the target groups, flexible in administration, quicker in decision making, timely in action and facilitating the people towards self reliance ensuring their fullest participation in the whole process of development. SHGs are started by NGOs that generally have broad anti-poverty agendas. SHGs are seen as instruments for goals including empowering women, developing leadership abilities among poor people, increasing school enrollments and improving nutrition and the use of birth control. SHGs are small group of individual members who voluntarily come together and form an association for achieving a common objective. In most cases, SHGs are constituted by persons known to one another and coming from the same village community or neighbourhood. SHGs are small in size with membership ranging from 10 to 20 and are homogeneous. A strengthening development among women the nation over has been currently turned by quick advancement in SHG arrangement. The arrangement of SHGs isn’t conclusively a miniaturized scale credit venture however a strengthening procedure. The strengthening of women through SHGs would give advantage not exclusively to the individual women yet in addition for the family and network all in all through aggregate activity for improvement. Women constitute half of any country’s human endowment. All round development and harmonious growth of a nation would be possible only when women are considered as equal partners in progress with men.

Introduction

A large number of institutions in the field of agriculture and allied sectors are contributing to research in development of high yielding varieties of crops, technological innovations and other initiatives to boost production and human resource development. The technology available has to be permeated depending upon the necessities of the region – its soil, climate, culture and needs and means of the farmers, available human resources, feasibility and viability of different parts of the country. It has been observed that there are variations in knowledge and technological percolation. The National Commission of Farmers (founded in 2004) raised the issue of knowledge deficit, which directly impinges on agriculture productivity. There are significant gaps in backward and forward linkages between the agricultural laboratories and the farmers, in so far as transfer of technology is concerned. The 10th and 11th plans have emphasized the need for effective extension services. The 11th Plan Approach Paper also states that “in the longer run, growth in agriculture productivity can be sustained only through a continuous technological progress”. The 11th Plan shows a concern towards the problem of transfer of technology and knowledge at grass-root level and puts forth challenges before the extension agencies. The 11th Plan points out that extension services are to be treated as a service delivery mechanism. The 12th Plan also emphasizes the need for mechanisation of agriculture with robust extension services.

Introduction

Agriculture has been undoubtedly the major source of livelihood in the developing nations like India. Livelihood is defined as adequate stock and f low of food and cash with an individual or a family to meet its basic needs (Girish et al., 2020). It encompasses the capabilities, assets (stores, resources, claims and access) and activities required for a means of living (Chambers and Conway, 1992). Livelihoods are considered secure when households have secure ownership or access to resources and income earning activities, including reserves and assets, to offset risks, ease shocks and meet contingencies (Chambers, 1989). The livelihood security is a complex concept that is location specific, subjective and dynamic (Hogger and Ruedi, 2004). It comprises of many indicators like food, educational, financial, health, culturaland social securities. Constraints like practices of traditional methods of cultivation, lack of access to modern technology, low productivity of crops, in-adequate capital formation and low investment, widespread illiteracy among farmers, etc., have become a major threat to the educational, food, economic and social securities, thus ultimately affecting the livelihood status of farming households in the country (Hatai and Sen, 2008). Since, a large fraction of farmers in the country lives in the rural areas, they have no proper knowledge regarding the usage of modern farming techniques. Often their low level of education and lack of communication has resulted into a lack of general awareness regarding the modern research and inventions on agriculture (Makal et al., 2017). In such scenario, farmers’ trainings play important role which helps the farmers in understanding the application of latest agricultural technologies in daily farming activities. It improves the knowledge of the trainees about the improved farm practices (Srinivas and Sailaja, 2013). The major players providing these extension services in public sector are Krishi Vigyan Kendras (KVKs), State Agricultural Universities (SAUs) and ICT-led extension interventions by Department of Agriculture, Cooperation and Farmers Welfare (DAC&FW), Government of India. Many state universities through their KVKs, have been imparting need-based trainings to the farmers in their routine activities as well as sponsored by various departments/agencies. In last few decades, KVKs have increasingly become associated with grass root development (Saha, 2013).

Introduction

Horticulture crops cover large varieties of fruits, vegetables, flowers and plantation and spices crops. Among these, vegetable cultivation is the major attraction to farmers as it is comparatively more remunerative the field crops. Vegetables not only provide maximum output but also give more income per unit area of land. Vegetable cultivation among small land holders has always been source of supplementary source of income and provides gainful employment through intensive cultivation and thus vegetable growers are normally more prosperous than those who grow cereals, because of higher returns.

