eChapters

11.0. Introduction

Agricultural marketing is one of the important branches of agricultural economics. Farmers have one commodity or the other in surplus and need to be disposed off or sold to earn some money to satisfy other needs, which otherwise cannot be satisfied on the farm or in the village. Thus, agricultural marketing has two-fold objective i.e. Sale of surplus commodities and buy other commodities to satisfy family needs. In modern commercial agriculture, the surpluses with farmers are steadily rising, so also their family needs are changing with the change in lifestyle. Therefore, agricultural marketing has assumed important place. Traditionally, market is place or building where buying or selling of goods takes place. But, in modern times with fast and long distance communication facilities like telephone, market is no more restricted to a particular place only, but it has become wider and has assumed regional, national or even international status. Buying and selling is finalized on telephones only from distant places. Thus, the concept of market has radically changed.

So, marketing of food/ processed food is an important and vital constituent of modern business management. Knowledge about market is critical for the success of the product in such a highly competitive global market place. Now a day, in such modern time, marketing is itself a highly specialized and distinctive discipline. Based on marketing rules and laws, marketing is sometimes regarded as marketing science. Modern marketing strategies, tools and techniques have attained such complexity that marketing is linked with those of the modern warfare. The results of the marketing wars are witness by Cola wars and other brand bars being fiercely fought in the global market. So, the markets have become virtual battlefield for the brand wars. Markets and technologies are the two powerful forces driving the food processing industry. Further packaging has become a powerful tool in the promotion and marketing of the processed food products.

12.0. Introduction

The benefits of food laws to the consumers and the processing industries depend upon the efficacy with which the laws are implemented. The implementation of laws requires not only a well organized national infrastructure for inspection and quality control, but also requires reliable methods of analysis, that can be used to check the quality standards for improvement of the food product w.r.t. nutrition, safety and sensory attributes. Early and accurate analysis of food product prior to preservation, during preservation or post preservation is a crucial component for quality evaluation and their quality control. Quality control in food industries depends upon three principles viz. i) raw material control, ii) process control and iii) finished product inspection. Once a product has gone through the manufacturing process, little can be done to alter its quality or to overcome the faults. Examination of the finished product at the most represents analysis with respect to standards – to accept or reject. Effective control over the raw material and process minimizes the rejection of the products. The food spoilage can be managed most effectively, if control measures are introduced at an early stage of food preparation/contamination. Reliance on symptom is often not adequate because spoilage may occur before symptom appears. The spoilage of the food may affect sensory, physical, chemical or microbiological attributes. Therefore, now a day, food processors want to analyze their food samples quickly without any delay in shipment for which they have to depend on the different methods for their quality evaluation. The analysis and quality control of food products involve physical, chemical, microbiological and sensory methods. So, widely used standard procedures / methods for evaluation of quality of food prior to preservation, during preservation or post preservation has been given in this chapter for easy implementation.

2.0. Introduction

Before dealing with the various processes involved in the processing of fruit and vegetables or any food commodity on commercial scale, it is necessary to consider certain important factors such as investment, site, building, water supply, staff, labour etc. which are essential for the successful running of the food processing plant. Processing plant is the premises, buildings, structure and equipment used in the preparation, processing, handling, transportation and storage of any food commodity / fruits and vegetables / the processed products. The design and layout of the food processing plant is of great importance, besides other important factors. The food processing plant may be single storeyed or multi-storeyed depending upon capacity of production and viability of the plant e.g. if the production of the plant is assumed to be small and processing plant have to run only for short duration during the year then single storeyed processing plant can serve the purpose. Plant layout, product layout and process layout are the most important components for setting up of food processing industry and can determine the working efficiency of unit. Sanitary requirements in food processing plant are also important for marketing of the prepared product in national and international market. Sanitary requirement is as important in food processing plant as is the treatment of the effluent waste. For setting up of the food processing plant certain guidelines have been laid out by FPO, 1955.

3.0. Introduction

A hazard is any factor that may be present in the food or food products and can cause harm to the consumer either through injury or illness. Hazards may be biological, chemical and physical. It may be a biological, chemical or physical property or condition of food with the potential to cause an adverse health effect. Therefore, these hazards can be grouped into three broad categories (Fig 3.1). Further, various stages during which processing hazard can takes place in a food industry is illustrated through Fig. 3.2. Effect of different potential hazards on human health along with symptoms is presented in Annexure IV.

