eChapters

Introduction

Climate change is the long-term alteration of temperature and meteorological conditions in the Earth’s atmosphere. It is caused by unsustainable human activities such as burning fossil fuels, deforestation, and rampant industrialization which released massive quantities of greenhouse gases into the atmosphere. These gases trap heat from the sun and cause the planet to warm, resulting in various impacts on the environment and human society. Climate change is likely to disrupt the monsoon patterns and lead to more extreme weather events such as droughts and floods. This will have a significant impact on crop yields and food security in India, which is already facing a growing population and increasing demand for food. Additionally, rising temperatures and changing rainfall patterns may also lead to the spread of new pests and diseases, further exacerbating the challenges faced by Indian farmers.

Additionally, climate change impacts are disproportionately affecting the livelihoods of smallholder and resource-poor farmers, who are more vulnerable to weather-related risks and have fewer resources to adapt. The Indian government and private sector are implementing various measures to help farmers adapt to changing conditions, but more needs to be done to ensure the long-term sustainability of the sector. The agricultural sector in India is particularly vulnerable to the impacts of climate change, as it employs a large portion of the population and is a major contributor to the country’s economy. The Indian government and various organizations are working to develop strategies and technologies to adapt to the changing climate and mitigate the effects on the agricultural sector. Time to time the Indian government have implemented various policies and programs to improve the productivity and profitability of the agricultural sector, including the transfer of technology and extension services.

13.1. Introduction

The Delphi technique is a systematic, interactive forecasting method that involves gathering expert opinions to make informed decisions, predict future trends, or address complex problems. The core idea behind this technique is to use the knowledge and insights of experts in a structured manner to produce well-informed and reliable outcomes. By combining expert judgment with iterative feedback, the Delphi method allows for deeper analysis, greater accuracy, and a better understanding of complex issues that cannot be easily solved through traditional data analysis or quantitative methods (Ismail and Taliep, 2023).

Originally designed for defence-related forecasting, the Delphi technique has since evolved into a versatile tool used across a wide range of fields, such as business, healthcare, education, public policy, environmental science, and social research. Its versatility stems from its ability to gather expert opinions in a manner that allows for rigorous analysis of complex issues, without the constraints of traditional group meetings or face-to-face discussions.

Introduction

Food security problem has multiple dimensions that range from ensuring the food supply at global, country and local levels to create its effective demand round the year. The ultimate goal of an effective food security policy is to provide individuals with adequate dietary requirements through availability and accessibility of food, which are necessary conditions for nutritional well being. The level of food security existing in a country, however is a complex interactions, operating at different levels from the macro to the micro level. The components of the system would include international trade and macro policies, the agricultural sector, the market economy, consumption pattern, the micro economy or household income, urban-rural differentiation and gender issues, etc.

Food insecurity is a complex issue having several dimensions such as, poverty, unemployment, famine, gender discrimination, inequity, starvation, food and nutritional practices, for human growth, natural calamities and so on. Poverty has been recognized globally both as a cause and consequence of food insecurity. In the mid 1980s, 72 per cent of the world’s poor and 66 per cent of the world’s extremely poor lived in the Asia-Pacific region. In this region, 272 million people would suffer from chronic malnutrition during the next decade i.e. in the year 2010. In Asia-Pacific region, India alone has 204 million undernourished people, which is quite alarming when compared with neighbouring countries like China, which has only 164 million undernourished people despite being much populous than India. World Health Organization (WHO) report (1998) points out that health expectancy is more important than life expectancy. The impact of poverty and malnutrition on health has widened the gap between the rich and the poor.

The word ‘Democracy’ is derived from the Greek roots ‘demos’ meaning the people and ‘kratos’ meaning authority i.e. in democracy, all authority originates from the people. Decentralisation means distribution of functions and powers from a central authority to regional and local authorities. Democratic Decentralisation in the present context means that the Government which has derived its authority from the people, redistributes it to some extent to the people, for decision and action at the local level. This is popularly known as PANCHAYATI RAJ in India. It was thought that Panchayati Raj would emerge as a system of democratic local self- Government, discharging developmental municipal and ultimately, regulatory functions.

In the digital age, social media platforms such as WhatsApp and Facebook have become powerful tools for spreading awareness and influencing public behaviour. Digital advertisements on social issues can effectively reach diverse audiences, spark conversations, and drive social change. Unlike traditional advertising, digital ads offer interactivity, customization, and precise audience targeting. This chapter explores the principles and strategies for designing impactful social issue advertisements on WhatsApp and Facebook.

Understanding the Audience

To design effective social advertisements, it is essential to analyze the audience’s demographics, behavior, and engagement patterns. Key considerations include:

Age Group: Younger audiences engage more with interactive and visually appealing content, while older audiences may prefer informative and text-based content.

Interests and Preferences: Understanding user interests through social media analytics helps tailor content to maximize impact

Video titles play a critical role in grabbing viewers’ attention and establishing the tone and theme of the video. Adobe Photoshop, known for its robust text and graphic design capabilities, is an ideal tool for creating custom, professional video titles. In this chapter, we will explore the basics of title design, step-bystep instructions for using Photoshop to design titles, and tips to make text visually appealing and engaging for video content.
Introduction to Video Title Design
Video titles are the first visual cue that sets the audience’s expectations. An effective title is visually appealing, represents the video’s theme, and provides essential information, like the video’s name or segment titles. Adobe Photoshop allows designers to combine typography, graphics, and special effects, creating dynamic title sequences that draw viewers in.
Key Elements of Effective Title Design
• Font Choice: Selecting a font that suits the video’s theme is crucial. Serif fonts often suggest a formal tone, while sans-serif fonts are more modern and clean.

