eChapters

1. MATURITY INDICES
Maturity indices (right time of harvesting) are quality factors that give clues as to when a product should be harvested to allow marketing flexibility and ensure the attainment of minimum acceptable quality to the user. It also refers to the set of criteria used to determine the stage of maturity for harvesting the horticultural crops. Commodities harvested either pre-mature or too late are more susceptible to postharvest physiological disorders, diseases and have poor shelf life than harvested at right stage of maturity. The pickers/ handlers are trained in methods of identifying produce that is ready for harvest. However, optimum harvesting stages depends upon type of produce and their final use. Horticultural crops may be harvested at two main maturity levels i.e., physiological maturity and commercial or horticultural maturity. Therefore, the proper stage/maturity indices for harvesting of all horticultural crops should be identified for their implementation during harvesting. Horticultural maturity in relation to developmental stages of the plants is depicted in Fig 3.1.
Maturity indices are different for different horticultural crops and are employed to:
1. Ensure sensory quality (flavour, colour, aroma, and texture) and nutritional quality: Harvesting horticultural produce too early (under-developed or immature produce) will result

The seven basic tools of quality control are practical graphical techniques used to identify, analyse and resolve manufacturing problems systematically. Associated with Japanese quality expert Kaoru Ishikawa, they can be applied by employees at different organizational levels. In textile and apparel production, these tools support defect tracking, process control, waste reduction and buyer compliance. They consist of the cause-and-effect or fishbone diagram, check sheet, control chart, histogram, Pareto chart, scatter diagram and flow chart. Together, they help collect and organize information, reveal patterns, identify major sources of defects, investigate relationships between variables, map processes and determine root causes, thereby supporting evidence-based corrective action and continual improvement.

Common name    :    English- Rangoon creeper
        Hindi- Madhumalti
        Odia- Madhumalati

Family    :    Combretaceae
 
Habit & Distribution
It is a climbing shrub (Fig. 89 a), cultivated widely in gardens and distributed throughout India.

General Characters
The plant is a twining climber blooming profusely throughout summer and can reach up to 70 feet in tropical climate. The leaves are elliptic-oblong and 7-15 cm long. Flowers are scented, pink-white to reddish-white in colour and grow in pendent racemes with a very fast rate. The plant flowers and bears fruits in most parts of the year.

Common name    :    English- Common Cocklebur
        Hindi- Chhota dhatura/Ghagra
        Odia- Mendhaguli

Family    :    Asteraceae

Habit & Distribution
The plant is a herb (Fig. 90 a), found in cultivated lands, coastal dunes, water resources, roadsides, waste places and field edges. It is distributed throughout India.

General Characters
The plant has large and broad leaves, light and bright green in colour in an alternate pattern with irregular lobes. Stem turns maroon to black when mature, with hairy appearance. The flowers are white or green, numerous and covered with hooked bristles. The fruit is obovoid, 1.5-2.5 cm long and covered with hooked spines of 2-4 mm long. The plant flowers and bears fruits during August-September.

Xanthan gum: It is a polysaccharide that is produced by fermentation of carbohydrates by a gram-negative bacterium (Xanthomonas campestris) and is a thickening and suspending agent used in pharmaceuticals and prepared foods. It is also called xanthan. Xanthan is a stabilizer produced by Xanthomonas compestris (Plate 671). Xanthan is not hydrolysed or degraded by humans.

Xanthones: It is a group of yellow pigments e.g. mangiferin in mango,

Xanthophyll: Yellow hydroxyl carotene derivative which is present in all green leaves together with chlorophyll and carotene. Xanthophyll is a pigment containing O2 derived from carotene (Plate 672).

Xerophilous: An organism which is thriving in or tolerant to a xeric environment is called xerophilous.

Yabby: It is one of the burrowing Australian crayfishes (Cherax destructor) that are used for food.

Yakitori: A bite-size marinated pieces of beef, seafood, or chicken on skewers is called yakitori.

Yam: It is edible starchy tuberous root of plants (genus Dioscorea of the family Dioscoreaceae) used as a staple food in tropical areas (Plate 676).

Yautia: It is one of the aroid plants (Xanthosoma sagittifolium) chiefly of tropical America with starchy edible shaggy brown tubers that are cooked and eaten like yams or potatoes (Plate 677).

Yearling mutton: Meat obtained from 12-20 month aged sheep. It is also called Earling mutton.

Yeast: Unicellular plant body, very minute in size containing cell wall, cytoplasm with one or more vacuoles and a single nucleus, cause alcoholic fermentation (Plate 678). Yeast usually has little or no mycelium, and reproduces by budding. It results in production of yellowish surface froth or sediment that occurs in saccharine liquids (fruit juices) in which it promotes alcoholic fermentation, consists largely of cells of a fungus (as the saccharomyces, Saccharomyces cerevisiae), and is used in the making of alcoholic liquors and as a leaven in baking.

