eChapters

India has experienced marked changes, both at international and national levels. Technological progress, ICT penetration in rural and urban areas, and changes in current government policies have resulted in changes in the country’s social structure and power relations. The government initiated various programmes like Rashtriya Mahila Kosh (RMK), Development of Women and Children in Rural Areas (DWCRA), Mahila e-Haat, and Support to Training & Employment Programme (STEP) etc. are there to improve the state of rural women. 

Pulses are widely acknowledged as superfoods, three times the protein in rice and double in wheat. Besides, they are also rich in complex carbohydrates, micronutrients, protein and B-vitamins and minerals like folate, iron, calcium, magnesium, zinc and potassium. High iron content in some pulses also minimizes the risk of anaemia. Long storability without loss of nutritional value, low prices, and broader availability make pulses an affordable source of minerals, and protein, thus contributing to food security at all levels of society in India. Besides human nutrition, pulse crops are also utilized as fodder and fuel for farm households.

Almost half of the population in the world comprises women, indicating that women are at par with men, but the issue is ‘Is she really at par with men in the status too?’ Numerous studies have drawn attention to the fact that women are half marginalised in every society; they have not yet got their share. The concern over women’s problems started with the establishment of the United Nations in 1945, which led to the declaration of 1975 as ‘International Women’s Year’ and the years between 1975- 1985 as the UN Decade for Women. For the first time, the attention was focused on the unnoticed and forgotten halves, who by birth were women, performing 2/3^rd of the world’s work, receiving 1/10th of the world’s income and owning less than 1/100^th of the world’s property (Rath, 1996). 

Rural Indian women are extensively involved in agricultural activities. In rural Uttarakhand, women contribute about 90 per cent of the total work in agriculture and animal care. Women’s participation rate in the State’s economy is much higher than in several states and the national average. In Uttarakhand, women’s role ranges from managers to landless labourers. Women’s average contribution is 55% to 66% of the total labour in overall farm production, with percentages higher in certain regions. From a demographic perspective, nearly 17% of households are women, higher than the national data (~11%). The main reason for this shift is migration other than divorce, separation or widowhood.

Our country today is considered independent. We have the freedom to live by our choices, and there is no discrimination between women and men. Nowadays, women and men get equal opportunities to earn their livelihoods. Women’s work is restricted to the households and jobs outside the home to contribute to the family’s economy. As industrialization occurs, the demand for labour and employees is also increasing. This has created opportunities for both women and men to work equally.

The core concept of empowerment is the idea of power and thought of control. Empowerment is the process of strengthening, encouraging, obtaining opportunities, and mobilizing assets and resources for the welfare of individuals, groups or masses. Over the past two decades, discourse and focus on the concept of empowerment have steadily and relentlessly increased within international development discourse. Empowerment has evolved to develop a more extensive physical and mental well-being, freedom from domestic violence, unpaid work and reproductive health. However, the wealthy body of work has wrangled the thought of empowerment of women.

Women have contributed significantly and selflessly since ancient times to uplifting and bettering any nation. A literate woman builds a country; truth cannot be closer than that. Women have always carried the burden of being a wife, mothers, sisters and daughters, all on their own magnificently. They are leaders, decision-makers, entrepreneurs and service providers in different fields. The valuable contributions of women are significant to the well-being of families and communities and the economic growth of any society. Rural women have tremendous potential for developing culture, and their leadership, participation, and education will help eradicate poverty and hunger.

Introduction

Women and girls in rural areas bear the brunt of poverty, feminisation and its intergenerational ramifications and the effects of desertification, extreme weather events, and natural disasters. Women are most at risk in conflict situations, as migrants and refugees and in humanitarian crises. Rural women have higher rates of disability, have inadequate or non-existent support services, and are stigmatised. Despite being the leading food growers and processors, the paradox is that they are often the last to consume the nutritious and healthy food they need to stay strong.

1. What are Primary produce?

Primary produce, also known as primary products, refers to raw materials or natural resources that are derived from agriculture, forestry, fishing, or mining activities. These products are typically unprocessed or minimally processed, and are often used as inputs in further manufacturing or production processes. Examples of primary produce include crops such as wheat, corn, and soybeans, as well as livestock such as cattle, sheep, and pigs. Forestry products such as timber and paper pulp, as well as fish and other seafood harvested from the ocean or inland waterways, are also considered primary produce.