In the landscape of social advertising, large-format media like hoardings (billboards) and wall paintings offer unique opportunities to create high-impact, place-based campaigns that can transform urban and rural environments into powerful canvases for social change. These supersized communication platforms command attention through their sheer scale and integration with the physical environment, creating opportunities for messaging that digital and smaller print formats simply cannot match. This chapter explores the distinctive considerations, techniques, and best practices for designing social advertisements specifically for hoardings and wall paintings. We’ll examine how these formats differ from other advertising media, how to leverage their unique characteristics, and how to navigate the practical and creative challenges they present. Whether you’re planning a city-wide campaign using commercial billboards or a grassroots initiative using community wall paintings, understanding the specific demands of these formats is essential for creating effective social messaging.

Newspapers remain a powerful medium for social advertising despite the digital revolution. Their tangible nature, credibility, and broad reach make them particularly effective for communicating social messages to diverse demographics. This chapter explores the principles, strategies, and techniques for designing impactful social advertisements specifically for newspaper publication

Understanding the Newspaper Medium

Newspapers offer unique characteristics that influence advertisement design. Unlike digital media, newspaper ads exist in a physical space with specific technical constraints and opportunities

Physical Properties

• Limited color options (full color, spot color, or black and white) • Variable paper quality affecting image reproduction • Fixed column layouts and standard size

In an increasingly digital world, the physical poster remains a powerful medium for social advertising campaigns. Posters occupy public spaces, creating opportunities for engagement with audiences who might otherwise miss digital messaging. Whether displayed in community centers, on street corners, in transportation hubs, or on university campuses, a well-designed social advertisement poster can capture attention, convey crucial information, and inspire action toward social change. This chapter explores the essential principles and practices for designing effective social advertisement posters. We’ll examine how to balance visual impact with meaningful messaging, how to structure information hierarchically, and how to employ design elements strategically to maximize your poster’s effectiveness. The goal is to equip you with the knowledge to create posters that not only catch the eye but also touch the heart and motivate the mind.

1. Introduction

The term "sustainable development" was originally used in a 1953 article by Joseph L. that was published in Land Economics. The notion was employed to depict the degree or pace at which an environmentally friendly resource is employed for a particular objective while guaranteeing its long term availability. Organizational dynamics, social interactions, and cultural norms all change with the times. These changes are making environmental problems worse and bringing up questions about pollution and the requirement for a safe natural environment. They are being caused by changing human behavior and population expansion (Kami?ska, 2021; Gaffar et al., 2021). Organizations have been forced to review their approaches to dealing with these urgent environmental issues as a result of the increased awareness. Academic libraries have been particularly well-positioned to implement eco friendly practices because they are service-oriented establishments to adopt eco-friendly practices in their operations (Pangail, 2017).

ABSTRACT

With the advancement of mobile technology, the usage of mobile application has increased significantly which leads to change the life style of common people. Library is also not an exception in this context. Library and Information Science Professionals have started to incorporate the changes from the beginning of ICT advancement with an idea “library should be within thumb of people”. Mobile application plays vital role to fulfil the objective of library. Most of the library has started or planning to start the service to its user with various services effectively. But, the process to provide library service through mobile application is not satisfactory till date. No too much usage of libraries mobile apps can be seen; even which mobile applications are in use, most of them are almost inactive form.

But the various recent surveys show us the tremendous growth of the usage of mobile application among people. According to Google, (2017) the user survey shows that mobile can fast-track time to purchase by 20% through facilitating efficiencies in decision-making and enhanced team collaboration, particularly with more complex purchases.

The field of talent management continues to mature from agri-business to extension service, but it is also being impeded both by the scale of debates taking place. The field continues to agree that talent management “adds value” to the organisation such as extension system. To understand the development scenarios of strategic talent management, we need a “theory of value” to understand the elements of talent management which are the most valuable for business-led extension service (BLESS) effectiveness. “Theory of Value” is a generic term which encompasses all the theories within economics that although explain the exchange value (or) price of goods and services. Alternatively, “Value of Theory” encompasses a range of approaches in extension system to understand how, why, and to what degree humans should value things, whether the thing is person, idea, object, (or) anything else for effective functioning of strategic business-led extension service to sustain its clients system.

Water is one of the most important production assets and securing access to and control and management of water is key to enhance livelihood base of any country like India where most people depends on agriculture. India is endowed with rich and vast diversity of natural resources, water being one among them. But water resources in India are unevenly distributed over the country. The more than 50 per cent of the total resources distributed with five states namely Uttar Pradesh, Odisha, Andhra Pradesh, Karnataka and West Bengal (MWR, 2008) and left other states much prone to water scarcity.

Abstract

Training is essential but expensive. Hence, training impact is a crucial measure. National Agricultural Research System (NARS), India employs about 30000 scientists. To effectively manage such huge scientific-capital, Indian Council of Agricultural Research (ICAR) establishedCentres for Advanced Faculty Training (CAFT) and National Academy of Agricultural Research Management (NAARM). CAFT train faculty of State Agricultural Universities (SAUs), while NAARM trains scientists of ICAR institutes and SAUs. Assessing impact of these training programmes becomes essential. Application of knowledge, skills and attitude (KSA) acquired during training back at job environment is training-transfer that addresses learning, behaviour and results levels of training impact. This chapter critically analyses training-transfer of NAARM and CAFT programmes, suggests empirical framework to enhance impact of NAARM and CAFT programmes and thus contributes to literature. Policy strategies suggested in this paper hold wider applicability.

