eChapters

1. Introduction

Livestock meat and fish are rich sources of high-quality protein and other valuable nutrients such as polyunsaturated fatty acids, vitamins, and minerals and are an essential part of our healthy diet (Vladau et al., 2008; Mahmud et al., 2018; Mohanti et al., 2019; Mei et al., 2019). Food fraud and adulteration is an age-old distortive practice. The rising incidence of food contaminants and adulterants-induced health issues has challenged consumers to identify and consume safe livestock meat and fish products. Its significance has increased in recent years due to global trade, awareness among consumers, and sociopolitical issues.

1. INTRODUCTION

According to the Food, Drug and Cosmetic Act (1968) food is “an article that provides taste, aroma or nutritive value”. The term 'health food' is generally used to describe foods that are considered to be beneficial to health beyond a normal diet required for human nutrition. Though, the term is not precisely defined by any regulatory agencies such as the US Food and Drug Administration (FDA) however, “Health food” is sometimes used as an umbrella term encompassing natural foods, organic foods, whole foods, and sometimes dietary supplements or may also refer to functional foods. The use of foods for promoting health and relieving symptoms is as old as the practice of phyto-medicine for treating or preventing various types of illness and have been documented in Hippocratic and Vedic texts and the canons of Traditional Chinese Medicine. Therefore, “Let food be thy medicine and medicine be thy food”, quoted by Hippocrates about 2,500 years ago, is certainly the tenet of today which is receiving overwhelming interest. In the recent years, rapid urbanization, industrialization, increase in per capita income etc. in developing countries like India, have resulted in dramatic lifestyle changes leading to lifestyle related diseases like coronary heart disease, obesity, diabetes, cancer and hypertension. The transition from a traditional to modern lifestyle, consumption of diets rich in fat and calories combined with a high level of mental stress has compounded the problem further.

The nutritional richness and the high biological value of dairy milk have made it an important constituent of the balanced human diet. It is associated with better growth, improved status of some micronutrients, cognitive performance, motor development and activity. It is composed of a mixture of nutritive components as well as other bioactive factors such as biogenic amines, conjugated linoleic acid (CLA), with relevant physiological benefits. The consumption of dairy milk and products exert a protective action in human health and have been confirmed in preventing several chronic conditions like cardiovascular diseases (CVDs), some forms of cancer, obesity, immunomodulation and diabetes (Pereira, 2014). The chemical composition of bovine milk consists of 87% water, 4% to 5% lactose, 3% protein, 3% to 4% fat, 0.8% minerals, and 0.1% vitamins (Pereira, 2014).

1. Composition of Milk Fat

Bovine milk contains about 3.5 to 5% total lipid, existing as emulsified globules 2 to 4 μm in diameter and coated with a membrane, casein. The composition of milk fat is somewhat complex. Triglycerides constitute approximately 98% of milk fat, which is found in the milk globule, with the remainder being made up of di- and monoglycerides, phospholipids, cerebrosides, cholesterol, vitamins, tocopherols, carotene, and flavor components. Phospholipids are about 0.5 to 1% of total lipids, and sterols are 0.2 to 0.5%. These are mostly located in the milk fat globule membrane (Jensen et al., 1991). Cholesterol is the major sterol at 10 to 20 mg/dL.

Maintaining the quality of fish begins with harvest and carries through the harvest-to- consumption chain. Careful handling of fish and shellfish while harvesting and during transport to the processing plant is critical if the high quality of the product is to be maintained. There are, however, several constraints on handling the fish; the important among them are the bacteriological, chemical and physical processes that cause degradation of fish. The surface of dead fish is an ideal growth habitat for bacteria and the end result of such activity is spoiled fish. Reduction of temperature can prevent the growth of many bacteria that cause the spoilage. Chemical breakdown due to oxidative and enzymatic reactions can lead to off odours and flavours and rancidity. Digestive enzymes can initiate decomposition in the dead fish. Physical factors can enhance the bacteriological or chemical processes: bruising, tearing, cutting etc. can expose fish muscle to more rapid bacteriological growth, cause internal bleeding which darkens the fillets and expose greater surface area for chemical oxidation.

Since fish is a highly perishable item of food, it has to be immediately processed to various products to preserve the quality and to increase the shelf life. Fish requires proper handling and preservation to increase its shelf life and retain its quality and nutritional attributes. The objective of handling, processing and preservation is to control or reduce the spoilage process so that the final product is wholesome and safe for the consumer. Fish and fishery products brought to market in a well-preserved condition will generally command higher prices, both at wholesale and retail levels, and thus give better returns to the fishing operation.