10.1. Success Story of Mahila Umang Producer Company Ltd.

Mahila Umang Producer Company is established at Almora district of Uttarakhand, India. The company is fully operated by the hill women of Uttarakhand. There were 1464 members associated in this company. The company was established as a formal Farmer Producer Company in the year 2009 by the help of the promoting Non- government Organisation ‘Grassroots’. Before that it was working as a conglomerate of SHGs. 

Social media can be defined as any media dedicated to community based input, interaction, content sharing and collaboration. Facebook, Twitter, LinkedIn, Whatsapp, Google Plus, Hike Messenger, Pinterest, Reddit, Instagam, WeChat, Skype, YouTube are some of the social networking sites that have received tremendous response from billions of people all over the world.

Earlier, there were mass media like pamphlets, booklets, newspapers, radio, television, etc. to connect with the masses. These traditional mass medias were mostly based on one way conversation. Various researchers, scientists, policy makers, government and non-government organizations, research institutions utilized these traditional mass media to the fullest but mostly with a limitation of one way communication and farmers have to rely on the information mashed on them. In last decade, the social networking services (SNS) have emerged as a wonderful and powerful social media.

The success of any country’s agricultural sector depends on the strength of its farmer producer companies (FPCs) or farmer producer organizations (FPOs). These organizations, formed by farmers for farmers, are essential for ensuring the fair and sustainable production and distribution of food. However, many FPCs face significant challenges, including lack of access to finance, technology, and markets. To address these challenges, governments and other institutions have implemented various schemes and programs to support FPCs. 

Better functioning of FPO is possible through ensuring sustainability and promoting high growth activities. It can be achieved through working with specific planning. A brief road map for better functioning of FPO/FPC has been discussed here.

7.1. Factors for high growth of Farmer Producer Companies

The reason for high growth of FPC as perceived by ASA (2009) are energetic management team and the board of directors, cooperation from banking institutions which provided hassle free loans to the PC for working capital, and a clearly identified business opportunity that gives a high return on investment. A tentative assessment suggests that there are multifarious benefits for member in the form of timely and easily availability of fertilizers, seeds and other agriculture inputs at a reasonable rate; bulk selling of agriculture produce for better price; extension services received by the farmers which the PC had arranged with the agriculture department or from other service providers; receiving of cash dividends from the FPC (Mondal, 2010).

A business plan is a document that summarises a company’s operational and financial goals. It is a road map to success for a business, with detailed plans and budgets outlining how the goals will be met. A business plan outlines how a company will achieve its objectives. A business plan is an essential first step for anyone starting a business. These concrete milestones will aid in tracking the company’s success (or lack thereof). There are various business plans for various purposes, and the best business plans are living documents that respond as quickly as possible to real-world factors.

A good business plan adheres to widely accepted guidelines in terms of both form and content. A business plan is divided into three sections:

• The first is the business concept, in which you discuss the industry, your business structure, your specific product or service, and your plans for success.

A successful and sustainable farmer producer organization (FPO) is an entity that is owned and managed by farmers, and is focused on improving their livelihoods through sustainable and profitable agricultural practices. Such an organization operates with a long-term vision, and is able to adapt to changing circumstances in the agricultural sector. Viability, stability and sustainability are the three degrees of permanency in business. Analysis of these three is very important for any business and entrepreneurs.

5.1. Viability

viability of a business indicates that it is (or has the chance to be) successful. A viable firm is profitable, which indicates that it generates more income than it spends on operating expenses. It is tough to resurrect a failing firm. The company would need to either boost income or lower expenditures. 

4.1. Registration Procedure

Registering a Producer Company follows a process similar to that of a Private Limited Company. The first step involves obtaining a Digital Signature Certificate (DSC) and Director Identification Number (DIN) for the proposed directors of the company. Following this, an application for name reservation is submitted to the relevant Registrar of Companies (ROC). It’s mandatory for the name of a producer company to end with the words “Producer Limited Company” as per the Act. Once the suggested name is approved, an application for incorporation of the Producer Company is filed in the prescribed format. The Registrar reviews the application and accompanying documents, and if satisfied, approves and issues a Certificate of Incorporation.