DEVELOPMENT OF WOMEN AND CHILDREN IN RURAL AREAS (DWCRA)

Objectives

  1.    To raise the income level of women poor households.

  2.    Formation of groups of 10-15 women in rural poor for developing of services.

Salient features

  1.    Each group is given one time grant of Rs.25,000/-as revolving fund for infrastructure, purchase of raw materials, marketing, child care etc.

  2.    Fund is in ratio of 50:50 between Central and State government.

  3.    Provision of setting up of District Supply and Marketing Society for women producers.

DISTRICT RURAL DEVELOPMENT AGENCY (DRDA)

Objective

To professionalise the DRDA so that they are able to effectively manage the antipoverty programmes of the Ministry of Rural Development and interact effectively with other agencies.

Salient Features

•   The DRDA is visualized as a specialized agency capable of managing the anti-poverty programmes and to effectively relate these to the overall efforts of poverty eradication in the district.

•   The DRDA role will be to facilitate the implementation of the programmes, to supervise, oversee and monitor the progress, to receive and send progress reports and maintaining accounts of funds received for various rural development programmes.

•   DRDAs also need to develop synergies among different agencies for the most effective results.

•   The Chairman Zilla Parishad would be the chairman of the governing body of the DRDA.

Introduction

Corona viruses are a huge family of viruses that cause many chronic diseases. A novel corona virus is an advanced strain of virus that has not been formerly identified in humans. Accepted recommendations to avert the spread of disease include regular hand washing, covering of mouth and nose when coughing and sneezing, avoid close contact (social distancing) with anyone showing symptoms,etc. Since majority of the people, especially children are sitting inside their home the usage of digital platforms are also increased dramatically.

COVID-19 and the associated lockdown in the country, has made a significant impact on the life of the population, across boundaries. Roughly saying, it has been near to a year since the foremost case of corona virus was reported in India, which was reported on January 30th 2020. Today that is, on 10th December 2020, 69,383,534 corona cases were reported, 1,578,707 deaths and 48,155,526 cases were recovered globally. In India 9,768,643 corona cases were reported, Of which 141,817 deaths and 9,253,388 cases were recovered. Whereas in Kerala, 2562 deaths, 658633 confirmed cases and 596593 recovered cases were reported. The only fluctuations are in the statistics, but the conditions are the same in each day. Of this study, we aim to create awareness on COVID-19 through interactive and pleasure seeking games. This helps to make them aware about the severity of the pandemic and also improves their psychological health. Lack of awareness and the passive attitude of people is the major factor of this situation. Children and the older adults are the major two communities more convenient to disseminate the information and at the same time they are the most vulnerable groups to the corona virus. Children are more enthusiastic and older people are more precaution. By providing the same games for both age groups, the interaction between both becomes closer and thereby improves the mental well-being of both in a family. So that the games were most effective in all respects. Games are activities usually undertaken for fun and enjoyment, but it not only meant for fun but also gives edutainment. Games are an effective tool to disseminate information by entertaining way.

1. Introduction

With the advent of globalization and subsequent economic liberalization, the focus of Indian agriculture is shifting from “subsistence” to “commercial” mode, where farming is viewed as a “business” rather than “life-support” system of poor farmers. Enabling farmers “decision-making” capacity is a primary driver of success in the market-oriented agriculture. This “commercial focus” has brought tremendous changes in the “nature” and “mode” of extension work. On the other hand, extension work organizations in developing countries like India, are being impacted by sharp decline in public sector funding, rapid technological innovations especially in the Information and Communication Technologies (ICTs), and the shift to a knowledge-based workforce. These developments created new opportunities for the extension workers to perform the information dissemination, capacity building and technology application more effectively. 

Scientific leadership is a cornerstone of progress in agricultural sciences, playing a pivotal role in driving innovation, fostering collaboration, and addressing global challenges such as food security, climate change, and sustainable resource management. Effective scientific leadership ensures that research efforts are strategically aligned with pressing societal needs and that knowledge generated in laboratories and fields translates into tangible benefits for farmers, policymakers, and communities. This chapter delves into the qualities of effective leaders in agricultural sciences, the challenges they face, and strategies to nurture and support scientific leadership in this critical domain. The G20 Chief Science Advisers Roundtable (G20-CSAR), initiated under India’s G20 Presidency, is a flagship program aimed at fostering collaboration and enhancing access to scholarly scientific knowledge. This effort emphasizes the synergy of scientific expertise, ensuring that innovations and advancements are not only accessible but also utilized effectively to address pressing global concerns, such as climate change, public health, sustainable development, and digital transformation. Through this platform, India seeks to promote open science, equitable knowledge-sharing, and stronger international cooperation in research and development.
7.1. Qualities of Effective Leaders in Agricultural Sciences
To excel in agricultural sciences, leaders must embody a diverse range of qualities that enable them to inspire teams, foster innovation, and drive impactful research. These qualities include:
7.1.1. Strong Communication Skills
Effective leaders in agricultural sciences must be adept at communicating complex scientific concepts to diverse audiences. Whether engaging with fellow researchers, policymakers, farmers, or the general public, they must tailor their messages to ensure clarity and relevance. Strong communication skills are also essential for securing research funding, building partnerships, and advocating for science-based policies.