Brinjal (Solanummelongena L) is a commercial vegetable crop belongs to the family of solanaceae. It is a nannual crop. It is mainly used for culinary purpose. Brinjal has been considered as one of the important vegetable crop. The brinjal growers can increase production of brinjal through adoption of new varieties and with improved technologies. A first-hand knowledge regarding existing status of adoption of improved technology helpful to the extension workers for concentrating their efforts to create favorable condition for better adoption of the innovations of brinjal cultivation. Arvind kumar singh (2017) revealed that more than half of the respondents belong to middle age group, educated up to higher secondary, had medium level ofland holding, medium level of annual income, sources of information and low level of material possession. Further headded, that he possessed low level of farm power.

Introduction

The most significant commercially grown fruit crop in the country is the mango (Mangifera indica L.), which belongs to the Anacardiaceae family. It’s known as the “king of fruits.” Mango cultivars can be found in the greatest variety in India. Mango farming is thought to have begun in South East Asia. Since about 6,000 years ago, mango has been grown in south Asia.Mango is native to South Asia, from where it has been distributed worldwide to become one of the most cultivated fruits in the tropics.

The major mango-growing states are Andhra Pradesh, Uttar Pradesh, Karnataka, Bihar, Gujarat and Tamil Nadu. Andhra Pradesh rank 1st in area, whereas Uttar Pradesh rank 1st in production and productivity. Andhra Pradesh, Uttar Pradesh, Bihar, Karnataka, Maharashtra, West Bengal and Gujarat together contribute for about 82% of the total production in India.

India to become the second largest fruit producer in the world, after china, with a production of 102481 thousands metric tonnes of fruits from an area of 6930 thousands hectares in 2020-21.The fruit is grown in India, the total area under mango cultivation was 2317 thousand hectare with an annual production of 20386 thousand metric tonnes.(NHB 2020-21).

Mango is well adopted in tropical and sub-tropical climates but it can be grown up to 1,100 meters above sea-level. There should not be humidity, rain or frost during flowering. The temperature between 24 and 270C is ideal for its cultivation. Higher temperature during fruit development and maturity gives better quality fruits. The areas expressed frequent showers and high humidity is prone to many pests and diseases. Thus it can grow best in regions with a rainfall between 25cm and 250 cm. Regions having bright sunny days and moderate humidity during flowering is ideal for mango growing.The farmers 92.20 per cent had problems of pests in their mango trees. The most common pests were the mango seed weevil 48.10 per cent, fruit fly 36.40 per cent, trips 1.30 per cent, aphids 1.30 per cent and the most common diseases were the powdery mildew 46.80 per cent, anthracnose 18.20 per cent and scab 2.60 per cent (Gitonga,2010).

Introduction

Among the rice growing countries, India has the largest area (448 lakh ha) followed by china and Bangladesh. Total food grain production in India is estimated at 2813l.7 lakh tonnes. Rice production is estimated at 1156 lakh tonnes (Anonymous, 2010). In India, rice is grown in the state of Kerala, Andhra Pradesh, Orissa, Bihar, Uttar Pradesh, Madhya Pradesh, Punjab and West Bengal lead in the area, while West Bengal harvest highest rice production. The average yield per hectare is highest i.e., 5970 kg/ha in the Punjab during 2018-19.

Rice is grown throughout the state except Kachchh and Saurashtra. Some part of the state is growing rice as a drilled, while transplanted rice is taken in south and middle Gujarat. In Gujarat rice occupies about 10.61 per cent of the gross cropped area of the state and accounts for around 25.5 per cent of the food grain production. It is grown on an average about 7.5 to 8.5 lakh hector of land comprising nearly 70 to 80 per cent low land (transplanted) and 15 to 20 per cent of upland (drilled) rice (Anonymous, 2020). During the 2018-19, the yield of kharif rice in Gujarat was around 2247.75 kg/ha. Yield of summer rice was 3130.96 kg/ha and total production of rice in the year of 2018-19 was 1911 tonnes (Anonymous, 2020). During the 2019-20, the yield of kharif rice was 2117.81 kg/ha and yield of summer paddy was 2996.36 kg/ha and total production of rice in the year of 2019-20 was 1929.98 tonnes (Anonymous, 2020).

In Gujarat some districts like Chhotaudepur, Tapi, Navsari have highest rice productivity which covered 1.279 lakh hector area with production and productivity respectively of 3.338 lakh tonne and 2582 kg/ha and some district like Mehsana, Narmada, Panchmahal, North Gujarat etc. have medium to low productivity of paddy. But in some part of North Gujarat like Gandhinagar and Sabarkantha have low productivity of rice.