3.1. Theoretical background of FPOs

Farmers Producer Organization is a people based organization having both the outlook of cooperation and business. In this context the theories of collective action, group formation, social learning cooperation etc are very much pertinent here.

3.1.1 Collective action

Collective action is visible in FPCs. Collective action is defined as action taken mutually by a group of people to augment their status and achieve a common goal. Over the past two decades analytic philosophers have been investigating the nature of collective action in the sense of acting together.

Rural Economy and Agriculture

It is being progressively recognized that the globalized nature of economies across the world is affecting the economic security of all nations. Particularly, in this present era when globalization, liberalization and privatization are rapidly budding and creating new threats and opportunities, it is established that farmers need to be organized to participate and proliferate in the development processes. The phenomenon has triggered substantial debate as to whether globalization is positive evolution of economic action or detrimental to the interests of certain countries or specific groups (Kaplinsky, 2004; Nadvi, 2004).

Teamwork and collaboration is better than individual effort is a proven fact that human beings have realized since the Stone Age. Similarly, it was also recognized and applied in farming. The concept of farmer’s organization had emerged by realizing the power of unity. With the growing concern of present condition of decreasing size of land holdings the need for unity and collectivization has been prominently realized in agriculture. Agriculture sector is facing a rapidly overflowing basket of challenges. Population has increased 3.71 times from 350 million in 1947 to 1.3 billion in 2017; hence, demand for food has increased while total cultivable land has shrunk. The grain area per person has been shrinking steadily for several decades from 0.22 hectares in 1950 to 0.10 hectares in 2010 and it is projected to be as less as 0.06 hectares per person in 2050 (Larsen, 2003). So, the big and alarming question on food and income security has been raised.

Introduction

India has been an agricultural economy since its inception. Several mechanisms are used in agribusiness, such as forward and backward linkages with secondary and tertiary sectors, such as manufacturing and service sectors. Opportunities in agriculture and related sectors can be identified at various stages of the farming process. Generally, agribusiness opportunities exist at the input stage, the farming stage, the value chain, the output processing and marketing stage, and the related services stage. As a result of globalisation and a more interconnected global market, the scope and potential of agribusiness opportunities is expanding. For entrepreneurs, there are numerous potential opportunities. Many different inputs are required in the agricultural process, such as seeds, fertilisers, pesticides, and innovative and localised farm technology. As a result, the aforementioned areas create agribusiness opportunities in developing and producing these inputs.

Introduction

Finance is vital to entrepreneurship. With limited resources starting a business is a challenge. Earlier generations of entrepreneurs establishing a business were different. They first guaranteed that money would be available to start—the business. So, if one wanted to build up a unit for a business, one would undertake market research and then approach the bank. Then activities like product development, ordering equipment, determining the site, acquiring land for the facility, what government policies are applicable etc., were considered. Before starting a business, an entrepreneur considers these factors. That was the old regime.

Introduction

Entrepreneurial and start-up firms share traits but also differ. It takes courage to start a new business, but not always with the latest technology. Founders of new companies, almost always based on new technology, take risks. Both types of firms must overcome limited resources and talent. Both entrepreneurs and start-ups seek to segment and expand markets. Starting a business involves risks, but start-ups face additional risks of innovation. (Rao, 2018).

The project is the very foundation of any business. As a result, the success or failure of a company is primarily determined by the project. In layman’s terms, a project is an idea or plan meant to be carried out. According to the dictionary, a project is a scheme, design, or proposal for something intended or devised to be accomplished. (MANAGE, 2013)

Beginners often wonder where to begin. Some options are obtaining power-water connections, pollution control clearance, approvals of weights and measures/drug control, and registration with sales and income tax departments. But, first, an entrepreneur must set priorities. (IGNOU, 2017).

