eChapters

Introduction

The word entrepreneur is derived from French word “Entreprendre” which means “To undertake”. Entrepreneur represents an individual or a group of individuals, who conceive, initiate and maintain for a sufficiently long period of time, a social institution which produces economic goods (Cole, 1949).

Mushrooms have always been viewed as high medicinal and nutritional food around the world as they are consumed as medicine in Asian countries; also their medical aspects are being researched upon (Halpern and Miller, 2002). The mushroom cultivation market is estimated to account for a value of USD 16.7 billion in 2020. World production increased to 43 MT in 2018-19 (Singh et al., 2020). China is the world’s leader in production, consumption and export of mushroom followed by USA, Netherlands and Poland. Mushroom market is expected to reach USD 69.3 bn by 2024 since the market is expected to record a healthy growth of 8.2 per cent (Harsh and Joshi, 2008).

Introduction

Pulses are major and cheap sources of protein in Indian vegetarian diet, providing most of the essential amino acids. Pulses are mainly consumed in the form of dehusked split pulses (Dal); and have 15-24% proteins. Various types of pulses grown are pigeon pea, chickpea, black gram, green gram, lentil, etc. Pulses are consumed because of body building properties due to the presence of various amino acids. By-products of pulses like leaves, pod coats and bran are fed to animals in the form of dry fodder. Some pulse crops like gram, lobia, urd bean & moong bean are fed to animals as green fodder.

Introduction

India possesses one of the largest livestock populations in the world, which is more than 515 million with the top position in cattle (199 million), buffalo (105 million), goat (141 million) and sheep (91 million), poultry (385 million) (DAHD, 2009). Out of the total livestock in the country, around 38.2 per cent are cattle, 20.2 percent are buffaloes, 12.7 per cent are sheep, 25.6 per cent are goats and only 2.8 per cent are pigs. All other animals are less than 0.50 per cent of the total livestock population. India has a large genetic diversity of livestock containing 30 breeds of cattle, 10 breeds of buffaloes, 42 breeds of sheep, 20 breeds of goats and 7 breeds of camels. Further, the country has 14 per cent of the world’s cattle population and 57 per cent of the world’s buffalo population and is on top in terms of the buffalo population and at 2nd position in terms of the total cattle population in the world. Of the total buffalo and cattle breeds of the world, approximately 75% and 20% respectively are available in Asia and 15% and 5% in India.

Abstract

Mushroom cultivation is a women friendly entreprise. High benefit cost ratio, easy and cheap availability of agro-wastes and congenial weather conditions make adoption of mushroom cultivation a lucrative source of rural women empowerment. The rural and tribal farm women can adopt agriculture based agribusiness on individual or group level and raise their income and employment opportunities which make them economically and socially empowered. Mushroom production, Bee-keeping, Dairy, Goatery, Seed production, cultivation of fruits, flower and vegetables can increase the income of rural and tribal farmers up to 70-80%. Mushroom production can be adopted even by landless rural women. Further value-added mushroom products provide good potential for entrepreneurs in view of the growing demand. The focus of Indian mushroom industry is predominantly on trade of the fresh produce rather than the real value-addition. Almost entire domestic trade is in the fresh form while most of the export is in the preserved form (canned or steeped). Current era is characterized by greater awareness about quality and, above all, with the demand for the readymade or ready-to-make food products. Technologies for production of some other products like mushroom based biscuits, nuggets, noodles, papad, candies, pickle and readymade mushroom curry have been developed and trainings need to be imparted to the stakeholders. Attractive packaging of the value-added products is yet another area called the secondary value-addition which can add to profit of the entrepreneurs.