ABSTRACT

Over the last three decades, SAC has been engaged in the development and dissemination of remote sensing and GIS technologies for national development. These developments have originated from various initiatives related to national projects, sensor related research and in-house research and development on applications. A large multidisciplinary team of scientists develop technologies in various fields of applications like agriculture, coastal zone management, urban planning, forest and environment, etc. In addition, significant efforts are directed towards technology development for generic applications like photogrammetry and applications involving synergistic usage of remote sensing, GIS, GPS and satellite communication. Some specific examples of recent technological developments pertain to simulation modeling of crop yields, horticultural crop management, site selections for aquaculture, location of cold storage plants, large area crop production forecasting, base map creation, telegeoprocessing, mobile satellite services for fleet management, automated procedures for linear infrastructure planning, urban land use allocation planning.

An overview of these technologies and the modalities for their effective utilization by government, industries and users are summarized. Dissemination of these technologies for public bodies and private sector has been taken in the form of promotion of consultancy services in different application areas. Some major areas where these sectors have benefited through consultancies are estimation of cash and other field crops, city development planning, site selection for industry, land use change detection studies for environmental impact assessment, coastal regulation zone compliances and land use scenario, forestry related applications like catchment area treatment, forest fires monitoring, etc. Examples of consultancy services for private sector are included.

Keywords : Technology dissemination, technology development, remote sensing applications.

ABSTRACT

Mandarin Orange (Citrus reticulata Blanco.), known as ‘Suntala’ to the local populace, is a major cash crop and was once a pride of Darjeeling hills. It is grown in approximately 930 ha with an annual production of 148.224 metric tones and annual turnover of Rs. 25 crores approximately. Since early 1970s, orange orchards in the Darjeeling hills started to be unproductive inflicting huge economic loss showing severe citrus decline. Gradually the malady assumed alarming proportions and threatening the cultivation of the crop. The major causes for the bottleneck of the citrus industry in Darjeeling hills  is  the heavy incidence of insect pests, diseases and nutritional deficiencies.

4.1 Introduction

The objective of this chapter is to design a mobile app for agricultural field automation with Blynk app. Mobile app is designed to control the water management in field as per requirement. The complete system comprises of two sections sensor node and mobile app. Sensor node comprises of Node MCU, Power supply, LCD, Relay board, soil sensor and Ultrasonic sensor. The system is designed to establish control and communication with specific agricultural field to take sensory data from soil and ultrasonic level sensor and control the PUMP IN motor and PUMP OUT motor with the help of mobile app.Fig.4.1 shows a block diagram for a system to control specific agricultural field with mobile app and IoT modem.

ABSTRACT

Future is the era of ICT (Information Communication Technology) which is equally applicable in the field of Agriculture. Farmers database will be an important part of ICT which is required for smooth functioning of various agricultural activities like Farmer’s Trainings, Demonstrations, Crop monitoring, Support to farmers, implementation of various government schemes etc.  This software records farmers Name, Phone number, Sex, Category (SC/ST/Gen),  Number of dependents, Annual agricultural income, whether fully or partially dependent, Land holding size,  Major crops, Village, Block, Sub-division, Land situation (Plains/ Low Hills/ Mid Hills/ High Hills), Soil Reaction, Soil type, (Highly Acidic/Moderately /acidic/Neutral/Alkaline/Highly Alkaline), NPK status, Irrigation facility and information regarding Cattle. From the above record various reports can be generated according to the needs of the scientific personnel. For example soil scientist will have record of soil pH & NPK status of different farmers across the district. Scientist can filter the database to get farmers of a particular soil type to conduct training;

1. Introduction

Fish forms an integral component of the Indian food basket and it is more so for the population living in the eastern and north eastern States of India. The eastern states of India include States such as West Bengal, Bihar, Jharkhand and Odisha. As per a current estimate of 2023 (https://www.indiacensus.net), approximately a population of 31.66 crore, i.e. 22.15% of the country’s total, live in these four States. Due to the suitable geographical terrain, these states have been bestowed upon a large number of riverine stretches, a large number of natural reservoirs of varied sizes, beels and floodplain wetlands, and a huge plain terrain supporting ponds and tank resources. Due to the very nature of the land and the popularity of fish among the populace, these eastern Indian states have also served as the main stage for the development of fisheries and aquaculture during the last centuries in the country. Further, many of the epoch making technologies for the development of fisheries in the inland waters as well as aquaculture in the ponds have originated from this region.

5.1 Introduction

The chapter describes the development of local web server on the laptop, to control the actuator from the server. Web server is used as remote control for the system. The system is designed to control water pump with respect to the soil sensor values. It comprises of NodeMCU, soil sensor, LCD, two relay boards for pump in and out the water from field.

Introduction

In India, per capita cereal consumption has been declining since the early seventies, despite a significant increase in per capita cereal production (Radhakrishna and Ravi, 1992 and Rao, 2000). Cereal consumption per capita per month fell from 15.35 kgs in 1970-71 to 12.70 kgs in 1999-2000 in rural area and from 11.40 kgs to 10.40 kgs in urban area during same period. It might be due to shifting of consumers’ choice from food to non-food items; from cereals to non-cereals within the food group and from course to fine cereals within the cereal group. The decline in cereal consumption has been higher in the rural area due to development of rural infrastructure and availability of job opportunities which ultimately helped in improving their level of income (Rao, 2000). Despite spectacular growth in food production during last 30 years the problem of malnutrition still persists across different regions in India because increase in food grain supply alone cannot conquer hunger and malnutrition.