Low temperature preservation by chilling and freezing methods are widely practiced to maintain the quality and freshness of fish and fish products. Chilled storage method, i.e., keeping the fish in the unfrozen condition has only limited shelf life and it will vary between 4 and 20 days depending on the condition and species of fish. In frozen storage also the shelf life is restricted but it varies from few weeks to years. The various factors that affect the frozen storage shelf lives are condition of fish at the time of catch, handling, processing and product development, packaging and glazing of the product, freezing method adopted, frozen storage temperature, stacking methods and transportation techniques. These factors can be put together and can be termed as ‘Product, Processing and Packaging’ (PPP) and ‘Time Temperature Tolerance’ factors (TTT).

INTRODUCTION

Food is the basic need of human beings. It gets spoiled primarily due to microorganisms and enzymes. Energy is required for microbial growth and enzymatic reactions. At low temperature, the rate of biochemical reactions is slow resulting in prolonged storage life of food. It must have been observed long back that food could be stored for longer period without deterioration during the winter months. Since then this principle is being used to extend the storage life of foods. A sea change can be observed in development of low temperature preservation technology. It has travelled a long journey to reach this stage; however, a major break through took place in twentieth century. Low temperature technology is of two types; refrigeration and freezing. In refrigeration storage, water is in liquid phase and temperature is maintained above freezing point. In freezing technology, the food is stored below freezing point and water gets converted into ice. The former is short term preservation due to slow growth of microbes and lower enzymatic activity while the later is long time preservation due to inactivation of enzymes during blanching and inhibition of microbial activity due to unavailability of free water and much lower temperature. Low temperature preservation is widely accepted and is of commercially important in food supply chain.

Freezing : Freezing is a process where temperature of food (fruits, vegetable etc.) is lowered down considerably below freezing point so that the water present inside the food undergoes change in state from liquid to solid (ice) and gets frozen immediately eg Frozen Pea. Water is immobilized and solutes are concentrated to reduce the water activity.

Principles of preservation : Combination of low temperature, low water activity, and pre-treatments like blanching, dipping in sugar syrup etc. stop (reduce) the growth and activity of microorganisms.

Theory of freezing : Freezing takes place in two main steps

Low-temperature preservation is one of the most widely used physical approaches for extending food shelf life without seriously affecting quality. Reducing storage temperature slows microbial multiplication, enzyme activity and chemical deterioration, with inhibition increasing as temperature declines. Refrigeration maintains food above its freezing point, while freezing reduces temperature below zero and converts available water into ice. The chapter examines conventional refrigeration, advanced chilling, freezing, cryopreservation, superchilling and the influence of ice crystallisation on food quality. It explains how temperature, cooling rate and crystal size affect texture, nutritional retention and storage stability, while also addressing the limitations and quality changes associated with prolonged low-temperature storage.

Macaroni: Pasta made from semolina and shaped in the form of slender tubes (Plate 396).

Macaroni wheat: It is tetraploid wheat and is preferred for making macaroni, vermicelli etc.

Macaroon: A small cookie composed chiefly of egg whites, sugar, and ground almonds or coconut (Plate 397).

Mace: An aromatic spice consisting of the dried external fibrous covering of a nutmeg (Plate 398).

Mach number: It is a number representing the ratio of the speed of a body (flow velocity) to the speed of sound (sonic velocity) in a surrounding medium (as air).

Macroglobulin: A highly polymerized globulin of high molecular weight.

Macronutrient: A chemical element (as nitrogen, phosphorus, or potassium) of which relatively large quantities are essential to the growth and health of a plant or a substance (as protein or carbohydrate) essential in large amounts to the growth and health of an animal.

A number of quality management tools are being used in food processing industry. Often selection of such tools are tough as it involves several factors for decision-making. The problem of choice of quality management and tools can be solved by selection on the basis of the objective decision making process rather than on the opinion of the decision makers (Sukkarn and Thawesaengskulthai, 2015).

SYNOPSIS

Vegetables are essential for well-balanced diet since they supply phytonutriceuticals. About 3 billion people in the world are malnourished due to imbalanced diets. Regular consumption of a vegetable rich diet has undeniable effects on health since they have been strongly associated with improvement of gastrointestinal health, good vision, and reduced risk of heart disease, stroke, chronic diseases such as diabetes, and some forms of cancer.

