eChapters

Abstract

Increased human activities such as agriculture, mining, and manufacturing have resulted in rapid increase of green house gases (GHGs) in the atmosphere. Atmospheric accumulation of the GHGs results into global warming and climate variability or change. Climate change due to enhanced greenhouse effect arising as a result of human activity is considered a major global environmental threat to mankind today. Perhaps nowhere in the globe are people more vulnerable to climate change than in Sub-Saharan Africa (SSA). Most livelihoods in SSA are climate-sensitive due to over dependency on land and other natural resources and are thus perched on the brink of disaster due to climate change.

Climate change is now undoubtedly affecting millions of people across Africa and it actually threatens to wipe-out the past and current global efforts made to tackle poverty unless urgent and robust decisions and actions are taken. This is also a wake-up call for the world to adopt alternative development models that would ensure massive cuts in GHG emissions to avoid a potentially irreversible change. Scientists have warned that unless the global community, especially the developed countries, take genuine steps now to reduce their emissions; many more millions of people in the developing world will be negatively impacted by climate change.

Abstract

The area of study extends about 65 km from Gamasa City to Burg El-Burullus. The coastal sand dunes are very near to the shoreline in Baltim and El-Burg and far from the shoreline in Gamasa. It is narrow with relatively steep slope northward near Burg El-Burullus and Baltim, while it increases in width eastward to become wide with gentle slope near Gamasa. The coastal sand dunes are very mobile and move toward the agricultural lands, roads (international coastal road), resorts, and other developmental activities. The sand dunes in the study area are classified into two categories, the old fixed dunes and recent mobile dunes. The main directions of wind blow are N, W, and NW directions. It causes the movement of mobile dunes (Barchan and longitudinal). Several methods have been used for dune fixation like the tar spraying, wind fences and stones. Wind fences are not costly and nonpolluting if compared with stonewall and tar spraying, which prevent the land utilization for agricultural purposes.

Data collected by using different data collection methods remain meaningless until it is screened, cleaned, coded, analyzed and summarized. Data cleaning and screening mostly come under the purview of statistical logics and techniques hence not dealt with in this practical guide. Since these aspects will be dealt by the statistical experts from the allied statistical wings. Presuming that students are aware about data cleaning and screening, we will proceed further with data coding.

This chapter examines how people perceive, process and respond to information in technology-rich work environments. Cognitive ergonomics is introduced as the study of mental processes—including attention, memory, perception, reasoning and decision-making—in human-system interaction. The chapter explains how excessive mental workload, digital interruptions, poorly organized information and confusing interfaces can increase fatigue and errors. Principles for designing clear displays, intuitive controls, effective feedback and manageable information flows are presented. Particular attention is given to concentration, situational awareness, decision support and error prevention. The chapter demonstrates that modern workplaces must support both the physical body and the cognitive capacity of users to achieve safe, reliable and productive performance.

2.1. INTRODUCTION

The purpose of collecting data is to collect evidence for reaching a sound and clear solution to a problem. In this chapter we will study the sources of data, mode of data collection and its techniques.

Sources and Types of Data

Statistical data can be obtained from two sources:

Primary and

Secondary

Abstract

Livelihood of ~80% of rural inhabitants depends upon agriculture that relies upon the prevailing environmental conditions such as water availability and temperature. If unfavorable to the crops, these conditions would impact production and productivity leading to food-insecurity. Various abiotic stresses are generated due to the physiography that includes altitude, topography, edaphic factors, water availability and ecosystem degradation. In spite of the environmental limitations, crops have survived suggesting operation of relevant adaptive mechanisms in the native species. Indeed, novel genetic mechanisms were present and these could be utilized to improve the plant productivity under stress conditions. Also there are issues on the management of abiotic stresses, which need to be addressed. The chapter presents framework and policies on sustaining agriculture production under the situations of abiotic stress to ensure production sustainability by protecting livelihood of the inhabitants. Western Himalaya was deliberately chosen as the focus for discussion.

Introduction

The floriculture industry in India is characterized by growing traditional flowers (loose flowers) and cut flowers under open field conditions and protected environment conditions, respectively. India also has a strong dry flower industry, which contributes a major share to the overall trade. Other segments like fillers, potted plants, seeds and planting material, turf grass industry and value added products also contribute a share in the overall growth of the floriculture sector. 

Area and Production

With the rise in people’s investment in flower purchase for gifts at social ceremonies or for home decoration, the focus shifted to production of cut flowers too. The fresh increase in the area under flowers is more for cut flower production, but not necessarily at the cost of loose flower production.
A large share of the total world production area is in India. With an estimated area of 1,60,000 ha (2007-08), India perhaps is the largest production base in the world. The last decade and a half has witnessed significant increase in the area under flowers, which has tripled from 53,000 ha (1993-94). 
(Fig. 1).