Abstract
Sustainable entrepreneurship integrates social and environmental goals with economic viability, aiming to enhance human well-being while preserving ecological systems for future generations. Unlike conventional entrepreneurship, which prioritizes profit, sustainable entrepreneurship focuses on maintaining resources and bolstering socio-ecological systems through innovative, risk-taking ventures. It combines elements of ecopreneurship, social entrepreneurship, and institutional entrepreneurship to address environmental degradation and social inequities, creating value for diverse stakeholders. By realizing sustainability innovations, such enterprises meet unmet demands for environmental and social  improvements, contributing to equitable resource distribution and long-term societal benefits. The growing emphasis on sustainable development as a public policy priority underscores the need for entrepreneurship that supports ecological and social processes, fostering inclusive growth and resilience.
Keywords: Sustainable Entrepreneurship, Ecopreneurship, Social Entrepreneurship, Sustainable Development, Socio-Ecological Systems, Innovation, Resource Preservation, Stakeholder Engagement, Environmental Gains, Social Equity

Introduction

Coconut palm (Cocos nucifera L.), a perennial horticultural crop, is a symbol of national and international integration involving more than 93 producing countries and more than 140 consuming countries. It is eulogised as ‘Kalpavriksha’- the ‘tree of heaven’ as each and every part of the palm is useful to mankind in one way or other. There are countless uses of this coconut palm. It is bestowed with multiple benefits like health, wealth and shelter to mankind. It is also denoted as “heavenly tree”, “tree of abundance” and “nature’s supermarket”. India is the largest producer of coconut followed by Indonesia and Philippines. In India, Tamil Nadu ranks first in production followed by Karnataka, Kerala and Andhra Pradesh. These states account for more than 90 per cent of the area and production of coconut in India. However, it is also cultivated with varying success in other states like Assam, Goa, Gujarat, Maharashtra, Nagaland, Orissa, Tripura, West Bengal, Andaman and Nicobar Islands, Lakshadweep and Puducherry.

Schemes and projects are functioning in our country for promotion of entrepreneurship development among rural youth, women and would-be entrepreneurs. Agri-Clinics and Agri-Business Centres (ACABC) central sector scheme jointly managed and implemented by National Institute of Agricultural Extension Management (MANAGE) and National Bank for Agriculture and Rural Development (NABARD), Atal Incubation Centre (AIC) supported by NITI Aayog, Rural Self Employment training Institute (RSETI) managed by Banks with active co-operation from the Government of India and State Government in the line of RUDSETI (Rural Development and Self Employment Training Institute), Rural Technology Park (RTP) of NIRD, MUDRA Bank established under Pradhan Mantri MUDRA Yojana (PMMY), Agriculture Skill Council of India (ASCI), Rural Livelihood programs under ASPIRE Scheme of Ministry of Micro, Small and Medium Enterprises etc. are some support schemes and institutions for entrepreneurship development in India. Her are the some of the entrepreneurship Development Programmes and Schemes:
1. PM VIshwakarma Kaushal Samman (PM VIKAS)
• Launched on 1Feb, 2023
• To empower traditional artisans and craftspeople by integrating them with the MSME value chain, financial support, access to latest technology.
2. Self-Reliant India (SRI) Fund
• Launched on 2020
• Launched under: Atma Nirbhar Package
• Fund: Rs.10, 000 cr
• Objective: objective of supporting Venture Capital (VC) / Private Equity (PE) firms to invest in the MSME segment

Introduction

In recent past, ‘entrepreneurship’ has been a buzz word in Indian livestock business sector. It literally means ‘turning innovations into incomes’. As a whole, livestock is a fast growing sector in Indian agricultural economy, growing at an annual rate of approximately 4.5%. This has opened avenues for commercialization of more and more technologies involving livestock health and production. According to a recent estimate by FAO (2009), meat sector in India is also growing at a rate of 4.5% per annum over last decade and pigs, contributing about 8.2% of country’s total meat production, have a tremendous role to play in the face of globalization, strict WTO regulations and emerging IPR issues. The ‘knowledge economy’ is coming to play an important role in such situation, meaning, much wider application of livestock technologies in livestock business.

Introduction

Cashew (Anacardium occidentale) is valued as one of the most important commercial horticultural crops in India, belonging to the family Anacardiaceae and widely grown in tropical areas. The name Anacardium refers to the shape of the fruit, which looks like an inverted heart (ana means “upwards” and - cardium means “heart”). It is native to Brazil, introduced to India by Portuguese for afforestation and soil conservation and now grown widely in the traditional and non-traditional regions of our country. Cashew is well adapted to warm humid climatic conditions. It is restricted to altitudes below 700 m, where temperature does not fall below 20°C for prolonged periods.

