eChapters

This practical assignment is associated with the evaluation of communication fidelity with in a communication process where in all the communication elements are responsible to contribute the same.

PURPOSE

To understand the communication gap which arises due to emergence of noise in the channel

To understand the importance of communicator’s ability to organize and treat the message for making communication effective

To understand the distortion (addition or deletion or alterations in the original message) in communication.

This practical assignment is conceptualized and designed to guide students in identifying and preparation of project proposals. This assignment provides an opportunity for the students to explore, thing and putting their ideas on paper.

PURPOSE

 To provide an idea about project in entrepreneurship development.

 To identify the project and its importance.

 To know about the preparation of project.

1. Introduction

In this time of technological advancement, social media has crept into the daily existence of individuals. It is Facebook, Twitter and Instagram which are standard ways of communication to bring people together. The aspect of social media as an auxiliary means of user engagement is also appreciated and embraced by libraries making it part of marketing communication. Using social media, libraries are able to efficiently disseminate information and operate online call centers. There are social media companies which have helped libraries extend their reach especially to young people who are known to be technology-oriented. Thanks to social media, users are able to find value in the services offered by the libraries and this turns out to be beneficial.

History of Expert System

Expert systems were introduced by researchers in the Stanford Heuristic Programming Project, including the “father of expert systems” Edward Feigenbaum, with the Dendral and Mycin systems. Principal contributors to the technology were Bruce Buchanan, Edward Shortliffe, Randall Davis, Williamvan Melle, Carli Scott, and others at Stanford. Expert systems were among the first truly successful forms of AI software. In the 1980s, expert systems proliferated as they were recognized as a practical tool for solving real- world problems. Universities offered expert system courses and two thirds of the Fortune 1000 companies applied the technology in daily business activities.

Introduction

Expert system can be defined as a tool for information generation from knowledge. Information is either found in various forms or generated from data and/or knowledge. Text, images, video, audio are forms of media on which information can be found, and the role of information technology is to invent, and devise tools to store and retrieve this information. Statistical information is a good example of information generated from data while advises generated by an expert system is a good example of information generated from knowledge.

At the beginning, the concentration was mainly on textual information. Information technology used for textual information ranged from paper archiving tool to the sophisticated electronic computer software tools such as data base management systems, and hypertext tools. Images were very difficult to be included in an information system just few years ago till the scanners technology has been advanced together with the invention of the optical storage devises which have the capacity to store hundreds of mega bytes. This technology has enabled the developers to include images in their systems. Input peripherals to capture video and audio information have been also commercialized and are now available in the market. Storage of audio and video would be impossible unless large storage media were invented.

ABSTRACT

Expert Systems could be incorporated into extension education programmes to assist in solving problems using knowledge gathered from experts. During the process of problem solving, the Expert System becomes a source of educational material for the user. Hypertext may be incorporated into an Expert System as a means of providing the user with additional information. A hypertext approach to system development involves attaching information to specific phrases used in the system. The form of attached information can be textual, graphical or procedural. The methodology of developing expert system consists of two parts viz., developing computer-based Expert System and testing its effectiveness. The first part includes selection of most relevant subject matter area and procedure used in the development of an Expert System. The second part deals with the research design and technique adopted to test the effectiveness of computer-based Expert System versus human expert.

There are many problems in the fields and offices for which we seek the advice of an expert. We recognize persons and experts not only for their knowledge through study but also their ability to apply the knowledge very effectively by virtue of the experience gained over a period of time. The need for experts increases in both dimensions as numbers as well as in the spheres to which expertise is needed. The sphere in which the opinion of an expert can influence decisions or actions is referred to as the domain of the expert. For last few years application of Information and Communication Technology (ICT) has brought revolution in many fields. It is the need of the hour that we explore the possibility and the fields of application in agriculture to acquire maximum benefit from the most promising technology of this information era. ICT is one of the thrust areas in the list given by the planning commission (Now Policy Commission), where emphasis can be given to increase the production and productivity of agriculture commodities. During last 50 years, lot of research has been done in the field of Agriculture, which has not been properly extended to the farmers. ICT could be applied as a means in extending the technologies brought up by National Agricultural Research System (NARS) to the farmers.

INTRODUCTION

The National Rural Employment Guarantee Act 2005(NREGA) was brought into force by the Union Government in February 2006 which was renamed on 2^nd October 2009 as MGNREGA i.e. Mahatma Gandhi National Rural Employment Guarantee Act. It is the first nation-wide employment scheme that guarantees employment legally to India’s rural population. According to the Union Rural Development Ministry’s figures, more than 1.36 crore people of the country’s total population have been given jobs under the Act. It guarantees 100 days of unskilled jobs per rural household. This is meant to regenerate the rural natural resource base, which in turn, will result in sustainable livelihoods for residents. It is with this background the present article has been planned with the specific objectives to explore the extent of awareness about NREGA among the target group of the Act. Ray (2008) told that, director, Development, Allahabad University included NREGA in the curriculum of rural sociology and has suggested that seminar; workshops and university publications can be used for awareness generation. UNIFEM Workshop (2009) concluded that, in case of Kerala, Kudumbashree and Panchayat have been very vigilant in spreading awareness about NREGA through radio, poster, television, notice board on gram Sabhas, etc.

