eChapters

Communication is not merely the transfer of messages between a sender and a receiver. It involves the construction of meaning influenced by the social environment or domain in which it occurs. In both non-work and work domains, communication often has specific intents and purposes. In the workplace, the role of power significantly influences communication, creating opportunities for message distortion.

Power Dynamics in Workplace Communication

In work settings, power dynamics play a crucial role in shaping communication. This power is typically asymmetrically distributed, often leading to the distortion of messages. To distort a message means to alter its original shape, resulting in linguistic abnormalities or deviations from the proper meaning of a sign. Intentional distortion manipulates the perception of a message, facilitating pre-designed and purposive misrepresentations.

Impact of Distortions on Language

Distortions in communication impact the language used in the workplace. Management, which generally has greater access to communication channels and language use, is more likely to construct messages with intentional purposes. These purposes are usually aligned with organizational goals, primarily profit. In hierarchical work structures, management leverages its power to align communication with its objectives, making communication a tool for achieving instrumental purposes.

Language and Power in Workplace Communication

The language used in workplace communication often reflects the superior subordinate relationship. This dynamic is not limited to work-based relations but extends to non-work areas as well. Those with privileged access to media can achieve dominance over others, constructing meanings that subordinates must accept, even if those meanings are against their interests.

Common name    :    English- Miracle leaf
        Hindi- Zakhm-haiyal 
        Odia- Amarpoi

Family    :    Crassulaceae

Habit & Distribution 
The plant is a herb (Fig. 22 a), mostly found in rocky areas and also in plains. It is widely distributed in tropical area.

General Characters
It is a succulent herb, grows upto 1-2m in height. The leaves of the plant are simple, opposite, 3-5 lobed, thick and fleshy with crenate margins. Flowers are pink, or purple in colour. The plant has thick, flexible and short stems. The plant flowers during November to March. Fruiting occurs between January and February.

Common name    :    English- Bastard teak
        Hindi- Palash
        Odia- Palash

Family    :    Fabaceae 

Habit & Distribution
The plant is a tree distributed throughout India, fairly common especially in the drier parts of north-west odisha.

General Characters 
It is a small or medium sized dry deciduous tree, reaching to 15 m. in height. It is a slow growing tree. The leaves are pinnate, with about 8-12 cm long petiole and three leaflets, each leaflets of about 10-20 cm long. The flowers are 2.5 cm long, bright orange red, and produced in racemes up to 15 cm long (Fig. 23a). The fruit is a pod. The plant flowers during February and April, and bears fruits during May-July. The plant is popularly known as flame of the forest.

Common name    :    English- Fever nut/Grey Nicker
        Hindi- Kat-karanj 
        Odia- Gila

Family    :    Caesalpiniaceae

Habit & Distribution
The plant is a herb (Fig. 24 a), commonly found in hedges, thickets, scrub forests etc. and is distributed throughout India.

General Characters
It is a large climber with staright or recurved prickles. The branchlets are hairy and leaflets are 8 pairs with elliptic and lanceolate shape. Flowers are yellow, simple and usually supra-axillary. The pods are broadly oblong with 5-7.5×4 cm in size. It is 1-2 seeded and the seeds are large and round, 1-8cm diameter. The testa is very hard. The flowering time for the plant is August to October and it bears fruits during December to April.

Common name    :    English- Peacock flower
        Hindi- Guletura
        Odia- Godibana

Family    :    Caesalpiniaceae

Habit & Distribution 
The plant is a shrub (Fig. 25a), commonly found in gardens and sometimes in wild. It is cultivated throughout India and probably native to tropical America, now widely cultivated in the tropics.

General Characters
The plant is a branched shrub or small tree that reaches up to 3-4 m in height. The leaves of the plants are bipinnate, 20-40 cm long, bearing 3-10 pairs of pinnae, each with 6-10 pairs of leaflets. The flowers are yellow or red in colour and borne in racemes up to 20 cm long. Petals are four in number, subequal and transversely oblong above the long claw. The plant flowers and fruits during most parts of the year.

Common name    :    English- Gaint milk weed
        Hindi- Akoa
        Odia- Arakha

Family    :    Asclepiadaceae 

Habit & Distribution
The plant is a shrub. (Fig. 26 a) The plant is frequently found in waste grounds and roadsides. It is widely distributed throughout India.

General Characters
The plant is a stout-tomentose shrub. Leaves of the plant are 10-16×8-10 cm size, smaller in branchlets with elliptic-ovate to obovate in shape. The fowers are pale purple or greenish white in colour, 3 cm across having 5 pointed petals. The fruit is saccate, 6×3 cm ovoid, inflated and boat shaped. The plant flowers during December and July and bears fruits during February and June.