India is the second largest producer, processor as well as consumer of cashew. Yet, nearly 50% of the requirement of cashew processing industries is met through import. As against the processing requirement of approximately 20 lakh MT per annum, the domestic production of raw cashew nut is only about 9 lakh MT per annum. Major cashew producing states in India are Maharashtra, Andhra Pradesh, Orissa, Kerala, Karnataka, Tamil Nadu, Goa, West Bengal and interior tracts of Chasttisgarh, A & N islands, Gujarat, Jharkand and North Eastern regions. Though, there is limited scope for expansion of cashew producing area there is scope to increase income through cashew based commercial enterprises.

Introduction

Fish is a source of valuable animal protein and is considered a health food. This has resulted in increased consumer demand. Fish is now more expensive than meat and other animal foods. Being a highly perishable commodity, fish require immediate processing and various options are available for the value addition of fish. Fish processing, particularly seafood processing and marketing have become highly complex and competitive and exporters are trying to process more value added products to increase their profitability. Value can be added to fish and fishery products according to the requirements of different markets. These products range from live fish and shellfish to ready to serve convenience products. In general, value added food products are raw or pre-processed commodities whose value has been increased through the addition of ingredients or processes that make them more attractive to the buyer and/or more readily usable by the consumer.

The term “entrepreneur” was coined in America in the late 70’s. A few executives of major corporations in the United States left their jobs to start their own small businesses because the top executives in these companies were not accepting new ideas. Managers who have become entrepreneurs find amazing success in their new businesses. Some of them were dangerous to companies they left a few years ago. This type of businessman came to be known as entrepreneurs. Such a brain drain is a global phenomenon and is not limited to the United States. Industrialists around the world began designing routes and suspending the flight of their most prominent officers. In 1976 Norman Macras wrote to the London Economist that large successful companies should become ‘business partners’’.

Introduction
Broadly we can say environment means nature. Nature is the mother of the ecology. If we really care for integrity and overall health of nature, then the environment should be preserved and protected from all kinds of threat. The industrial revolution started in the late 18th and 19th centuries as a significant economic development. Industrialization was accelerated by the introduction of power-driven machinery.
This revolution affected the environment a lot. The main cause of this abundant increase in population which obviously increase living standards. To fulfill this high living standard and maintain living at per, we are prompted to deplete natural resources. The random and careless use of chemicals and fuel in industrial sector cause increased incident of air and water pollution. Business venture contributes a major part of the economic development and prosperity of the country as well as provides employment generation and wealth generation but on the other hand cause environmental deterioration.
So we should encourage business venture, entrepreneurial development and industrialization but without harming nature. In order to proceed business venture through smooth way and in a sustainable manner, some legislation or guidelines should make to protect our environment while we are there to maintain entrepreneurial flow.

Abstract

The present study aims to assess postural and muscular stress among farm women performing weeding and winnowing operations. Postural stress was assessed through postural deviation in spinal curvature, energy expenditure, physical cost of work, cardiac cost of work, pain in different body parts and muscular stress was assessed by percentage decrease in grip strength. Postural deviations were recorded with the help of flexi curve. Heart rate was calculated in 3 phases: before, during and after the work. Energy expenditure, physical cost of work, cardiac cost of work was also calculated. Grip strength of both hands was calculated by grip dynamometer. The mean value of ergonomic parameters were found more in weeding operation which were as follows : -Postural deviation (250), Average heart rate (5.35), energy expenditure (5.70), physical cost of work (3.05), total cardiac cost of work (35.82). After weeding operation farm women perceived very severe pain in lower back, buttocks, and palms, while after winnowing they experienced very severe pain in shoulder, upper back and upper arms.

Abstract

The present paper examines the effect of fodder cutting and uprooting activity on the cardiovascular system of farm women. The research design comprised of field study conducted on 30 farm women. The activity of cutting and uprooting were studied with the traditional tools as well as with the improved tools. Newly designed and developed slashing knife and uprooter were provided to the respondents for performing the activity of cutting and uprooting. The results revealed significant reduction in average working heart rate (2.08** - cutting and 4.99** - uprooting; Significant at 5% level) and peak heart rate (-3.55**- cutting and 1.70**- uprooting; Significant at 5% level).  It was found that there was significant reduction in muscular stress after use of improved tools over the existing tools.

