eChapters

13 1. Rishi Krishi

Drawn from Vedas, the Rishi Krishi method of natural farming has been mastered by farmers of Maharashtra and Madhya Pradesh. In this method, all on-farm sources of nutrients including composts, cattle dung manure, green leaf manure and crop biomass for mulching are exploited to their best potential with continuous soil enrichment through the use of Rishi Krishi formulation known as “Amritpani” and virgin soil. 15 kg of virgin rhizosperic soil collected from beneath of Banyan tree (Ficus bengalensis) is spread over one acre and the soil is enriched with 200 lit Amritpani.

It is prepared by mixing 250 g ghee into 10 kg of cow dung followed by 500 g honey and diluted with 200 lit of water. This formulation is utilized for seed treatment (beej sanskar), enrichment of soil (bhumi sanskar) and foliar spray on plants (padap sanskar). For soil treatment it needs to be applied through irrigation water as fertigation. The system has been demonstrated on a wide range of crops i.e. fruits, vegetables, cereals, pulses, oilseeds, sugarcane and cotton.

Introduction There is an emergence of a transformative paradigm of participatory approaches in various fields such as management, health care and education, community development, etc. Participatory approaches challenge the top-down approach used frequently for decision making (Narayanasamy, 2009). Participation is a dynamic process where two individuals exchange their ideas, thoughts, and knowledge for making proper decisions and solving the problems faced by local people. It is a process of empowering individuals that helps people make proper analysis, make their own decisions, and develop their confidence. It is successfully used in increasing self-help activities of local people and for proper implementation and evaluation of large scale projects. FAO has reported that through participatory programmes it is very easy to mobilise local knowledge for self-reliant development, reducing government assistance costs.

P.C. Method of factor analysis: Principal-component’s method or simply P.C. Method of factor analysis, was developed by Hotelling. This \method searches to maximize the sum of squared loadings of each factor extracted. Accordingly P.C. factor determines more variance than would the loadings obtained from any other method of factoring.

Abstract

Packaging industry is considered to be one of the world’s largest industrial sectors. In the past few years, food processing has undergone several paradigm changes with respect to production, distribution, storage, processing and retailing. This increasing dynamism in the food industry, while on one hand placing a lot of challenges on the packaging industries, is on the other hand opening up opportunities for entrepreneurs to foray into food processing and also packaging industries and develop appropriate solutions in response to the needs of the market and environment. This study aims at exploring the state of packaging industry and packaging technologies in developing countries, with special emphasis on India, against the backdrop of increasing concern for prevention of food losses and therefore highlighting the need for new innovative ideas for food packaging. The authors posit that customer awareness about safety of processed food has given rise to tremendous possibilities of entrepreneurship opportunities in the area of safe and hygiene packaging. However market preferences, state reputations and cost benefit analysis play major roles in packaging of processed food products.

Introduction
Panch Parivartan, which translates to “Five Transformations,” is an innovative framework that uses information technology (IT) to catalyze a profound and holistic transformation across multiple sectors of society, governance, and the economy. This framework aims to create a sustainable and inclusive model for development by leveraging IT to drive change in key areas, including governance, economic growth, social equity, education, and environmental sustainability. In India’s development, particularly in the drive towards a Viksit Bharat (Developed
India) by 2047, the Panch Parivartan framework outlines a roadmap where IT is the backbone for achieving transformative change. Through the strategic deployment of IT solutions, the framework seeks to address complex challenges, unlock new opportunities, and pave the way for a more equitable, efficient, and sustainable society.

Panchayati Raj is the oldest system of local government in the Indian subcontinent. Panchayati Raj Institutions have been in existence in India for a long time. In the old Sanskrit scriptures, word 'Panchayatan' has been mentioned which means a group of five persons, including a spiritual man. In the Rigveda, there is a mention of Sabha, Samiti and Vidatha as local selfunits. These were the democratic bodies at the local level. The king used to get the approval of these bodies regarding certain functions and decisions.

After independence, as a development initiative, India had implemented the Community Development Programmes (CDP) on the eve of Gandhi Jayanti, the 2nd October, 1952.The National Extension Service followed the Community Development Programme as the vehicle through which idea of Community Development would be worked and to build up an administrative system which can tackle the welfare problems of growth at the local level. The Balvantray Mehta Study Team was appointed in January 1957 to study and to make report on the Community Development Projects and National Extension Service .The Team brought to focus the areas mentioned below:

India has experienced marked changes, both at international and national levels. Technological progress, ICT penetration in rural and urban areas, and changes in current government policies have resulted in changes in the country’s social structure and power relations. The government initiated various programmes like Rashtriya Mahila Kosh (RMK), Development of Women and Children in Rural Areas (DWCRA), Mahila e-Haat, and Support to Training & Employment Programme (STEP) etc. are there to improve the state of rural women. 

Introduction

Enough literature is available to understand the concept of extension. But are there any efforts to understand the in-tensions of ex-tension? Why should we emphasize on inner tensions of extension? to be a successful extension professional for bringing about the desirable changes in the behaviour of stakeholders, we need to understand the inner-tensions of extension in addition to the concept of extension.