Introduction

National Commodity & Derivatives Exchange Limited (NCDEX) is a professionally managed on-line multi commodity exchange offering commodity futures trading in a wide range of commodities viz, agricultural, base metals, precious metals, energy, ferrous metal, and others. The shareholders of NCDEX comprises of large national level institutions, large public sector bank and companies. Promoter shareholders of the Exchange include ICICI Bank Limited (ICICI), Life Insurance Corporation of India (LIC), National Bank for Agriculture and Rural Development (NABARD) and National Stock Exchange of India Limited (NSE). Other shareholders are: Canara Bank, Punjab National Bank (PNB), CRISIL Limited, Indian Farmers Fertiliser Cooperative Limited (IFFCO), Goldman Sachs, Intercontinental Exchange (ICE) and Shree Renuka Sugars Limited. NCDEX is the only commodity exchange in the country promoted by national level institutions. This unique parentage enables it to offer a bouquet of benefits, which are currently in short supply in the commodity markets. The institutional promoters and shareholders of NCDEX are prominent players in their respective fields and bring with them institutional building experience, trust, nationwide reach, technology and risk management skills. 

Objectives
• To understand the meaning and importance of communication.
• To explore the basic components and process of communication.
• To identify the different types and forms of communication.
• To recognize barriers to effective communication and strategies to overcome them.
• To develop an appreciation for the role of communication in personal and professional contexts.
Meaning and Importance of Communication
Communication is the process of exchanging information, ideas, emotions, and messages between individuals or groups. It is a fundamental aspect of human interaction and plays a vital role in personal, social, and professional contexts. Effective communication enables understanding, fosters relationships, and facilitates decision-making.

Objectives
• Understand the concept of communication gap.
• Identify the reasons behind communication gaps in personal, professional, and organizational settings.
• Explore the effects of communication gaps on relationships and productivity.
• Develop strategies to overcome communication gaps effectively.
Communication Gap
A communication gap occurs when there is a breakdown in the communication process, leading to misunderstandings, incomplete information transfer, or misinterpretation of messages. It can happen between individuals, groups, or organizations, and has significant impacts on relationships, productivity, and decision-making.
Reasons for Communication Gaps
Several factors contribute to communication gaps. These reasons can be categorized into three broad areas: individual, organizational, and technological.

 Objectives
• Understand the meaning of the communication process.
• Learn the various types of communication.
• Explore different models of communication.
• Analyze how communication flows in different contexts.
Meaning of Communication Process
The communication process refers to the systematic steps through which a message is conveyed from a sender to a receiver. It involves the transmission of information through a medium, with feedback confirming whether the message has been received and understood correctly.
Elements of the Communication Process
The communication process consists of the following elements:
• Sender: The person or entity initiating the message.
• Message: The content or information to be communicated.
• Encoding: The process of converting the message into symbols, language, or signals that can be understood by the receiver.
• Medium/Channel: The pathway through which the message is transmitted (e.g., face-to-face, email, phone).
• Receiver: The person or entity for whom the message is intended.
• Decoding: The process by which the receiver interprets and understands the message.
• Feedback: The response of the receiver that indicates whether the message was understood

ABSTRACT

The role of community radio has been conceptualized as an important and powerful tool for informing, educating, entertaining and influencing the masses. Community Radio Station at KVK, Barh, Patna has brought about useful contributions to the farmers of surrounding villages and broadcasting different programmes related to agriculture, health, hygiene, nutrition and entertainment in the local language. Present study was carried out to see the impact of organic farming related talks. We found it a very effective tool to communicate with small and marginal farmers of surrounding villages for delivering useful information related with agriculture and organic farming.

Key words: Community radio, farmer, villages, organic farming information

Introduction

The farmer’s socio-economic conditions continue to be poor. The job availability and opportunities are also very poor in rural areas and are declining with time. There are several instances of despair amongst farmers due to heavy burden of loan, which they took for procuring inputs for crop production. In majority of the cases loan is still borrowed from the local moneylenders on a very high rate of interest, as it is convenient and simple for them. The despair arises due to non-payment of loan in the event of crop failure or market crash for that crop, for which he had taken loan. The reason for crop failure may be adverse climatic conditions or pest attack, which could not be managed due lack of know-how and non-availability of good quality agro-chemicals. Report about the presence of spurious pesticide and fertilizers in the market are quite common in media. Farmers meet unfair treatment in the market while procuring inputs and marketing their produce. The market is uncertain and several times the farmers are not able to meet even the variable cost of production.  There is no other option left except ploughing back the crop in the field. The majorities of our farmers are small and marginal and unable to bear such losses on one hand and government doesn’t have a contingency plan to help the poor farmers on other hand. Even if it provides some help it doesn’t reach the affected farmers.