Introduction

Entrepreneurship plays a vital role in ensuring our country’s economy as well as social welfare. Entrepreneurs are considered national assets to be motivated, cultivated and remunerated for the greatest possible outcome. It is a fact that our societies today give importance to entrepreneurship and have higher income levels, and are self-reliable. Entrepreneurs have the highest potential to change the way how people work and live on a local and national level. Along with the creation of wealth and entrepreneurial projects, entrepreneurs have the ability to create jobs and employment opportunities which will contribute to the growing economy of India. These reasons it signifies the importance of entrepreneurship. In the current era of science and technology, many youths are not afraid to try out their idea, talents, skills and knowledge to become an entrepreneur. The present entrepreneurs are well established with the recent technologies and are prone to the effects of changes. The majority of society has access to the internet, and the youth are reintegrating their technological powers into their passion for bringing changes into society with entrepreneurship. India is facing a major issue regarding employment generation; however, with its rich, resourceful, distinctive geographic and demographic advantage, it has a major prospective to raise and innovate the entrepreneurs resulting in employment generation and hence contributing to the nation’s economy. 

Introduction

An entrepreneur is someone who starts or runs their own business. By having an equity stake in the company, the entrepreneur can profit greatly if things go well; however, they also take on a great deal of risk-far more than a regular employee of the company. Financial, career, emotional, and overall business risks are all examples of entrepreneurial risk. Because there is so much at stake in starting and growing a successful business, there are very specific skills that an entrepreneur usually requires to be successful. It could be a picture of a talented college dropout or a seasoned business professional with an uncanny ability to predict the next big thing. Replace whoever the persona is with ourselves. A successful entrepreneur does not have a specific demographic or personality profile. We can be entrepreneurs regardless of our age, race, gender, sexual orientation, socioeconomic status, or upbringing if we have dedication, drive, and essential business skills. Unlike personality traits and demographic information, entrepreneurial skills can be learned and practiced. If we want to pursue entrepreneurship, use this list to assess our strengths and weaknesses and determine which skills we need to develop before launching our venture.

Introduction

India’s change in the economic environment and market-oriented economic reforms can be traced back to the 1990s which led to the growth of the country. There was a clear evident change from the condition it was in the 1970s when it was far behind the other Asian countries. The economic reforms brought by LPG (Liberalisation, Privatisation and Globalisation) model have affected not only international trade but also led to an increase in the competitiveness of the industries. But what triggered these economic reforms? Before 1990, India was in a severe economic crisis condition due to repeated policy failures. India was experiencing a huge fiscal and balance of payment deficit, a high inflation rate and a fall in foreign exchange reserves. This led to the sickening of the public sector units whose prime role was to bring a reduction in inequality and poverty. The self-reliance condition in India was not of much help as there was insignificant trade with the rest of the world. The crisis mainly depicted the mismanagement of the resources. In light of this, this chapter discusses the impact of the economic reforms on agri-enterprises.

Introduction

Entrepreneurship refers to the capability and willingness to develop, establish and run an enterprise and manage uncertainties to profit. It can also be defined as a process concerned with the creation and extraction of economic value. Entrepreneurship is more than just starting a business purely to make money. The person who bears the risk of starting a new enterprise is an entrepreneur. In this chapter, we will discuss entrepreneurship and its development in detail.

Entrepreneurship development is a process involving several phases and steps. The process has been viewed at the level of individual-developing entrepreneurial quality in an individual and the group of community-creating an environment in which entrepreneurship activities can grow.

Introduction

Entrepreneurship has a significant impact on the country’s economic growth and standard of living. As a start-up founder or small business owner, the person contributes not only towards oneself but also towards the local community, state, region, and country. Starting a new venture requires resources and facilities. Small scale enterprises generally find it difficult to have these resources and facilities of their own. Adequate finance is life and blood to start and run enterprises as it facilitates an entrepreneur to have enough funds to procure land, labour, materials, plant, machinery etc. Recognizing it, the government has come forward to support small entrepreneurs by providing them funds and other needed facilities.

