eChapters

ABSTRACT

Marketers make consistent attempts to innovate tools and strategies to overcome the challenges they face in the business arena. Business innovations are broadly classified under two heads, namely Product / Service innovation. Marketers need to design creative solutions to overcome challenges typical of the rural environment such as physical distribution, channel management, promotion and communication. India’s rural markets offer a sea of opportunity. The urban rural split in consumer spending stands at 9: 11, with rural India accounting for 55 percent of private retail consumption. Indeed the market can be tapped with focused attention and strategy. Currently the Indian retail market is estimated at Rs. 13,30,000 crore and almost half of this growing retail market at present lies in rural India, which is a tremendous growth sector that needs to be tapped with care. This paper examines how the corporate sectors with their innovation and creativity tapping the Indian rural market with their retail marketing.

Key words: Innovation, retailing, rural retailing, rural India, creativity

ABSTRACT

Rural youth are the future of the agricultural sector in the country. A rising number of rural youth are migrating to urban areas from villages in search of better employment as well as better life. They are migrating towards cities due to limited resources, weak infrastructure, and unemployment in rural areas. Thus, the number of young people in rural areas is falling and the exodus of rural youth means fewer small-scale farmers for today and tomorrow. Agribusiness may prove important tool to stop the exodus of rural youth from rural to urban areas. Agribusiness provides the various employment opportunities in the areas of agricultural inputs, crop production, agro chemicals, fruit and vegetable cultivation, agricultural marketing and processing of agricultural produce. Agribusiness helps in remunerative farming which increases the level of income, employment and living standard of people in rural India. The present paper will discuss the role and importance of agribusiness in attracting and retaining rural youth in farming.

ABSTRACT

The role of community radio has been conceptualized as an important and powerful tool for informing, educating, entertaining and influencing the masses. Community Radio Station at KVK, Barh, Patna has brought about useful contributions to the farmers of surrounding villages and broadcasting different programmes related to agriculture, health, hygiene, nutrition and entertainment in the local language. Present study was carried out to see the impact of organic farming related talks. We found it a very effective tool to communicate with small and marginal farmers of surrounding villages for delivering useful information related with agriculture and organic farming.

Key words: Community radio, farmer, villages, organic farming information

ABSTRACT

In 21^st century, the world has turned into a global village. This herculean task has been made possible with the advent of ICT tools. When we think of ICT, the most omnipresent tool that comes in our mind is mobile phones. With the increasing rate of mobile phone penetration in the urban as well as in rural areas, it is now possible to connect the farmers leaving in the far-flung areas with the institutes, who are working for the betterment of farming community. Today, mobile phones play a significant role in everybody’s life, besides being an efficient way to stay connected with the family; it also paves a way to bridge the gap between the availability and delivery of agricultural inputs and agricultural infrastructure. Mobile phones provide basic connectivity, mobility and security to owners, it works using the radio spectrum, so no need to rely on physical infrastructure, requires basic literacy only, also its services are available in local language; short message service (SMS), multi-media service (MMS) and voice communication are the added benefits. It allows transfer of data which can be used in the context of applications for the purpose of health, education, commerce and governance. Mobile phones are increasingly affordable due to factors like increased private sector competition and innovative payment methods. Due to high access, its reach, good adoption and real-time interaction mobile phones offer efficient solutions to governments’ communication challenges. Mobile phones helps the farmers in agriculture decision making, as they provide information related to crops, weather forecasting, seeds, fertilizers, bio-pesticides, soil fertility, pest and disease diagnosis, demand and supply of agricultural products, different schemes and technologies. Mobile based initiatives like SMS services related to weather forecast, disease forecast, and market information are issued to farmers by different organizations like IFFCO Kissan Sanchar Limited (IKSL) and Reuters Market Light (RML). Farmers can raise queries related to agriculture and allied sectors using their mobile phone to a farmer call centre which has been operating in every state of India. There are many such initiatives, which are working to provide valuable services, and also it provides opportunities to further explore the potentialities of mobile phones as a tool for transforming the farming scenario of India.

ABSTRACT

The main function of extension is to bring a desirable change in human behavior. The extension workers, thus are essentially educators and their most important job is to communicate useful and practical research findings to the farmers in such a way that they understand, accept and adopt. In order to achieve this objective, the extension agencies are disseminating new technologies through different means including mass media like radio, T. V, and print media. Considering the wide areas of coverage, exposure and frequent use by people, the mass media such as television, newspaper and radio play an important role in the transfer of technology. Mass media are increasingly becoming a veritable instrument and tool for transforming agriculture. Hence, mass media play a vital role in agricultural extension. There is a gap between the agricultural researchers and the farmers. A lot of findings from the research institutions and laboratories are not used by the farmers, either because of the information did not reach them, or the received information was not implemented by them. To overcome this problem, mass media play a vital role in diffusing scientific knowledge among the mass. This is used to link researchers and extension workers and collecting the feedback from farming communities. Further, agricultural technology information acquired by farmers through mass media. Generally, the agricultural technology information includes techniques of applying fertilizer, insecticides and fungicides to crops, improved methods of cultivation and conservation techniques of planting, maintenance, harvesting and storage of crops. There are also new technologies of animal husbandry as well as processing and marketing various agricultural products. Hence, mass media is the most effective means of reaching people with new ideas and persuading them to utilize these innovations. The appropriate use can create knowledge and catalyze behavioral change among farming communities for better family farming.

ABSTRACT

ICT innovations are bringing new information services to rural areas on which, farmers, as users, will have much greater control than ever over current information channels. A greater opportunity to access the services of ICT innovations is crucial requirement for the sustainable development of the farming system, which is the demand of the time. ICT when applied to the rural and agricultural conditions can improve the linkages between research and farmer sub-systems. The variety of new ICT tools for agriculture is impressive, but the tools need to be placed in an overall context of agricultural information and service needs. By looking at the critical information needs of agriculture and farming communities, the focus should be on applicable and relevant ICT tools for the specific purpose to serve the rural community without compromising with their individual applications towards understanding of their overall role in promoting productive, equitable, and sustainable agriculture. Extension workers well equipped with the ICT can prove more efficient in gathering, storage, retrieving, adaptation and dissemination of broad range of information needed by farmers, thus transforming them from extension workers into knowledge workers. Emergence of such knowledge workers will result in the realisation of the much talked about bottom-up, demand driven technology generation, assessment, refinement and transfer.

