eChapters

Agricultural Journalism

Journalism refers to the production and distribution of reports on recent events. The word journalism applies to the occupation, using methods of gathering information andutilizing literary techniques. Various forms ofjournalistic mediums include: print, television, radio, Internet and in the past: newsreels. The activity or profession of writing for newspapers, magazines, ornews websites or preparing news to be broadcast. The difference between Farm journalism and general journalism.

Definition

Agricultural journalism is a specialized branch of journalism that deals with the techniques of receiving, writing, editing and reporting from information through the media like newspapers, periodicals, radio, TV, advertising etc. and the management processes connected with such production. It is the timely reporting and editing with words and photography of agricultural news and information for newspaper, magazine, radio and television.

It is otherwise known as Farm journalism

Farm journalism is very important for communicating with farm people. More and more of the extension staff’s writing is being read or listened to in newspapers, magazines, brochures, pamphlets, bulletins, circular letters, wall newspapers, and radio scripts. The written work makes working as a consultant with farmers more fascinating.

Principles of Farm/Agricultural journalism

Meaning and Definitions

Agricultural journalism refers to the specialized field of journalism focused on reporting, analyzing, and disseminating information related to agriculture, farming, rural development, and related topics. It plays a crucial role in educating and informing the public, policymakers, and stakeholders about the agricultural sector, its challenges, innovations, and contributions to society.

Here are a few definitions of agricultural journalism.

Introduction

India has made impressive strides on the agricultural front during the past three decades. Much of the credit for this success should go to the several million small farming families that form the backbone of Indian agriculture and Indian economy. Policy support, production strategies, public investment in infrastructure, research and extension for crop, livestock and fisheries have significantly helped in increasing the agricultural productivity, food production and its availability. Notwithstanding these achievements, producing additional food with limited land, and providing economic access to food at the household level for ensuring food security would continue to be a major challenge for the nation. India has experienced considerable changes in the crop mix, yield and production since the inception of the Green Revolution. The Green Revolution phase displayed a high yield growth per unit of input. The first post-Green Revolution phase (from late-1960s to mid-1980s) was marked by the continued growth in returns from land through the intensification in use of chemical inputs and machine labour. The second post-Green Revolution phase (beginning the mid-1980s) was characterized by high input-use and decelerating productivity growth. It calls for an examination of the issues related to the trends in agricultural productivity, particularly with reference to individual crops in recent years. In the present paper, the temporal and spatial variations in the productivity status of major crops in India have been analyzed using the TFPG estimates. Some policy measures have also been suggested for sustaining TFP of the crops.

 

Types

• News story

• Feature story

• Success story

• Popular article

• Radio and TV script

• Process or utility feature

• General information feature

• Experience feature

• Personality feature

News story

• Any new information, idea, event, situation or development, that is of interest to a large number of people, is a news.

• Any event when reported becomes a news.

 

SYNOPSIS

Until recently, agriculture was primarily valued for producing staple cereals. Today, there is increasing recognition that agriculture has an important role to play in improving nutrition, human health and environmental health. Helping agriculture successfully forge links with nutrition and health can enable the research, development and policy communities to more effectively address the looming challenges of hunger, malnutrition and agriculture-associated diseases. Already, there is growing momentum around the world to bring these sectors together to improve food and nutrition security of the world’s poorest people.

Keywords : Food security, nutrition, health, agriculture.

1. INTRODUCTION

During the past fifty years, the world has made substantial progress in improving the food security of millions of people. Using science and technology, agricultural extension and appropriate policies and incentives complemented with infrastructure, farmers, researchers and policymakers have worked together to increase the global production of cereals, cutting the proportion of hungry people from approximately one-third to one-sixth of the world population (Spielman and Pandya- Lorch 2010). Yet more needs to be done. Nearly one billion people still suffer from hunger. Micronutrient deficiencies affect billions more today and potentially in the long-term. Malnourishment in children’s first two years of life, for example, causes largely irreversible damage, impeding their physical growth and intellectual development, increasing their susceptibility to diseases such as diabetes and cancer and even drastically reducing their incomes as adults. Undernourished women are more likely to give birth to smaller babies, thereby creating an inter- generational trap of under nutrition and poverty.

While agriculture has traditionally been put to work to raise the productivity and production of staple crops, there is increasing recognition that agriculture is also key to improving nutrition security, individual health and environmental health. This nuanced understanding has come just in time, considering the looming challenges of hunger, malnutrition, climate change and its link to energy and resource scarcity and urbanization. Placing agriculture in this larger context may enable the global community to better address and cope with these challenges, whilst meeting the food and nutrition security needs of the world’s most vulnerable people.