Introduction

Entrepreneurship assimilates a very decisive dynamic dimension in a modified form through the globalisation progression into the Indian economic system. The core strength of economic development and economic growth in all underdeveloped and developing nations around the world is only due to the presence of entrepreneurial activity. A successful entrepreneurial approach plays a crucial role in the progress of industrial, manufacturing and service sectors and the development of agriculture. The government of most developing countries have invested much effort and resources in the past to enrich entrepreneurship (Oni and Daniya, 2012). According to a recent study, Saudi Arabia has been attempting to build a ten-year innovation and efforts entrepreneurship programme starting the year 2010. Similarly, in Malaysia, the government guided to set up of several technologies through the growth of technological know-how in entrepreneurship.

“Only those who attempt the absurd can achieve the impossible.”

- Albert Einstein

Motivation– An inner state of need or desire that activates an individual to do something that will satisfy that need or desire.

The processes that are responsible for an individual’s intensity, direction and persistence of effort toward attaining a goal.

Key Elements

1. Intensity: how hard a person tries
2. Direction: toward the beneficial goal
3. Persistence: how long a person tries

Introduction

Strategic planning is how an organisation determines how to allocate its resources to pursue its strategy or direction. Based on an assessment of the internal and external environments within which an organisation operates, strategic management is concerned with developing and implementing an organisation’s long-term goals for its stakeholders.

When it comes to strategic planning and management, the SWOT analysis (or SWOT matrix) is a tool that can be used to determine a company’s competitive advantage by analysing its strengths, weaknesses, opportunities, and threats. Situational assessment or situational analysis is another name. TOWS and WOTS-UP are two other acronyms based on the same components.

Development of the country build is upon the aspect of the human measures. Imaginative, inventive, truthful and persevering persons head the nation in the virtuous path and guide to all aspects of growth in every field. Entrepreneurs drive nation’s growth. Entrepreneurs are familiar for their specific features Acknowledging this reality on growth of entrepreneurship. Entrepreneurship is an ingenious and imaginative reaction to the surrounding. The expression “entrepreneurs” normally mention to person who tackle recently developed capabilities that are imaginative and inventive. Analysis towards the entrepreneurial character has manifest that majority of the successful entrepreneurs share a defined category of personality features. This acquires the peculiarity as to. The existing analysis is an effort to inform the main features of entrepreneurs in food processing enterprises of Assam.

Concept of Entrepreneur

An entrepreneur is an economic man who seeks to maximize revenues by identifying and adopting innovations. However, entrepreneurs are willing to take risks and create change by organising human efforts. Entrepreneurs are vital to the country’s economic growth. Entrepreneurial development as a component of economic growth has long been acknowledged.

Starting from the basics, etymologically, the word entrepreneur comes from the French word “entreprendre”, which means “to do something”, and, in the Middle Era, it was originally used in the sense of a person who is active, who gets things done. The study of entrepreneurship reaches back to work in the late 17^th and early 18^th centuries of Irish-French economist Richard Cantillon. “Entrepreneur” is a French word that first appeared in the French dictionary entitled Dictionnaire Universel de Commerce, compiled by Jacques des Bruslons and published in 1723. Richard Cantillon’s 1755 work “Essai sur la nature du commerce en general” changed the entrepreneurial concept. Risk has been used to identify entrepreneurs since ancient times. In India, entrepreneurship means Udyog.

Introduction

Rural development focuses on development of rural man, woman and all things. Rural development influences the growth of economy in rural areas. Rural development mainly depends on agriculture. This agriculture reduces hunger in rural areas and increases food security. Bondad-Reantaso et al., (2009) showed for rural development aquaculture act as a indicator. Brummett and Williams (2000) showed rural development of aquaculture in Africa.

Role of poverty alleviation by aquaculture

(a) Aquaculture creates employment in rural area

(b) Aquaculture gives nutrition to infants and women

(c) Vale of aquaculture is comparatively high.

(d) Rural people may income by selling the fish seed.

(e) Landless people can cage culture, mollusks culture in very short place.