The consumption pattern and nutritional status have also experienced a significant change during last two decades in Bihar. Cereal consumption per capita per month has declined from 476 gms in 1983 to 455 gms in 19992000. The situation is more alarming in poor households who constitute about half of rural population in north Bihar. There is lack of research on consumption pattern, nutrient intake and nutritional status based on household data, particularly in context of Bihar. In view of the above observations the present study is undertaken to analyze the consumption pattern and nutritional status of poor households in north Bihar.

Advertising is a crucial component of marketing, designed to promote products, services, or brands to target audiences. A well-planned advertising strategy enhances brand visibility, attracts potential customers, and drives sales. Various advertising strategies exist, each tailored to achieve specific business objectives and cater to different market segments. This chapter explores the different types of advertising strategies used by businesses to maximize their reach and impact. 1. Print Advertising: Print advertising involves placing ads in newspapers, magazines, brochures, flyers, and billboards. It is a traditional form of advertising that continues to be effective for local and niche markets. Advantages • Tangible and long-lasting: Print materials can be kept for future reference. • Targets a specific readership: Newspapers and magazines cater to specific demographics. • Builds brand credibility: E

Introduction

In agricultural extension and education, video production plays a pivotal role in disseminating information, training farmers, and promoting best practices. The effectiveness of these videos is often determined by the quality of their scripts. This chapter explores three primary types of video scripts: basic production scripts, storyboard scripts, and camera scripts. Each type fulfills a distinct role in the production process, and understanding their unique functions is crucial for creating engaging and informative content. By examining these script types, this chapter aims to provide a comprehensive guide to the scripting process, helping to enhance the quality and impact of educational and promotional videos.

Script

A script is the written content for visual stories, such as plays, television shows, or movies. While scripts often include stage directions and production notes for performers and crew, their primary focus is on the dialogue between characters. Scripts serve as a blueprint for the entire production, guiding actors and technical crew through their roles and responsibilities. For example, a script for a stage play will detail character interactions, emotional tone, and specific actions, ensuring that all elements of the performance align with the director’s vision.

The diffusion and adoption process represents a fundamental mechanism through which innovations, practices, and ideas spread through communities and social systems, making it essential for understanding how community mobilization initiatives can expand their reach and impact while building sustainable social change that extends beyond initial implementation sites. This process encompasses the complex social, psychological, and institutional factors that influence how individuals and communities learn about new approaches, evaluate their potential benefits and risks, and ultimately decide whether to adopt and integrate these innovations into their existing practices and belief systems. Understanding diffusion and adoption processes provides community mobilization practitioners with crucial insights into how successful interventions can be scaled up and replicated across different contexts while identifying the factors that facilitate or hinder

Introduction

Diffusion is the process by which an innovation is transmitted to the members of a social system over some time and through channels in a specified manner. According to Rogers (1962), this is a unique form of communication in which the messages are focused on innovative concepts. The concepts can include (i) A new idea, (ii) An idea that is communicated via certain channels (iii) Among the members of a social system (iv) Overtime. On the other hand, the adoption process is the mental process through which an individual passes from first hearing about an innovation to final adoption, as defined by Rogers (1962).

Diffusion

Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system (Rogers & Shoemaker, 1971).

Innovation

Innovation is an idea, practice or object that is perceived as new by an individual or otherunit of adoption.

Adoption

Adoption is a decision to make full use of an innovation as the best course of action available.

Introduction

Agriculture plays important role in boosting economic activity of farmers. Since it transfers new technologies within the knowledge and information system, it has special features related to knowledge, innovation, and those three. Agribusiness farming needs the diffusion of innovation. Many farmers were unable to boost their earnings. The development of the agribusiness and the welfare of the farmer were both significantly influenced by innovation. Diffusion includes three fairly distinct processes i.e. presentation of the new culture element or elements to the society, acceptance by the society, and the integration of the accepted element or elements into the pre-existing culture (Linton, 1936).

Introduction India’s vast and diverse agricultural landscape has one of the greatest agricultural sectors. With over 60% of its people working in agriculture, India’s economy and food security heavily depend on agriculture. In recent years, the world has witnessed many difficulties, including information access restrictions, dispersed property ownership, and uncertainty brought on by climate change. Information and Communication Technology (ICT) has emerged as a potent tool for empoweringfarmers, boosting production, promoting sustainable practices in response to these difficulties, and bringing game-changing transformations in Indian agriculture. India ranks second among Asian countries in the advanced user category. On the one hand, profit motivation, corporate expansion, community services, and rural welfare have been the goals of ICT-based agricultural models in India (Spielman et al., 2021).

ABSTRACT

In the recent years, the notion of ‘digital divide’ has been widely researched and has attracted much debate and speculation for its economic, social and political consequences. Existing studies reveals, the gap that exists between those who have access to ICTs and those who do not create exclusion, endanger social integration and hamper economic growth. The digital divide has many dimensions and can be categorized as global, regional and national. At national level, there is no single divide, but multiple divides: for instance; within countries, between men and women, young and elderly, rich and poor and most importantly rural and urban. The present paper is mainly focused on India and tries to explore the problem of digital divide mainly in rural-urban India. In the context of present paper, digital divide essentially means teledensity, mobile and Internet divide between the rural and urban areas. The paper reveals that obstacles such as illiteracy, lack of skills, infrastructure,  and investment in rural areas must be tackled if India is to diminish the gap of digital divide. At the government front, it should put thrust towards: connectivity provision, content creation, capacity augmentation, core technologies creation and exploitation, cost reduction, competence building, community participation and commitment to the deprived and disadvantaged which would definitely help in bridging digital divide.

