eChapters

Introduction

What is community development?

Community development refers to the process of bringing community people together after identifying issues related to them and taking a collective action. Community development empowers residents and builds stronger, more integrated communities. Community development is an all-encompassing approach based on the ideas of empowerment, human rights, inclusiveness, social justice, self-determination, and collective action (Kenny, 2007).

COMMUNITY DEVELOPMENT (CD)

Meaning of Community Development

Community development is an exclusive term. It is used frequently to encompash every efforts towards the advance of community interest.

Community

A community is a group of people who live in a particular geographical area and have an interest on each other and have a purpose of making a living.

Development

It means growth or maturation. It is gradual and sequencial phases of changes. Example: Life from child to death

Definition of Community Development

1. It is bringing forth the potential abilities and qualities of a group of people who live together in a common territory or region and who have an interdependent relationship with each other.

2. Community Development is a continuous process of social action by which the people of community do the following things.

(a)   Define their common and group needs.

(b)   Organize themselves formally and informally for democratic planning and action.

(c)   Make group and individual plans to meet their need and solve their problems.

(d)   Execute their plans with maximum reliance upon their own resources.

(e)   Supplement their resources from outside community when necessary with services and materials.

3. Carl Taylor’s Definition

Community Development is a method by which people in villages are involved in helping to improve their own economy through their own effort. Thereby, they are effective working groups in the programme or national development.

ABSTRACT

Information and Communication Technologies (ICTs) are for everyone and that does not mean for urban or rural communities. Recent developments in the fields of information and communication technology are indeed revolutionary in nature. By definition, Information and Communication Technologies (ICTs) are a diverse set of technological tools and resources to create, disseminate, store, bring value-addition and manage information. Knowledge thereby becomes the fundamental resource for all economic and developmental activities in the knowledge society, of which rural poor form an equal part. The process of synthesis of knowledge possessed across communities with the global pool of knowledge and with the scope for further enrichment provides the genesis for information sharing.

The analysis of community mobilization in natural farming requires a systematic framework that captures the complex dynamics of agricultural transformation, social change, and community empowerment. This framework serves as a lens through which to examine successful cases of natural farming adoption while identifying the critical factors that enable communities to transition from conventional agriculture to sustainable practices. Understanding these dynamics is essential for replicating successful models and scaling natural farming initiatives across diverse contexts and geographies. Contextual analysis forms the foundation of any case study framework, requiring comprehensive understanding of the social, economic, environmental, and political conditions that influence community receptivity to natural farming practices. This includes examination of agricultural history, farming traditions, economic pressures, environmental challenges, and existing social structures that shape how communities respond to new agricultural app

The transformation of communities through collective action requires systematic approaches that can navigate the complexities of human behaviour, social structures, and environmental contexts. Community mobilization, while grounded in universal principles of participation and empowerment, manifests differently across various settings and circumstances, necessitating flexible yet structured processes that can adapt to local conditions while maintaining effectiveness. This chapter examines the intricate processes and diverse models that guide community mobilization efforts, with particular attention to rural contexts where unique challenges and opportunities shape the mobilization landscape

ABSTRACT

The role of community radio has been conceptualized as an important and powerful tool for informing, educating, entertaining and influencing the masses. Community Radio Station at KVK, Barh, Patna has brought about useful contributions to the farmers of surrounding villages and broadcasting different programmes related to agriculture, health, hygiene, nutrition and entertainment in the local language. Present study was carried out to see the impact of organic farming related talks. We found it a very effective tool to communicate with small and marginal farmers of surrounding villages for delivering useful information related with agriculture and organic farming.

Key words: Community radio, farmer, villages, organic farming information

Introduction

The concept of communication for development emerged with the Modernization theory, which developed its roots after World War II. Wilbur Schramm and Daniel Lerner, the two major proponents of this theory opined that the major obstacle to development was the psychology of the undeveloped citizens. The communication models under modernization paradigm observed communication process as the transfer of message from sender to receiver (Lasswell, 1948). It was found that communication theories like two step-flow, diffusion theory, or the early extension approaches were quite harmonious with the top-down modernization theory. After the Modernization paradigm, an another theory of communication for development emerged named as Dependency theory. Dependency theorist like Jean Servaes (1996) criticized the broadcasting and other mass-media systems as they tended to support modernization and were anti-development; also they were inclined to promote the political agenda. Solution to underdevelopment of third world countries require major changes in media structure that were dominated by commercial principles & foreign interests into media structures which are self-reliant and community oriented (Servaes, 2002). In 1970s scholars such as Paulo Freire and Nora C. Quebral started pleading in favour of bottom up development theories which led to evolution of a new development paradigm called the multiplicity paradigm. This paradigm conceptualised the basic idea that development is integral, multidimensional and dialectic process which can differ from one society to another (Okigbo and Eribo, 2004). Multiplicity paradigm led to emergence of a new form of communication called participatory communication.