ABSTRACT

This study critically examined the access of women farmers to Information and Communications Technology (ICTs) as against their male counterparts. The study was conducted Kapasiaupazila of Gazipur district. A total of 120 respondentswere selected using proportionate random sampling technique and interviewed through structured questionnaires. Data collected were subjected to descriptivestatistics, Chi-square and rank test. The results indicated that the women folk, despite their dominancein agricultural activities, were dominated in terms of access to and full participation in the use of ICTs. In terms of access to agricultural information through ICTs, it was evident that, people in the study area capture the advantages of increased number of ICTs to access information related to their farming business. Most of respondents valued ICTs as easy, fast and convenient way of communicating agricultural information and also allow more contacts among the farmers for family farming along with increase income of the family people in the community. Chi-square analysis on the relationship between socio-economic characteristics of the respondentswith their access to ICTs showed that age, education and innovativeness have significant relationship with therespondents’ access to ICTs. Kruskal Wallis rank test showed that there was a significant difference inthe gender access to and the uses of ICTs (P d” 0.005) with the male dominating the female gender. Chi-squareanalysis revealed that age and educational background and innovativeness of the respondents had significantrelationships with their access to ICTs (P d” 0.005). On the other hand religious/cultural barriers, language barriers and cost of possessing and accessing ICTs were the main reasons for gender disparity in gaining access to ICTs.

INTRODUCTION

According to the World Bank, youth present an opportunity for a sustainedeffort to participate in nation’s development process because they possess greaterenergy and potential and have the capacity to drive positive change. Stimulating growthof employment in the agricultural sector remains paramount priority in countries with alarge agricultural sector, as improvements in agricultural productivity can generatemore and better jobs in most developing countries (World Bank, 2008). Youth who possess non-farm skills are 1.4 times more likely to move out ofagriculture. Their age has significant role in favor of shifting out of agriculture, becauseoccupational mobility was higher among younger farmers (Sharma and Bhaduri, 2012). India has the largest youth population in the world. About 70 per cent of India’spopulation is below the age of 35 years, making India the youngest nation in the World. According to some estimates, the proportion of population under 25 years in India is 51per cent. Some experts refer to this large proportion of youth as “demographicdividend” because greater proportion of the population is young and in the workingage-group which can lead to economic growth. However, out of the youth population of460 million, only 333 million youth in India are literate and unemployment rate ishighest (10.6 per cent) among youth (CIA World Factbook, 2012).

ABSTRACT

Information and Communication Technology (ICT) has become one of the basic building blocks of modern society. Young people are the world’s largest resource in development. Forty percent of the world’s population is under 20 years of age while 66 per cent of the total population in the country is below the age of 35 and this youth play very important role in adoption of ICTs. Present study is concerning with Information and Communication Technology, importance of ICTs on youth and rural peoples of our country, the importance of ICTs is not the technology as such, but its enabling function in facilitating enhanced access to information and communication across large distances. It involved development and need of Information and Communication Technology. It also focused on strategies for sustained ICTs growth in India and development ranking of some selected countries. India has been ranked 121^st among 157 countries in terms of progress in the realm of information and communication technology.

ABSTRACT

Small holdings in developing countries have long been associated with poor farming practices, intensive labour and low income, which make the sector unattractive to a new generation of farmers. Lack of youth interest and involvement in agriculture affects the sustainability and survival of family farms. This interest in farming is further strengthened by ICT providing access to markets and information to boost production. Researchers found that youngsters easily grasp the ICT applications, acquire information, and jump onto new market opportunities. Considering the above facts the present paper will address the issue of the role that ICT can play in invoking the interest of youth in farming.

Keywords:ICT, youth, farming, sustainability

ABSTRACT

The conventional agricultural extension service in India is mainly provided by extension workers visiting farmers to provide agricultural advisory services. This system of extension service provision faces a number of challenges including the few number of extension workers and limited resources. The effectiveness of an impact-driven, radio-based extension service delivery system that has been introduced in some rural areas of India. The system aims to enable extension workers to reach many farmers with minimum efforts. However little is known about the effectiveness of this new extension service delivery system. In rural areas, farmers have started sharing agricultural related information and best practices. Some farmers have also started to change their farming practices. This brings a new finding that farmers can adopt and practice easily what is aired by their fellow farmers in the community radio stations.

ABSTRACT

With the developing world still depending on agriculture to a great extent and rural people depending on it for their livelihood, it comes as no surprise that family farms have been the focus of development in recent times. Family farms have been legacy for most of the farmers and along with it being principal livelihood option for many, the increasing need of agricultural extension services for these farms become more important. But at the same time, the huge gap between the number of famers or farm households and the extension personnel is a reality. And to bridge this gap, Information and Communication Technologies (ICTs) can play a significant role. Another purpose it serves is making agriculture attractive to the young people engaged in farming, mostly by compulsion. ICTs like web portals, mobile phones and social media are the most popular and most widely used and can enhance the interaction among researchers, extension personnel and farmers. The youth today are hooked to the internet and their 1^st major activity on the web is social networking. Also, mobile phones are the most popular form of ICTs as has been proven by the sheer number of subscribers worldwide. And these tools, used appropriately, can change the whole structure of agricultural communication. ICTs can be an important part of communication strategies, connecting the youth to peers and professionals. It is true that the ‘apps won’t plough the fields’ but they will definitely help the youth do the job better. ICTs can prove to be a great catalyst in engaging agricultural community in family farms making agriculture attractive and sustainable again.

ABSTRACT

Information Technology includes computers and communication technology along with associated software. I.T. can be defined as the technology of creation, processing, storage, retrieval and transmission of data and information. Transmission of data and information between through local national, regional and global telecommunication channels are not new to us. Computer networks have been the real facilitators of data and information interchange in the individual and corporate levels. LANS and WANS are the good examples of it. Developing countries have a critical stake in how successfully they cope with the trade, environmental, energy, healthy, agricultural, industrial, population and other challenges facing them as they enter the information age. The World is experiencing an explosive growth of IT at the moment. There have been tremendous impacts of I.T. on the trade, commerce and industries of the globe.