4.0. Introduction

Quality is a measure of the degree of excellence or degree of acceptability by the consumer. By quality, one can differentiate the individual unit of a product from the other units and can determined the degree of acceptability of the individual unit by the consumer. The quality may also be defined in term of end use and may vary depending upon consumer’s perception and need. According to USDA Marketing Workshop Report (1951) “quality is the combination of attributes or characteristics of a product that have significance in determining the degree of acceptability of the product to the user”. For industry, quality is a measure of purity, strength, flavour, colour, size, maturity, workmanship and conditions or any other distinctive attributes of the product.

According to Code of Federal Regulations “Quality is the inherent properties of any processed product which determine the relative degree of excellence of such product and includes the effect of preparation and processing and may or may not include the effects of packaging or added ingredients/ additives”.

5.0. Introduction

Quality control is generally defined as the regulation by law of food manufacture, distribution and sale in order to prevent health hazards and fraud to the consumers. Thus, it becomes a criminal offence to sell adulterated, filthy or contaminated foods. Quality control is the scientific control of production. There are certain basic fundamentals which are required for successful running of the food processing industry. So, for successful quality control in an industry / organization certain management systems are needed. Depending upon consumer requirement and satisfaction, quality management system is based on four important pillars like management responsibility, resource management, product / service realization and measurement, analysis & improvement. This management system is also important for ISO certification in an organization / industry.

6.0. Introduction

Food is the basic need of all living organisms and hence, its quality should be given top priority. Food processing involves number of unit operations for material handling and there are always chances that the food may be contaminated or adulterated. The food is said to be contaminated if food is injurious to health and contain filthy, putrid rotten odour of insect pests etc. and can affect a large number of the populations at a time and hazards may occur. However, a food is said to be adulterated if it contains any other substance which affects the nature and quality product or substance is substituted with cheaper substance. So, it is essential to set the minimum limits of the desirable characteristics required and the maximum limits of the undesirable components that the food should contain. This helps to set common standards for commodities and to prevent confusion among the consumers.

7.0. Introduction

The food safety is one of the most important of assurance system required for global expansion of trade between developed and developing countries. Assurance that food will not cause harm to the consumer when it is prepared and/or eaten according to its intended use is known as food safety concept. It is set of conditions and measures taken during the food chain like production, processing, storage and distribution in order to ensure that, the product consumption does not represent a risk to the human health.

8.0. Introduction

Food additives are the substances not normally consumed as a food by itself and contain or not contain nutritive value but are added to food to improve freshness, sensory and keeping quality of food. So, a food additive is defined as a substance or a mixture of substances other than the food stuff incorporated in food either directly or indirectly as a result of any phase of production, processing, storage or packaging to improve or maintain the nutritional value, enhance quality, consumer acceptability and facilitate the preparation of materials e.g., acid, alkali, bleaching agents, emulsifying & sterilizing agents, flavours, colours, nutrient supplements, clarifying agents, humectants, chemical preservatives etc. Every food available in the market or at home contains food additives. So, now the question arises that whether additives are safe from consumption/toxicological point of view or not? What are the facts or fictions, if additives are to be used in the food preparation? These are the most important questions to be answered and discussed before their use in food industry.

9.0. Introduction

Enzymes are organic biocatalysts which initiate and control biological reactions. A catalyst is an agent affecting the velocity of a chemical reaction without appearing among the final products of the reaction. Unlike general catalysts, enzymes are specific in nature and function at a temperature of approximately 37^o C and pH close to neutrality. All enzymes are proteins but all proteins are not enzymes. These are distributed among the cell and tissues of plants and animals. Use of malted barley in brewing, yeast in the production of alcoholic beverages and wrapping of meat in the bruised leaves of papaya tree for tenderizing meat are techniques that have been used for centuries. In bread and cheese making also, enzymes have been exploited from generation to generation. Thus, enzymes have been used without knowing the nature of enzyme as catalysts and reactions involved. However, it is only recently that nature and action of enzyme is known and its importance in food industry is realized.