Introduction

Agriculture is the back bone of Indian economy. About 18.8 percent (2021-22) of the national income originates from the agriculture sector. Approximately 60 percent of India’s population is directly or indirectly dependent on agriculture for livelihood. A large number of important industries like jute, textiles, edible oils, tobacco, sugar etc. receive the raw materials produced by agriculture sector. India occupies second position in the production of fruits and vegetables in the world after China (National Horticulture Database 2019 2020) It is grown almost in all the states of the country.

Cauliflower (Brassica oleracea L. var. botrytis) like all other Brassicaceae family crops has descended through introgression, mutation, human selection and adaptation from a single wild predecessor Brassica oleracea L. var. sylvestris which is still found growing in western and southern Europe and North Africa. The name cauliflower consists of two Latin words namely ‘caulis’ means cabbage and ‘floris’ means flower. It is grown throughout the country for its highly suppressed ‘prefloral fleshy apical meristem’ called “Curd” which is used as vegetable, soup and for pickling (Choudhury, 2006). Cauliflower is the pride of cole crops because of its good taste, flavour and nutritional value. It contains good amount of vitamins like vitamin A, vitamin C and fair amount of proteins and fibers. The cauliflower is also a good source of minerals like Ca, Mg, P, Fe, Na, and S.

Introduction

Women make essential contributions to the agricultural and rural economies in all developing countries. Their roles vary considerably between and within regions and are changing rapidly in many parts of the world, where economic and social forces are transforming the agricultural sector. Agriculture needs manpower, if the manpower split into gender wise, amazing fact is that the women contribution is greater or equal to men (Chauhan, 2011).That is reason that right from the day the country become independent, it has been trying hard for rural development.

According to the Penguin Atlas of Women in the World, women make up 40 per cent of the agricultural labour force in most parts of the world, while in developing countries they make up 67 per cent of the agricultural workforce (Singh, 2008). Therefore, strengthening and expanding women’s roles and opportunities in agriculture promotes sustainable economic development. Gender inequalities are a measurable and significant limit on agricultural productivity and efficiency, undermining rural economic development. India has paved the way to development by increasing its trade and growth in Agriculture sector. To review the agriculture scenario of our country, it depicted that there is need to pay sincere attention towards the human resource development (men and women together) because modernizing agriculture needs skill and efficient work forced. Farm business has become a family enterprise in India, where both men and women take part evenly. It is well known fact that the success of rural development process largely depends on the participation of people at large, irrespective of sex. The problems of involving women’s participation in the development process are now catching the attention of planners and policy maker because of increasing imbalances generated out of development process. Now days, rural women play a vital role in domestic and socio-economic life of the society and therefore, national development is not possible without developing this important and substantial section of our society (Okafor, 2008).

Introduction

A woman is the nucleus of a family, particularly in rural India. For the rural women, the day starts early in the morning with the responsibilities of fetching water, fodder and fuel, cooking food and looking after the livestock and children. Promila et al. (2003) revealed that farm women spent 15:64 hrs/day and 16:58 hrs/ day for productive work during the slack and peak period, respectively. The time saved by farm women from farm activities during the slack period was diverted towards care of children, family members and household works. Still, there is no recognition for their hard work; just because their work is not evaluated in terms of money.

The contribution of women in agriculture is estimated to be about 50 to 60 per cent. In many places, the entire livestock management is looked after by women only. They help in farm operation, take their animals on distant lands for grazing, washing, milking, fodder, breeding management, sale of milk, if necessary by taking it to the market and so on in addition, perform the functions related to house management. Even though, women are playing a very important role in innovation decision process, they are not allowed to try and see whether they are capable of managing farm and family affairs independently or with the help of family members.Adequate attention is also not being paid for the social and economic development of farm women and to encourage them to avail training facilities on farm and dairy management practices for supplementing their family income through development of occupational skills and proficiency.

Introduction

India pre-dominantly an agriculture-based country, requires constant endeavors to seewhether rural and agricultural credit facilities are enhanced with time. As a part of theseefforts, agricultural credit cards and cash credit facility were introduced in lending system. The Kisan Credit Card is a credit card programme launched by Indian banks in August 1998. The National Bank for Agriculture and Rural Development (NABARD) developed this model scheme to supply term loans for agricultural needs based on the suggestions of the R.V. Gupta Committee. Its goal is to provide financial assistance to farmers in order to address the agricultural sector’s comprehensive credit needs. All commercial banks, Regional Rural Banks, and state cooperative banks are among the participants. Short-term credit limitations for crops are in place, as are term loans. Personal accident insurance covers KCC credit card members up to Rs. 50,000 for death and permanent disability and up to Rs. 25,000 for other risks. The premium is split evenly between the bank and the borrower. The validity period is five years, with the option of an additional three year extension, Kisan Credit Card provides cash and term credit to farmers for a variety of linkedoperations such as pump sets, land expansion, planting, and drip irrigation. Soil Wellbeing Card programming has been institutionalized and online programming built for eight statesunderthee-Government Program to provide coordinated supplement administration suggestions based on soil test edit reaction approach. Ranchers receive data through avariety of channels, including Common Service Centres, Internet Kiosks, and SMS, as partofthe Nationale-Governance Plan for Agriculture. Farmers are spared from the exorbitant interest rates charged by traditional banks under the KCC plan. The interest rate on KCC loans ranges from 2% to 4%. This low interest rate aids farmers in repaying loans more quickly, taking into account the crop’s harvesting season and the date the loan was provide.