Since inception of extension services, the model adopted for transfer of technology was dominated Technology, wherein the core emphasis was on the transfer of technology. The end product was the partial adoption of the technology or non-adoption of the technology. Learning from the experiences, modifications were made in the model and came out with extension mediated technology transfer system, wherein the technology is inseparable component of extension, which was combined with the human element or the societal element. The approaches adopted by different models of extension service delivery were also diverse.

The first model of extension service delivery the Public extension system or the Ministry of Agriculture, which delivers the extension services in the form of a systems approach. The relationship with the farmers or the end users is ‘take it or leave it’. Whether the receivers are gaining it or not, whether they do understand it or not, ultimately we are transferring it, and are ending it with the target oriented approach.

Abstract

The participation level of farm women in economic activities of self-help groups to know the socio-economic factors contributing to their participation in such groups and the constraints faced by them was studied during 2004-05 at Kadur taluk of Chikkamagalore district of Karnataka. Apart from these findings on the factors affecting their involvement in SHGs and the problems faced by them, the study also revealed that majority of farm women had medium level of family income, mass media participation and, low level of communication status.

Abstract

Jasmine production in coastal Karnataka was confined to only few farmers with some specified pockets of coasted belt. Only a hand full of farm women in Belman, Manchakal areas were cultivating jasmine successively. The scientists of Extension Education Unit (EEU), Mangalore Campus of University of Agricultural Sciences, Bangalore visited the area and conducted a Survey during September 2001 and gathered information about farmers practicing jasmine production in the area and came out with some success stories from the jasmine growing belt. The jasmine market was studied especially the demand for jasmine flowers (Udupi Mallige). It was observed that there was huge demand for Udupi Mallige. The extension specialists conducted training programmes in different locations in the coastal belt of Karnataka which are not traditional jasmine cultivated areas. As a result the technology has spread to the entire coastal belt. At present farm women are supporting themselves soley by cultivating jasmine in an area of 3-5 cents with a minimum of 20 bushes. Further, the KVK’s which are working in Udupi and Dakshina Kannada districts are also working in this direction through On Farm Testing, Frontline Demonstration, Off campus and On campus training.  Since it involves only women labourers, it is one of the most important and viable subsidiary as well as main occupation of the women folk in the district

Youth of today are the hopes of tomorrow.  They are the backbone of a country.  Youth reflect the national potentiality and represent the life blood of a nation. The future of the country lies in their hands.  What they will become, what they will do, what role they will play in the free democratic society, will depend, to a greater extent, on the period between childhood and adulthood.  They are the most potent segment of the population of a country. It is they who are to shoulder responsibility for the future development of the country.

The socio-economic development and prosperity of the rural areas depends, to a considerable extent, on the type of the youth the country side has, because the rural youth have abilities to orient themselves to go along the main stream of the development process.  The youth, a bulk of total population of the country, are the national cream and the future crown with full possession of physical built and mental tenacity and power. They are the precious human assets who can play an important role in nation building activities if opportunities are provided.  If a country can harness a creative and pervasive force like youth, it can substantially and quickly advance towards modernization. Youth are the nation builders of tomorrow. They are not only carriers of new ideas and are more receptive to new ideas, ready to bear risk and willing to work as a Team.

7.1. People’s Participation in Observation, Analysis and Planning for Rural Development

Why should people participate?

There is no controversy as to whether there should be people’s participation in the development programmes in the development programmes designed to meet the basic needs of the people. The post-mortem of any unsuccessful programmes has shown that they have invariably failed when they failed to provide an adequate place and importance to people’s participation in the planning and analysis.

There is a body of philosophy and a set of assumptions behind people’s participation in rural development. These are;

i) It should be people’s programme with government’s participation;

ii) Community needs to build up their own capacity, agents have got a catalytic role;

iii) Self- imposed changes have got permanence as compared to those imposed from outsides

iv) Holistic approaches are far better than the fragmented approaches;

v) People need certain help to solve unique problems;

Participatory technology development (PTD) is an approach to learning and innovation that is used in international development as part of projects and programmes relating to sustainable agriculture. The approach involves collaboration between researchers and farmers in the analysis of agricultural problems and testing of alternative farming practices.

Origins of participatory technology development

The origins of Participatory Technology Development can be found in a number of approaches, concepts and techniques that became popular in the 1970s and 1980s:

Farming systems research and extension, an approach that introduced social-ecomomic issues into organisations previously dominated by biological and chemical scientists. FSR/E also promoted the idea on ‘on-farm’ trials:

Appropriate technology, a concept that recognises the importance of matching the design of technology to the resources and culture of the user.

Approaches in Extension

Agricultural extension services have gone through various stages over the years, from the individual farm visits approach to the T&V approach. All these approaches are characterized to a greater or lesser extent, by a “ top- down” planning. Extension approaches mostly determine the direction and nature of the system in terms of structure, leadership, program, methods and techniques, resources, and linkages. Extension approach is a style of action within a system which embodies the philosophy of the system. Although there are many approaches to agricultural extension, there is certain commonality in them. All approaches function through non- formal education and all have agricultural content for the development of rural people.