History of human civilization initiated with the struggle against hunger, it flourishes with the fight against poverty and turns oblivious with absence of voices being raised against these two bio-social lethal. If hunger is a pain, poverty is an agony, then, keeping silent against this carcinoma of civilization is no doubt a crime. Is it that poor people are put to an insurmountable silence by the ruthless hegemonies of political economy, or, they are silent, that’s why they remain poor? Silence has been the lethal enzyme in transforming poverty into hunger, and, offers to a socio- chemical bond, poverty-hunger-silence; the bond that remains non-breakable as on date. Economists lament for poverty, nutritionists regret hunger, but the issues of silence and its cohesion to both hunger and poverty has seldom been scholastically delved into or dealt with. We can hope, a desperation of wishful thinking as it may be, shall drench the researchers who think and feel to explore a missing link between hunger and poverty, the silence or the social anemia of voices.

Introduction

A population is the set of all objects we wish to study. A sample is part of the population we study to learn about the population. A census may be defined as an enumeration or evaluation of every member of a population. A parameter is any measurement that describes an entire population. A statistic is any measurement computed from a sample of the individual observations made. As per Best (1977), "Research is considered to be more formal, systematic, and intensive process of carrying on a scientific method of analysis."

Introduction

Agriculture and allied sectors contributing significantly to rural employment generation. It also contributes almost 18% of GVA (Gross Value Added) in Indian Economy at current prices (Economic Survey of India 2016-17). It remains sustaining livelihood security with nutritional security and help in social transformation of the country. Second half of 20th century witnessed the change of traditional and subsistence Indian agriculture into a commercial activity. Green revolution of sixties paved the way for entry of agribusiness companies selling seeds, fertilizers, pesticides and farm machineries. Agriculture today faces many challenges which include globalization and market liberalization, food price crises, natural resource depletion, climate change, rapid urbanization, changing production and consumption patterns, demographic changes etc. Market driven agriculture production is need of the hour since marketing has become a challenge for small farmers. Agri- preneurship development can be key in this scenario.

Introduction

Agricultural and Animal husbandry extension continues to be in transition worldwide. Governments and international agencies are advancing structural, financial and managerial reforms to improve extension. Decentralization, pluralism, cost sharing, cost recovery, participation of stakeholders in development initiatives and the decisions and resources that affect them - these are some of the elements in extension’s current transition.

Public sector extension was severely attacked in the 1980s for not being relevant, for insufficient impact, for not being adequately effective, for not being efficient and, sometimes, for not pursuing programmes that foster equity. In the context of meeting the holistic needs of increasing agricultural production in a sustainable manner in India, agricultural extension has a crucial role to play. Reforms in the system envisaged an extension service which is more broad-based and holistic in content and scope and beyond agricultural technology transfer.

Any kind of developmental programme needs a proper integration of different parts of the society i.e. stakeholders of that programme. Apart from the nodal body, many implementing agencies take part in the implementation, monitoring of those programmes. Non-Government Organizations are one of those who actively participated in developmental activities not only as an implementing agency but also in mobilizing the resources, proper utilizing that and also effectively utilizing the resource towards development. NonGovernment Organization is an organization that is independent in nature, politically, socially unbiased and has a proper legal stand with developmental orientation.

Introduction

In India, the concept of commercialization of technology from R&D is relatively new in most sectors; especially in agriculture & animal Husbandry. The Government of India has recently announced the “National Intellectual Property Rights (IPR) policy (GOI, 2016a). The policy advocates promotion of a holistic and conducive ecosystem for catalyzing the intellectual property for economic, socio-cultural development and protecting public interest. The policy document put forth seven objectives namely i) IPR awareness: outreach and promotion, ii) generation of IPRs, iii) legal and legislative framework, iv) administrative management, v) commercialization of IPR, vi) enforcement and adjudication and vii) human capital development. The policy aims at strengthening the national initiatives such as- Make in India, Skill India, Startup India, Smart Cities, Digital India (GOI, 2016). The flagship program of the Government like Startup India aims at building a strong ecosystem for nurturing innovations and Start-ups in the country (GOI, 2016). Under this, Atal Innovation Mission (AIM) is the action plan envisaged with the focus on promotion of entrepreneurship and innovation in sectors such as manufacturing, agriculture, health and education (GOI, 2016).

Being a Health Extension Practitioner, one should have a clear idea regarding some fundamental aspects like the nature of health, health education, health promotion and some related concepts. This will help them to understand the social, psychological and physical components of health and enable them to be a better health educator by considering these basic ideas while planning and carrying out a health education session.

