eChapters

1 Detection of Starch Introduction

Starch is widely available in several forms such as wheat flour, corn flour and commercially manufactured starch. It is extensively used by adulterators to raise the SNF content in the milk. When high amounts of starch are added to milk, it can cause diarrhea due to the indigestion of starch in colon. Apart from this, accumulation of starch in the body may prove very fatal for diabetic patients. In this method, starch in milk can be detected by using iodine solution. Iodine from the iodine solution gets absorbed on the starch molecule surface and resultant product of adsorption has deep blue colour.

Reagents

 • Potassium iodide

 • Iodine solution - 1% (Add 1 g of iodine and 5 g of potassium iodide in

distilled water and dilute to 100 ml)

Wood apple (Feronialimonia) commonly known as Bael in various Indian sub-continent languages is the most under-utilised fruit despite of its aromatic flavor, high nutritional components and important medicinal values. Reason may be due to challenge in harnessing the pulp from the fruit. It is considered under seasonal fruit but it has long duration of shelf-life as compared to other fruits.The physic-chemical characteristics revealed that it has high shell weight of 55.67% as compared to pulp weight of 43.77% (Devi et al. 2018).

Materials Required

Sample, reagents, beakers, conical flasks, pestle and mortar, funnels, volumetric flasks, pipettes, weighing balance, spectrophotometer/colorimeter.

Reagents

    1.    2% Metaphosphoric Acid Solution: Weigh 20 g of HPO₃ and dilute to 1 litre in water or 4% oxalic acid.
    2.    Dye Solution: Dissolve 100 mg of 2, 6 Dichlorophenol-indophenol dye (Phenolindo-2,6- dichlorophenol sodium salt, AR, C₁₂H₆Cl₂NNaO₂ 2-3H₂O) and 84 mg of sodium bicarbonate (sodium hydrogen carbonate AR, NaHCO₃) in hot (85-95ºC) distilled water. Cool and make up the vol 100 ml. Filter and dilute 25 ml of the dye to 500 ml with distilled water. 
    3.    Standard Ascorbic Acid: Weigh 50 mg of ascorbic acid (AR) and make up to 50 ml with 2% metaphosphoric acid or 4% Oxalic acid solution (1000 ppm i.e. 1000 µg/ml). Dilute 4 ml of this solution to 100 ml with 2% HPO₃ or 4% oxalic acid. (1ml = 40 µg ascorbic acid).

Seafood has grown in consumption as it has become an important part of a diet. Simultaneously their safety is a rising concern for human health. However, seafood may contain harmful chemicals as well as biological agents that could pose health risks to consumers. Fishes are harvested from waters that are contaminated by varying amounts of industrial chemicals, heavy metals, pesticides and antibiotics. These contaminants may accumulate in fish at levels that can cause human health problems (e.g. carcinogenic and mutagenic effects).The seafood may also get contaminated with various pathogenic bacteria due to unhygienic handling practices, cross contamination of raw foods with cooked or ready-to eat foods, and lack of proper temperature control. Pathogenic bacteria can cause illness in human, either by infection or intoxication. Food borne infections are caused by swallowing live pathogens that grow within the body, usually in the intestinal tract. Intoxication is a condition caused by swallowing preformed toxins i.e. toxins produced by microorganisms in the food before it is eaten. Food can become contaminated at any point during production, distribution and preparation. Everyone along the production chain, from producer to consumer, has a role to ensure the safety of seafood.

Materials Required

Spectrophotometer, ethyl alcohol, beakers, pestle and mortar etc. 