Abstract

Maintaining grain in good condition in storage requires careful, routine inspection and good storage practices. An integrated approach of several management tools and practice factors are necessary to manage stored grain to prevent deterioration and wastage: This includes:1) harvesting, handling, and storage equipment; 2) initial condition of the grain; 3) grain moisture content; 4) grain temperature; 5) aeration system management ; 6) insect and mold control; and 7) monitoring grain condition. An effective management program greatly enhances the likelihood of maintaining top quality grain. A well- designed and properly operated storage system with adequate aeration capacity, storing only clean grain at the proper moisture content and temperature, sanitizing the bin before loading, checking the grain condition regularly and correcting problems before they get out of hand are critical management strategies that must be implemented to prevent grain damage and possible serious economic loss.

Fishery resources get depleted due to over fishing and one of the important management measure is to assess the fish stock, get update on the status of fishing and devise measures to mitigate fishery resource depletion. Recent examples of such management regulations in Indian fisheries are implementation of minimum legal size for fish catch, regulations brought out to control length and size of fishing fleet etc. With multi-dimensional expansion of fishing activities in India, it is necessary to analyse stock data critically bringing out suitable recommendations for fishery management. Stock assessment models play a vital role in management of fisheries.

Fish stock assessment is an evaluation of the state of the stock as relating to changes in the abundance or composition of the stock to changes in the amount of fishing. It involves the use of theories, laws, models and methods propagated by various scientists. There are two general approaches - population model (Schaefer, 1954, 1957) in which the stock is treated as a single entity subject to simple laws of population growth and the analytic approach (Ricker, 1958, 1975) which considers the abundance of the population as determined by the net effect of the growth, reproduction and mortality of individual members of the stock.

Stock assessment gives us the maximum sustainable yield (MSY), fish mortality, the input and output into the fisheries. The various environmental changes as they affect biological and physical features of a fish species, family or the group need to be assessed by using a model for its stock assessment and the basic data is got from research and commercial surveys.

Research survey is a detailed investigation of the fish based on the objectives. It involves taking the data on biological parameters of the fish (length, weight, sex etc), the food of the fish including the percentage composition. Other factors include the environmental features such as time, weather, position of catch, physicochemical parameters of the water body. Commercial survey involves taking note of basic and important information of commercial usefulness e.g length-weight frequencies, percentage composition etc which are strictly for economic purpose.

1. Introduction

Fermented milk products such as yoghurt are produced through out world (Kurmann et al., 1992). Yoghurt can be characterized as a gel like coagulated milk product, having a smooth consistency and a pleasing flavour and is now widely consumed both by infant and adult populations. It is common that yogurt preparation involves the use of equal amounts of two lactic acid bacteria (LAB): Streptococcus thermophillus (St) and Lactobacillus delbrueckii ssp. bulgaricus (Lb); samples prepared with these starter bacteria are labeled Lb-St (Ng et al., 2011). In the early stage of the incubation process, Lb stimulates the growth of St releasing amino acids from casein (where the most important is valine) and producing a moderate reduction in pH due essentially to St. Yoghurt has better digestibility than milk and this is related to its comparatively high content of free amino acids. Besides nutritional value, it possesses hypocholesterolaemic (Mann, 1977) and antitumour effects (Odd et al., 1983; Reddy et al., 1983).Yoghurt may be set or stirred and has a potential for being used as dietary supplement for infants. So they cross the line between dietary supplements, health foods and conventional foods with great facility. Now a days, emphasis is given on sweeteners and more natural sweeteners will be used (Hollingsworth, 2001). Natural sweeteners can be easily incorporated in yoghurt by blending cattle milk with fruit pulps like mango. The enhancement of other nutrients e. g. vitamins and minerals will be added advantage. Mango pulp which contains a high proportion of sugar, mostly monosaccharide, is easily adsorbed by the digestive systems (Celik and Bakirci, 2003).

Soybean is a comparatively inexpensive source of high quality protein. The protein and fat contents in soybean are above 40 % and 20 %, respectively. Nutritionally, soy protein is a more balanced plant protein for human consumption. Studies have indicated that consumption of soy protein decreases total serum cholesterol and minimizes risks for several cancers (Anderson et al., 1995; Messina, 1997; Zind, 1998). The positive health benefits associated with soybeans have greatly increased its consumer awareness which has created a large market for soy foods (Ohr, 2000; Liu, 2000). The problem of beany flavour in soy products can be overcome by lactic acid fermentation (Buono et al., 1990; Granata and Morr, 1996). Soy solids are not only abandoned source of protein but also have therapeutic properties against breast, prostate, colon and lung cancers due to its isoflavones like genistein and daidzein content. Fortification with soy made yoghurt beneficial in lowering cholesterol level and blood pressure and in relieving symptoms of menopause and osteoporosis.