Ministry- based General Extension

Ministry of Agriculture was entrusted with agricultural extension in a top- down manner for planning for the adoption of technologies. An increase in national production is taken as the measure of success.

All persons engaged in agriculture are the clients of this public extension who are served by extension staff. Program formulation and implementation are guided by public interest. Ministry- based extension faces difficulty in serving the majority of potential clientele and financial constraints that force it to reduce the staff. Whereas extension demands location- specific technologies and flexible decisions, the university extension is mostly top- down in nature. As the approach lacks a two- way approach the messages are not location specific. Production alternatives are absent in this approach.

The Training and Visit Approach (T&V)

Information and Communication Technology is ruling the world in all walks of life and access to mobile phones and internet facility is growing in India at a rapid rate in recent years. However, the access to internet based technologies have confined primarily to the urban areas. Rural communities have not been able to gain to the same extent from IT. As a means of agricultural technology transfer to farmers, information technology has had a limited impact.

Initially, rural development followed a top-down approach based on the information collected through the traditional survey method. It was soon noticed that the perception of the development professionals from the “top” was at variance with the perception of the rural masses. Visits were made and extractive surveys were carried out with the help of structured formats and questionnaires. These surveys had several biases such as spatial, season, person, caste, religion, project, education, etc. These limitations led to a search for a new method for understanding rural situations. New methods and approaches such as Farming System Research (FSR), Exploratory Survey and Rapid Rural Appraisal (RRA) were attempted during the 1970s to overcome the deficiencies of conventional survey methods. Moving away from extractive survey questionnaires, two families of approaches and methods, referred to as Rapid Rural Appraisal and Participatory Rural Appraisal evolved in the 1980s and 1990s.

Origin of PRA

Participatory Rural Appraisal is ‘an approach and methods for learning about rural life and conditions from, with and by rural people’. It is defined as a family of approaches and methods to enable rural people to share, enhance and analyse their knowledge of life and conditions, to plan and act.

According to Robert Chambers (1992), there are five main trends that decorate the principal method of PRA: Activist Participatory Research, Agro-ecosystem Analysis, Social Anthropology, Field Research on Farming Systems, and Rapid Rural Appraisal.

Participatory Rural Appraisal (PRA) stands as a methodological framework comprising participatory and visually oriented techniques for assessing communal and group resources, discerning and prioritizing challenges, and evaluating strategies to tackle them. It serves as a research and planning approach wherein local communities, with or without external guidance, engage in a comprehensive examination of issues pertinent to their populace. The process involves identifying problems, weighing various solutions, and formulating a Community Action Plan to address the identified concerns. Central to PRA is the inclusion of diverse community perspectives in the analysis and empowering the community to lead the evaluation of its circumstances and the search for remedies. While external actors may partake as facilitators or providers of technical expertise, the autonomy of the community in driving the process is paramount.

Introdution

In developing countries, traditional methods have special advantages over modern agricultural techniques. The capital and technological skill requirements in the use of traditional technologies are generally low and their adoption often requires little restructure of the traditional societies. By adopting such indigenous knowledge, our ancestors did not face any problem of large scale pest out break or economic crisis unlike the today’s farmers. The present study focused with this central theme of research.

Indigenous Technical Knowledge refers to the unique, traditional, local knowledge existing within and developed around the specific conditions of women and men indigenous to a particular geographic area (Grenier, 1998). Indigenous Knowledge is the accumulated knowledge, skills and technology of the local people. Indigenous Knowledge has two powerful advantages over scientific knowledge like it has little or no cost, and is readily available. Indigenous Knowledge can be defined as the knowledge built up by a group of people through generations of living in close contact with nature over the years; the farmer in India had been using cow dung and cow urine as manure in the fields.

Introduction

Goats provide multiple products like chevon, milk, skin, fibre, manure and transport. Pashmina occupies a prime position among animal fibres for its firmness, warmth, durability, lightness, softness and ability to absorb dyes and moisture compared to mohair and/or wool for being free from modulation and crimps. Pashmina is highly valued fibre for manufacturing quality apparels. It has recorded its name in the Guinness Book of World Records for being costliest cloth in the world after trade ban of most precious natural fibre Shahtoosh (King of fibre) of small Tibetan Antelope known as Chiru. In India, two recognized pashmina breeds are Changthangi and Chegu. Changthangi is native to high altitude areas (3700 to 4500m) in Ladakh region of Jammu and Kashmir reared by a pastoralist nomads Changpas whose population is 1,96,000 (LADHC, 2006). The Chegu breed is distributed in cold-arid trans-Himalayan mountain ranges from Himachal Pradesh to Uttaranchal at an altitude of more than 3000 m (Thakur et al., 2006).

