eChapters

1. Introduction

A key element in the world of agriculture, agricultural extension has long been seen as the link between scientific knowledge and the practical needs of farmers. This chapter examines how technological advancements, particularly those related to artificial intelligence (AI) and the internet of things (IoT), are fundamentally altering agricultural extension services and the agricultural industry as a whole.

1.1 Definition of Agricultural Extension

The process of sharing knowledge, information, and innovations with farmers and rural communities in order to enhance their agricultural practices and, in turn, their livelihoods, is known as agricultural extension.

When embarking on the entrepreneurial journey, it’s essential to craft a Unique Value Proposition (UVP) that sets your business apart in a crowded market. Your UVP should succinctly convey the distinctive benefits your product or service brings to customers, solving their pain points in ways competitors can’t. To develop a compelling UVP, start by delving into your target audience’s challenges and desires. Understand their needs deeply and determine how your offering can address those needs uniquely and effectively. Whether it’s through innovative features, exceptional quality, or a unique approach, your UVP should highlight what makes your solution stand out. Distill this essence into a clear and memorable statement that resonates with your audience.

Use Case 1: Supply Chain Traceability

1. Description: Blockchain can enable end-to-end traceability of agricultural products, ensuring transparency and authenticity. It allows tracking the journey of a product from farm to fork, providing consumers with detailed information about its origin, processing, and storage conditions.
2. Current Scenario: The lack of transparency in supply chains often leads to food fraud and safety concerns. Consumers are increasingly demanding more information about the products they consume.
3. How Blockchain Adds Value: Blockchain technology can securely record and store data about each step of the supply chain, including details about farming practices, transportation, and storage conditions. This transparency builds trust and ensures food safety.
4. Statistics: According to a survey conducted by Label Insight, 94% of consumers are likely to be loyal to a brand that offers transparency, including detailed information about product origin and quality.
5. Startups: Provenance, a UK-based startup, uses blockchain to trace the journey of seafood products, promoting sustainability and ethical sourcing.

Curriculum development and lesson planning are complex educational processes requiring alignment among learning objectives, competencies, instructional activities, assessment strategies, learner characteristics, and changing societal requirements. Generative AI offers new opportunities to support educators and curriculum designers in managing these processes more efficiently and intelligently. This chapter examines AI-augmented approaches to curriculum development and lesson planning, with emphasis on personalization, competency-based education, adaptive learning, and data-informed instructional design. Generative AI can assist in developing learning objectives, lesson sequences, teaching activities, question banks, assessment rubrics, case studies, and differentiated learning resources. It can also analyze student performance and recommend modifications to curriculum content, learning pathways, and instructional strategies. The chapter considers applications within Indian educational contexts, including curriculum alignment, digital platforms, low-bandwidth environments, and emerging institutional initiatives. It also discusses challenges such as teacher resistance, inadequate AI literacy, interoperability, infrastructure limitations, data privacy, and ethical concerns. Successful implementation requires human review and pedagogical judgment. The chapter ultimately presents AI as a curriculum co-design and teacher-augmentation tool capable of improving efficiency, personalization, scalability, and educational relevance.

Healthcare represents one of the most promising yet sensitive application domains for Large Language Models. LLMs can process extensive medical literature, electronic health records, clinical narratives and other forms of biomedical information to support diagnosis, research and patient care. This chapter explores the growing role of LLMs in healthcare, beginning with their development from general language models toward specialized biomedical and clinical systems. It examines applications in disease diagnosis, clinical decision support, medical documentation, literature analysis, drug discovery and personalized medicine. LLMs can assist with differential diagnosis, symptom extraction, medical question answering, clinical trial matching and interpretation of medical information. In drug discovery, they can analyze scientific publications, patents and clinical evidence to identify potential drug candidates, targets and opportunities for drug repositioning. Personalized medicine applications involve integrating genetic, lifestyle and treatment-response information to support patient-specific therapeutic decisions. At the same time, the chapter emphasizes major concerns involving patient privacy, hallucination, explainability, regulatory compliance and human oversight. The discussion highlights the importance of responsible integration of LLMs with clinical expertise and established healthcare practices

The term “communication media” describes the channels through which data or information is sent and received. These tools or channels for data storage and transmission are known as transmission and storage means in telecommunication.

It is the effective weapon in today’s environment that eliminates societal ills and anomalies.