Procedure

    1.     Preparation of sample extracts
        a.    Liquids : Centrifuge the juice at 5000 rpm for 4-5 min., and collect the supernatant. For liquid samples prepare a 40 % solution in ethyl alcohol. To 30 ml of the sample add 45 ml of ethyl alcohol and mix thoroughly. Filter through Watman 
No. 1 paper.

        b.    Semi-solid samples: To 15 g of blended sample add 15 ml of distilled water and 45 ml of ethyl alcohol. Mix thoroughly and filter through Watman No. 1 paper.
        c.    Dried products: Extract known quantity of sample (4-6 g) with 100 ml of 60% ethyl alcohol for 12 hrs and filter through Watman No. 1 filter paper.
    2.     Measure the absorbance of the samples at 440 nm for non-enzymatic browning and 400 or 420 nm for measurement of colour.
    3.     Prepare 60% ethyl alcohol solution as blank. Add 30 ml of distilled water to 45 ml of absolute alcohol and use as blank.

Materials Required

Soxhlet apparatus, petroleum ether, water bath, sample, grinder, weighing balance, filter paper, threads.

Procedure

    1.    Take the given sample and weigh it (A)
    2.    Dry the samples in an oven till there is no more weight loss and weight it (B)
    3.    Grind the sample into powder.
    4.    Place a weighed quantity of sample in filter paper, wrap the paper and tie it tightly with a thread so that no powder comes out of the paper during extraction. 
    5.    Pour approximately 100 ml of anhydrous ether into the bottom flask. Turn the heaters on. Set the temperature at about 40ºC.  
    6.    The ether will evaporate and circulate through the sample and again will come back to the flask. 
    7.    Repeat the process for about 16 – 18 hrs for complete extraction. 
    8.    Remove the sample and evaporate most of the ether from the mixture of crude fat and ether obtained during extraction.
    9.    Evaporate excess of ether from the crude fat sample by evaporation on a water bath. Evaporate till it is free from the fumes of ether. Record the weight (C).

Materials Required

Sample, Liebig condenser, digestion flasks (700-750 ml cap), conical flasks, filtering cloth (thick linen cloth for clear filtration) reagents, muffle furnace, crucibles.

Reagents

    1.    0.255 N Sulphuric acid solution : Dilute 2.5 g (1.36 ml) of concentrated H₂SO₄ to 200 ml. Ensure correct concentration by titration.
    2.    0.313 N Sodium hydroxide solution: 2.504 g NaOH / 200 ml water nearly free from sodium carbonate. Ensure correct concentration by titration.
    3.    Asbestos Chips: gooch grade, medium fibre, acid wash and ignited
    4.    10% Potassium sulphate (K₂SO₄) solution: Dissolve 10 g of Potassium Sulphate (AR) in water and make up to 100 ml.

The quantity of space available for product storage is referred to as warehouse capacity. Understanding the distinction between theoretical working capacity and storage capacity can be aided by warehouse capacity. In warehouses and other storage facilities, space is perhaps the most valuable resource for online retailers. By making the most of their warehouse space, businesses can significantly increase the quantity of goods they can store there. Having more things in storage at once can save them money on transportation and other expenses.
It also makes it easier for the warehouse KPI staff to access the products, which helps them process orders faster and deliver the goods to customers sooner. Because space can be limited in a warehouse setting, warehouse managers and business owners should take the time to assess how much space they have and how well they’re using it.
STEP TO CALCULATE WAREHOUSE STORAGE CAPACITY
Understanding your warehouse’s current capacity is the first step in
determining how to increase it. This brief guide will show you how to calculate a
warehouse’s capacity in feet:
• Calculate the total square footage of your warehouse complex. Let’s assume that it is 10,000 square feet in this case.
• Determine the total amount of space devoted to non-storage purposes, such as offices, loading areas, restrooms, and break rooms. Assume for the moment that this is equivalent to 2,000 square feet.
• Subtract the total square feet of non-storage space from the total square feet of your warehouse to determine the usable space. The following is the equation:
USABLE SPACE-TOTAL SQUARE FEET – NON-STORAGE SPACE SQUARE FEET
Determine the total usable storage space by identifying the maximum stack height or clear height. This should account for the lowest-hanging overhead

A. Estimation of Calcium

Requirements : Pottasium permanganate solution (0.1N) – Dissolve by heating 33g of potassium permanganate in 1000ml distilled water and allow to stand in coloured bottle for several days. Filter contents through 6mm thick film of asbestos mat on Gooch crucible.