1. Introduction

In the era of digital technology, libraries have expanded their role beyond their initial role as storage facilities for physical material. Libraries have become essential in providing access to electronic resources and promoting lifelong learning due to the emergence of e-learning. E-learning refers to the use of digital technology to access learning materials outside of a traditional classroom setting. E-learning is emerging as a powerful influence in higher education, with a presence on nearly every campus and a growing number of college and university courses. The environment is characterized by growth and dynamism, where fluidity and change are the social, institutional, and technological norms (Mishra & Gupta 2019).

Technology has revolutionized education, turning it into e-learning and internet based learning. This evolution provides individuals with the opportunity to have more freedom, convenience, and the ability to work virtually. Libraries must modify their resources and services to meet the emergence of e-learners. Academic libraries have now established connections with web-based services and e-resources, which are moving the profession forward at a rate never before seen. (Ramkumar & Kannan, 2023)

Introduction 
Digital governance in India has made remarkable strides over the past two decades, transitioning from isolated digitisation projects to an integrated, citizen-centric governance ecosystem. Enabled by policy reforms, technological innovation, and infrastructural development, digital governance has become a cornerstone of the country’s public service delivery, transparency, and accountability. However, the ambitious expansion of digital governance has also encountered systemic and structural challenges that continue to hinder its full realisation. These challenges are not merely technological but are deeply embedded in socio-political, administrative, and economic contexts that define the Indian public administration landscape. While the progress has been notable, the sustainability and inclusiveness of digital governance remain contingent on the country’s ability to address these entrenched constraints. Despite substantial advances, several persistent challenges threaten the transformative potential of digital governance in India. Chief among them is the digital divide across rural-urban, gender, economic, and social lines, which inhibits equitable access to digital services. According to the National Family Health Survey (NFHS-5, 2019–21), internet usage in rural areas remains alarmingly low, with only 33% of women and 57% of men reporting regular access. Infrastructural constraints, human resource limitations, weak system interoperability, cyber-security threats, and concerns about data protection and digital rights compound these disparities. The post-2015 period has witnessed transformative initiatives under the Digital India Programme, including the proliferation of platforms such as Aadhaar, DigiLocker, Unified Payments Interface (UPI), and MyGov, among others (MeitY, 2022). While these developments have significantly enhanced service accessibility and administrative efficiency, they have simultaneously revealed critical gaps in digital infrastructure, policy coherence, data governance, and institutional capacities. For instance, the rural-urban digital divide, disparities

Introduction 
India’s digital governance journey represents a transformative reimagining of public administration in the 21st century. The integration of Information and Communication Technologies (ICTs) into governance structures has enabled a paradigmatic shift from hierarchical, rigid, and often exclusionary bureaucratic systems to more responsive, transparent, participatory, and citizen-centric governance mechanisms (Bhatnagar, 2004; Madon, 2009; Singh, 2013; Rao et al., 2020). This shift aligns with global trends in public administration, where digitalization is seen as a means to enhance state capacity, citizen engagement, and administrative efficiency. India’s progress in this domain is evidenced by its improved performance in international indices. For instance, the United Nations E-Government Development Index (EGDI) 2022 places India 105th out of 193 countries, with notable improvements in the Online Services Index (OSI) and Human Capital Index (HCI), making it one of South Asia’s top digital governance performers despite a recalibrated drop in global ranking (UN DESA, 2022). In the Network Readiness Index (NRI) 2023, India stood at 65th among 134 countries, reflecting advancements in digital infrastructure, skills, and public digital platforms like Aadhaar and UPI (Portulans Institute, 2023). However, challenges persist, as highlighted by the ND-GAIN Index, which underscores India’s vulnerability due to digital inequality and climate-sensitive infrastructure (Notre Dame Global Adaptation Initiative, 2023). These performance indicators reflect a dual narrative: India is at the forefront of digital public innovation, yet its trajectory remains marred by barriers to inclusivity, last-mile service delivery, and institutional adaptability. The conceptual framework of digital governance in India encompasses key principles and mechanisms that collectively aim to bridge these gaps and foster a digitally empowered society and knowledge economy. Digital governance extends beyond mere e-Governance or ICT deployment; it refers to the strategic, integrated use of digital tools to transform governance models, improve service delivery, enhance transparency, and facilitate citizen