Common name    :    English- Rubber bush
        Hindi- Akada
        Odia- Arakha

Family    :    Asclepiadaceae
 
Habit & Distribution
It is a shrub (Fig. 27 a), common weed, mostly found in disturbed sites, roadsides, and wastelands and roadsides. It is widely distributed in hot and dry areas of India.

General Characters
The plant is a shrub that grows up to 4 m in height. Leaves of the plant are opposite, gray green, broadky elliptic, large upto 15 cm long and 10 cm broad with a pointed tip. Flowers are waxy white, 5 petals, purple tipped inside and with a central purplish crown. Fruits are gray-green, inflated 8-12 cm long and contain numerous seeds. Flowering and fruiting occur during December and July. 

Common name    :    English- Papaya
        Hindi- Papaya/Papeeta
        Odia- Amruta bhanda

Family    :    Caricaceae

Habit & Distribution
The plant is a small tree (Fig. 28 a), commonly cultivated throughout India. The plant is widely distributed in tropical and subtropical regions.

General Characters
It is a soft tree. The leaves are large, palmately lobed, long petiole with hollow and swollen base. Sepals and petals are in alternate whorls. The flowers are yellowish-white in colour, and fruits are large and 1 celled. It bears flowers and fruits throughout the year.

Common name    :    English- Golden shower
        Hindi- Sundaraj 
        Odia- Sunari

Family    :    Fabaceae

Habit & Distribution 
The plant is a medium sized tree (Fig. 29 a), fairly common in forests and often also planted. It is widely distributed throughout India.

General Character
It is a medium sized tree having smooth bark. The leaflets are up to 4-8 pairs, ovate and oblong. Flowers of the plant are light yellow, and at least 30-60 cm long. The fruits are dark brown, long and cylindrical pods. Plants do flower during April and June, and fruiting occurs during March.

Audio-visual aids serve to complement extension and development workers rather than replace them. Not all aids are suitable for every occasion, but there are specific aids that should be carefully chosen and utilized for each particular situation. There is no universal rule for selecting and employing audio-visual aids to ensure effectiveness in all circumstances. To achieve the most effective outcomes, extension workers should:

• Choose the appropriate aids,

• Employ a suitable combination of selected aids,

• Utilize them in the correct sequence.

Audio-visual aids are employed individually or in combination, taking into account the following factors:

1. Size of Audience: Video presentations or whiteboards may not be effective when the audience exceeds 30 participants. Leaflets, bulletins, or handouts are suitable for one reader at a time, while public address systems or internet messages are suitable for large audiences.

2. Nature of Audience: Printed media are suitable for literate individuals, while exhibits, pictures, and symbols are more appropriate for those with lower literacy levels.

3. Teaching Objective / Expected Nature of Change: Audio-visual aids should be selected based on the objective of extension teaching, whether it aims to change:

• Thinking or knowledge,

• Attitude or feeling,

• Actions or skills.

Common name    :    English- Orange
        Hindi- Santra 
        Odia- Kamala

Family    :    Rutaceae

Habit & Distribution 
The plant is a small tree (Fig.30a), commonly cultivated in hilly areas and widely seen in India and other subtropical countries.

General Characters
It is a small tree of moderate size, and grows up to 15-20 ft in height. The branches are slender, erect or spreading and spinous. The leaves of the plants are shiny and leathery, oblong to elliptic and grow up to 10 cm long having narrow wings in their petioles. The flowers are white in colour and are seen arranged in clusters of 1-6. Fruits are variable in size and shape, oblate and 7.5 cm in diameter ripen to light or deep yellow in colour. The plant flowers during January to June and bears fruits during November and December. 

Abstract

Nutrition is basic to sustainable development being concerned with ensuring food at all times in terms of quality and quantity. As a bridge between food and health it interlinks several variables such as environment and protection from illness and disease, which helps to lead to an optimal quality life. Despite the substantial progress made in India’s food production, serious nutritional challenges continue to threaten her development in human resource development more so rural women are particularly vulnerable to malnutrition. Poor nutritional status of women during adolescence and their resultant vulnerability to anaemia during pregnancy contributes to a higher level of low birth weight children and if it happens to be girl child then the vicious cycle continues. Although food is available through markets at the district and village level, food security at the house hold level becomes a challenge because of lack of purchasing power. Women contribute significantly to agriculture production; on an average their contribution will be around 55-65 per cent. Hence, conscious effort is needed to develop an intervention strategy. One such strategy would be empowerment of women through transfer of technology, which will help in income generation especially during lean agriculture seasons. Priority areas in the field of nutrition for technology transfer would be processing, preservation and value addition of agro based crops. However, training is required for skill upgrading and capacity building of women.