Q₁₀value: The number of times a reaction rate change with a 10^oC change in temperature is called Q ₁₀value. If reaction rate doubles with 10^oC change in temperature, Q ₁₀= 2. It is also called temperature quotient.

Q-enzyme: It is a branching enzyme responsible for formation of 1-6 bonds in amylopectin.

QHV process: It stands for Quality Has Value Process.

QO₂ : It is a unit for measurement of respiration. Or It is the oxygen uptake in microlitres per milligram on dry weight per hour.

Quailing: In this practice the oranges are kept in the baskets in which they are harvested to allow the fruit to loose little moisture. It is done for a couple of hours before transport to packhouse. This practice would allow the fruit to lose a little moisture which is called quailing. This operation is done for oranges to prevent Oleocellosis.

Qualitative measurement: It is a subjective / objective measurement of the quality of the product for presence of certain compound. It gives the idea of the presence or absence of the particular compound. It deals with the nature of the substance and not its amount or quantity.

Quality: Quality is a measure of the degree of excellence or degree of acceptability by the consumer. The quality may also be defined in term of end use and may vary depending upon consumer’s perception and need. Or quality is the totality of features and characteristics of a product that bear on its ability to satisfy stated or implied needs. It is a term defined by the consumer, buyer, grader, or any other client based on subjective and objective measurements of the food product.

Moisture Content
 
Two maximum moisture levels are provided to meet different climatic conditions and marketing practices. Lower values in the first column are suggested for countries with tropical climates or when long-term (more than one crop year) storage is a normal commercial practice. The values in the second column are suggested for more moderate climates or when other short term storage is the normal commercial practice.

Xanthan gum: It is a polysaccharide that is produced by fermentation of carbohydrates by a gramnegative bacterium (Xanthomonas campestris) and is a thickening and suspending agent used in pharmaceuticals and prepared foods. It is also called xanthan. Xanthan is a stabilizer produced by Xanthomonascompestris(Plate 257). Xanthan is not hydrolysed or degraded by humans.

Yabby: It is one of the burrowing Australian crayfishes (Cherax destructor) that are used for food.

Yakitori: A bite-size marinated pieces of beef, seafood, or chicken on skewers is called yakitori.

Yam: It is edible starchy tuberous root of plants (genus Dioscorea of the family Dioscoreaceae) used as a staple food in tropical areas.

Yautia: It is one of the aroid plants (Xanthosoma sagittifolium) chiefly of tropical America with starchy edible shaggy brown tubers that are cooked and eaten like yams or potatoes.

Yearling mutton: Meat obtained from 12-20 month aged sheep. It is also called Earling mutton.

Yeast: Unicellular plant body, very minute in size containing cell wall, cytoplasm with one or more vacuoles and a single nucleus, cause alcoholic fermentation (Plate 258). Yeast usually has little or no mycelium, and reproduces by budding. It results in production of yellowish surface froth or sediment that occurs in saccharine liquids (fruit juices) in which it promotes alcoholic fermentation, consists largely of cells of a fungus (as the saccharomyces, Saccharomyces cerevisiae), and is used in the making of alcoholic liquors and as a leaven in baking.

Recommendations

Based on the empirical research, following recommendations can be made for this specific area of research:

(i) Land size based planning for business communication can help the growth and success of farm enterprise.

(ii) Rice based farming system, supported by irrigation is offering a unique opportunity for capacity building of the farmers of West Bengal.

(iii) Training, focusing on business communication, handling ICT tools and mobile telephony, can go a long way for making communication behavior more adaptive to present social ecology of agriculture and allied sectors of West Bengal.

(iv) Social capitals like, Schools, Panchayat, Credit organizations, Market linked institutions, are to be integrated for shaping up a new form of Entrepreneurial communication behavior.

Limitations: The most important limitations which have been observed in this research are as follows:

Future Scope of the Research

The present study has been conducted by driving the insights deeper into the nature, intensity and character of the problems creating barrier against the Entrepreneurial communication. Entrepreneurial communication nowadays is a need in these days of unemployment and stands to be both the means and method of sustaining life process in terms both assets and capital, it needs more comprehensive study. Attaining Entrepreneurial communication among the upcoming and motivating entrepreneurs, anywhere is an endless process by itself. The present study thus leaves behind the following domains to be researched out in future:

The study can be extrapolated to other domains of entrepreneurship.

1) Modeling of Entrepreneurial communication including the positive motivation, can be achieved through further studies.

2) The future study of this particular topic has a scope to include several contextual and realistic variables other than the variables included in this study.

3) The structure and the function of Entrepreneurial communication behavior and process, can well be understood from further study of the similar topic.

4) There is a scope of methodological innovation in future and application of artificial intelligence in this study

5) Policy research on Entrepreneurship and Entrepreneurial communication as to monitor or rationalize the magnitude of rural entrepreneurship, for keeping the pace of growth unabated can be achieved.

Indian agriculture now stands at a cross road. By 2050, Indian population will overtake that of China’s. The world population in the same year will be close to 9.5 billion. And to feed the human population of this planet, the agricultural production needs to be increased 60% over the present one by 2050. For India the target is 450 million tons by 2050.