This paper will briefly review the evolving role of agriculture in meeting food and nutrition security. It will identify emerging challenges, describe promising developments and highlight opportunities for leveraging agriculture-nutrition-health links to overcome challenges.

5.1 Introduction

“Women give life and play a vital role in safeguarding the ecosystem. Technology is the Plow that furrows the soil of justice, enabling women farmers to plant the crops of sustainable development.”

Women are half the people in the world, and they have done better than men in many ways in the last 30 years. But they still face more problems than men, because they do not have the same access to things like money, land, and power. Gender equality is not only a good thing by itself but also good for the economy, society, and the environment. If women and men have the same chances to do things and make decisions, we can have a better way of development that considers the needs of both women and men.

Introduction

The emergence of the green revolution highlighted the significance of agricultural communication. Its strategy and attitude were modified to reflect the priorities of contemporary agriculture. Earlier attempts at agricultural journalism drew their power mostly from agricultural extension rather than journalism or mass communication. The primary objective was to provide farmers with a collection of techniques authored by scientists or subject matter experts about a variety of crops. Due to the lack of synergy between journalism and extension, agricultural journalism stalled for many years..

4H: An agricultural club for children that features hands-on learning

Abiota: The nonliving component of an ecosystem, including the soil, water,

and air.

Aborigines: The original or native inhabitants of a country or region.

Absorption Losses: Loss of water from a canal or a reservoir by capillary

action and percolation and in case of canal during the process of delivery.

Absorptive capacity: The maximum amount of waste that can be absorbed

by the environment.

Acclimation: Adaptation to changing or new conditions.

Acid precipitation: Rain, snow, fog, or dew containing sulfuric and nitric acids

produced by fossil fuel combustion.

Acid soil: A soil which is deficient in available bases, particularly Ca and which

give an acid reaction when tested by a standard method.

Acre foot water: The amount of water that would cover an area of land to a

depth of one foot assuming no seepage evaporation and run off.

Acre inch day: Term used principally in irrigated section of united state for

measuring quantity of flow of water. It is equal to a flow which will cover

one acre to a depth of one inch in a 24 hours period or 0.042 cubic feet per

second.

Acre inch: It is a measure of quantity of flow of water and is equal to the flow

which will cover one acre to a depth of one inch.

Acre: (43560 sq. ft) an area of land about 220 feet long and 198 feet wide.

Active solar heating: The use of solar panels to collect and concentrate the

sun’s energy for heating.

Adaptation: Biological modification that allows species to better exist in a

specific environment.

Additives: Chemicals added to food, often con- sidered to represent a threat

to human health.

Abstract
India, with 70% of its population reliant on agriculture, faces a challenge in rural development due to a modest 3.64% agricultural growth rate against a target of 4%, lagging behind the 7-8% growth in manufacturing and services. This disparity leaves rural communities unable to fully benefit from national economic progress. Promoting agripreneurship is a vital strategy to harness rural resources, enhance livelihoods, and achieve balanced economic development. Opportunities abound in agricultural inputs, farming technologies, output processing, and allied sectors like dairy, poultry, horticulture, and sericulture. However, challenges such as limited awareness, weak entrepreneurial culture, poor infrastructure, and insufficient government focus hinder progress. Strategic interventions in these areas can unlock the potential for sustainable rural growth and economic inclusivity.
Keywords: Agripreneurship, Rural Development, Agriculture, Economic Growth, Farming Technologies, Agricultural Inputs, Dairy Development, Horticulture, Infrastructure Challenges, Sustainable Development
 

Abstract
With India’s population projected to reach 1.7 billion by 2050, increasing food grain production by 5.5 million tonnes annually is critical to meet food demands. Despite agriculture engaging over 60% of India’s workforce, it is often perceived as low-tech and unprofitable, dominated by small family farms. Recent economic liberalization, changing consumer preferences, and stringent regulations have spurred agripreneurship, fostering innovation and market-driven enterprises. Success stories from Maharashtra, such as Shri Arun Wandre’s bamboo cultivation venture, Ms. Kavita Bidwe’s agri-input supply center, Shri Prashant Madghe’s Krishi Doot extension services, AgroStar’s mobile-commerce platform, Dnyaneshwar Bodke’s floriculture group, and the organic farming venture of Satyajeet and Ajinkya, highlight how entrepreneurial approaches can transform agriculture into profitable, sustainable businesses. These cases underscore the potential of agripreneurship to enhance rural livelihoods, strengthen the economy, and address challenges like lack of awareness, poor infrastructure, and inadequate institutional support.
Keywords: Agripreneurship, Organic Farming, Rural Development, Food Security, Innovation, Maharashtra, Entrepreneurship, Sustainable Agriculture, Market Linkages, Demographic Dividend