Development of the country build is upon the aspect of the human measures. Imaginative, inventive, truthful and persevering persons head the nation in the virtuous path and guide to all aspects of growth in every field. Entrepreneurs drive nation’s growth. Entrepreneurs are familiar for their specific features Acknowledging this reality on growth of entrepreneurship. Entrepreneurship is an ingenious and imaginative reaction to the surrounding. The expression “entrepreneurs” normally mention to person who tackle recently developed capabilities that are imaginative and inventive. Analysis towards the entrepreneurial character has manifest that majority of the successful entrepreneurs share a defined category of personality features. This acquires the peculiarity as to. The existing analysis is an effort to inform the main features of entrepreneurs in food processing enterprises of Assam.

Introduction

Chickpea (Cicer arietinum L. ) popularly known as Gram, Bengal gram, Egyptian pea, Chana, or Kabuli chana, Garbanzo bean is one of the first grain legumes to be domesticated by humans in old world (Van der Maesen, 1972). The genus Cicer belongs to the sub-family Papilionaceae of the family Leguminoceae (Bentham and Hooker, 1970) now popularly known as ‘Fabaceae’ and have chromosome number 2n = 2x = 16. The origin of the crop is considered to be Western Asia from where it has been transferred in India and other parts of the world (Rathore and Sharma, 2003). Importance of pulses is relatively more in our country as its contribution in nutrient supply is far more in Indian diet than that in Asia and world as a whole (Ali,2002).

Cheese is a milk product of ancient origin and portrays the ethos of civilization and its cultural evolution. Cheese is one of the oldest foods of mankind. It is commonly believed that cheese evolved in the Fertile Crescent between the rivers Tigris and Euphrates in Iraq some 8000 years ago. The so-called Agricultural Revolution occurred here with the domestication of plants and animals.

It seems that the cheese originated accidentally as a result of the activities of nomadic tribes. Since animal skin bags were a convenient way of storing liquids for nomadic people, these were used for storing surplus milk. Fermentation of the milk sugars in the warm climate prevailing would cause the milk to curdle in the bags. The swaying animals would have broken up the acid curd during journeys, to produce curds and whey. The whey provided a refreshing drink on hot journeys, while the curds, preserved by the acid of fermentation and a handful of salt, became a source of high protein food supplementing the meager meat supply.

This activity gave rise to the assumption that cheese was evolved from fermented milks. It is perhaps more probable that the crude fermentations progressed in two ways. In one direction towards the production of liquid fermented milks such as dahi, yoghurt, laban, koumis and Kefir and in the other direction through the drainage of whey through a cloth or perforated bowls, to leave solid curds which when salted became cheese.

It was a prominent article of the Greek and Roman diet as much as 2500 years ago. It is referred to in the Old Testament several times.

Life is fundamentally a complex interplay of chemical interactions and reactions. Chemistry examines the composition and properties of matter, the interactions between chemical components, and the mechanisms by which complex structures are formed. Biological chemistry, or Biochemistry, delves into these principles within the context of living systems, highlighting the intricate relationships between molecular structure and function. Understanding fundamental chemistry and its application to anatomy and physiology is crucial because the human body is composed entirely of chemical substances. Basic chemistry encompasses the study of matter, its various states, and energy in all its forms. In order to understand the basic chemistry of living let us start from the scratch of learning and remembering everything that we have learnt so far. Matter and Its Properties Anything with mass and occupying space is referred to as matter. Solid, liquid, and gas are its three main states. Mass, distinct from weight, represents the quantity of matter in an object and remains constant regardless of location. In contrast, weight depends on gravitational force. 

4.1 Introduction

The egg is made up of three primary components: the egg white, the egg yolk, and the egg shell. The calcite crystals of the shell are enmeshed in a protein and carbohydrate complex matrix. About 58% of the weight of an egg is made up of the viscous, colourless liquid termed egg white inside the shell. About 75% of the weight of an egg’s edible component is made up of water, although proteins and lipids make up the majority of its nutritional worth (Table 4.1). There are also trace quantities of minerals, often known as ash, and carbohydrates, which take the form of simple sugars including glucose, sucrose, fructose, lactose, maltose, and galactose.

In the previous chapter the physical methods of fruit and vegetables processing and preservation have been discussed. The present chapter deals with chemical method of fruit and vegetable preservation. In this method of preservation of fruits and vegetables, chemicals as preservatives are used to prevent the spoilage of fruit and vegetable products. These preservatives react with food (produce) constituents or microorganisms and create unfavourable conditions which hinder growth, activities and multiplication of microbes responsible for spoilage of food products. These chemical agents have maximum permissible limit of their use as law. They can be classified into two classes class I and class II.