This is a humongous task. This mammoth escalation of targeted food production has to be carried out with the constraints and barrier created by climate change, erosion of soil, bio-diversity, ecological disruption due to mindless anthropogenic action and wrong planning.

The production, productivity, income, livelihood, and ecological resilience in agriculture are not performing in perfect orchestration. They are in apparent contradiction. To produce 1 kilogram of rice, the equivalent water foot print is about 4000 litres. It is obvious that enhancing food productivity, there could be more disruption and stress on soil, water and bio-diversity. The ecological resilience is a subject of musical chaos and symphony amidst ecological function-stress-conservation-extraction-. Without depletion and disruption, it is simply impossible to initiate and foster agriculture production as well as productivity. But the question is what could be level of endurance? Wherein restoration and retention, ecological resilience will move in resonance and complementary manner.

 Objectives
• Understand the meaning of the communication process.
• Learn the various types of communication.
• Explore different models of communication.
• Analyze how communication flows in different contexts.
Meaning of Communication Process
The communication process refers to the systematic steps through which a message is conveyed from a sender to a receiver. It involves the transmission of information through a medium, with feedback confirming whether the message has been received and understood correctly.
Elements of the Communication Process
The communication process consists of the following elements:
• Sender: The person or entity initiating the message.
• Message: The content or information to be communicated.
• Encoding: The process of converting the message into symbols, language, or signals that can be understood by the receiver.
• Medium/Channel: The pathway through which the message is transmitted (e.g., face-to-face, email, phone).
• Receiver: The person or entity for whom the message is intended.
• Decoding: The process by which the receiver interprets and understands the message.
• Feedback: The response of the receiver that indicates whether the message was understood

Principles
The quality of foods can be defined as the ‘composite’ of those ‘characteristics’ that differentiate individual unit of a product and have significance in determining the degree of acceptability of that unit by the consumer. The overall quality refers to technological, physiological, chemical, microbiological, nutritional; and sensory parameters to achieve the wholesome food. Sensory quality attributes such as taste, colour, texture, flavour and overall quality of any food products were evaluated by 9- point Hedonic rating test is used for the purpose of evaluation. This test measures the consumer’s acceptability.

1. The selection of more number of relevance variables could have added better understanding and comprehensive of the research.

2. Mathematical optimization and simulations could have been much effective in integrating as well as co-integrates the apparently different aspect of yield, income, livelihood and ecological resilience in the form of a common valley of management of a land.

3. Application of ARIMA (Autoregressive Integrated Moving average) and SEM (structural equation modeling) as instruments of interpretation and analysis can be more effective.

4. Ecological resilience metritis more active and dummy variable including outliers can be future research towards modelling with hard evidences

5. A pull of chronological data distribution over 30 years can undergo simulation and decision ecology for promulgating micro sociological policy and application.

6. Social resilience has been the predicament for perceiving ecology resilience and organic diode can help to make the entire thing strongly place on the foundation of ecological research at least.

Principle
Jam: Jam is a product made by boiling the fruit pulp with a sufficient quantity of sugar to reasonable consistency, firm enough to hold fruit tissues in position. Apple, pear, sapota, apricot, carrot etc. are used for preparation of fruit jam. Jam contains 0.5-0.6 % acid and invert sugar should not be more than 40 %.
Total soluble solids (TSS)
The TSS value is defined as the amount of sugar and soluble minerals present in fruits and vegetables. A refractometer is based on the principle of total refraction. This is done by placing a few drops of distilled water on the prism in the specimen chamber of the back the cover. The distilled water reading should be zero. If it is not so, it should be set to zero with the scale correction knob. The specimen chamber is now cleaned with muslin cloth or tissue paper. For determining the TSS, a drop of sample (jam, juice and syrup, etc.) is placed on the prism and the percentage of dry substance in it read directly on scale in refractometer.

Principle
Jelly: Jelly is a semi-solid product prepared by boiling a clear, strained solution of pectin containing fruit extract, free from pulp, after the addition of sugar and acid. A perfect jelly should be transparent, well set, but not too stiff, and should have the original flavour of the fruit. It should be of attractive colour and keep its shape when removed from the mould. Pectin (0.5-1.0%), acid (0.5-0.75%), sugar (65%), and water are the four essential ingredients. Pectin test and determination of end-point of jelly formation are very important for the quality of the jelly. Some recipes for jelly making are given below:

Objective: Development of RTS beverage from seasonal fruits.
Material required
Fruit, juicer-mixer-grinder, preservatives, sugar, refractometer, pan and knife etc.
Principle
Ready To Serve(RTS): This a type of fruit beverage which contain at least 10% fruit juice and 10% total soluble solid besides about 0.3% acid. This is not diluted before serving.
Before undertaking the preparation of beverage, it is necessary to know techniques of extraction of pulp/juice from various fruits used for RTS.