Introduction

Owing to several biotic and abiotic stresses, the problem of agrarian distress in India has accentuated in recent years. The Indian government set a target of doubling farmers’ income by 2022–2023 in its annual budget for 2016–17 and started a number of initiatives to achieve this goal, including better irrigation efficiency, crop insurance, market infrastructure improvements, organic farming promotion, soil health restoration, and others. The pathway for doubling of farmers’ income encompasses several dimensions, from production to post-harvest management. These include: bridging yield gap, crop diversification, improvements in total factor productivity and proper management of irrigation (GoI, 2007, Evenson et al. 1999) alongwith the provisions of market and institutional support for efficient post-harvest management. With respect to Himachal Pradesh, in order to improve the productivity levels of existing crop enterprises and promote the diversification of cropping systems, various steps have been taken by the line departments which include the creation of water harvesting and irrigation infra-structure, skill up gradation of farmers, subsidy on critical inputs like seed, fertilizers, plant protection materials, market access through information technology and village road network, crop insurance schemes, etc. The impact of these interventions is reflected through the continuous increase in the productivity levels and inclination of farming community towards the adoption of new crop enterprises vegetables and fruit crops.

Introduction

Agriculture is the main occupation in India which engages nearly 119 million of farmers and 144 million landless labourers (Census 2011). According to the Agriculture Census (2012), about 80 per cent of Indian farmers fall under the small and marginal category. The average size of land holding in India is 1.15 ha which will tend to decrease in coming years due to land fragmentation, industrialization and urbanization which are forcing farmers to quit farming and look for more viable livelihood options (Bhattacharyya et al. 2018). Specially small and marginal farmers are exposed to high risk of farming due to climate vagaries, uncertainties in production and market demand, lack of access to support services and markets, limited scope of farm mechanization and the consistent failure of half-hearted government efforts which have been unable to make farming an exciting profession to the old as well as new generations. In Indian context, agriculture has never been a profession for the literate section of the society due to lower production and profitability. NSSO report (2012-13), in alignment with the current scenario, says 40 per cent farmers want to quit agriculture if they get alternatives.

Owing to several biotic and abiotic stresses, the problem of agrarian distress in India has accentuated in recent years. Government of India has taken initiative in its annual budget of 2016-17 and initiate a number of steps to alleviate agrarian distress and improve the situation before the fight for food security faces disastrous challenge from mass migration of Indian farmers to other occupations. The steps taken by the Government of India are improving irrigation efficiency, providing crop insurance, improving market infrastructure and its efficiency, promoting organic farming, restoring soil health and so on.

Introduction

The agricultural sector in India has focussed more on agricultural output and food security. From the year 1965 to 2016, India’s food production was multiplied by 3.7 times while the population was multiplied by 2.55 times. More than one f ifth of rural households with self-employment in agriculture as their principal occupation were having income less than the poverty line (NSSO, 2011-12). In the early 1980s, the farm income per cultivator was 34 per cent of the income of non agricultural workers. In the year 1993-1994, the relative income of farmers was one-fourth of the income of the non-agricultural workers. According to SAS 2012 2013, the average annual income of farm households from the farm as well as non farm sources was Rs. 77,112 which is 60 per cent from farm activities and 40 per cent from non-farm activities. In April 2016, the Government constituted an Inter Ministerial Committee to examine issues relating to DFI and recommend strategies to achieve the same. The target was to change the farm to non-farm income ratio from the existing 60:40 in 2015-16 to 70:30 by 2022-23. A seven-point strategy was proposed and several initiatives were taken to increase the income of farmers. The last available estimates on the income of agricultural households are based on the Situation Assessment Survey of Agricultural Households conducted by the National Sample Survey Office (NSSO) during 77th round (January – December 2019). As per the survey results, the average monthly income per agricultural household from all sources was estimated to be. Rs. 10218. Thus, the present study was taken to know the awareness, knowledge and perception of farmers towards doubling farmers income. Understanding the farmers awareness, knowledge and perception would help to develop specific strategies for increasing the farmers income.