Asbestos mat – Digest asbestos with dilute hydrochloric acid(1:3) for 2-3 days, wash free from acid and digest with 10% sodium hydroxide for few days, wash free from alkali. Digest with dilute Nitric acid(1:3) for several hours and wash. Shake with water into fine pulp and digest with 0.1N potassium permanganate solution that has been acidified with dilute sulphuric acid (1:3), for 1 hour and wash. Use this pulp for layering 6mm film on Gooch crucible.

Dilute hydrochloric acid (1:4), Ammonium hydroxide solution (1:1), Saturated ammonium oxalate solution, Diluted sulphuric acid (1:4)

Materials Required

Sample, hot air oven, weighing balance, crucibles, muffle furnace, lead pencil / marker etc.

Procedure

    1.    After following the procedure for the determination of moisture (in silica crucibles as given in previous chapter) the same sample can be used for the determination of ash. 
    2.    Heat the dried sample in the silica crucibles over a heater/hot plate/burner to burn the carbon.
    3.    When it becomes completely black and no more smoke comes out of the sample, shift them to muffle furnace.
    4.    After heating the samples in muffle furnace, all the marks of pen / pencil/ marker are lost, so one would not be able to identify the samples and error of weights may occur. Therefore, it is advised to place the samples in the furnace in one or two rows and draw the diagram on a piece of paper for identification purpose.

Materials Required

Fruit, vegetable or product sample, hot air oven, weighing balance, crucibles, petri plates, lead pencil / marker etc.

Procedure

    1.    Take crucibles  or petri plates and record the tare weight of crucibles / petri plates (C) and mark them
    2.    Cut the sample into small and thin pieces (if solid)
    3.    Put the sample into the crucibles / petri plates in three replications
    4.    Record the weight of crucibles + sample (C + S)
    5.    Put in hot air oven for drying at 70 + 2ºC.
    6.    Record the loss in weight after every 1-2 hrs till it becomes constant
    7.    Calculate the moisture and total solids. 

Introduction Diet and dietary component are proved to be the first line of intervention in prevention and treatment of non-communicable diseases by many studies (R. Vrolix and R.P. Mensink, 2010). Hence the interest has grown in development of functional food product in recent years which provides not only basic nutrients but also has health promoting and diseases preventing properties (Rozek et al., 2010). The Functional Food Center (FFC) defines “functional food” as natural or processed foods that contain known or unknown biologically-active compounds; the foods, as defined, effective, and non-toxic amounts, provide a clinically proven and documented health benefit for the prevention, management, or treatment of chronic disease (Martirosyan et al., 2015). Fiber is classified into two separate groups i.e. soluble which forms gel like substance when comes in contact with water and insoluble is a solid form that does not break down when exposed to water (web 4). Soluble fibers increase total transit time by delaying gastric emptying and also slow glucose absorption, which includes pectins, β-glucans, galactomannan gums, mucilages, and some hemicelluloses (J.H.Cummings and A.M.Stephen 2007). The American Society for Nutrition stated that cereal fibers are modestly associated with a reduced risk of type II diabetes, obesity, and cardiovascular disease (Cho Qi, Fahey Jr & Klurfield, 2013).

Materials Required

Sample, reagents, beakers, conical flasks, pestle and mortar, funnels, volumetric flasks, pipettes, hot plate, weighing balance, spectrophotometer/colorimeter.