Introduction 
India’s digital transformation over the past decade has emerged as a defining feature of its governance and developmental strategy, propelled by the ambitious Digital India initiative launched in 2015 by the Ministry of Electronics and Information Technology (MeitY). With a vision to transform India into a digitally empowered society and knowledge economy, the initiative seeks to harness the power of information and communication technologies (ICT) to make governance inclusive, efficient, transparent, and responsive. Digital India marks a paradigm shift in how public administration operates, embedding technology at the core of policy delivery, citizen engagement, and institutional coordination across sectors and tiers of government. Creating a robust and scalable digital infrastructure is at the heart of this transformation. Major projects like BharatNet aim to connect 2.5 lakh Gram Panchayats via high-speed optical fiber, of which over 1.5 lakh were connected by 2020. Simultaneously, establishing more than 3.7 lakh Common Service Centres (CSCs) has extended digital service delivery to rural and remote areas. These CSCs function as inclusive access points, offering health, education, agriculture, banking, and public utilities services in a culturally and linguistically localized format, catalyzing rural digital entrepreneurship and last-mile inclusion. India’s approach to digital governance extends beyond infrastructure to encompass citizen-centric digital services and platform-based public service delivery models. Platforms such as UMANG, eHospital, BHIMUPI, DigiLocker, eCourts, Tele-Law, and eWay Bills have simplified citizen interaction with the state, enhancing the ease of living and improving administrative efficiency. The Government eMarketplace (GeM) has transformed public procurement by making it more transparent, efficient, and accessible for small businesses and start-ups. The Jan Dhan–Aadhaar–Mobile (JAM) trinity has revolutionized welfare delivery by facilitating Direct Benefit Transfers (DBT) into verified bank accounts, eliminating intermediaries, and saving over ?1.7 lakh crore by 2020.

Introduction 
Digital infrastructure has emerged as the foundational pillar for transforming governance systems in the 21st century, particularly in developing countries like India that aspire to harness digital technologies for inclusive growth and efficient public service delivery. Defined broadly, digital infrastructure encompasses the integrated ecosystem of hardware, software, connectivity networks, data centers, cloud platforms, and institutional frameworks that enable the generation, storage, transmission, and utilization of digital information (Verdecchia, Lago, & de Vries, 2022; Clark, Marin, Ardic Alper, & Galicia Rabadan, 2025). In the context of governance, such infrastructure provides the critical backbone for digital public goods, service delivery platforms, and real-time decision-making systems. India’s strategic thrust towards digitalization since the early 2000s, and particularly after the launch of the Digital India programme in 2015, reflects an ambitious attempt to leverage digital infrastructure not merely as a technological upgrade but as an instrument of governance reform, economic empowerment, and social equity (Ministry of Information & Broadcasting, n.d.-a). Digital infrastructure forms the bedrock of contemporary digital governance, unlocking scalable, secure, and inclusive public service delivery in India. It comprises high-speed broadband networks, State Data Centres, identity platforms, cloud systems, and institutional linkages essential for capturing, processing, storing, and transmitting data across government and citizen-facing services (Aapti Institute, 2024). Since the launch of the National e-Governance Plan (NeGP) in 2006, India’s efforts have focused on strategic infrastructure investments like State Wide Area Networks (SWANs), State Data Centres (SDCs), and Common Services Centres (CSCs) to decentralize digital access across states and districts (Ministry of Information & Broadcasting, n.d.-a). Building on the foundation laid by the National e-Governance Plan, the Digital India Mission—initiated in December 2015—elevated infrastructure development to a national policy priority by integrating platforms such as

Information and Communication Technologies can play a major role in bridging the agricultural developmental and regional divide in Maharashtra. Computer, internet, multimedia, CDs, TV, radio, mobile phone, WLL, satellite communication (ISRO's Agriculture Satellite), etc., can help to extend and communicate the knowledge and expertise from best experts and scholars to farmers and villagers who are in need of it. Success of ICT application depends upon its use in meeting local needs and demands of village community. ICT has been used by many to communicate knowledge and provide various services useful to the farmers. We give here briefly some initiative in using ICT for various farm and farmer related activities.

ICT Application for Agriculture development – Initiatives & Programs Virtual Academy for Semi-Arid Tropics (VASAT)

The VASAT is an initiative taken by International Crop Research Institute for Semi-Arid tropics (ICRISAT), for sharing knowledge and information in the CGIAR and NARES partners to enhance the capacity of vulnerable rural families, their MAHA-AGRINET and information intermediaries to cope with drought and desertification and practice improved agriculture and animal husbandry in the SAT of the world.

VASAT is at the initial stage of development, and has started developing content building partnership with various MAHA – AGRINET at international, national and regional / state level. It is going to use ICT in all its operations and proposes to develop hub and spokes model of Dr. Swami nation for Tamil Nadu rural areas. Its website contains an e-library, working documents, a research project database, an image library, meteorological data, IARC training material and other resources. VASAT has identified its partners at the national and international levels; and include Indian research institutions and councils, higher education institutions – both formal and open, corporate bodies, state government bodies and project groups, the Commonwealth of Learning, the International Water Management Institute, South Asia regional office and the International Livestock Research Institute in South Asia. This coalition shares information, knowledge and experiences related to climate literacy, drought preparedness, best practice in dry land agriculture and other issues through the network of the institutions. VASAT offers a compilation of training materials and is currently planning to design, develop and test ICT-based information exchange models, a learning objects repository and proposes to link rural communities and their Organizations with international and national centers of excellence and expertise to support local efforts in drought and desertification management.

Introduction

Mahatma Gandhi once said “India lives in its villages” and looking at the present scenario from the social, economical and political perspectives this statement seems valid even today. According to the World Bank collection of development indicators,around 65.33 percent of total population of India was reported to be Rural population in year 2019. Rural population refers to people living in rural areas as defined by National Statistical offices. Since more than half of the total population of India resides in rural areas Rural Development which is concerned with economic growth and social justice, improvement in the living standard of the rural people by providing adequate and quality social services and minimum basic needs becomes essential.