It sounds like you're interested in agro-animal-based yarns, natural dyes, and weaves. These are fascinating topics that blend traditional craftsmanship with sustainable practices. Here are some insights and examples:

1. Agro-animal-based Yarns

a. Wool: Wool is one of the most common agro-animal-based yarns, sourced from sheep. It's known for its warmth, durability, and natural elasticity.

b. Silk: Silk is produced from silkworms, particularly the mulberry silkworm. It's valued for its smooth texture and luxurious appearance.

c. Mohair and Cashmere: These fibers come from goats (Angora and Cashmere goats, respectively). Mohair is known for its luster and durability, while cashmere is prized for its softness and warmth.

2. Natural Dyes

a. Indigo: Derived from the indigo plant, it produces shades of blue and is one of the oldest natural dyes used globally.

In India, the agricultural research and technology generation are supported in five agro-ecosystems, viz. irrigated agro-ecosystem, arid agro-ecosystem, rain-fed agro-ecosystem, coastal agro-ecosystem and hill & mountainous agro-ecosystem. Each system with its varied socio-economic and agricultural features, demands appropriate technologies to augment the productivity of various enterprises with sustainable development and economic returns. Unfortunately, the conventional development efforts, which often follow “top-down” approaches in planning and implementation, don’t address the constraints and developmental potentials of farm household systems in a comprehensive way. To overcome these shortcomings, reversal of approach, i.e. from “Top down” to “Bottom up” is recommended. This can be achieved through site-specific assessment and refinement of technologies with farmer’s participation where the farmers of different agro-ecosystems have right to plan, implement and own their developmental projects (Johnkutty et al., 2001).

Northwestern Himalayan region is spread between 28°43^'-37°05^'N latitude and 72° 40^'-81°02^' E longitude covering an approximate area of 33 million ha. The major natural resources of western Himalayas are water, forests, floral, and faunal biodiversity. Although there is wide spectrum of farming systems diversity in the region, yet there are quite a few commonalities viz. crop diversity, including mixed cropping as well as crop rotation of subsistence nature rather than commercial nature of agriculture, maintenance of soil fertility through natural processes. The variability in agroclimatic conditions in the hilly regions of India due to geographical location and climatic conditions require micro planning for assuring sustainable agricultural production. Introduction of horticultural crops is more recent phenomenon and it has penetrated the traditional farming systems of Himachal Pradesh, Jammu and Kashmir and central Himalayan region for commercial benefits than the local consumption. Climatic conditions are optimal for growth of many food, medicinal and other commercial crops and live stock occur in these hills and the need is to exploit these opportunities for economic upliftment of the region, without degradation of natural resource base, therefore a long term development approach for sustainable farming system in these hills must have an eye on conservation farming for developing various production systems since this is a highly fragile system. The agriculture including livestock continues to be the dominant sector despite the fact that the area is exposed to adverse and harsh geophysical and agri-silviculture conditions. Strategies by planting fodder trees or grasses in the waste/ degraded lands (representing 7.9, 9.8 and 11.5% of the geographical area in Himachal Pradesh, Jammu and Kashmir and Uttarakhand, respectively), is needed for enhancing the fodder production. In addition, farm spaces on terrace risers and improved crop production technology coupled with integration of agroforestry will help in bridging the gap between demand and supply of the fodder. The indigenous agroforestry systems such as homestead (kyaroo), plantation crop combinations, scattered trees on farm lands/field bunds and bamboo grove are practiced by the farming community. The land management operations are predominated by different indigenous agroforestry practices which have proven potential and hold promise in alleviating the poverty among rural masses of this hilly region. The agroforestry systems provide unique opportunity for integration of different components in the farming systems, which help to optimize the ecosystem functioning and better management of land, water, and biological resources. These systems need to be further improved with suitable technological interventions considering the local population need, so that the socioeconomic status of the farming communities uplifted. Experiences gained in managing natural resources through well-tested agroforestry systems have been shared in this chapter.