Pranab Mukherjee in his budget speech delivered on 26 February 2010 announced: ‘We are now ready with the draft Food Security Bill which will be placed in the public domain very soon.’  Although no official draft has been placed on the website of the concerned Ministry, several leading organisations and individuals have questioned the adequacy of the steps proposed to be taken under the Bill for achieving the goal of a hunger-free India.  Based on Article 21 of the Constitution, the Supreme Court of India has rightly regarded the right to food as a fundamental requirement for the right to life.  Many steps have been taken since Independence to adopt Mahatma Gandhi’s advice for an antyodaya approach to hunger elimination. In spite of numerous measures and social safety net programmes, the number of undernourished persons has increased from about 210 million in 1990-92 to 252 million in 2004-06.  About half of the world’s under-nourished children are in India.  Also, there has been a general decline in per capita calorie consumption in recent decades.  Grain mountains and hungry millions continue to co-exist.

ABSTRACT

Information Technology includes computers and communication technology along with associated software. I.T. can be defined as the technology of creation, processing, storage, retrieval and transmission of data and information. Transmission of data and information between through local national, regional and global telecommunication channels are not new to us. Computer networks have been the real facilitators of data and information interchange in the individual and corporate levels. LANS and WANS are the good examples of it. Developing countries have a critical stake in how successfully they cope with the trade, environmental, energy, healthy, agricultural, industrial, population and other challenges facing them as they enter the information age. The World is experiencing an explosive growth of IT at the moment. There have been tremendous impacts of I.T. on the trade, commerce and industries of the globe.

Introduction
Integrating information technology (IT) into governance and development frameworks has revolutionized how governments engage with citizens, driving empowerment across multiple dimensions. People-centric IT solutions focus on bridging the digital divide, promoting inclusivity, enhancing accessibility, and enabling active participation in governance and economic activities. These solutions leverage mobile technology, artificial intelligence (AI), cloud computing, and blockchain to create inclusive, transparent, and user-friendly platforms, ensuring equitable access to opportunities and resources.
Bridging the Digital Divide: One of the primary challenges in empowering people through IT is addressing the digital divide the gap between individuals with access to digital technologies and those without. In many developing nations, including India, large sections of the population remain excluded from the benefits of digital transformation due to socioeconomic, geographic, or infrastructural constraints.

Agricultural sector worldwide is faced with several serious challenges as follows the spiralling demand of food, declining agricultural productivity due to natural resources degradation and increasing competition in international markets. The new millennium throws up new challenges in the Indian agriculture sector that are different from those in the past. Continuous pressure of producing more food from the same land with shrinking natural resources and marketing the product is a tough task for farmers. Public agricultural extension system with a mandate and mission, beyond transfer of technology, is needed to develop the capacities of the farming community.

Introduction

Women are vital part of the Indian economy, constituting one-third of the national labour force and are considered to be the major contributor to the survival of the family. Despite progress in several indicators, gender analysis of most social and economic data demonstrate that women in India continue to be relatively disadvantaged in matters of survival, health, nutrition, literacy and social status. More than 90 percent of rural women in India are unskilled thus restricting them to low-paid occupations. Women generally have no control over land and other productive assets, which largely excludes them from access to institutional credit and renders them dependent on high-cost informal sources of credit to secure capital for consumption and for productive purpose.

Among 621.1 lakh population in Tamilnadu (according to 2001 census) 308.4 lakh are females. The people below poverty line in Tamilnadu are about 21.12 percent, out of this, women share equal percentage of poverty. In a patriarchal society, women have inadequate knowledge on various aspects and depend largely on the male siblings or husbands. They also do not have much access to credit or income as most of the expenditure is controlled by men. Even where they have some measure of control they spend most of their earnings on family needs. Estimates shows that more women and girls experience the vigour of poverty than men in poor holds because of inequalities in access to food, healthcare and education. (www.undp.org.in).

Introduction

India’s population is projected to be around 1,350 million by 2020 AD which requires food grain production of 343 million tonnes. Considering the current food grain production levels, India needs to raise food grain growth by not less than 4 percent. On the other hand the available per capita cultivable land has declined from 0.48 ha to 0.14 ha and by 2050 it may further decline to 0.07 ha i.e. for every 14 persons only one ha land will be available to produce all essential items like food, fiber, fuel, fodder, fruits etc. (Harshal et al., 2006). About 75 percent of 105 million farm families belong to small and marginal farmers with less than 2 ha and 40 percent of the rural population lives below poverty line. We often talk about self-sufficiency in food supply but the fact is that population living below poverty line does not have the purchasing power.

Introduction

Indian agriculture contributes to 25 per cent of the National Gross Domestic Product. As per Census of India, 2001, India’s total population was 1,028.6 million and the percentage of decadal growth of population during 1991- 2001 was 21.34 per cent. Thus, the main challenge is to produce enough food for increasing population.

Many new agricultural technologies and improved practices are being developed in agricultural research stations. Effective communication of these agricultural innovations to millions of farmers in rural area is essential to bring about accelerated agricultural development. The impact of demographic pressure on reducing farm size further on the one hand and the need for longer or optimum sized farms to take more advantage of modern technology on the other hand would bring into sharper focus the growing contradiction in the farming sector.