Reagents

    1.    0.1 N NaOH: Dissolve 4 g NaOH (AR) crystals in sufficient water to make up the final volume 1 Litre.
    2.    1 % Phenolphthalein: Dissolve 1 g in 100 ml water. Readymade indicator solutions are more commonly used.
    3.    Alkaline copper Tartarate
        a.    Dissolve 12.5 g anhydrous sodium carbonate, 10 g sodium bicarbonate, 12.5 g potassium sodium tartarate and 100 g anhydrous sodium sulphate in about 400 ml of distilled water and make up the final volume to 500 ml.
        b.    Dissolve 15 g copper sulphate in distilled water. Add one drop of sulphuric acid and make up to 100 ml in distilled water.
    4.    Always prepare fresh Alkaline Copper Tartarate reagent by mixing 96 ml of sol. a. and 4 ml of sol. b. and before use.
    5.     Arsenomolybdate Reagent: Dissolve 5.0 g ammonium molybdate (AR) in 90 ml of distilled water. Add about 5.0 ml of concentrated sulphuric acid and mix well. Add 600 mg of disodium hydrogen arsenate dissolved in 50 ml water. Mix well and incubate the prepared reagent at 37ºC for 24-48 hr or 55ºC for 30  min. with constant stirring.

Materials Required

Ostwald viscometer, stop watch, sample, distilled water, thermometer.

Procedure

    a.    Take sample and distilled water. Record their temperatures (they should be same for correct estimation). If the temperatures are not same bring both to a specific temperature say 20ºC or the room temperature.
    b.    Clean and dry the Ostwald viscometer properly before use
    c.    Fill the ostwald viscometer with distilled water and record the time taken (T₁) for the a known volume of water to flow through the orifice.
    d.    Empty the viscometer and dry it
    e.    Fill the ostwald viscometer with sample juice or liquid and record the time taken (T₂) for the a known volume of sample to flow through the orifice of the same viscometer.
    f.    Calculate the relative viscosity using the following formula

Materials Required

Sensory scoring card, products, pen/ pencil for coding, plain water.

Procedure

    1.    Assign codes to the samples i.e. a, b, c, …… or 1, 2, 3, ….. etc.
    2.    Keep the coded samples randomly (eg. c, f, a, b, d, e) in a row for evaluation
    3.    Start the evaluation of samples one by one. 
    4.    Evaluator should rank the samples on the basis of intensity of a single sensory attribute according to his / her preference.
    5.    Compute the means on the basis of the evaluation of different evaluators (replications).
    6.    List the samples in increasing or decreasing order of preference.

Materials Required

Sensory scoring card, products, pen/pencil for coding, plain water.

Procedure

    1.    Take the given two samples
    2.    Make them three by duplicating/repeating either one of the two
    3.    Assign codes to the samples eg. AAB, ABA, ABB,  BAB etc.
    4.    Ask the evaluators to evaluate the samples for any differences between the 3 on the given Specimen Evaluation Card.
    5.    Find out how many of the evaluators have chosen the odd sample correctly (say it is 16 out of 20 evaluators).
    6.    Now find out the degree of difference in the samples indicated by the evaluators who correctly found the odd sample (Say it is much as per 3, moderate as per 8 and slight as per 5 out of the 16 correct evaluators.).
    7.    Find out how many of the correct evaluators preferred A sample and how many the B sample (say 11 preferred A sample and 5 B sample).
    8.    After going through Annexure II you may conclude that the two samples differed significantly from each other as 16 out of 20 evaluators found the odd sample correct. But, the preference was not significant as it should have been at least 13 out of 16 judges indicating same preference so as to make it significant. So, it may be concluded that the two samples differ significantly but both are acceptable.

Materials Required

Sensory scoring card, products, pen/ pencil for coding, plain water

Procedure

    1.    Assign codes to the samples i.e. a, b, c, …… or 1, 2, 3, ….. etc.
    2.    Keep the coded samples randomly (eg. c, f, a, b, d, e) in a row for evaluation
    3.    Start the evaluation of samples for various sensory attributes one by one. 
    4.    Evaluator should rinse his/ her mouth after each sample so as to avoid overlapping of taste, flavour etc.
    5.    Assign marks from 1-9 based on pleasurable and un pleasurable experiences.
    6.    Compute the means for a particular attribute on the basis of the evaluation of different evaluators (replications).
    7.    Find out the best sample on the basis of highest average scores obtained.