In India, about 46 per cent of the milk produced is either consumed at the producer level or sold to non-producers in the rural area, the balance 54 per cent of the milk is available for sale to organized and unorganized players. The organized sector comprises of Government, Producers’ Owned Institutions (Milk Cooperatives & Producer Companies), and Private players which provides a fair and transparent system of milk collection round the year at the village level. The unorganized/informal sector involves local milkmen, dudhias, contractors, etc. and they are mostly found to be opportunistic, as there is no uniformity of milk price paid to producers and it varies depending upon the situation. The possibility of adulteration of milk is higher among these unorganized groups. In the areas where competition is high and the presence of the formal sector is strong, the unorganized sector generally gives higher prices and at the same time, the unorganized sector doesn’t offer remunerative prices to the producers where the organized sector is not present.

In a commercial horticultural enterprise, if the product is not marketed properly, safely and beneficially, all the investment, inputs, hard work goes in vain. Basically every commodity that is produced should reach the consumer and marketing is all about how the commodity reaches the consumer. There is no fun of producing any commodity if it does not reach the consumer.

The word market has been derived form Latin word “marcatus” meaning merchandise, where people conduct business. Market therefore refers to place where goods/ commodity and services are bought and sold.

Marketing is a sum total of business activities through which the goods and services are either bought or sold. Cundiff and Still defined marketing as “the business process by which products are matched with markets and through which transfer of ownership are affected.

Why Marketing of Fruits and Vegetables is Complex and Risky as Compared to Other Goods

1. INTRODUCTION

Marketing is a general term used to describe the activities that lead to the sale of your product. It is the process of planning and executing pricing, promotion and distribution programs to satisfy customer needs. It involves collecting information, analyzing alternative market outlets, developing different product forms, pricing products to compete in the marketplace, defining the scope of the proposed market area and meeting consumers’ needs. So marketing is more than just selling a product or service. It is an essential part of any business. Without a good marketing program, even the best businesses fails.

Value-added agricultural groups typically don’t pay enough attention to marketing. Selling agricultural commodities usually only involves hauling the commodities to a market where there is usually a willing buyer. So farmers often spend their time analyzing brick and mortar issues associated with processing and manufacturing (making the product rather than marketing the product). Often the attitude is that, if we make the product, someone will come along and buy it. So value-added agricultural businesses consistently fail because they do not understand the importance of designing and implementing a good marketing program.

As a first step, ‘A Marketing Primer and Marketing Basics’ will help you with a basic understanding of marketing. Successful marketing involves designing and implementing a marketing strategy for your product. Marketing Strategies provide generic strategies for various types of products and product buyers. In a simple term, marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products.

2.1 Introduction

Many complicated engineering principles are to be analyzed and applied, before any food processing operations takes shape of a commercially viable enterprise. The size and type of the required equipments have to be specified and their sequences have to be arranged. Further, the process analysis consists of understanding of material and energy balances. This chapter provides the application of steady state conservation of mass and energy equations to analyze food-processing operations.

Strategic partnerships and productive outreach play a crucial role for new technologies to successfully reach the market, drive growth, and strengthen a country’s global competitiveness, Outreach programs have various benefits, ranging from technology transfer awareness, communication of stakeholders, industry, government, to academy partnership promotions. These efforts help in establishing connections, communicating opportunities, and encouraging active engagement from key stakeholders. Outreach activities can be performed under two broad categories:
1. Written communication includes all communication which can be viewed, shared, or made accessible for a set of people in a passive manner. This includes reports, newsletters, guidance, and online content which provide insights of worth for stakeholders.
2. Human outreach includes all direct communication like c face-to-face or verbal form communication it included conferences, conventions, workshops, seminars and personal communication with industry leaders.
The type of outreach creates stronger, more personal connections. An effective outreach strategy usually combines both human and written outreach efforts. By following this strategy TTOs can expand and strengthen partnerships, and make it easier for research-led innovations to get transition from lab to market more effectively. This chapter explores key outreach models, strategic networking approaches, and proven practices for building impactful partnerships in technology transfer.