Class I: Sugar, Salt and Oils

Class II: Sodium benzoate, Potassium metabisulphite (K M S) and Sorbic acid

Introduction

Packaging of food material is an essential component of food industry since packaging provides protection, physical tampering resistance and unique appearance to the food products which attracts the customers (Robertson, 2006). The handling of food products would be inefficient and costly if they are not packed properly (Robertson, 2006). The style and design of packaging influence their sale as well as demand. The main aim of packaging is to corroborate the safety and quality of food by preventing microbial contamination (Lee K.M, 2010). Plastics, papers, glass and metals are the common materials used for packaging of food products (Arvanitoyannis and Bosnea, 2004). Among these plastics are most commonly used packaging material because of their low cost, light weight, design freedom and high durability (British Plastic Federation). Various additives are added to the plastics to achieve desired physical and chemical properties. These additives are stabilizers, plasticisers, lubricants and f lame retardants. These additives have potential to transfer from the packaging materials to the food stuffs(K Bunia et al., 2013).

The efficient food packaging solutions are the need of the hour for the Earth. The food losses including the production, post harvest, processing stages of the supply chain and food wastage includes loss of edible food occurring at the f inal stages of food chain that is during retail supply or ultimate consumption. The food born illnesses cannot be ignored which are a consequence of the contamination of food by bacteria, viruses, parasites, new chemical entities or toxicants. We need to optimise the food supply chain, increase food shelf life and consciousness amidst food producers to food consumers. The active and intelligent packaging may help the globe through sufficient food for the increasing population. Scavengers/ absorbers are important solutions which may absorb substances from the packaging inner atmosphere (ethylene absorbers, oxygen scavengers; emitters and antioxidants).

Introduction

The mammary glands of female mammals secrete milk, a necessary food that is liquid and meets the newborn’s nutritional needs. All mammals consider milk to be a complete food for their newborns. It is considered a necessary food for humans and can be consumed as a product or as liquid milk. It contains almost all essential nutrients except iron, which is very low in milk. In essence, milk is an emulsion of protein and fat in water, supplemented with carbohydrates, vitamins, and minerals.

Definition of Milk

• Milk is a complex biological fluid that differs from species to species in both composition and physical properties. It is the full lacteal secretion of a mammary gland that is obtained by milking mammals for a minimum of 72 h after calving or until the milk is free from colostrum.

• FSSAI defines milk as the normal mammary secretion derived from the complete milking of healthy milch animals. It should be free from colostrum.

From a chemical perspective, milk is a dynamically balanced mixture that comes in different forms such as emulsion, colloidal suspension, and true solution. It also contains varying amounts of proteins, fats, carbohydrates, salts, and water.

Gross Composition of Milk

Milk composition varies among different mammals. The average chemical composition of milk in various species is given in Table 1. Buffalo milk and sheep milk contain higher amounts of fat, while human milk comparatively has the highest lactose content. Human milk has lower protein content as compared to milk of other species.

This chapter introduces the chemical nature of wool as a keratin-based protein fibre rich in sulphur-containing amino acids. It examines keratin structure, peptide and disulphide bonds, amino-acid composition, amphoteric behaviour and reactions with acids, alkalis, oxidising and reducing agents. The chapter explains the chemical basis of dyeing, swelling, felting, shrinkage and finishing treatments. Understanding these properties is essential for controlling wool processing while preserving fibre strength, appearance and functional performance.

Laboratory Tests

Sampling procedures

Samples from number of containers- As soon as the cans are received at the reception dock, remove the lid, mix contents of each can with a plunger and draw equal quantities from each container and mix together. Draw approximately 80 – 100 ml of sample for testing. If the cans are of same diameter, Alternatively, milk from different containers are first poured into a vat and then the sample is drawn by thorough mixing as above..

Samples from storage tank – Before drawing sample from storage tank, switch on the mechanical agitator and allow the contents to mix for 15-20 minutes. Discard first 1.0 L of milk. Transfer 250-500 ml of the mixed milk from the outlet valve into a sample bottle.

Samples from rail / road tankers- Open the lid of the tanker and insert a big plunger through the main hole and move it forward, downward and backward bring the plunger to the surface at each stroke. Continue mixing for 15-20 minutes. Draw proportionate quantities of sample with the help of suitable dipper from different levels. Draw 250-500 ml of well-mixed sample into the sample bottle. The total volume of individual composite sample should not be less than 150 ml.