1.Agronomy is derived from Greek word.
2.Indigenous plough cuts ‘V-shape furrow’.
3.Indigenous plough is a primary tillage implement.
4.The ploughing depth of chisel plough is 60-70 cm.
5.Hoe is an example of secondary tillage implement.
6.Tillage improves soil aeration.

Student engagement and creativity are essential components of meaningful learning, particularly when education moves beyond passive knowledge transmission toward active participation and experiential learning. Generative AI is enabling educators to create interactive games, dynamic stories, role-playing environments, virtual laboratories, and realistic simulations that respond to individual learners. This chapter explores the potential of AI-generated creative learning environments to increase motivation, participation, imagination, problem-solving, and higher-order thinking. AI-generated educational games can dynamically adjust difficulty, generate new tasks, track student progress, and provide personalized feedback. AI-supported storytelling allows learners to modify narratives, develop characters, create alternative endings, and become active co-creators of educational content. Simulations provide opportunities to experiment with realistic situations without the cost or risk associated with physical environments. Applications include science laboratories, healthcare training, business decision-making, historical role-play, emergency management, environmental planning, and engineering design. The chapter also examines challenges including bias, privacy, infrastructure limitations, overdependence on technology, and changing teacher roles. Overall, AI-generated creative environments can connect theoretical knowledge with authentic practice while supporting deeper engagement and creativity.

Vegetables constitute about 55 per cent of horticultural crop production in the country with a total production of 85 million tonnes which is estimated to cross 100 million tonnes in near future. Successful cultivation of vegetables is hampered due to the incidence of several insect pests. Cultivation of hybrids, improved varieties, intensive agronomic practices, off season cultivation and indiscriminate use of insecticides has changed the pest complex in these crops.

Introduction

In Puducherry, the first KVK was founded in 1974. In the newly constructed districts and several larger districts, 106 additional KVKs will be established, bringing the total number of KVKs to 645. KVKs are approved for use by Agricultural Universities, ICAR Institutes, associated Government Departments, and Non-Governmental Organizations (NGOs) engaged in agriculture. The KVK initiative is fully funded by the Government of India. KVK, which is a crucial component of NARS, aims to evaluate location-specific technology modules in agricultural and related companies through technology assessment, refinement, and demonstrations. As a knowledge and resource centre for agricultural technology, KVKs have supported public, private, and non-profit sector efforts aimed at enhancing the district’s agricultural economy(1).

The KVK’s mandate has changed from vocational training to technology assessment and demonstration for its application and capacity building in a district in preparation for its growing contribution to NARES in India. Though technologies were developed at ICAR Research Centres or State Agricultural Universities, KVK carried out location-specific technology assessments, micro location refinements on farms with genuine problems, and final technology certification for widespread adoption by farmers(2).

Throughout the history of Indian agriculture, the contribution of farmers to agricultural technology development and dissemination has been very significant. Farmers’ practices are useful not only for scientific technology development, but also for sustainable agricultural development. Rural economy will sustain only when it effectively utilise the available local resources. But recent agricultural development witnessed that those modern agricultural practices slowly replacing the farmers’ practices. In this juncture the basic challenge for sustainable agriculture is to make better use of these internal resources. This can be done by minimizing the external inputs used, by regenerating internal resources more effectively or by combinations of both (Rolling and Pretty, 1997).

Introduction

21^st century challenges like climate change, water scarcity, increasing world population, rising food prices, and other socio-economic impacts are expected to generate a great threat to agriculture and food security worldwide, especially for the poorest people who live in arid and sub-arid regions. Millet is one of the oldest foods known to humans and possibly the first cereal grain to be used for domestic purposes. Millet has been used in Africa and India as a staple food for thousands of years. Typical grain texture and hard seed coat of millets increase their keeping quality but make them difficult to process as well as to cook in convenient form. Absence of appropriate primary processing technologies to prepare ready-to-use or ready-to-cook (RTC) products and also the secondary as well as tertiary processing technologies to prepare ready-to-eat value added products from millets are the major limiting factors for their diversified food uses.

Millets have relatively poor digestibility and low bio-availability of minerals due to the presence of inherent anti-nutritional factors. The difficulties in millet grain processing present a challenge but nutritional as well as health benefits and consumer demand for health foods provide opportunities in processing, develop suitable technology for newer products and process mechanization. This change in technology and consumer food preference would help in increasing the area under millets, maintaining ecological balance, ensuring food security, prevent malnutrition and increase the scope for utilization of millet grains on industrial scale.