Market survey and analysis of different types of home appliances available in the market.

Common name    :    English- Hill glory bower
        Hindi- Bhant
        Odia- Genguti

Family    :    Verbenaceae

Habit & Distribution
The plant is a shrub (Fig. 31a), common in shady waste places, edges of forests, waysides etc. It is distributed throughout India.

General Characters
It grows up to 1-2 m high, with quadrangular branches covered with silky hairs. Leaves are oval, hairy and oppositely arranged with 10-20 cm long. The base of leaves is heart shaped. Flowers are white, tinged with pink, occur in large panicles. The 5 white petals are tinged pink at base. Four long stamens, 3 cm in size, protrude out of the flower. The plant flowers during January-March and bears fruits during April-July.

Common name    :    English- Coconut
        Hindi- Nariyal
        Odia- Nadia

Family    :    Arecaceae

Habit & Distribution
The plant is a large palm (Fig. 32 a), commonly cultivated, especially in the coastal belts. It is cultivated in the hot and damp regions of India mostly near the sea.

General Characters
It is a large palm reaching up to 30 m in height with pinnate leaves, 4-6 m long and with pinnae 60-90 cm long. The fruit of the plant is a drup and it carries 3 layers; the exocarp, mesocarp and endocarp. The plant has fibrous root system. The tree bears both male and female flowers on the same inflorescence, thus the plant is monoecious. It bears flowers and fruits throughout the year.

Common name    :    English- Croton
        Hindi- Croton 
        Odia- Baska

Family    :    Euphorbiaceae

Habit & Distribution
It is an evergreen shrub (Fig. 33 a) widely planted in gardens and also cultivated. It is distributed throughout tropical region.

General Characters
The plant is a shrub which grows up to 10 ft in height and having large, leathery and shiny leaves. Depending on the cultivar, the leaves may be ovate to linear, entire to deeply lobed and variegated with green, white, purple, orange, yellow, red or pink colours. It bears long clusters of small inconspicuous white or yellow flowers. The plant bears flowers and fruits during dry seasons (March-June).

Common name    :    English- Adlay/Job’s tear
        Hindi- Gurlu 
        Odia- Garagada

Family    :    Poaceae

Habit & Distribution
The plant is a herb (Fig. 34 a), usually found near water bodies, way sides of agricultural lands etc. It is widely distributed throughout the hot and damp parts of India and commonly seen in tropics.

General Characters
The plant is an annual grass rooting at the lower nodes, spongy, glabarous and grows up to 0.9-2 m in height. The leaves are flat, linear, and acuminate with a strong midrib and 10-40 cm long and 205-4 cm in width. The spikes are 6-10 cm long, erect and penduncled. The fruits are hard, bony, ovoid, shining white or nearly black in colour. It bears flowers during September to November and carries fruits during December to February.

Abstract

Although women were not recognized as essential components of Agriculture for a long time, of late due recognition has been given to the role of women in agricultural production and steps have been taken to bring more and more women farmers into main stream, through Shree Shakthi Sanghas and Self Help Groups for women. Special projects aided by outside agencies and voluntary organizations such as WYTEP, IRDP, TRYSEM, DWCRA etc. provide training to farm women.These operations include selection and treatment of seed, protection of the seed or plant material, land preparation, application of manures and fertilizers, sowing or planting, nursery raising, irrigation, weeding, earthing up, pinching or thinning, training and pruning top dressing, plant protection, harvesting, transport and post-harvest operations such as threshing, winnowing, sieving, cleaning, drying, grading, packing and storage, joining hands with men etc. They also do marketing and disposal of the produce. For household use they take care in hulling, flowering, pounding etc.

Common name    :    English- Elephant ear taro
        Hindi- Kachu/Kachlu
        Odia- Saru

Family    :    Araceae

Habit & Distribution
It is a herb (Fig. 35 a), commonly found in damp, shady places and also cultivated. The plant is widely distributed throughout the hotter parts of India.

General Characters
The plant is a tuberous bulb plant growing about 3-5 ft in height. The plant has large leaves. The leaves are heart shapes, 2-3 ft long with a long stalk of about 3 ft height. The flowers are yellowish-white spathes and spadixes are frequently produced. It bears flowers and fruits during June-November. 

Abstract

Women become major players in creating sustainable livelihood in rural areas. Though they are the major work force compared to men in agriculture and allied areas, they are considered as invisible entity. Their contribution in total labour force itself is about 55 to 60 per cent. They play multiple roles both in and outside the home by ensuring food security and substantiating nutritional security to the family as a whole. Empowering these women with knowledge and skill to take up vocational income generating activities is prime need of the hour. Further, building their capacities on managerial skills, decision making, and technical competency is also equally important area of concern.