ABSTRACT

A detailed survey was carried out in all the 19 rural blocks of Birbhum district of West Bengal. Pisciculture is a powerful income generating activity (IGA) by the women Self Help Group (SHG) members related to poverty reductionand employment generation for a vast section of the rural society. Self Help Groups are non-formal cooperatives that are causing a silent revolution in rural India through micro credit and various other economic activities involving women are the major change agents. Nearly, thirty thousand SHGs have been formed in Birbhum district of West Bengal that had made a notable success in micro finance. This study has focused on the functioning of 38 women SHGs of Birbhum district comprising 644 members mainly belonging to Below Poverty Line family. Totally 38 SHGs have been selected for the study. Each group had it unique name and consists of about 10 to 18women members. Information was elicited from all the members of 38 women SHGs, which together formed 644 members, constituting the study sample. The data were collected with the help of semi-structured interview survey schedule. The survey was carried out during the year 2009. Different social class of these fisher women members of the SHGs were assisted under Swarnjayanti Gram SwarojgarYojana. These SHGs were found to save a portion of their meager income and pool that money for their inter-lending among them at an interest decided by the SHG. The survey revealed that cash credit and project loan was used for better sustainability and enhancement of income from pisciculture. Most of the cultural water bodies i.e. ponds were under lease condition. Self Help group members particularly belonged to scheduled caste community actively take part in retail marketing of fish in rural areas. Empowerment of women was undertaken through training and other assistance given by local Panchayat, NGOs and Govt. Officials. The SHG women members increase in self-confidence, leadership qualities, skill to undertake pisciculture and marketing, knowledge of book keeping, enhanced income, linkage with bankand protest against social injustice.

ABSTRACT

Information is the data that have been put into a meaningful and useful context and communicated to a recipient who uses it to make decisions. Information is needed because of it affects individuals living activities. The present age has rightly termed as an ‘information age’. Information cannot provide finance, inputs or infrastructure. But, it can help in creating awareness about technologies and mobilise people to use them. It also helps in imparting training to people, organising community and ultimately the development of the whole nation.

The present study was undertaken to assess the information needs of young farm women (18-35 age group) with respect to kharif paddy cultivation. The study was conducted in Bolpur sub-division of Birbhum district, West Bengal. Results of this empirical study indicated that farm women wanted to know more about selling of product, pest control, nursery raising and disease management. The study also revealed that most preferred sources of information for the young farm women personal localite sources.

Key words: Young farm women, information needs, personal localite, personal cosmopolite, kharif paddy

ABSTRACT

Women are vital human resources and play a significant role in agricultural and allied sectors undertaking both on-farm and off- farm activities. Yet their contribution has not been recognized and they are considered as invisible workers. Considering this, the present study has been conducted to analysis the constraints faced by farm women in agriculture and allied sectors. A total of 100 farm women were selected as respondents through proportionate random sampling. The selected respondents were interviewed personally using pre-tested well structured interview schedule. The finding showed that the major constraints that farm women faced were limited access to productive resources like land, credit, input, extension services, storage and technical assistance, their absence from decision-making process, less wages and their illiteracy also hindered their progress. Women perform all un-mechanized agricultural tasks and perform multiple tasks, which add more burden to them.

ABSTRACT

Agriculture can act as a catalyst in accelerating growth and reducing poverty. Agriculture can be an important engine of growth and poverty reduction. But in spite of its futuristic capabilities, the sector is underperforming because the productivity is reduced because of the constraints faced by the women in agriculture and allied sector. The women are the backbone of agricultural workforce but worldwide their hard works have mostly been unpaid. They have to perform most tedious and back breaking part of work in agriculture, animal husbandry and at homes. The tribal women play a significant and crucial role in agricultural development and allied fields including in the main crop production, livestock production, horticulture, post harvest operations, agro / social forestry, fisheries, etc. Tribal women have to manage, often, complex and multiple livelihood strategies. Their activities typically include producing agricultural crops, tending animals, processing and preparing food, working for wages in agricultural or other rural enterprises, collecting fuel and water, engaging in trade and marketing, caring for family members and maintaining their homes. Women’s participation in rural labour markets varies considerably across regions, but invariably women are over represented in unpaid, seasonal and part-time work, and the available evidence suggests that women are often paid less than men, for the same work.

ABSTRACT

Good Agricultural Practices (GAPs) and Good Dairy Farming Practices (GDFPs) is the need of hours because of the several burgeoning issues like-climate change, low food quality etc. GDFPs concept was introduced in 2004 by International Dairy Federation/Food and Agriculture Organization (IDF/FAO) and it was later updated in 2011. GAPs ensure quality food produce that ultimately leads to better heath. Good Agricultural Practices for dairy farmers is about implementing sound practices on dairy farms – collectively called Good Dairy Farming Practices. These practices need to ensure that the milk and milk products produced are safe and suitable for their intended use, and also that the dairy farm enterprise is viable into the future, from the economic, social and environmental perspectives. Since, dairy farmers are in the practice of producing food for human consumption, they must have confidence in the production of safety and quality of the milk. Since the introduction of the concept in 2004, the importance is growing in various countries, and agencies including private, individual farm house or farmers etc. GAPs and GDFPs underpin the production of food and milk that satisfies the highest expectations of the food industry and consumers. Both of these practices are capable of bring good prices to the farmers at their door steps. But the real issues are that both the practices are labour intensive and requires extra care — so, here the concept of ‘family farming’ may come handy. Today, in Punjab and Haryana due to urbanization the land has become too costly and that’s way these days the whole attention of the farmers including their sons’ are on real estate and that is threat to our sustainable development. So, if we want to attract and retain youth in Agriculture then GAPs and GDFPs are panacea for that- as both have greater scope to fetch fair and remunerative prices of the agricultural produce and product.

ABSTRACT

The future of any country depends on how the youth are moulded. Employment is the key to economic and social development and providing youths with job opportunities is a major issue for all countries irrespective of their level of development. Villages have become a source of cheap labour for growing cities. Meanwhile, rural communities are deprived off the services of rural youth. Increasing pressure on land is compelling youth to get out of farming. In India, there are 639 Krishi Vigyan Kendras (KVKs) located in every district and also known as the AKC (Agriculture Knowledge Centre). One of the mandate of KVKs is to impart vocational trainings to rural unemployed youth, landless laborer, school dropout boys and girls. The Hisar Districthas been divided into nine blocks and three sub divisions covering 274 villages, with average annual rainfall about 400 mm and the soil type issandy to sandy loam. Sh. Joginder Singh s/o Sh. Mahender Singh, 10+2 passed, 26 yrs. old youth was engaged in traditional cultivation of agricultural crops on his farm at village Saharwa (Hisar). In 2010, he came in contact with KVK, Hisar and got trainings from this centre. He was motivated to diversify his traditional system of agriculture with integrated farming system of vegetable production+ dairy farming+ horticulture+ boundary plantation of agro-forestry multipurpose tree species. With this diversified farming system, his income increased many folds i.e. Rs. 35000/acre to Rs. 4.40 lac/acre/year.