Materials Required

Specific gravity bottles, weighing balance, sample, pipettes, thermometer, distilled water 

Procedure

    1.    Take the sample and distilled water record their temperatures (they should be same for correct estimation). If the temperatures are not same bring both to 20ºC or the room temperature.
    2.    Clean and dry the specific gravity bottles properly before use.
    3.    Record the tare weight of the specific gravity bottle (T) alongwith the stopper.
    4.    Carefully fill the specific gravity bottle with distilled water up to the brim and then place the stopper tightly so as to exclude extra water. 
    5.    Dry the exteriors of the bottle with a tissue paper
    6.    Record the weight of (bottle + water) say A
    7.    Similarly, fill the same specific gravity bottle with test sample and record the weight (bottle + sample) say B
    8.    Calculate the specific gravity of solution using the following formula

Materials Required

Sample, 0.1 N NaOH solution, 1% phenolphthalein indicator solution, beakers, conical flasks, pestle and mortar, funnels, volumetric flasks, pipettes, pH meter, shaker.

Reagents

    1.    0.1 N NaOH: Dissolve 4 g NaOH (AR) crystals in sufficient water to make up the final vol. 1 litre.

    2.    1 % Phenolphthalein: Dissolve 1 g in 100 ml water. Readymade indicator solutions are more commonly used.  

Procedure

Preparation of sample: For fresh fruits and vegetables, prepare a well blended, uniform pulp in a pestle and mortar and for processed products, take out a representative sample and blend it well so that it becomes uniformly soluble when added to water. Filter through a fine muslin cloth or coarse filter paper if felt necessary. The liquid samples can be taken directly for estimation.
    1.    Take out a known weight / vol. (say 20 g) of sample in a beaker (in 3 replicates).
    2.    Make it to a known vol. (say 100 ml) with added distilled water.
    3.    Take 10 ml of this aliquot in a conical flask.
    4.    Add 1-2 drops of phenolphthalein indicator into the aliquot.
    5.    Titrate against 0.1 N solution of NaOH till light pink coloured end point is obtained.
    6.    For coloured products, i.e. tomato products where judgment of light pink colour is difficult, titration may be done over a shaker, and digital pH meter may be used for continuously measuring pH of aliquot which would show a steady increase with more and more addition of 0.1 N NaOH. Titre value may be recorded when pH of 8.3 is obtained.
    7.    Record the titre value and calculate the acidity of the sample as per the given formula.

Materials Required

Fruit/ sample, refractometers, thermometers, standard solutions of known TSS, temperature correction Tables.

Procedure

    1.    Calibrate refractometers of all ranges to be used.
    2.    The TSS of the juices/pulps/fresh fruits can be measured with the one having lowest range i.e. 0-32º Brix while, for measuring the TSS of concentrates, syrups, squashes, jams, jellies etc. refractometers of the higher ranges are made use of.
    3.    Put a drop of material on to the glass surface of refrectrometer’s prism, cover gently with the lid and observe the TSS against light.
    4.    Measure the temperature of the liquid which is being evaluated and apply temperature corrections (Annexure III).
    5.    Record the corrected value as the TSS of the sample.

Developing a nutraceutical or functional food is becoming mandatory as looking at the current nutritional status of the population over the world. Nutraceutical foods are proven to cause several health benefits to people. Hence the basic aim behind developing the nutraceutical chocolate bar was to fulfill the nutritional demands and provide some additional benefits to people. The product mainly contains two key ingredients that are, Drumstick (Morings oleifera) which has the most qualities to call a Superfood” and Quinoa (Chenopodium quinoa) which is referred to as “Mother of all grains”.