Abstract

In any extension organization, performance appraisal is critical for human resource management. Extension professionals or employees will have a better grasp of their roles and obligations, as well as recommendations on how to improve their performance, if the performance appraisal process is formal and well-structured. The Logical Framework Analysis (LFA) is also described as the project-planning matrix, is a planning, monitoring and evaluation technique for extension projects. The steps in the performance appraisal process are as follows: setting performance benchmarks, communicating standards to employees, evaluating actual performance, comparing actual to desired performance, discussing the results and making a conclusion. Critical Incidence Technique, confidential report, weighted checklists, visual rating scales, behaviorally anchored rating scales, forced choice approach, Management by Objectives (MBO) etc. are commonly used performance appraisal methods. The essential components of Logical Framework Analysis, on the other hand, comprise of hierarchy of objectives, objectively verifiable indicators, verification means and critical assumptions and risks. The logical framework isn’t a universal remedy for all development project problems, but it can help policymakers and financial agencies/donors to understand what a project is trying to achieve. Not only that, LFA may also describe in simple terms how the project will achieve its goal.

Abstract

This chapter highlights the need of performance appraisal. It discusses various measures and methods of performance appraisal with respect to organizational goals. Performance counseling, when used as a part of performance appraisal is a strong motivational tool for the employees and results in organizational effectiveness. The issue has been discussed from the perspective of employer and employee

Abstract

In India, women’s economic productivity is rather critical to 60 million households whose family members live below the poverty line. Therefore, the empowerment of poor women is vital for bringing down rural poverty.  The operation of the DWCRA project during the VIII plan of government of India (GOI) had inadequate impact and therefore, failed in organizing cohesion within and among the groups to identify the activities that could generate sustained income.  Considering the importance of women and lacunae in the Rural development programmes, Swarnajayanti Grama Swarozgar Yojana (SGSY) was evolved and was launched on 1st April, 1999. With this, the erstwhile programmes viz. IRDP, DWCRA, TRYSEM, SITRA, GKY and MWs ceased operation.  SGSY aims at establishing a large number of micro enterprises in the rural areas. The ‘beneficiary’ families (known as Swarozgaris) may be individuals or groups (Self Help Groups).

The Management tools are very useful to achieve the objectives of any extension organization. There are number of management tools, which extensively used for better personal and organizational effectiveness, such as follows: Johari window, SWOT analysis, Agro-Ecosystem analysis, PRA, Transaction Analysis, etc.

• Personal Effectiveness-Johari Window:

The personal effectiveness is very useful for success of management in any extension organization. In Extension organization, the manager or leader has to deal with human beings to obtain the objectives’ of the organization through better personal effectiveness. The basic precondition for personal effectiveness is better self-awareness but understanding one does not alone make a person effective.

The Johari Window: The simple and widely used model of self-awareness is the Johari window, developed by Joseph Luft& Harry Ingham in 1973. In this model, there are two main dimensions for understanding the self: Those aspects of a person’s behavior and style that known to him(Self) and those aspects of his behavior known to those with whom he interacts(Others). A combination of these two dimensions reveals fur areas of knowledge about the self.

The College of Food Technology was established in the year 1976 at Parbhani as one of the constituent College of VNMKV, Parbhani. Food Technology College involves the knowledge of application of different fields of food Science and also includes transfer of Food Science technology to the students to make them well equipped with knowledge and skills required for employment in public  and private sector.

Persuasive speaking is a powerful tool for influencing opinions, inspiring action, and fostering change. Unlike informative speaking, which focuses on sharing knowledge, persuasive speaking aims to convince the audience to adopt a particular viewpoint, belief, or behavior. Whether in a business pitch, a political campaign, or a motivational speech, mastering the art of persuasion is essential for effective communication. This chapter explores the key components, strategies, and techniques that define persuasive speaking and how to deliver impactful persuasive speeches.
Persuasive speaking is a form of communication aimed at influencing the beliefs, attitudes, values, or behaviors of an audience. Unlike informative speaking, which focuses solely on sharing knowledge, persuasive speaking seeks to convince the audience to adopt a particular perspective or take a specific action. It is widely used in various settings, including public debates, marketing pitches, advocacy campaigns, and motivational speeches.
At its core, persuasive speaking involves presenting arguments that resonate with the audience, using a combination of credibility, emotion, and logic. Effective persuasion requires not only compelling content but also an understanding of the audience’s values, beliefs, and needs.
Key Characteristics of Persuasive Speaking
1. Goal-Oriented
Persuasive speaking is driven by a clear objective, such as changing opinions, inspiring action, or reinforcing existing beliefs.
Example: A speech urging people to donate to a charity aims to motivate the audience to take immediate action.
2. Audience-Centered
A successful persuasive speech focuses on the audience’s interests, concerns, and values, tailoring the message to connect with their perspectives.
Example: Advocating for renewable energy by emphasizing job creation to an audience concerned about unemployment.