Definition & concepts of health

As a Health Extension Practitioner, one’s main target will be to prevent health problems in a community rather than to treat them. Malaria, diarrheal diseases, tuberculosis, pneumonia, HIV/AIDS, substance abuse and many harmful traditional practices are among the different health problems we generally see within our community setting.

Introduction

In agriculture, Knowledge and decision-making capacity determine how production factors like soil water and capital are utilized in judicious manner. Agricultural Extension System remains in central position for formulating and disseminating knowledge including hands on training to the farmers. Realizing the scope and importance of integrated working of inter relationship between research, education and extension functions, the ICAR established a section of extension education at its head quarter in 1971 which was later on strengthen and renamed as Division of Agricultural Extension. Extension Education plays an important role in most of the Agricultural Development project. Moreover, Agricultural Extension is part of system of factors which influence farmer’s decision. It includes agricultural researchers, political authorities, farmer’s organization, non-govt. organizations, farmers training centre and media. These actors assume the functions of research, information dissemination, training and so on. The primary goal of agricultural extension is to assist farming families in adopting their production and marketing strategies to rapidly changing social, political and economic condition so that they can, in the long term, shape their lives according to their personal preferences and those of community.

Miles to go for uplifting the entire population above the poverty line. But the picture was different in ancient times. As life style was simple, all amenities required in daily life were available within the villages. In need social system used to spread its helping hand towards the distressed. But the stability of the system becomes disturbed by invasion of foreigners and exploitation of foreign rulers.

In the British period series of famines from 1875 to 1901, numbering 18 out of a total 3 3 during the whole 19^th Century, the Government was compelled to appoint some Commissions and imposed some acts and established Development Departments like Agriculture, Animal Husbandry and Veterinary irrigation etc. The journey for rural development stated from here by Government.

Milk, meat, eggs and their products have been the important part of the human diet in almost all countries of the world. These are highly nutritious and provide vital nutrients absent in typical starchy staples which dominate poor people’s diets. On global scale, animal meat, egg and milk provide 80% of animal protein intake.

The livestock sector requires a significant amount of natural resources and is responsible for about 14.5% of total anthropogenic greenhouse gas emissions (7.1 Gigatonnes of carbon dioxide equivalents for the year 2005). Methane, mainly produced by enteric fermentation and manure storage, is a gas which has an effect on global warming 28 times higher than carbon dioxide. Nitrous oxide, arising from manure storage and the use of organic/inorganic fertilizers, is a molecule with a global warming potential 265 times higher than carbon dioxide. The carbon dioxide equivalent is a standard unit used to account for the global warming potential. Mitigation strategies aimed at reducing emissions of this sector are needed to limit the environmental burden from food production while ensuring a sufficient supply of food for a growing world population.

Executive summary

The ITK system had been developed by the indigenous communities based on their experiences, continuous improvement through informal experimentation and transfer of such knowledge to next generations. The tried and tested rich ITK pertaining to agriculture, livestock and other allied sectors had been interwoven with the socio-cultural and traditional practices followed by them. Since time immemorial indigenous communities had been applying ITK in animal husbandry to increase milk production, fertility, retention of placenta, breeding, prolapsed, care for the young stock and preparation of indigenous livestock products. ITKs are often adapted according to the local culture and traditions, needs, and environment; they are very dynamic and continuously changing, and lay emphasis on minimizing the risks rather than maximizing profits. Indigenous knowledge of livestock rearing is often “tacit” and not necessarily expressed in the conventional form of scientific documentation. The origin and evolution of indigenous technical knowledge (ITK) in India has been reported since time immemorial. Since then, the knowledge, belief, skills and practices pertaining to diagnosis, treatment and management of animal and human diseases are imprinted and carried to future generations. In the light of evolution, the practice has come to limelight as an alternative low cost solution to conventional western medicine and readily practiced by ordinary farmers. 