Introduction Sea food processing is one of the major contributors in food processing sector. The purpose of seafood processing is to prevent the wastage and prolong the shelf life of highly perishable commodity. It also increases the economy of the country through exports (Gopal et al., 2014). India produce 9.6 million MT of sea food during the every year and is one of the largest fish producers in the world. 23% of marine products are processed currently in India (Sathianandan, 2017). Pasteurized crab meat is one type of processed marine commodity exported from India. Globally, the pasteurized blue crab and swimming crabs are the major contributors to the economic wellbeing of the seafood industry. In India, pasteurized crab meat industries are significantly contributing to the export markets. Among the crab export, 70-80% is exported as pasteurized crab meat (Jebadurai17, 2014).

Materials required
Material : Wheat Flour (1000g), Shortening (350 g), Fine Sugar (400 g), Sodium bicarbonate (10 g), Dextrose solution (100 ml) i.e 25 g Dextrose hydrate in 500 ml water, Distilled water (50 ml), salt (8 g).
Equipments: Mixer, rolling pin, Tray, cookies cutter, baking oven etc.
Principle: Cookies are made from soft wheat are having high sugar and fat content. They contain relatively low moisture content and have fairy high shelf life. Biscuits are similar name used in Europe and UK. Cookies are chemically leavened. Sugar and shortening are creamed to form dough with flour and leavening agents. When cookies dough enters the oven, the fat starts melting and sugar is dissolved which allow the cookies to spread as a function of gravity. The leavening agents expand it in all direction and structure is stabilized with high temperature prevailing in the oven.

Introduction

Meaning of Entrepreneur

The term “entrepreneur” is derived from the French verb entreprendre, which means “to undertake.” Historically, its meaning has evolved. In the early 16th century, it referred to individuals involved in engineering tasks like construction. By the 18th century, the term came to describe those engaged in economic activities. Over time, the concept of an entrepreneur shifted from someone participating in military ventures to someone actively involved in business and economic pursuits. Today, an entrepreneur is defined as an individual who innovates, organizes resources, and takes on risks to create new ventures or products with the goal of generating profits.

Richard Cantillon was the first who proposed the term “entrepreneur is an agent who buys factors of production at certain prices in order to combine them into a product with a view to selling it at uncertain prices in future.”

Principle
Jam: Jam is a product made by boiling the fruit pulp with a sufficient quantity of sugar to reasonable consistency, firm enough to hold fruit tissues in position. Apple, pear, sapota, apricot, carrot etc. are used for preparation of fruit jam. Jam contains 0.5-0.6 % acid and invert sugar should not be more than 40 %.
Total soluble solids (TSS)
The TSS value is defined as the amount of sugar and soluble minerals present in fruits and vegetables. A refractometer is based on the principle of total refraction. This is done by placing a few drops of distilled water on the prism in the specimen chamber of the back the cover. The distilled water reading should be zero. If it is not so, it should be set to zero with the scale correction knob. The specimen chamber is now cleaned with muslin cloth or tissue paper. For determining the TSS, a drop of sample (jam, juice and syrup, etc.) is placed on the prism and the percentage of dry substance in it read directly on scale in refractometer.

Principle
Jelly: Jelly is a semi-solid product prepared by boiling a clear, strained solution of pectin containing fruit extract, free from pulp, after the addition of sugar and acid. A perfect jelly should be transparent, well set, but not too stiff, and should have the original flavour of the fruit. It should be of attractive colour and keep its shape when removed from the mould. Pectin (0.5-1.0%), acid (0.5-0.75%), sugar (65%), and water are the four essential ingredients. Pectin test and determination of end-point of jelly formation are very important for the quality of the jelly. Some recipes for jelly making are given below:

Principle
Nectar: The term ‘fruit nectar’ is used to designate pulpy fruit juice blended with sugar syrup and citric acid to produce a ready-to-drink beverage. In this fruit beverage contains at least 20% juice/pulp and 15% total soluble solid and also 0.3% acid. It is not diluted before serving. Many fruit juices are either too acidic or strongly flavoured; these cannot be pleasant without dilution of blending or both. These strong, tart juices are delicious after dilution with thin syrup or blend juice e.g. apricot, guava and plum juice. Out of the tropical fruits, nectars made from banana, guava, mango and papaya are quite popular. The product is sealed in container or glass bottles and processed by heat to prevent spoilage. The fruit ingredients may be puree, pulp, juice or concentrated equivalent to 40 percent of the finished products. Apples, cherries and pineapples are used in combination with others fruits. The sweeteners are sugar, invert sugar syrup, dried corn syrup, glucose syrup and the optional ingredients are lemon juice, citric, malic and fumaric acids as acidifier and ascorbic acid as antioxidants (150 ppm) can be used.

Principle
Squash: A fruit juice squash essentially consists of juice containing moderate quantity of fruit pulp to which cane sugar is added for sweetening e.g. orange squash, plum squash. This is a type of fruit beverage containing at least 25 percent fruit juice/pulp and 40-50 percent total soluble solids, commercially. It also contains about 1.0 percent acid and 350 ppm SO2 or 600 ppm sodium benzoate. It is diluted before serving.
Mango, orange and pineapple are used for making squash commercially. It can also be prepared from lemon, lime, guava, pear, apricot, muskmelon, papaya etc., using potassium metabisulphate (KMS) as preservative, or from jamun, passion fruit, peach, phalsa, mulberry, raspberry, straw berry, grapefruit etc., with sodium benzoate as preservative.

The proposal presented takes into account the rationale of using natural source of immunity, discarding any preservatives or artificial flavors and additives. Collection of fresh produce followed by processing of fruits and vegetables, in the form of a veggie mix slushy which is ready to eat, ready to cook and easy to digest, through the use of sustainable retorting technology. The proposal takes into account the major problems regarding food for the elder like lack of digestion, in sufficient appetite, lack of value in terms of vitamins and minerals of food, also targeting the notion of feeling sick by taking multi vitamin and immunity tablets on a regular basis.

Introduction

A marketing plan is a strategic document that guides an organization in generating leads and engaging with target customers. It serves as a roadmap for how a company will approach the market, akin to a job description for the business. Every organization needs a well-crafted marketing plan that is tailored to its specific objectives, regularly updated, and aligned with customer demands. Companies with a solid marketing plan tend to be more successful and outperform their competitors compared to those without one.

The marketing plan outlines a strategy for growth by detailing how a company will attract and retain customers. It is an integral part of the overall business plan and lays the foundation for future market opportunities. A strong marketing plan focuses on customer needs and provides a clear roadmap for launching new products, expanding the customer base, and boosting the company’s profile. It includes essential elements such as business goals, mission, budget, and strategies. A well-designed marketing plan ensures effective promotion of products and services, helping businesses reach their target market and track success. Moreover, it should be flexible and adaptable to the evolving market landscape.

Principle
Pickle is an edible product preserved and flavoured in a solution of common salt and vinegar. Spices and oil are also added. They add to palatability of a meal, aid in digestion and are good appetizers too. Pickles are prepared from fruit and vegetables like cauliflower, reddish, carrot, green chili, turnip, cabbage, onion, mango, jackfruit, aonla and lemon etc. Commercial preservation of many pickle relied upon conversion of fermentable carbohydrates by lactic acid bacteria to organic acids during bulk storage and/or the addition of sufficient amount of sugar, vinegar and other ingredients to the fully cured and packed products to preclude any microbial growth. Organic acids, oil, salt and spices all have antimicrobial properties at suitable concentration especially in combination which preserves the pickles. Pickles in brine such as or after fermentation however, need some amount of preservative or pasteurization to prevent the spoilage.