ABSTRACT

Agriculture is backbone of our country, India is lives in its villages, these are all vibrant statements about our nation and our farming system but now the situation has been turned out in to urbanization in terms of migration.UN also announces this year (2014) as an international year of family farming in this context, the real status of FF in India is a biggest question mark. This means FF is not happening as expected even though Tamil Nadu is one of the familiar state across India for family farming but due to lack of youth involvement in agriculture, Family Farming is not happening in a full-fledged and unfortunate thing is it is even more decreased. If this situation persists over a period of time, the above said vibrant statements will become spiritless, hence the solutions for this problem is Indiais reverse migration and every home should have farmer. These are all possible, if the youth is attracted towards farming and adopt Family Farming System (FFS). The statistics says in Tamil Nadu, 13 percent of youth only involved in farming and the population according to the census 2011 is about 7.2 crore, which means meager youth were involved in farming. Although Tamilnadu is one of the fastest growing urban state yet more than half of the population lives in villages and noticeable fact is more than half of them are under the age of 30. So that youth isthe only and powerful source to make agriculture through Family Farming. We believe that if and only if agriculture becomes intellectually, economically viable and bounty which fetches rewards, the younger generation of Tamilnadu will be interested to take forth farming as profession and make Family farming as an attractive one. This paper will explain possible areas to attract youth in Farming and adopt Family Farming System.

ABSTRACT

Engaging youth in agriculture has been a prominent topic recently and has risen up the development agenda, as there is growing concern worldwide and also in India that young people have become disenchanted with agriculture. Over 60 per cent of the world’s rural population is made of youth, with half of them being young women and girls. Due to their limited access to assets (in particular land), markets, finance and education and skills training, rural youth are often unemployed or work informally – often in unpaid, very low-skilled, insecure and sometimes hazardous jobs. If young people living in rural areas do not find enough incentives, profitable economic opportunities and attractive environments in which to live and work, they will continue to migrate to cities. This trend would not only contribute to the mega urbanization and growing urban unemployment that is already under way, but is expected to affect global food production: who will then feed the global population that is projected to reach 9.2 billion people by 2050. With most young people around 85% living in developing countries, where agriculture is likely to provide the main source of income it is vital that young people are connected with farming. Currently around the world we’re living in an era where rapid urbanisation has led to a decline in rural populations and for the first time ever the majority of the world’s population lives in a city.

ABSTRACT

Income generating activities are considered as those initiatives that affect the economic aspects of rural youth’s lives through the use of economic tools such as credit and subsidy. If the youth in farming is not economically free and self-earning, he has to depend on others or migrate to the urban cities in search of jobs. Agriculture, self-employment and wage employment are the basic tools to fulfill the desire of economic independence. In the past, agriculture was placed on the top position as an income generation option and self-employment and wage employment to rural youth was the 2^nd and 3^rd priority respectively. Income generating activities such as dairy activities, goat and sheep rearing, poultry unit, bamboo products making, pickle making, leaf plate making, keeping powertiller, husking mill cum wheat grinding machine, tractor etc. Further, there are various self employment and wage employment opportunities through rural development programmes like Prime Minister Rojgar Yojana (PMRY), Swarnajayanthi Gram Swarojgar Yojana (SGSY), Pradhan Manthri Gram SadakYojana(PMGSY), Integrated Rural Development Programme (IRDP), Training of Rural Youth for Self -Employment (TRYSEM) etc. These are the best programmes especially for the upliftment of the rural youth to enhancing their income level. Some of these programmes are now helping rural youths to become more and more independent and free from economic dependence.

INTRODUCTION

Farming acts as the primary occupation of majority of the population in India. According to National Sample Survey Estimate, about 49% of the Indian population is dependent on agriculture and allied industries (GOI, 2014, CIA, 2012) making it the largest source of employment to the people of India. Although, being a second largest food producing country in the world (Sarkar, 2009), the contribution of agriculture to the GDP has been declining. The contribution of agriculture to Indian GDP has declined from 30% in 1991 to 15% in 2011-2012 to 13.7% in 2013 (Economic Survey. 2013-2014). This decline is also accompanied by a decline in the participation of people in Indian farming sector. In fact between 2001 and 2011 about 9 million people have quit farming, which is about 2 million more than the decline noted in the previous decade (GOI, 2011). This figure equates to about 2035 farmers quitting farming per day. The recent census (GOI, 2011) also highlighted that for the first time in four decades an absolute decline (about 7%) in the cultivators has been noted.

INTRODUCTION

The trend of rising unemployment is compounded by the existences of regional imbalances in development, within the country, which have collectively accelerated the phenomenon of migration. The history of migration is the history of people’s struggle to survive and to prosper, to escape insecurity and poverty, and to move in response to opportunity. In developing countries like India, migration mostly takes place not due to the so called the full forces of the destination place, as usually happens in case of developed countries, but because of poverty, unemployment, natural calamities and under development of the origin place. Migration in developing countries like India is still viewed as a survival strategy. In India internal mobility is critical to the livelihoods of many peoples, especially for people from rural areas. In the Dindigul District of Tamil Nadu, NREGA works have stemmed migration from many villages. Ministry of Rural Development (2006). It has been conceptualized that, creating job out of NREGA programme will check the migration of the people from one place to another. In Pusa block, of Samastipur district the NREGA is in operation for about two and half years. It is with this background the present article has been presented with the specific objectives toexplore the extent ofmigration check among NREGA beneficiaries, running in this block.