1. Brief Basic Information on Country and Agrarian Status

Peru is the third largest country in South America with 1,285,215 square-meters and in general, there are three well defined regions: the Coast (11 per cent of the territory), the highlands (30 per cent of the territory) and the jungle (59 per cent of the territory). Peru is characterized by the high variability of agro-ecosystems ranging from Deserts in the Coast, lowlands, hills, high mountains, and rainforest in the Jungle. Each region has different agro-climatic conditions, infrastructure and enterprise development. The total cultivable land area is 54,76,977 hectares that is equivalent to 4.3 per cent of the national territory. The coast has 8,70,200 hectares of irrigated land (no rain-fed land because of lack of rain in the coast) and has the best conditions for cultivation of export crops. The highlands have 28,33,800 hectares of cultivable land, 70 per cent of them is under rain-fed condition and the total of the 17,73,000 hectares of cultivated land under rain-fed conditions1 . Land property has undergone a process of changes in the last 40 years.

Insect pests cause huge losses ranging from 5 to 80% of even up to 100%. Acute food shortage following world war –II and Bengal famine (1943) due to failure of rice crop due to a paddy disease indicate the severity of the loss, caused by the pests and diseases. The insects in storage on an average consume and spoil an additional 4 million tones of grains every year. All this indicates the importance of plant protection by which we can save millions of tones of food grains which are otherwise eaten away by different pests. Losses due to insect pests in Indian agriculture are 23.3 per cent. One of the practical means of increasing crop production is to minimize the pest associated losses.

A pest is any organism which occurs in large numbers and conflict with man’s welfare, convenience and profit.

Pests are often controlled with man made chemicals which have many harmful effects, for example:

Use of insect-resistant varieties in integrated pest management is an economically and ecologically sound alternative to synthetic pesticides. A large number of germplasm lines of different fruit crops have been evaluated for resistance to pests, and a few genotypes with resistance to insects, mites and nematodes have been identified. The resistance of “Winter Majetin” apple variety against woolly apple aphid, Eriosoma lanigerum (Hausmann) was the first report of innate resistance to insect pests in fruit crops. Another successful example was the resistance to grape phylloxera, Daktulosphaira vitifoliae (Fitch), in which the susceptible European scions (Vitis vinifera) were grafted onto the resistant American rootstocks (Vitis labrusca) in late 1800s. Various leaf characteristics, such as hairiness, pubescence, thickness of veins, sponginess, stomatal density and fruit characteristics such as rough skin, have been reported to confer resistance to insect pests. High content of phenols, flavonols, potassium, calcium, and low carbohydrate and nitrogen contents have also been reported to confer insect resistance in various fruit plants. The germplasm has been screened against various pests under natural as well as artificial infestations. In apple, rootstocks (MM-series) resistant to woolly apple aphid have been developed. Molecular markers for three genes that confer woolly apple aphid resistance are located on two linkage groups (LG). Low infestation of the woolly apple aphid has also been recorded in Golden Delicious variety which incidentally is the most preferred host of apple fruit moth. The scab resistant apple selections, HCR21T200, HCR23T125, S80ER21T72 and TSR16T223 have also been found to be resistant to the European red mite, Panonychus ulmi (Koch). Peach varieties such as Flaming Gold, Stark Early Giant, Early White Giant and Flavour Crest are moderately susceptible to the peach leaf curl aphid, Brachycaudus helichrysi (Kalt.). Peach cultivar, Matchless has been reported tolerant to flat headed stem borer, Sphenoptera lafertei Thomson. Early maturing varieties of peach are reported to escape the fruit fly, Bactrocera dorsalis (Hendel) damage while Nemaguard, and Nemared rootstocks are resistant to important nematode pests. Almond varieties, Briggs Hard Shell, Katha 85, Ribba Selection and Tree No. 55 have been reported free from peach curl aphid infestation.

ABSTRACT

A methodology for depiction of Brown Plant Hopper (BPH) pest incidence on rabi rice crop using Remote Sensing (RS) data was attempted. The reflectance and geographically registered RS images of Feb.12, Mar.13, and April 30, 2009  as well as Feb.23 and March 14, 2007 were used to classify the Godavari district for generation of rabi rice crop area map. The rice crop map thus generated was used as an overlaying layer of rice crop mask in GIS to derive other RS based indices described below over this crop mask. Land Surface Temperature (LST) data product for rice growing areas was generated using rice crop mask. Normalised Difference Water Index (NDWI), Temperature Vegetation Dryness Index (TVDI) onices derived from MODIS data and NDWI from AWiFS data were correlated with pest count data for two years 2007 and 2009.

4.1 Phases of technology transfer
To translate laboratory research into market ready product, it is important to understand steps or phases involved in this technology transfer process. The process typically includes six main phases, each with a different role (figure 9).
4.1.1 Research
Technology transfer begins with research, the critical stage of exploring and discovering novel knowledge, technologies, or innovations that may have potential commercial applications. The research phase can occur in academic institutions, research organizations, or private sector companies, often funded by public or private sources. Thorough research ensures that the technologies being transitioned are scientifically and technically robust, thereby increasing their potential for market success. Therefore, the research phase involves creating and evaluating new ideas, confirming their feasibility, and identifying IP prospects, all of which are key components of TT success.
4.1.2 Innovation disclosure
Innovation disclosure is the first formal step where the innovation is reported to the appropriate TTO or IP management team. This process ensures that the institution or organization recognizes the innovation and evaluates its potential for protection and commercialization. It includes following information:

1. Introduction

The agricultural sector plays a pivotal role in driving economic development in India, a nation with a population of 1.39 billion, making it the world’s second most populous country according to the United Nations’ World Population Prospects 2019. With 54.6 percent of the workforce engaged in agriculture as per the 2011 Census, and contributing 18.6 percent to the Gross Value Added (GVA) in 2021-22, its significance cannot be overstated. Notably, women play a substantial role in this sector, with rural females exhibiting a higher workforce participation rate of 41.8 percent compared to 35.31 percent for urban women (MoSPI, 2017). In rural communities, agriculture and allied sector is the primary source of livelihood that includes 80 percent of all economically active women, out of which 33 percent constitute agricultural labour force and 48 percent are self-employed farmers. Rural women are engaged at all levels of the agricultural value chain; i.e., production- pre-harvest, post-harvest, processing, packaging, marketing to increase productivity in agriculture (Nilam Patel etal, 2022). As per Pingali et al. (2019), the ratio of women to men working in the agricultural sector has increased over the time and made a greater amount of contribution to GDP per capita. They are the momentous demographic group for a sustainable food system (FAO, 2011). Empowering women in agriculture through reforms aimed at ensuring equal access to resources, skill development, and opportunities is projected to increase agricultural output in developing countries by 2.5 to 4 percent (FAO, 2011).

1. Basic Information

Philippines  is located between 4o23’N and 21o25’N latitude, and between 116oE and 127oE longitude. It is an archipelago of 7,107 islands with three major groups of islands: Luzon, Visayas and Mindanao. It is bounded by the Bashi Channel up north, Sulu and Celebes Seas in the south, the Pacific Ocean to its east, and the South China Sea to its west. The Philippines has a tropical climate with an average temperature range of 23° to 32°C. Populated by 88 million people, the country has a total land area of 3,00,000 square kilometers  (30 million hectares); where about one third is agricultural land (NSO, 2007).

Of the agricultural land, 31 per cent is used for cereals such as corn and rice, 52 per cent for food crops and 17 per cent for non-food crops (ITC, 2007). Majority of these are cultivated on small farms averaging about two hectares and are managed by single families ranging from subsistence to commercial production (NSCB, 2007).

1.0. Objectives

• To impart knowledge of Phonetic and phonology and the significance of its taching and learning
• To make understand how sounds of the alphabets are made and perceived
• To demonstrate the use of the phonetics material

2.0 Introduction to Phonetics

Phonetics is a branch of Linguistics. It is a word derived from the Greek word, phone= sound/ voice. It is the study of sounds and the human voice.

Phonology is the study of sound patterns of a particular language.

Introduction

The productivity of pulses in India has remained stagnant over the past several decades. In the case of pigeonpea, which a major pulse crop in India, it has been hovering around 700 kg ha-1 for the last five decades. Uttar Pradesh (UP) occupies 9.14% (2.16 million ha) of the total area under pigeonpea in the country (23.63 million ha). Poor crop management practices adopted by the farmers, non-availability of quality seed of improved varieties, damage by insect pests and diseases and drought are some of the factors responsible low productivity in pulses. In a recent review, Maruthi Shankar et al. (2004) identified shortage of quality seed as one of the major constraints for increasing pigeonpea production in India. The genetically pure seed alone can increase productivity by 10-15% (Saxena, 2006).

Despite release of several improved varieties of pigeonpea, local landraces dominate the cultivation of pigeonpea in the country. Timely availability of quality seed of improved varieties at affordable price remains one of the major concerns in pigeonpea cultivation. Most of the farmers procure their pigeonpea seed from local traders or rely on their ‘own-saved’ seed.

This practical assignment is dealing with planning and preparation of agricultural information materials- leaflet, pamphlet and news stories, in this assignment required guidelines are provided for the students for preparing these agricultural extension material more effectively.

PURPOSE

To equip students in preparing Agricultural Information Materials like leaflets, pamphlets and news stories.

What is a Camera Shot

A camera shot consists of a sequence of frames captured continuously from when the camera starts recording until it stops. This uninterrupted footage is crucial in filmmaking and video production. By utilizing various types of shots, angles, and camera movements, filmmakers can highlight particular emotions, ideas, and actions within each scene.

Camera Shot Size Overview

The following shot size cheat sheet illustrates how different shot sizes appear on screen, helping to distinguish between them.

Understanding Shot Sizes

The essential shot sizes, ranging from establishing shots to extreme close-ups are explained in this chapter.

Introduction

Planning scripts for documentary production and drama is crucial for creating compelling and effective visual narratives. Documentaries focus on presenting factual content and real-life stories, aiming to inform or inspire audiences through a detailed exploration of a specific topic. In contrast, dramas revolve around fictional stories designed to evoke emotions, explore complex characters, and engage viewers with imaginative scenarios. Both genres require meticulous planning and scripting to ensure clarity, coherence, and impact. For documentary production, the script serves as a blueprint that guides the storytelling process, balancing factual accuracy with engaging presentation. In drama production, the script outlines the narrative structure, character development, and dialogue to create an immersive and emotionally resonant experience. Understanding the nuances of scripting for both types of productions allows creators to effectively communicate their messages and captivate their audiences.