Journal Citation Reports (JCR) and SCImago Journal Rank (SJR) are widely used metrics for evaluating journal impact. While JCR is based on Web of Science and emphasizes high-impact journals, SJR uses Scopus data, offering broader geographic and disciplinary coverage. This chapter evaluates their relative strengths and weaknesses, focusing on their applicability across disciplines and geographies. Multiple trends also impact research landscapes across the globe (Fig. 3.1).
Comprehensive tables provide a comparative overview of which metric is more suitable for various disciplines and global regions. The assessment of academic journals plays a critical role in research evaluation, academic promotions, and funding decisions. Two prominent journal-ranking systems, JCR and SJR, serve as benchmarks for these purposes. JCR, managed by Clarivate Analytics, primarily focuses on citation frequency over a two-year window. Conversely, SJR, developed by SCImago using Scopus data, incorporates a prestige-weighted citation approach over a three-year period (Fig. 3.2). Several of our Indian Scientific Journals are not covered by JCR. As more than 80 per cent Journals are from Europe and North America. The CLARIVATE covers only few Indian Journals most of which are published by Central Government Agencies

ABSTRACT

Academic libraries are unique, essential and strategic hubs inside our social cloth which are advanced primarily based totally at the requirements of the times, to help people in the purchase of good enough facts that could allow them to decorate their information, for the development in their wellness and that of the society at large. To attain their goal, they ought to generate, filter, control and diffuse correct and well timed human information which have been harvested and documented; for the purpose of enriching the highbrow needs in their clients. Like every other kind of library, academic libraries are growing organisms. Justification to the above statement has been captured aptly in the classic book of Ranganathan (1931) entitled ‘Five Laws of Library Science’; detailing the principles of the library profession. The philosophical postulation of Ranganathan’s fifth law is a classical position that offers much strength and support for the need to adequately plan for the best strategies to exhibit in academic library environments in order to provide effective services. In other words, the fore-stated law by Ranganathan has already signaled that academic librarians must be ready at all times to effectively satisfy the diverse, complex and ever-increasing information needs of their users from the explosive available information resources that spring on a daily basis. As such, addressing this issue would require a holistic management approach by academic libraries that must be internally efficient and externally effective.

Computer-based instructional teaching and learning platforms, commonly known as Learning Management Systems (LMS) or educational technology (EdTech) platforms, are designed to enhance the educational experience by integrating technology into the learning process. These platforms offer a range of tools and features that support both instructors and students in various educational activities. Here are some key platforms and their features:

Key Platforms

Moodle

Moodle (Modular Object-Oriented Dynamic Learning Environment) is a widely used open-source Learning Management System (LMS) designed to provide educators, administrators, and learners with a robust, secure, and integrated system to create personalized learning environments. Here's an in depth look at Moodle, its features, and its use cases:

Key Features of Moodle

1. Course Management

• Customizable Course Creation: Instructors can design courses with f lexible layouts, multimedia content, and varied activities.

• Modular Plugins: Extensive library of plugins for activities, resources, and user management

Concept of uncertainty

Uncertainty refers to a scenario in which a person is unsure of what will happen, i.e. when all possible outcomes of events are unknown, and neither the likelihood nor the outcomes are known. Uncertainty cannot be quantified; however, risk may be quantified using probability principles.

Farming is a financially hazardous profession. Farmers face an ever-changing panorama of possible pricing, yield, and other outcomes that affect their financial returns and overall well-being on a daily basis. Because the effects of decisions or events are frequently unknown until long after they occur, the outcomes may be better or worse than planned. When aggregate crop output or export demand fluctuates dramatically, for example, farm prices can swing dramatically, and farmers may see returns that are significantly below their expectations (Bairwa et al., 2013).

Introduction

The farmer’s socio-economic conditions continue to be poor. The job availability and opportunities are also very poor in rural areas and are declining with time. There are several instances of despair amongst farmers due to heavy burden of loan, which they took for procuring inputs for crop production. In majority of the cases loan is still borrowed from the local moneylenders on a very high rate of interest, as it is convenient and simple for them. The despair arises due to non-payment of loan in the event of crop failure or market crash for that crop, for which he had taken loan. The reason for crop failure may be adverse climatic conditions or pest attack, which could not be managed due lack of know-how and non-availability of good quality agro-chemicals. Report about the presence of spurious pesticide and fertilizers in the market are quite common in media. Farmers meet unfair treatment in the market while procuring inputs and marketing their produce. The market is uncertain and several times the farmers are not able to meet even the variable cost of production.  There is no other option left except ploughing back the crop in the field. The majorities of our farmers are small and marginal and unable to bear such losses on one hand and government doesn’t have a contingency plan to help the poor farmers on other hand. Even if it provides some help it doesn’t reach the affected farmers.