Popular types of communication media

Television: Transmits and receives moving images that can be monochrome (black-and-white) or coloured, with or without accompanying sound. Audiovisual medium of communication

Radio: Uses electromagnetic waves with frequencies lower than visible light to modulate and transmit signals. Modulation in electronics is the process of changing one or more characteristics of the carrier signal, a high frequency periodic waveform, in relation to a modulating signal.

ountains occupy twenty-four per cent of the global land surface area (about 25 million km²) and are home to twelve per cent of the world’s population (GTOS, 2008). Water is present in snow, glaciers, wetlands, and rivers in the mountains. They supply watersheds by providing groundwater recharge to hill communities and communities living in vast basin areas (Hua, 2009). Whatever happens in these mountains affect nearly 1.2 billion people, one-fifth of the world’s population living in the river basins, and up to three billion indirectly in food and energy production. Despite harbouring some of nature’s richest natural resources, mountains are home to some of the world’s poorest people, many of whom are marginalized subsistence farmers. These communities living in the mountain region have hardly benefited from the ‘green revolution’ and global economic growth.

Introduction

Agricultural extension has been developing from past more than 100 years. The term was first used by Universities of Cambridge and Oxford, in the year 1867. Chinese people have been following extension approximately from past 2000 years. There are four generations of agricultural extension in Asia: colonial, diverse top-down, unified top-down and diverse bottom-up extension. Communication takes place mainly in two ways in extension system: paternalism versus participation and persuasion versus education, which aims to change behaviour of rural people. Many approaches have emerged in extension which includes ICT based extension.

Education: Education is the production of desirable changes in the behaviour of the people. It is the production of desirable changes in human behaviour in knowledge (things known), attitudes (things felt) and skills (things done), in all of them or in one or more of them.

Behaviour: Includes three components viz., knowledge, attitude and skill

Knowledge (Cognitive): It includes facts, concepts, principles and relationship.

Attitude (Affective): An attitude can be loosely defined as a feeling towards some object, person and situation or idea.

Introduction

In the midst of the rapid speed of global change and in a highly competitive and risky business situation, the knowledgeable consumer gains power, and the market shift towards quick product creation. Innovation has emerged as a crucial component of success, particularly for new businesses, involving the development of economic productivity and operational and working producers (Baron and Tang, 2011). The systematic and planned transformation of a person into an entrepreneur is known as entrepreneurial development. The process of making an entrepreneur involves teaching everyday people how to be business owners, as well as imparting the necessary information, management, technical, financial, and marketing abilities. The definition of the entrepreneurial developmentprograme is a course created to assist a person in enhancing their entrepreneurial drive and obtaining the knowledge and talents required to carry out their position as an entrepreneur successfully (Kumari, 2014).

Introduction

In agriculture, Knowledge and decision-making capacity determine how production factors like soil water and capital are utilized in judicious manner. Agricultural Extension System remains in central position for formulating and disseminating knowledge including hands on training to the farmers. Realizing the scope and importance of integrated working of inter relationship between research, education and extension functions, the ICAR established a section of extension education at its head quarter in 1971 which was later on strengthen and renamed as Division of Agricultural Extension. Extension Education plays an important role in most of the Agricultural Development project. Moreover, Agricultural Extension is part of system of factors which influence farmer’s decision. It includes agricultural researchers, political authorities, farmer’s organization, non-govt. organizations, farmers training centre and media. These actors assume the functions of research, information dissemination, training and so on. The primary goal of agricultural extension is to assist farming families in adopting their production and marketing strategies to rapidly changing social, political and economic condition so that they can, in the long term, shape their lives according to their personal preferences and those of community.

Our country today is considered independent. We have the freedom to live by our choices, and there is no discrimination between women and men. Nowadays, women and men get equal opportunities to earn their livelihoods. Women’s work is restricted to the households and jobs outside the home to contribute to the family’s economy. As industrialization occurs, the demand for labour and employees is also increasing. This has created opportunities for both women and men to work equally.

Extended Summary

Kiwifruit is recent crop introduction tohorticulture practices in Mid-Himalayan statesin India such as, Himachal Pradesh and J&K in the North-West and Sikkim, Arunachal Pradesh and Nagaland in the North-Eastern Himalayas.Over past few years this fruit has attainedimmense popularity and among consumers due to its nutritional value, while also it has gained appeal among small and marginal farmers owing to its high benefit-cost ratio,particularly through Hi-Tech cultivation techniques.

Kiwifruit,also known as Chinese gooseberry (Actinidia chinensis Patch) is believed to have originated in China,although it gained popularity in New Zealand. In India, Kiwi was first introduced in Lal Bagh at Bengaluru,however,it was soon observed that the fruit could be cultivated well only inthe semi-temperate climate of Himachal Pradesh, around1963.