ABSTRACT

Economic growth of a country depends upon the skills of its people and the application of knowledge, inherited or acquired by them. Optimum utilization of human resources undoubtedly leads to considerable degree of economic development of a country. There are over one billion youth (aged 15 – 24) in the world today. Eighty five (85) per cent of these youth live in the developing world, where 99 per cent of population growth is occurring. Around 50 per cent of the population in developing countries live in rural areas. Some 61.5 per cent of youth live in Asia. Many youth are unable to reach their potential because of poverty and associated hunger and poor health. Also, education and training is often of poor quality and is irrelevant and inappropriate for the needs of rural youth and of the labour market. So although many youth today are more educated than their parent’s generation, they often do not possess employable skills. Even when good education and training are available and youth have been well trained, obstacles still exist, such as social customs (for example, caste and traditional values), lack of support mechanisms and lack of access to capital. Corruption is also a problem, as are structural impediments (institutional and governmental). Also, because youth numbers are growing faster than the rate of job creation, too few decent employment opportunities are available for the number of youth seeking them. The result is that a large number of youth are unemployed or underemployed. Not only do these youth lack income, they lack a means of gaining respect and a sense of belonging in their communities. Inability to find decent employment means youth often find employment in the informal sector, with poor working conditions and pay. Rural youth will often look to urban areas for employment and move to cities that adversely affect the household farming in India.

ABSTRACT

Agriculture is an important economic activity in India, contributing around 50% for the employment generation and 14% to the total gross domestic product (GDP) of the nation. Being a subsistence activity, agriculture shares maximum contribution in the national economy. However, the income generated from agriculture is not sufficient to engage the rural youth in farming profession. Lack of economic incentives coupled with other factors like lack of infrastructure for education, and opportunities for employment lead to the migration of the rural youth to the urban areas. Migration of human population can be both interstate as well as intrastate to establish a new permanent or semi-permanent residence. According to the 2001 census, total number of migrants is 314 million by the last residence. Of these 85% of the migration is intrastate while 13% migration is interstate. Approximately 20 million people have migrated from rural areas to urban areas; the reason for migration was predominantly marriage for females, and employment and education for males. This phenomenon has resulted in decrease in the work force in the villages leading over labour population in urban areas – those results in low wages due to competition and wide spread poverty. The situation becomes worse when the youth drop out from the formal education system and move to the urban areas in search of better employment opportunities. This unskilled labour constitute the labour class in the urban areas, and due to the low wages received by them, they remain economically vulnerable. This situation is aggravated by the biased government policies for the rural youth, lack of awareness and ever spreading poverty. Thus, it is important to understand the factors responsible for the youth migration from rural to urban areas and effect of this migration on both rural and urban economy. This paper highlights the issue of youth migration from rural areas to urban areas in search of better education and employment opportunities and its consequences. Further, the policies are described in brief for the involvement of the rural youth in rural economy.

During the last visit of Barak Obama in the year 2011, he pointed out that India is fortunate to have a youth population with a half of the total population being under the age of 30-35 years. Out of 600 million young people, over 60% live in villages and majority of them are educated. Mahatma Gandhi considered that migration of rural youth from villages to town and cities as the most serious form of brain drain affecting adversely rural India’s development. The National Commission on Farmers stressed the need for attracting and retaining rural youth in farming. Recently, National Sample Survey has indicated that over 45% people want to quit farming under these condition there is need to persuade educated youth including farm graduates to stay in villages and take up agriculture as a profession. There are various economic opportunities for farm graduates which are discussed below:

INTRODUCTION

The National Rural Employment Guarantee Act 2005(NREGA) was brought into force by the Union Government in February 2006 which was renamed on 2^nd October 2009 as MGNREGA i.e. Mahatma Gandhi National Rural Employment Guarantee Act. It is the first nation-wide employment scheme that guarantees employment legally to India’s rural population. According to the Union Rural Development Ministry’s figures, more than 1.36 crore people of the country’s total population have been given jobs under the Act. It guarantees 100 days of unskilled jobs per rural household. This is meant to regenerate the rural natural resource base, which in turn, will result in sustainable livelihoods for residents. It is with this background the present article has been planned with the specific objectives to explore the extent of awareness about NREGA among the target group of the Act. Ray (2008) told that, director, Development, Allahabad University included NREGA in the curriculum of rural sociology and has suggested that seminar; workshops and university publications can be used for awareness generation. UNIFEM Workshop (2009) concluded that, in case of Kerala, Kudumbashree and Panchayat have been very vigilant in spreading awareness about NREGA through radio, poster, television, notice board on gram Sabhas, etc.

ABSTRACT

Assessment of technical and financial feasibility of two resource conservation technologies suitable for rice establishment1. Zero Tillage Machine (ZTM) for direct seeded rice (DSR) and; 2. Paddy transplanter machine (PTM) for mechanical transplanted rice(MTR) in Rohtas district was carried out at the demonstration farm of Krishi Vigyan Kendra (KVK), Rohtas during Kharif-2012 and 2013 in a view to reduce the drudgery and cost of cultivation. An eight row self-propelled PTM (Model 2ZT-238-8) and 9 tined National Make ZTM were used for the purpose. Technical performance of these resource conservation technologies was found satisfactory. The field capacity, field efficiency, fuel consumption and cost of establishment of rice by these technologies were evaluated for the purpose. For the assessment of financial feasibility; benefit-cost ratio, internal rate of return, pay-back period and net present worth of these technologies were evaluated and demonstrated to rural youths for their quick adoption and get rid of labour-shortage and delayed transplanting of rice crop and hence saving of significant loss of Rabi crops that happens due to delayed harvesting of rice crop.

It is agony of the situation that even after attaining food security after a wonderful revolution, we are at a verge of complex combination of several crisis. This notably includes lack of nutritional security, deteriorating genetic base, loss of biological-diversity etc. Therefore at the 66^th session of general assembly of the United Nation 2014 was formally declared to be the “International Year of Family Farming” to reposition family farming at the centre of discussion to address multiple problems existing in agriculture (www.fao.org/family-farming-214/home/what-is-famly-farming/en/).

Family is the basic unit of the society. A self reliant and prosperous society needs self sustaining families which in turn require equitable and creative participation by all members of the family. Family farming is the backbone of agriculture where a rural youth effuse and rejuvenate this backbone through effective participation and obeisance of the tradition through which indigenous technical knowledge is transferred.