Value Addition in Livestock Product

Mankind has been utilizing different animal species from the dawn of civilization for a variety of purposes viz. production of milk, meat, wool, egg and leather etc. These products are either useful in raw form or in value added form. Value-addition describes economically adding value to the product by changing its place, time and form to characteristics that are more preferred in the market place. Another way of explaining is that what happens when you take a basic product and increase the value of that product, usually the price by adding extras in the manufacturing process, or by tacking on extra products and/or services.

Introduction

Farmers work hard to earn a living. However, not all farmers make money, especially small family farmers. There is very little leftover after they pay for all their inputs (seeds, livestock breeds, fertilizers, pesticides, energy, feed, labour, etc.). However, the Integrated Farming Systems (IFS) has enabled farmers to develop a framework for an alternative development model to improve the feasibility of small sized farming operations. The ‘’modern’’ technologies have been widely used to enhance the productivity per acre of land to ensure that there is enough food for the increased global population. Due to the indiscriminate and erratic use of chemical pesticides and fertilizers, our food and ecosystems have been poisoned. On the contrary, the integrated farming system uses the integrated approach to farming compared to monoculture approaches. It refers to agricultural systems that integrate agriculture with horticulture, livestock, fishery, agro-forestry, etc. and known as integrated bio-systems. In this system, an inter-related set of enterprises is used so that the “waste” from one component becomes an input for another part of the system. This reduces costs and improves production and/or income. 

Homestead is a small scale, supplementary food production system; it has the potential to produce high value crops including various spices condiments by and large for the household members. A typical home garden is an adjunct to the house, where selected trees, shrubs are grown, not only edible fruits / vegetables, but also for medicinal, ornamental, socioeconomic and ecological benefits. Homestead exhibit a multi tired canopy structure somewhat identical to the tropical evergreen forest formations. The vertical stratification provides a gradient in light and relative humidity, which creates different niches for enabling various spices/groups to exploit them .Mostly shade tolerant crops constitute the lower stratum, the shade intolerant trees the layer and spices with varying degree of shade tolerance in the intermediate strata .These multi strata system are structurally and functionally the closest mimics of natural forests yet attained The structural and floristic diversity of tropical home gardens are perhaps aided by the biophysical environment, socio-culture factors and economic consideration. 

Panchayati Raj is the oldest system of local government in the Indian subcontinent. Panchayati Raj Institutions have been in existence in India for a long time. In the old Sanskrit scriptures, word 'Panchayatan' has been mentioned which means a group of five persons, including a spiritual man. In the Rigveda, there is a mention of Sabha, Samiti and Vidatha as local selfunits. These were the democratic bodies at the local level. The king used to get the approval of these bodies regarding certain functions and decisions.

After independence, as a development initiative, India had implemented the Community Development Programmes (CDP) on the eve of Gandhi Jayanti, the 2nd October, 1952.The National Extension Service followed the Community Development Programme as the vehicle through which idea of Community Development would be worked and to build up an administrative system which can tackle the welfare problems of growth at the local level. The Balvantray Mehta Study Team was appointed in January 1957 to study and to make report on the Community Development Projects and National Extension Service .The Team brought to focus the areas mentioned below:

Over the time, the concept of extension education transformed from an educational system to an empowerment tool. It is a programme and a process of helping village people to help themselves in view to increase production and raise their general standard of living. As a science, Extension education deals with the creation, transmission and application of knowledge designed to bring about planned changes in the behaviour-complex of people. This particular branch of agricultural science is devoted to bring changes in perception and attitude towards scientific farming techniques, adoption of hi-tech horticulture, precision farming, improved machineries of pre and post-harvest management etc. through vocational training, capacity building, participatory approaches and through many other approaches. A proper planning of extension strategy will help to popularize livestock-based system of production, processing and economics associated with it.

Climate change refers to a change of climate that is attributed directly or indirectly to human activity that alters the composition of the global atmosphere and that is in addition to natural climate variability observed over comparable time periods (FCCC).

Overall, climate change could result in a variety of impacts on agriculture. Some of these effects are biophysical, some are ecological, and some are economic, including:

• A shift in climate and agricultural zones towards the poles
• Changes in production patterns due to higher temperatures
• A boost in agricultural productivity due to increased carbon dioxide in the atmosphere
• Changing precipitation patterns
• Increased vulnerability of the landless and the poor