Data Collection: An Academic Perspective

Data collection constitutes the systematic gathering and measurement of information pertinent to variables of interest. This process facilitates the answering of research inquiries, hypothesis testing, and outcome evaluation. It is a fundamental component across all academic disciplines, encompassing physical and social sciences, humanities, business studies, and more. While methodologies may diverge among fields, the fundamental objective remains constant: ensuring the precise and ethical acquisition of data. The overarching aim of data collection is to acquire high-quality evidence that underpins robust data analysis, thereby enabling the construction of compelling and credible research outcomes.

Introduction Extension programmes are strategically planned and implemented by an organization, typically a government department, with the majority of their funding originating from public sources. In the dynamic and ever-changing landscape of developmental initiatives, extension programmes play a pivotal role in fostering progress and transforming societies. These initiatives, designed to extend knowledge, skills, and resources to target communities, are instrumental in addressing pressing challenges and promoting positive change across various sectors. In order to justify the allocation of public funds and to measure effectiveness and sustainability of the programmes, it is imperative to conduct thorough and comprehensive monitoring and evaluations of their administration and impact at regular intervals.

Social stratification refers to the hierarchical arrangement of individuals or groups within a society based on various factors such as wealth, power, education, and social status. It involves categorizing people into different layers or strata, each with its own level of privilege, opportunities, and restrictions.

Social stratification, as defined by Lundberg (1968), pertains to the categorization of a population into distinct layers, each characterized by relative homogeneity and marked differences in privileges, restrictions, rewards, and obligations. Cuber (1954) further elucidates this concept, describing social stratification as a pattern of superimposed categories of differential privilege. The movement of individuals or groups across different strata within society is termed social mobility. Social stratification manifests in various forms, with the caste system and class system being two major types. Societies exhibit stratification based on factors such as sex, age, and occupation.

1. Introduction

Education is undergoing a digital transformation. The incorporation of digital technologies into the educational scene over the last two decades has radically changed the way we teach and learn. This transition has started a revolution with far-reaching repercussions, both positive and negative, for students, educators, and institutions alike.

The growing adoption of digital technologies in educational settings has created a world of possibilities. Online platforms, learning management systems, educational apps, virtual reality, and augmented reality are just a handful of the innovations that have transformed the educational experience. This comprehensive investigation tries to investigate the intricate and multifaceted impact of various digital technologies on schooling.

Society

Human societies are intricate networks of individuals engaged in continuous social interaction within a shared geographical or social space, typically under the governance of the same political authority and cultural norms. These societies are characterized by complex patterns of social relations, cultural practices, and institutional structures, collectively shaping the fabric of human existence. Social sciences often reveal underlying stratification and dominance patterns within these societies. Collaborative in nature, societies offer collective benefits that transcend individual gains, facilitating opportunities that would otherwise remain inaccessible. Within a society, subcultures may emerge, governed by their distinct norms and values, coexisting within the broader societal framework. Structurally, societies encompass economic social, industrial, and cultural infrastructures, comprising diverse individuals yet forming a cohesive entity. The term “society” traces its origins to the Latin word “societas,” signifying friendly or civil interaction among parties. It encompasses the entirety of humanity, acknowledging the interdependence and interactions among individuals.

INTRODUCTION

It is becoming obvious that the interest of youth in agriculture is declining and this trend is likely to continue if we do not look into this seriously. A large number of young people are migrating to urban centers in the hope of getting employment and for a better life. This is due to lack of jobs and opportunities in rural areas, and a view that working in farming is low status and does not offer good future prospects. Young people play an important role and are required in the agriculture sector. But education or training programs are not always readily available, technologies are not accessible, inputs may be scarce, and other vital services are not accessible. Young people now-a-days are becoming less connected with their food, often making little or no association between the food they eat, who is behind it and it is produced. They may not see beyond the store or market, nor make the connection between the food they are eating and the efforts made by farmers to grow it. This growing disconnection with agriculture implies an uncertain future for sustainable food production to feed the growing population. It is important to make the link between food and agriculture visible. The important role young people play in farming needs to be understood as agriculture is sustainable if it can attract future generation farmers. In fact the young people are the future farmers. Efforts are required to discourage the overwhelming tendency of young people to move out of farming in search of a more comfortable life and better income. It is true that there are major challenges, farming is not an easy or a more glamorous option, but we should be exploring ways of doing agriculture in a sustainable and rewarding manner.