ABSTRACT

Agriculture and allied sectors is the largest livelihood providers in rural India, still Indian farmers are among the poorest in the World. Agriculture sector is potentially largest employment providing sectors in the country. Despite this, unemployment is high among educated rural youth, and they prefer to migrate to urban areas to take up low paying jobs. The present study was carried out mainly to find out the challenges faced by rural youth in choice of agriculture as a means of livelihood. The study was conducted in four villages in Udham Singh Nagar district in Uttarakhand. Data was collected from 115 youth using pre-tested interview schedule. It was found that maximum number of respondents had education up to higher secondary level, majority were students and had medium level of mass media exposure and change proneness. The study indicates that limited access to new agricultural technologies, limited access to farm machinery, perception regarding suitability to agriculture, damage of crops from pests and insects, and lack of information on agricultural inputs and government policies were the main challenges faced by rural youth in choosing agriculture as a means of livelihood. The study indicates that government has developed policy framework for involving youth in agriculture. This study can be carried on training needs of youth in agriculture and allied sectors.

ABSTRACT

The United Nations has declared 2014 as the International Year of Family Farming. The central role of increased participation by youth in agriculture is necessary and vital to facilitate food and nutrition security. Rural Family farming generates food and income for hundreds of millions of rural people, including the poor and marginalized fostering jobs for men, women and young people, both within their family farms and in related enterprises along food and agricultural value chains. It provides models of adaptability and resilience for more sustainable food production and is socially and culturally part of communities and territories constituting regions and as such underpins national food security in most countries safeguarding and protecting the environmental assets and natural resources, biodiversity and cultural heritage. Under the right conditions and with supportive policies, family farmers particularly the youth and women have proven to be innovative, productive and resilient, especially if they are supported to use agroecological practices that are based on their own resources and priorities. This makes youth in family farming key players in tackling the pressing issues of our time, such as hunger, climate change and biodiversity loss. Family farming includes all family-based agricultural activities, and it is linked to several areas of rural development. Family farming is a means of organizing agricultural, forestry, fisheries, pastoral and aquaculture production which is managed and operated by a family and predominantly reliant on family labour, including both men and women. Rural youth, smallholder and family farmers face numerous challenges in the prevailing times such as climate change and climate variability; lack of tenure security in a context of increasing competition for land and water (population growth, urbanization) and inadequate governance of land tenure; limited access to financial resources, inputs, technology, training, research and advisory services, and education, price volatility and limited access to markets among a few. As an opportunity the availability of real income generating options in agriculture can offer rehabilitating young persons whose alternative options are neither socially acceptable nor responsible. Simultaneously, the vibrant and expanding market for primary and secondary agricultural commodities offers tremendous opportunities for young people to earn good income from agricultural activities.

ABSTRACT

Youth denotes-”Young, Original, Unique, Talented, and Hopeful”. Youths represent the most active segment of the population and the engine that do most productive work of the society (Adesope, 1996). Youths are a formidable force in the agricultural production, process, constituting a sizeable proportion of future progressive farmers and better citizens, especially in the rural areas. Fifty percent of Indian population has average age group 25 and more than 65 percent below the age of 35 years therefore United Nations (2005) defines youth as ‘all individuals aged between 15 and 24 year’ and declared 2014 as the “International Year of Family Farming”. Family farming is a means of organizing agricultural, forestry, fisheries, pastoral and aquaculture production which is managed and operated by a family and predominantly reliant on family labour, including both of women and men.

ABSTRACT

India is a developing country and agriculture is at the core of this development. Youth participation in agriculture for its sustained contribution to a nation’s development is crucial but this is not ascertained. FAO has declared year 2014 as the International Year of Family Farming (IYFF). Today’s youth are tomorrow’s family farmers, and maintaining interest in farming as a profession is vital to future food security. The number of young people of working age is increasing while the same group is typically rejecting careers in agriculture and food system. This scenario can be changed by cultivating the next generation of agricultural leaders—not just as farmers but as food entrepreneurs, scientists, agronomists, extension agents, union and government leaders etc. Governments, particularly in developing countries, need to invest in policies and practices that provide access to land, credit and banking services, education and knowledge, and technical skills for young farmers. And these governments need to ensure that young people have access to markets, goods and service, employment opportunities, and leisure so that they prefer to stay on the farm.

INTRODUCTION

It is becoming obvious that the interest of youth in agriculture is declining and this trend is likely to continue if we do not look into this seriously. A large number of young people are migrating to urban centers in the hope of getting employment and for a better life. This is due to lack of jobs and opportunities in rural areas, and a view that working in farming is low status and does not offer good future prospects. Young people play an important role and are required in the agriculture sector. But education or training programs are not always readily available, technologies are not accessible, inputs may be scarce, and other vital services are not accessible. Young people now-a-days are becoming less connected with their food, often making little or no association between the food they eat, who is behind it and it is produced. They may not see beyond the store or market, nor make the connection between the food they are eating and the efforts made by farmers to grow it. This growing disconnection with agriculture implies an uncertain future for sustainable food production to feed the growing population. It is important to make the link between food and agriculture visible. The important role young people play in farming needs to be understood as agriculture is sustainable if it can attract future generation farmers. In fact the young people are the future farmers. Efforts are required to discourage the overwhelming tendency of young people to move out of farming in search of a more comfortable life and better income. It is true that there are major challenges, farming is not an easy or a more glamorous option, but we should be exploring ways of doing agriculture in a sustainable and rewarding manner.

ABSTRACT

Family farming is the blending of experience, skill, managerial qualities, business strategies and finally economic independence because this type of farming involves the blending of different minds of the family members. There is not any doubt in saying that youth are the of future. This is the time between childhood and adulthood. It is the time when a young individual get out of their dreamy world of childhood and face some of the most complicated realities of the world. Family farming is still facing the problem of urbanization and unemployment. But youth of present scenario are the solution of every problem because skilled youth of rural background can drive future economic growth as they are innovative in bringing and applying new ideas on a large scale. Rural youth are enthusiastic and they can act as good leaders as their orientation is scientific. Youth support family farming as well as perform gender specific activities. They are said to be the key to sustainable and innovative development. Investment in rural youth is the key to country‘s progress and boost economic opportunities. Rural youth of today want that their capabilities should be utilized for producing food and for conserving productive resources in rural environment. Their mental skills make them different from others so Govt. should adopt such policies that mark the correct value of their skill. This research paper emphasizes the role of rural youth in agriculture and family farming and what are their aspirations from this sector.