Most of the scientific research studies –except few descriptive survey research studies–will have one or more hypotheses to be tested as a part of study. Hypothesis is a prediction intended to be tested in a research study (Aron, Coups, and Aron, 2012). Hypothesis is the guide which directs the purpose and process of research by indicating the dependent and independent variables to be observed, extraneous variables to be controlled and the active variables to be manipulated.

5.1. INTRODUCTION

The word ‘probability’ means “reasonable likelihood of happening of an event”. In biology it is difficult to predict an outcome with absolute certainty. Probability helps us to estimate the occurrence of relative frequency of any (biological) event and is an accepted measure of uncertainty.

Mathematically, the probability ‘P’ that an event ‘E’ will occur, is expressed as:

Quality has emerged as a decisive source of competitive advantage in the global apparel industry. Liberalization and increasing international competition have encouraged apparel manufacturers to adopt quality-management practices throughout their operations. Sustained quality must be maintained from the procurement of fabrics and other raw materials through manufacturing, finishing and delivery. Although finance, labour and resources are important, they cannot ensure long-term growth when customers are dissatisfied. Modern consumers have numerous choices and expect dependable products at reasonable prices. Consequently, manufacturers must provide consistent quality, value for money and customer satisfaction to build product confidence, brand loyalty and sustainable business growth.

Reliability deals with the dependency, consistency, stability, predictability and accuracy of the research data. In our day to day life, when we say that a person is reliable then it means his behaviour is predictable, his behaviour (the way he behaved in past, he is behaving now and the way he will behave in future) will be consistent and he is dependable. On other hand an unreliable person’s behaviour is unpredictably variable and he cannot be depended upon.

Term ‘Scientific research’ is too broad to be explained by using one or two definitions. One should go through the different expert views about scientific research in order to internalize the concept of scientific research. In essence a scientific research is characterized by its rigor, testability, replicability, precision, confidence, objectivity, generalizability and parsimony.

Research: Uma Sekaran (2006) defined research as an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.

The concept of Self Help Group (SHG) has its roots in rural areas and it has been mooted along the rural poor to improve their living conditions. Though it is applicable to both men and women in our country, but it has been more successful among women and they can start economic activities for improving their livelihoods through SHG movement. Self Help Group (SHG) is a small voluntary association. It is informal and homogenous group of not more than twenty members. SHGs consist of maximum 20 members because any group having more than 20 members has to be registered under Indian legal system. That is why, it is recommended to be informal to keep them away from bureaucracy, corruption, unnecessary administrative expenditure and profit motive. In fact, it is a home grown model for poverty reduction which simultaneously works to empower and shape the lives of its members in a better way. Groups are expected to be homogenous so that the members do not have conflicting interest and all the members can participate freely without any fear. SHG movement has triggered off a silent revolution in the rural credit delivery system in India. SHGs have proved as an effective medium for delivering credit to rural poor for their socio-economic empowerment. In the development paradigm, SHG and micro-finance has evolved as a need-based programme for empowerment and alleviation of poverty to the so far neglected target groups (women, poor, deprived, etc.).

Entrepreneurship: the Concept and Definitions

Entrepreneurship is the capability to improve, arrange and continue a business enterprise, along with any of its uncertainties to make a profit. We can say an example of entrepreneurship is the starting of a new business, a new venture with some challenges and specific objectives.

Meaning of Entrepreneur

An entrepreneur is defined as one person who has the ability and desire to establish, administer and succeed in a startup venture along with the risk entitled to it, to make profits. The best example of entrepreneurship is the starting of a new business venture. Entrepreneurs are often known as a source of new ideas or innovators and bring new ideas in the market by replacing old ones with a new invention.

According to Cole (1949), an Entrepreneur represents an individual or a group of individuals, who conceive, initiate and maintain for a sufficiently long period a social institution which produces economic goods or to put it differently.

Communication: Communication is an act by which one person gives to or receives from another person, the information about the person’s need, desires and perceptions. Knowledge or affective states: Communication is an act by which one person gives to or receives from another person, the information about the person’s need, desires, and perceptions. Knowledge or affective states.

Entrepreneurial Communication: It should have some unique features. The way one teacher talk with a student, the way one official personnel talk with an individual, like them one entrepreneur should communicate with their customer to uplift of their enterprise. So this type of communication differs from the general communication.