Introduction The primary mission of extension services is to facilitate desirable changes in human behaviour through educational means. These changes can encompass various aspects, including knowledge, skills, attitudes, understanding, goals,actions, and confidence. Effective communication is the cornerstone of an extension worker’s role. Their responsibility extends beyond merely informing farmers about improved practices; they are tasked with ensuring that the results of research and field trials are practically applied by farmers. Nevertheless, extension workers often encounter perplexing questions in their line of work.

Most of the scientific research studies –except few descriptive survey research studies–will have one or more hypotheses to be tested as a part of study. Hypothesis is a prediction intended to be tested in a research study (Aron, Coups, and Aron, 2012). Hypothesis is the guide which directs the purpose and process of research by indicating the dependent and independent variables to be observed, extraneous variables to be controlled and the active variables to be manipulated.

5.1. INTRODUCTION

The word ‘probability’ means “reasonable likelihood of happening of an event”. In biology it is difficult to predict an outcome with absolute certainty. Probability helps us to estimate the occurrence of relative frequency of any (biological) event and is an accepted measure of uncertainty.

Mathematically, the probability ‘P’ that an event ‘E’ will occur, is expressed as:

Reliability deals with the dependency, consistency, stability, predictability and accuracy of the research data. In our day to day life, when we say that a person is reliable then it means his behaviour is predictable, his behaviour (the way he behaved in past, he is behaving now and the way he will behave in future) will be consistent and he is dependable. On other hand an unreliable person’s behaviour is unpredictably variable and he cannot be depended upon.

Term ‘Scientific research’ is too broad to be explained by using one or two definitions. One should go through the different expert views about scientific research in order to internalize the concept of scientific research. In essence a scientific research is characterized by its rigor, testability, replicability, precision, confidence, objectivity, generalizability and parsimony.

Research: Uma Sekaran (2006) defined research as an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.

The concept of Self Help Group (SHG) has its roots in rural areas and it has been mooted along the rural poor to improve their living conditions. Though it is applicable to both men and women in our country, but it has been more successful among women and they can start economic activities for improving their livelihoods through SHG movement. Self Help Group (SHG) is a small voluntary association. It is informal and homogenous group of not more than twenty members. SHGs consist of maximum 20 members because any group having more than 20 members has to be registered under Indian legal system. That is why, it is recommended to be informal to keep them away from bureaucracy, corruption, unnecessary administrative expenditure and profit motive. In fact, it is a home grown model for poverty reduction which simultaneously works to empower and shape the lives of its members in a better way. Groups are expected to be homogenous so that the members do not have conflicting interest and all the members can participate freely without any fear. SHG movement has triggered off a silent revolution in the rural credit delivery system in India. SHGs have proved as an effective medium for delivering credit to rural poor for their socio-economic empowerment. In the development paradigm, SHG and micro-finance has evolved as a need-based programme for empowerment and alleviation of poverty to the so far neglected target groups (women, poor, deprived, etc.).

Entrepreneurship: the Concept and Definitions

Entrepreneurship is the capability to improve, arrange and continue a business enterprise, along with any of its uncertainties to make a profit. We can say an example of entrepreneurship is the starting of a new business, a new venture with some challenges and specific objectives.

Meaning of Entrepreneur

An entrepreneur is defined as one person who has the ability and desire to establish, administer and succeed in a startup venture along with the risk entitled to it, to make profits. The best example of entrepreneurship is the starting of a new business venture. Entrepreneurs are often known as a source of new ideas or innovators and bring new ideas in the market by replacing old ones with a new invention.

According to Cole (1949), an Entrepreneur represents an individual or a group of individuals, who conceive, initiate and maintain for a sufficiently long period a social institution which produces economic goods or to put it differently.

Communication: Communication is an act by which one person gives to or receives from another person, the information about the person’s need, desires and perceptions. Knowledge or affective states: Communication is an act by which one person gives to or receives from another person, the information about the person’s need, desires, and perceptions. Knowledge or affective states.

Entrepreneurial Communication: It should have some unique features. The way one teacher talk with a student, the way one official personnel talk with an individual, like them one entrepreneur should communicate with their customer to uplift of their enterprise. So this type of communication differs from the general communication.