ABSTRACT

Agriculture is an important sector of Indian economy that contributes about 17% to the total GDP and provides employment to over 60% of the population. But, the villages are becoming poorer and poorer and only older generations are left there to do the agricultural operations. During the past two years, cost of food items like grains, pulses, oil and vegetables are increasing, month after month. Family farming is the best approach to produce agricultural products economically, utilizing locally available resources and crop residues and manpower very efficiently and sustainably. Family farming is a way of life” - there are unique advantages - the security of access and control over resources, meeting multiple needs of the family – food and income, the relationships with nature, the bonding with the past, present and future; ensuring freedom from external exploitation as well as freedom to do your own way. Family farms as multipurpose enterprises have been serving as buffers in times of disasters, as glue of social bonding, often functioning as a ’value web’ between farming families and communities. The United Nations defines youth as young men and women from age 15 to 24. The present situation of rural youth in developing countries can generally be characterized by illiteracy, lack of educational and training opportunities, unemployment, under-employment and the flight of large numbers of rural youth to the cities. There are serious challenges too – stifling and non supportive policy environment, lack of extension system to handle the farmer’s distinct needs and capacities, and lastly ‘converting’ family farms to be ‘business like’ models. However, successful pilots can become big impact programmes, for instance, as in Andhra Pradesh, through NGO-GO collaboration. Hence, rural youth need to be prepared in: (a) improving their capabilities to produce food and to conserve productive resources in the rural environment, (b) improving skills and abilities in undertaking income-generating activities in rural areas, (c) relieving population pressure and improving nutrition and the well-being of farming families and (d) developing leadership and the ability to work well with others in group and community situations.

ABSTRACT

The family farm exists as one of the most important factors in food production in India. Rural areas in the country are home to 73 per cent of India’s population, most of whom rely upon agriculture for their livelihood. Whole families run the farms and, because of the rural location, are less educated than their urban countrymen. Youth are increasingly losing interest in agriculture and migrate to urban areas in search for job opportunities in other sectors, yet in some countries opposite trends were observed recently. Access to adequate productive resources, goods and services, and job opportunities would convince youth to stay closer to the family farm. Access to education would be essential for youth to be able and willing to stay in rural areas and engage in agriculture. Young Farmers’ Organizations can effectively represent the needs and interest of rural/agricultural youth in policy making processes. Women are the backbone of family farming. They play multiple roles, undertaking both productive and reproductive activities in agricultural/rural households. Women’s large contribution of work in family farms is not recognized, in terms of income earned and access to productive resources and assets. Families in agriculture have multiple vulnerabilities. Both women and men need adequate access to productive resources to make rural societies more resilient. If women get equal access to resources, they could improve their yields which would reduce food insecurity of agricultural/rural households. Government should develop policies, programs and projects that target specifically young farmers and provide them with privileged access to land, credit and technical knowledge. Improve educational instruments and support alternative models for knowledge transfer in rural areas, e.g: agroecological education in local schools. Youth should actively participate in farmers’ organizations in order to let their voice heard and better access agricultural resources - including credit and finance. Young farmers should pay special attention to the conservation of natural resources. Governments should invest in young farmers for tomorrow’s food security.

ABSTRACT

Rural youths represent both a challenge to and an opportunity for reducing rural poverty. To overcome this challenge and seize the opportunity concerted efforts are needed to generate decent employment opportunities. A complementary set of awareness generation, entrepreneurship development, enabling policy, capacity building and technical support activities need to be designed for creating an enabling environment that meets the multi-dimensional needs of rural youths. Sustainable poverty reduction and rural economic development can only be achieved when national enabling environments facilitates and empower young people to achieve their full potential. Agriculture being the core of rural activity, potentiality of farming sector to create employment opportunity both in primary as well as in secondary agriculture needs to be highlighted with proven success before the rural youths. Enabling environment in all aspect needs to be created to motivate the educated youths to live in villages and launch a new agricultural movement based on integrated application of science and social wisdom. The untapped demographic dividend will become our greatest strength when the aspiration turns into reality.

Since time immemorial, women have played and continued to play a key role in conservation of basic life support system, such as, land, water, flora and fauna. Women power at present constitutes nearly half of the global population and account one third of the total work force. They contribute more than half of duties and responsibilities but are not given proper rights. In India till now rural women continue to struggle with dual responsibilities of economic production and domestic labour, and most are confronted by poverty, illiteracy, high health risks, inadequate access to productive resources, and lack of credit/market access. The empowerment and autonomy of women and the improvement of women’s social, political, legal and economic status is essential for sustainable rural development

Both women and men play critical roles in agriculture throughout the world, producing, processing and providing the food we eat. Rural women in particular are responsible for half of the world’s food production and produce between 60 and 80 percent of the food in most developing countries. Yet, despite their contribution to global food security, women farmers are frequently underestimated and overlooked in development strategies.

Rural women are the main producers of the world’s staple crops – rice, wheat, maize – which provide up to 120 percent of the rural poor’s food intake. Women sow, weed, apply fertilizer and pesticides, harvest and thresh the crops. In the livestock sector, women feed and milk animals, while raising poultry and small animals such as sheep, goat, etc. Also, once the harvest is in, rural women provide most of the labour for post-harvest activities, taking responsibility for storage, handling, processing and marketing.

1. Feminization of Agriculture

Almost all active women in rural India can be considered as ‘farmers’, in some sense – working as agricultural labourer, unpaid workers in the family farm enterprise, or combination of the two. Moreover, several farm activities traditionally carried out by men are also being undertaken by women as men are pulled away into higher paying employment. Thus rural India is witnessing a process which could be described as ‘feminization of agriculture’. The significantly high and growing population of female headed households has also highlighted women’s contribution to agriculture.

The interventions for women empowerment was perhaps started intensively since fourth plan period. Subsequently many more initiatives are taken for the total all round development of women in this country.

A. 4^TH FIVE YEAR PLAN (1969-1974)

Farmers Training and Education Programme

It was for the first time in the 4^th Five Year Plan that an effort was made by Ministry of Agriculture to address the training and extension needs of women farmers with new and improved technology through “Farmers Training and Education Programme”, in which a network of 150 Farmers Training Centers were established to close the visible gap between the recommended package of practices and the farm women’s knowledge and skills about them. In this programme, a linkage of the supply of production inputs with improved technical training, supported by Farm Radio Broadcast and Functional Literacy was provided. The unique feature of this programme was that for the first time, a cognizance of women’s participation in agriculture was taken. The experience of the programme had shown that the states which gave due importance to this programme, especially in terms of curriculum planning and syllabus formulation (based on true status and needs of women farmers), achieved very good results. It was, this programme, which focused many issues that had to be categorically considered while planning and implementing agriculture support programmes for women farmers.