A One-Minute Video Script

A one-minute video script is a brief yet powerful tool that can make a significant impact. The goal is to convey your message quickly and clearly within a short amount of time. This script should have a strong structure, starting with a powerful beginning to grab the audience’s attention and ending with a clear call to action (CTA). Crafting your video script allows you to tailor your message precisely to your target audience, ensuring maximum engagement.

Key Elements of an Effective One-Minute Video Script

• Powerful Beginning: Start your script with an attention-grabbing intro. This could be a surprising fact, a bold statement, or a question that piques the audience’s curiosity.

• Clear Main Narrative: Focus on the main narrative. Ensure your message is clear and easy to follow, keeping the audience engaged throughout.

• Strong Call to Action: Conclude with a strong CTA that encourages viewers to take the next step, whether it’s visiting your website or subscribing to your channel.

Over the past thirty years, digital imaging methods have gained prominence in the food and agricultural industries due to their non-invasive nature and high throughput capabilities. These techniques provide precise and quantitative descriptions of biological products. Recent advancements in artificial intelligence, particularly deep learning, have significantly enhanced computer vision, making it a crucial element of smart food and agricultural systems. Common applications include quality control of bioproducts, plant disease detection, plant phenotyping, crop yield estimation, animal production, and animal welfare. Studies indicate that the market for agricultural-related machine vision and AI is projected to quadruple to $4 billion globally by 2026, driven by the anticipated increase in the world’s population to nearly 10 billion by 2050 and the existing 50% food gap needed to feed this population.

The Red-Green-Blue (RGB) color imaging system, which provides information on objects’ color, texture, and 2D morphology, is one of the most widely used computer vision techniques. However, 2D color imaging systems are limited in that they cannot capture the 3D spatial location information of objects. This 3D information is vital for describing the physical properties of bioproducts, such as size, and is essential for guiding autonomous robotic systems in precision tasks like pruning, harvesting, and cutting. With the development of affordable 3D imaging hardware, it is expected that 3D imaging techniques will become more prevalent in food manufacturing and agricultural engineering. However, various 3D cameras have different design principles and imaging capabilities, resulting in varying camera parameters like resolution and frame rates. Selecting the most appropriate 3D imaging system for specific applications is crucial to provide accurate information and ensure functionality under challenging environmental conditions, such as occlusions and lighting variations. Additionally, the extra 3D data, including point clouds and depth information, complicates data analysis, necessitating the design of efficient 3D analysis models for successful implementation. Following figure provides a timeline of the development of crop modelling approaches.

Charts and graphs are essential tools for visualizing data and presenting information in a clear and comprehensible manner. They transform raw data into visual representations, making complex data easier to understand, analyze, and communicate. Various types of charts and graphs serve different purposes and are chosen based on the nature of the data and the message intended to be conveyed.

Historical Background and Evolution

The use of charts and graphs dates back centuries, evolving alongside advancements in mathematics, statistics, and technology.

Early Developments

Ancient Civilizations: Early forms of data visualization can be traced back to ancient civilizations. For example, Egyptian hieroglyphics and Babylonian cuneiform tablets included basic graphical representations of information.

William Playfair (1759-1823): Often considered the father of statistical graphics, Playfair introduced several fundamental chart types, including the bar chart, line chart, pie chart, and circle chart, in his works such as “The Commercial and Political Atlas” (1786) and “The Statistical Breviary” (1801).

Flashcards are a study aid that typically consists of a set of cards bearing information, such as vocabulary words, questions, or concepts on one side, and their corresponding answers or explanations on the other. They are used to enhance memory through active recall and spaced repetition.

Planning for Flashcards

1. Define the Purpose and Scope

• Determine the subject or topic you want to study.

• Identify the specific concepts, terms, or questions that need to be included.

2. Gather Resources

• Collect textbooks, lecture notes, or other educational materials related to the topic.

• Ensure you have reliable and accurate information. 

A poster is a printed or digital graphic display designed to convey information or messages to a target audience. Posters can include a combination of text, images, and graphics and are often used for advertising, educational purposes, propaganda, and events promotion. They are typically displayed in public spaces to reach a broad audience.

Historical Background and Origins of Posters

Early History

Ancient and Medieval Times: Early forms of posters can be traced back to ancient civilizations where announcements and decrees were inscribed on stone tablets and walls. The use of posters as we know them began with the invention of printing technologies.

15th Century: The invention of the printing press by Johannes Gutenberg in the 15th century paved the way for mass production of printed materials, including early forms of posters.

This practical assignment is associated with the planning, preparation and presentation of Microsoft PowerPoint slide. This assignment not only helps students in gaining first-hand knowledge on preparation of PowerPoint slide, but also improves their presentation skills while presenting a presentation before the audience.

PURPOSE

To acquaint students with first-hand knowledge about the power point slides and how to prepare it.

To get an idea about the presentation of power point slide in front of the audience.