Superficially, rural development seems to be a simple task but, in reality, it is not. Rural development is based on sustainable development with available resources. Post- Independence era has seen many rural development programmes through different five-year plans. Alleviating poverty, employment generation, more opportunities for generating income, and infrastructure facilities are emphasized through the policies and programmes of the government. Along with this, the panchayat raj institutions have also been initiated by the government to strengthen the democracy at grass roots level. But in India, the scope of development is not narrow but very wide, as it includes not just the economic development but the growth on social front, quality of life, empowerment, women and child development, education and awareness of its citizens. The task of development is so huge and complicated that just implementing government plans is not sufficient to fix the problem. To achieve this, a holistic vision and collaborative efforts was needed which involves various departments, agencies and even NGOs. Owing to such a great need, the number of NGOs in India is increasing rapidly and, large number of NGOs are working for improving the livelihood of rural people.

Paperless to Paperless Libraries

Ancient Gurus in ancient Gurukulas used to impart knowledge to their pupils through oral teaching. The Gurus themselves were treasure troves of knowledge, without the need to refer to hard and soft copies, and online resources. How interesting it is to note we are right now in a nostalgic phase, that takes us back to those ages, when disciples were taught, learned and accumulated oceans of knowledge through oral and moving libraries, which were in the form of their revered Gurus. It is truly fascinating how history has flair to repeat itself. The long-driven transition from paperless back to paperless, that is, from oral instruction through palm leaves through copper plates through virtual paper through electronic to digital libraries is as arduous as it is fascinating. Hence the million dollars question … where to from here – Digital Library, whither thou goest?

Inroduction

In the present I.T. (Information Technology) environment a number of libraries are being converted into digital libraries as the advantages of being a digital library is now well understood by every one. Over the years information has been produced digitally and libraries have become major providers of information in digital format. The information managers should have knowledge of computer, networking, internet and digital resources, etc to manage these resources and provide access to end users.

Introduction

Information and communications technologies (ICT) is defined as a diverse set of technological tools and resources used to transmit, store, create, share or exchange information. These technological tools and resources include mobile phones, computers, the internet (website, blogs, emails), live broadcasting technologies (radio, television and webcasting), recorded broadcasting technologies (podcasting, audio and video players, and storage devices) and telephony.

Information and Communication Technology (ICT) in agriculture can act as a driving force in the development process. It facilitates marketing decisions, directs the competitive process and simplifies marketing mechanisms. Accuracy, Availability, Applicability and Analysis are the four ‘A’’s of marketing information; a farmer may decide how much to produce, when and where to sell and a trader may expand trade (Behera, 2015).

1. Introduction

Over the years, the library and information environment has seen remarkable changes in its collection, organization and services due to impact of Information Communication Technology (ICT). One of the most significant benefits which libraries have acquired with the help of ICT during past two decades is the Institutional Repositories (IR). IR has changed the image and importance of academic libraries in preserving the institutional knowledge to a great extend. "With the rapid development of Information Communication Technology (ICT), many new services have been introduced in libraries to satisfy the need of users in a better way. Institutional Repository is a type of information service which involves collection, organization, preservation and dissemination of digital scholarly materials such as theses, dissertations, technical reports, journal articles and teaching materials.

India is one of the top producers of food for the entire world. In 2019–20, the nation produced a record 308.65 million tonnes (MT) of food grains. India is the second-largest producer of fruits and vegetables, producing 99.07 million metric tonnes of fruits and 191.77 million metric tonnes of vegetables in 2019–20. Horticulture production in India reached 320.47 million tonnes. India is also the world’s top producer of coconuts, the second-biggest producer of sugar, and the world’s largest producer of milk. In FY20, it was calculated that agriculture, forestry, and fishery contributed a total of Rs. 19.48 lakh crore (USD 276.37 billion).In FY20, India’s gross value added (GVA) at current prices included 17.8% from agricultural and related industries. In India, the expansion of the agricultural industry and related industries has greatly improved.

Introduction

The past few years have been characterized by changes in every walk of life and libraries are no exceptions. Certainly there have been profound changes in the ways we approach and manage libraries and provide basic library services such as bibliographic control, document delivery, presentation, and physical facilities for reading.  The evolution of traditional interlibrary loan services into a full range of document delivery services, new avenues for document acquisions and delivery from traditional methods to “high tech” with the most efficient pathway defined by the user within desired cost and time parameters have set new standard for library resources and services management.

1. Introduction

Disasters are events that occur over a period and cause widespread destruction, suffering, or distress to everything they affect (Oxford English Dictionary, n.d.). The impact of a disaster may be confined to specific areas or widespread and could last for an extended duration, often requiring assistance from external sources to address the aftermath (International Federation of Red Cross and Red Crescent Societies [IFRC], n.d.). These events can arise from naturally occurring phenomena, such as earthquakes, tornadoes, or floods, as well as man-made occurrences, including industrial accidents (e.g., accidental toxic spills or nuclear power plant events) or acts of terrorism (e.g., bombing or poisoning) (United Nations Office for Disaster Risk Reduction [UNDRR], n.d.). Disasters typically result in significant harm to infrastructure, loss of life, displacement of people, and severe economic consequences.

This chapter outlines the design of Phase One and Phase Two of the research. It outlines the research approaches and methodology utilized in Phase One and Phase Two of the research. The chapter also provides details of the sampling strategies, data sources, collection and analysis of both the phases; and finally addresses ethical issues.