Introduction
Exporting video is the final stage in the production pipeline and serves as the bridge between the editing environment and the audience. To ensure quality and compatibility across various devices, formats, and platforms, it is essential to understand the nuances of video export settings, including video resolution, bitrate, codec, and file size. This chapter provides a detailed overview of exporting video files in different formats and sizes, covering a variety of settings used in professional video editing software.
Understanding Video Formats and Codecs
• Definition of Video Formats: Video formats define how data is stored within a file. The most commonly used formats are MP4, MOV, AVI and MKV.
• Role of Codecs: Codecs, short for coder-decoder, compress and decompress video files to save storage space. Common codecs include H.264, H.265 (HEVC), and VP9.
• Choosing the Right Format: Different platforms may require different formats, e.g., MP4 for YouTube and social media, MOV for Applebased environments, and AVI for Windows environments.
• Compatibility Across Devices: Devices and platforms vary in compatibility. Selecting the right codec and format ensures smooth playback on target devices without sacrificing quality.

Exporting a video is the final, crucial step in the video editing process. Whether you’re producing content for social media, YouTube, or a personal project, exporting optimally ensures that the video plays seamlessly across different devices and platforms. This chapter will guide you through the export options available in popular mobile video editing apps, describe file formats and compression settings, and discuss ways to retain quality while optimizing file size.
Understanding Export Basics
When exporting video in a mobile editing app, several key factors affect the final output quality and compatibility. These include:
• Resolution: The clarity and detail of your video. Common resolutions include 720p (HD), 1080p (Full HD), and 4K (Ultra HD).
• Frame Rate: Number of frames per second (fps), affecting the smoothness of the video. Typical frame rates are 24, 30, and 60 fps.
• Compression: Reduces file size but can impact quality. Apps often offer adjustable compression settings.
• Format: Determines compatibility with devices and platforms. Standard formats include MP4, MOV, and AVI.

Introduction
Extempore speaking is the art of delivering a speech spontaneously, without prior preparation or a script. This skill is not merely about speaking without preparation but is a test of one’s ability to organize thoughts, articulate ideas, and connect with the audience in real time. Extempore speaking is a vital skill for leaders, professionals, and students, enabling effective communication in various settings, from interviews and presentations to debates and public discussions.
Understanding Extempore Speaking
At its core, extempore speaking combines mental agility, creativity, and confidence. Unlike prepared speeches, where one has time to research and rehearse, extempore requires on-the-spot thinking and articulation.
Key Attributes of Extempore Speaking
Extempore speaking demands a blend of cognitive and communication skills. Below are the essential attributes that define effective extempore speaking:
1. Clarity of Thought
• The ability to organize ideas logically and present them in a coherent manner.
• Avoids rambling or confusion by staying focused on the central theme.
2. Confidence
• Speaking with poise and self-assurance, regardless of preparation time.
• Includes maintaining steady eye contact, using positive body language, and projecting a composed demeanor.
3. Presence of Mind
• Quick thinking and adaptability to unexpected situations or audience reactions.

Introduction

To accomplish the objectives of the organisation, the administration often performs a standard set of tasks. Administration is the direction, leadership, and supervision of a group’s actions toward certain common objectives (Newman, 1950). It suggests sincere efforts made to plan and manage human activities in order to accomplish set or desired goals. Organising, leading, and controlling people and resources to achieve predetermined goals.

Meaning of Administration

The Management of public affairs of a government or institution is called administration. In extension education knowledge of administration is very important which can be developed by administrators. This knowledge will make the administrators aware of some of the unanticipated consequences of their decision. Secondly proper administration makes the administrator to his/her skill. Knowledge for solving problems of organization for which they are members.

Introduction

Communication is a process for exchanging ideas, facts, feelings, or impressions between two or more individuals for a common understanding. Communication is required for transferring technology or obtaining farmer feedback to adopt technology in the field. Good communication is the essence of good teaching. Communication is a whole learning process in which the teacher sends a message through a channel to the receiver as a means of teaching. In traditional extension, there was direct contact between the extension worker and farmer to communicate research innovations and to obtain farmer feedback. In this system, only a few farmers had direct contact with the extension worker while the majority of farmers were contacted less frequently. Daniel Benor has tried to improve traditional extension through a “training and visit” (T & V) system designed to emphasize the organizational and training components of extension and improve communication with the farmers. In considering extension as a vehicle for communicating with large numbers of farmers without any discretion, the communication process and its role in extension need to be followed by the extension workers.

what is Communication?

Communication is a process of transferring a message from a source (communicator) through a channel to the receiver (communiqué). It is defined by different scientists in a different manner keeping the intent in view. However, it is accepted that communication is a process where a message is transferred from the source (communicator) to the receiver (communiqué). Some definitions of communication are indicated below.

• J. Paul Leagan (1961) defines communication as a process where two or more individuals exchange ideas, facts, and impressions for mutual gain and common understanding of the content and use of a message.

• “Communication is a purposeful process, which involves sources, messages, channels, and receivers.” – Andersch et al. (1969).

Van den Ban and Hawkins (1988) defined communication as the process of sending and receiving messages through channels that establish a common meaning between a source and receiver.