Executive summary

The ITK system had been developed by the indigenous communities based on their experiences, continuous improvement through informal experimentation and transfer of such knowledge to next generations. The tried and tested rich ITK pertaining to agriculture, livestock and other allied sectors had been interwoven with the socio-cultural and traditional practices followed by them. Since time immemorial indigenous communities had been applying ITK in animal husbandry to increase milk production, fertility, retention of placenta, breeding, prolapsed, care for the young stock and preparation of indigenous livestock products. ITKs are often adapted according to the local culture and traditions, needs, and environment; they are very dynamic and continuously changing, and lay emphasis on minimizing the risks rather than maximizing profits. Indigenous knowledge of livestock rearing is often “tacit” and not necessarily expressed in the conventional form of scientific documentation. The origin and evolution of indigenous technical knowledge (ITK) in India has been reported since time immemorial. Since then, the knowledge, belief, skills and practices pertaining to diagnosis, treatment and management of animal and human diseases are imprinted and carried to future generations. In the light of evolution, the practice has come to limelight as an alternative low cost solution to conventional western medicine and readily practiced by ordinary farmers. 

Introduction

Agricultural and Animal husbandry extension continues to be in transition worldwide. Governments and international agencies are advancing structural, financial and managerial reforms to improve extension. Decentralization, pluralism, cost sharing, cost recovery, participation of stakeholders in development initiatives and the decisions and resources that affect them - these are some of the elements in extension’s current transition.

Public sector extension was severely attacked in the 1980s for not being relevant, for insufficient impact, for not being adequately effective, for not being efficient and, sometimes, for not pursuing programmes that foster equity. In the context of meeting the holistic needs of increasing agricultural production in a sustainable manner in India, agricultural extension has a crucial role to play. Reforms in the system envisaged an extension service which is more broad-based and holistic in content and scope and beyond agricultural technology transfer.

Women have been seen as necessary as a man. The status of the women and the work progress of the women have been seen as a nation’s overall progress. Without the penetration of women in socio-economic and political activities, the country is considered to stagnate. Still, the devaluation of women commences at birth with the preference for male offspring. This continues through childhood conditioning to the submissive and, later on, the subservient role required of them in the marital home.

Introduction

Quality of Work Life (QWL) is a popular concept among the organizations. Work is an essential part of everyday human life. Work influences the overall quality of life. Human resources are one of the main assets of any organization. Quality of work life (QWL) is one of the important subsystems of human resource management. There are economic, social, psychological and organizational aspects of work life. Many new subsystems are being added to human resource management with employees’ changing needs, culture, expectations, and work environment.

• A title should be able to talk. It ought to make a point that both informs and amuses the audience.

• A headline needs to be concise and sum up the story.

• A headline should engage readers and entice them to read the material behind it.

• Make use of recognisable acronyms.

• Assist in setting the publication’s general tone.

• The headline ought to be assertive and upbeat.

• Function as a visual component on the page.

Choosing and designing news headlines

• If necessary, the headline should be written in all capital letters.

• Double-tick the letter that needs to be capitalised.

Abstract

The increase incidence of plant diseases have created challenging troubles in commercial agriculture and posed economical threats to both conventional and organic farming systems. To combat these problems there has been indiscriminate use of the synthetic chemicals that created different types of environmental and toxicological problems. Therefore attention has been directed towards exploitation of plant products or phytoextracts as novel chemotherapeutants in plant protection. Numerous botanical pesticides have been used globally and more has been discovered in due course of time. Pyrethroids, neem, etc are well established commercially as botanical pesticides and recently some essential oils of higher plants have also been used as antimicrobials as they are safe and widely accepted by the consumers. Use of phytoextracts may thus offer a new source of antibacterial, antifungal and antiviral agents against microorganisms. Botanical pesticides are best fitting for organic food production in industrialized countries and can plays greater role in the production and post-harvest protection of food products in developing countries.

Abstract 

A field investigation entitled, “Studies on growth and yield of aerobic rice in summer season under various moisture regimes and planting techniques in upland condition” was carried out at Regional Research Station, Gayeshpur, Nadia, West Bengal of Bidhan Chandra Krishi Viswavidyalaya. The field experiment was laid out in a split plot design with three replications. The treatment consisted of three irrigation regimes in main plots viz., IW/CPE =1.0, IW/CPE =1.5 and IW/CPE = 2.0 and four treatments on planting techniques in sub plots viz., P1: Sprouted seeds, P2: Non-sprouted seed, P3: Soaking seeds overnight (12 hrs), P4: Soaking seeds overnight (12 hrs) followed by shade drying.