Women are the backbone of rural economy. They play a significant role in domestic and socio-economic life of the society. National development is not possible without developing this important and substantial segment of any society. To achieve anything, women are obliged to surmount host of obstacles. The difficulty in gaining access to land, credit and agricultural inputs hampers their potential as producers who feed the world. Barriers of tradition and discrimination have limited their access towards technology, training and education. Moreover, the extension approaches and strategies usually followed for transfer of technology to women are not keeping match with their specific needs and problems. The World Food Summit convened by FAO in 1996 drew up a plan of action to address the major impediments to universal food security. It also called for the full and equal participation of both the genders so as to ensure gender equality and empowerment of women.

Abstract

Agricultural produce, such as vegetables, flowers and some fruits capture higher market price if they can be produced ahead or later than the main crop season. The demand of such unseasonal products is particularly high in the fashionable markets of big cities. Good quality of the product is, however, an essential requirement to realise this price advantage. Modern technologies can pave the way to take the full advantage of high price realisation. Growing crops under protected covers is being popularised and the application of various approaches of greenhouse technology can further extend this advantage because it offers greater control over the production environment and timing of crops. There has been a consistent increase in area under greenhouse cultivation nationally and is turning out to be a useful technology for resource efficient agriculture. The types of greenhouse structures range from hi-tech climate controlled systems to very elementary trenches or solar greenhouses used in high altitude cold desert regions of the Himalayas. Greenhouse vegetable production on a commercial scale is a capital and labour intensive production system and requires proper planning for sustainable production. Higher yield, efficient resource use, earliness, off-season availability and superior quality is the hallmark of greenhouse grown vegetables. Greenhouse vegetable production can be done from very basic soil based planting to fully automated hydroponic or soilless systems. This production system requires specialised crops and cultivars which should meet the demand of high value markets.

Abstract

Vegetable crops are inherently rich sources of various health-promoting nutrients and thus they play an important role in balancing our daily diet. Being excellent source of vitamins and minerals, vegetables have a relatively variable nutrient content per unit of energy. These nutrients can be increased by proper selection of vegetables in our diet. Whereas their intrinsic quality maintains human health, the extrinsic quality has significance in determining acceptability by the consumer. Vegetables also have medicinal properties. These diversified and highly nutritive crops are of great importance in alleviating hunger and malnutrition. The present production of vegetable crops is, however, not enough to meet per capita daily dietary requirement as per dietitians’ recommendations. The vegetable production, therefore, need to be almost doubled by 2025 to meet requirement of ever increasing population from diminishing land, water and other natural resources. Although, there has been a trend of increase in production and productivity of vegetable crops since liberalization of seed trade in 1988 by Government of India, yet it has not been commensurate with the requirements. Compared globally, we are far behind in productivity of vegetable crops in spite of being second largest producer after China.

Abstract

Extreme weather conditions often cause considerable damage. Much of this damage can be mitigated if people are better prepared for impending disasters. Therefore, public authorities and private enterprises have been investing in Early Warning Systems (EWS). Environmental degradation and destruction of natural resources has been faced by humans and other organisms for hundreds of years. Some of these incidences have been caused by natural climatic and geologic processes and others by human activities. These natural disasters have been increasing over time due to factors such as urbanization, population growth, destruction of natural environment and climatic change. Biogenic and anthropogenic related environmental and natural resources degradation has direct economic and health impacts on affected regions. Land and water degradation as well as disasters such as floods and droughts have led to famine, hunger, disease, death and created many other problems. It is necessary, therefore, to keep focused on the ultimate goal of reducing disasters by all possible means. India must invest generously on infrastructure and resources for preparation of early warning systems and disaster preparedness.

Abstract

Invasion of field crops, orchards and waste-lands by weeds is a matter of concern for farmers and foresters because of the drag they inflict on productivity and the increase in cost of production involved in weed control. Science-based technologies offer workable and reliable recourse to minimizing and/or eliminating these losses to promote healthier and rewarding livelihoods. While studies have been conducted to combat brush-weed in waste-land and plantations, little work has been done on such aspects as biological control of weeds, development of herbicide resistance in weeds, and allelopathic interface of crops and weeds. In this chapter, attempt is made to assess the economics of weed management in major crops. Aspects of R&D on weed management that should be addressed for safeguarding yield in the future are highlighted with particular reference to situation in western Himalaya.

Abstract

Over the years, global climate change has negatively impacted the resources of western Himalayan region and the diversity of floral wealth has been endangered. The endangered livelihoods of agriculture based sector call for incorporating stress resistance by sustained effort that includes resort to infusion of new technologies. Biotechnology offers possible solutions to many of the intractable problems. Development and commercialization of transgenic crops have witnessed phenomenal growth in recent years. An array of traits viz. insect pest resistance, herbicide tolerance, abiotic stress tolerance, augmentation of nutritional qualities etc. have been targeted and successfully modified through plant genetic engineering. The global area of transgenic crops has seen a tremendous increase to attain 148 million hectares in 2010. Progress in understanding plant genome structure and function by high throughput characterization of genome, transcriptome, proteome and metabolome is providing new opportunities to deal with complex traits that result from interactions of a large number of genes. The other significant application of biotechnology in crop improvement has been “Marker Assisted Selection” (MAS). Development and integration of DNA based markers in the selection process has empowered the breeder to identify the desired genotypes without any interference of environmental effect or tissue specificity of expression. Cultivation of MAS derived crop varieties in the country bears testimony to the success of this technology.

Abstract

Livelihood of ~80% of rural inhabitants depends upon agriculture that relies upon the prevailing environmental conditions such as water availability and temperature. If unfavorable to the crops, these conditions would impact production and productivity leading to food-insecurity. Various abiotic stresses are generated due to the physiography that includes altitude, topography, edaphic factors, water availability and ecosystem degradation. In spite of the environmental limitations, crops have survived suggesting operation of relevant adaptive mechanisms in the native species. Indeed, novel genetic mechanisms were present and these could be utilized to improve the plant productivity under stress conditions. Also there are issues on the management of abiotic stresses, which need to be addressed. The chapter presents framework and policies on sustaining agriculture production under the situations of abiotic stress to ensure production sustainability by protecting livelihood of the inhabitants. Western Himalaya was deliberately chosen as the focus for discussion.