This chapter applies ergonomic principles to hospitals, clinics, laboratories and other healthcare environments. Healthcare personnel encounter demanding physical tasks, emotional pressures, complex decisions and extended working hours. Common risks include patient handling, repetitive movements, prolonged standing, awkward postures, mental overload and poorly designed workstations. The chapter considers physical ergonomics, workflow design, cognitive support and stress management as complementary approaches to improving healthcare delivery. Safe patient-transfer techniques, adjustable furniture, accessible equipment and logically arranged clinical spaces are discussed. By reducing fatigue and occupational injury, ergonomic interventions can improve staff health, job satisfaction, patient safety, clinical accuracy and organizational efficiency while decreasing absenteeism and employee turnover.

Introduction

An entrepreneur is someone who starts or runs their own business. By having an equity stake in the company, the entrepreneur can profit greatly if things go well; however, they also take on a great deal of risk-far more than a regular employee of the company. Financial, career, emotional, and overall business risks are all examples of entrepreneurial risk. Because there is so much at stake in starting and growing a successful business, there are very specific skills that an entrepreneur usually requires to be successful. It could be a picture of a talented college dropout or a seasoned business professional with an uncanny ability to predict the next big thing. Replace whoever the persona is with ourselves. A successful entrepreneur does not have a specific demographic or personality profile. We can be entrepreneurs regardless of our age, race, gender, sexual orientation, socioeconomic status, or upbringing if we have dedication, drive, and essential business skills. Unlike personality traits and demographic information, entrepreneurial skills can be learned and practiced. If we want to pursue entrepreneurship, use this list to assess our strengths and weaknesses and determine which skills we need to develop before launching our venture.

Introduction

Cherry (PrunusaviumL.) is considered as one of the most important temperate deciduous fruit and is the season’s first tree fruit to reach the market. Cherries are rich in protein, vitamins, and minerals and have more calories than apple. Most of the present day cherry cultivars are of European origin. The annual world production as of 2012-13 of cultivated cherry fruit is about 2.5 million tonnes. Around 40 per cent of the world production originates from Europe and 13 per cent in the United States. The other important global players during 2012-13 were Turkey (4,80,740 MT), United States (3, 84,646 MT), Iran (200,000 MT) and Italy (1, 04,766 MT) (FAO, 2012). Important sweet cherry cultivars include Bing, Brooks, Tulare, King, Sweetheart, Rainier etc.

INTRODUCTION

The National Rural Employment Guarantee Act 2005(NREGA) was brought into force by the Union Government in February 2006 which was renamed on 2^nd October 2009 as MGNREGA i.e. Mahatma Gandhi National Rural Employment Guarantee Act. It is the first nation-wide employment scheme that guarantees employment legally to India’s rural population. According to the Union Rural Development Ministry’s figures, more than 1.36 crore people of the country’s total population have been given jobs under the Act. It guarantees 100 days of unskilled jobs per rural household. This is meant to regenerate the rural natural resource base, which in turn, will result in sustainable livelihoods for residents. It is with this background the present article has been planned with the specific objectives to explore the extent of awareness about NREGA among the target group of the Act. Ray (2008) told that, director, Development, Allahabad University included NREGA in the curriculum of rural sociology and has suggested that seminar; workshops and university publications can be used for awareness generation. UNIFEM Workshop (2009) concluded that, in case of Kerala, Kudumbashree and Panchayat have been very vigilant in spreading awareness about NREGA through radio, poster, television, notice board on gram Sabhas, etc.

Data Collection: An Academic Perspective

Data collection constitutes the systematic gathering and measurement of information pertinent to variables of interest. This process facilitates the answering of research inquiries, hypothesis testing, and outcome evaluation. It is a fundamental component across all academic disciplines, encompassing physical and social sciences, humanities, business studies, and more. While methodologies may diverge among fields, the fundamental objective remains constant: ensuring the precise and ethical acquisition of data. The overarching aim of data collection is to acquire high-quality evidence that underpins robust data analysis, thereby enabling the construction of compelling and credible research outcomes.