Materials required
Material : Wheat Flour (550 g), Pearl millet Flour (50 g), Ragi Flour (50 g), Finger millet Flour (50 g), Barley Flour (50 g), Sorghum Flour (50 g), Foxtel Millet Flour (50 g), Maize Flour (50 g), Oat Flour (50 g), Besan (50 g) Shortening (350 g), Fine Sugar (400 g), Sodium bicarbonate (10 g), Distilled water (50 ml), salt (8 g). Equipments: Mixer, rolling pin, Tray, cookies cutter, baking oven etc. Principle: Cookies are made from soft wheat are having high sugar and fat content. They contain relatively low moisture content and have fairy high shelf life. Biscuits are similar name used in Europe and UK. Cookies are chemically leavened. Sugar and shortening are creamed to form dough with flour and leavening agents. When cookies dough enters the oven, the fat starts melting and sugar is dissolved which allow the cookies to spread as a function of gravity. The leavening agents expand it in all direction and structure is stabilized with high temperature prevailing in the oven.

Objective: Development of Potato chips
Potato is a perishable commodity and cannot be preserved longer in fresh form. Although for some time potatoes can be preserved by low temperature storage but this low temperature storage results in many undesirable biochemical changes in the quality of the potatoes. Another alternative for the preservation of potatoes is to conversion in the shelf stable value-added processed products. Further, value-addition and processing of potato will also ensure the availability of wholesome, safe, nutritious, and acceptable food to consumers throughout the year along with simultaneous reduction in post-harvest losses and profit to the farmers for their produce. Potatoes are processed into a great variety of products, including cooked potatoes, par-fried potato strips, French fries, potato chips, potato starch, potato granules, potato flakes and dehydrated diced potatoes and others. Globally, only two potato-based snack foods i.e., chips/ wafers and French-fried potato are the main value-added products of potato, accounting for more than 42% of the potato based processed products. Such type of fried products is loved for convenience and their premium taste, flavour, and texture. With the technological advancements, now potato processing is highly industrialized and market driven. Like other processed products, the finished product quality of potato based value-added products severely depends upon the quality of raw potatoes used. Therefore, the major challenge in potato processing is to fulfil the tuber quality requirements specifically, tuber morphology, reducing sugar (=0.1%) and dry matter content (=20%). Alternatively, we can infer that all type of potato is not suitable for processing. The crispy texture of potato chips is one of the most important quality indicators of the finished product, apart from colour, odour and flavour. Potato chips texture is often described in terms of crispness, hardness and crunchiness. This crispy/crunchy character is an important sensory characteristic on which consumers base their appreciation.

Objective: Development of RTS beverage from seasonal fruits.
Material required
Fruit, juicer-mixer-grinder, preservatives, sugar, refractometer, pan and knife etc.
Principle
Ready To Serve(RTS): This a type of fruit beverage which contain at least 10% fruit juice and 10% total soluble solid besides about 0.3% acid. This is not diluted before serving.
Before undertaking the preparation of beverage, it is necessary to know techniques of extraction of pulp/juice from various fruits used for RTS.

Procedure
1. Mix the dough with ingredients I. Keep it for fermentation till breaks easily without stretching.
2. Put the sponge to mixer. Add salt, sugar, flour and optional ingredients and mix. In last, add shortening. The dough should be soft and very smooth.
3. Let the dough relax for about 30 min. cut pieces of dough weighing 100 g/450g.
4. Mould in along oblong shape and place in baking pans.
5. Proof the moulded dough to a desired height.
6. Bake at 210oC to a golden colour.
7. Cool the loaves overnight.
8. Cut the rusk of desired thickness. Arrange on baking sheets and toast at 190oC till these are crisp and golden brown in colour.
9. Cool and packaged.

Objective: Development of Salted Banana chips.
Banana is the second most significant natural product harvest of India close to mango. It is accessible round the year and due as it would prefer, nutritive and the rape tic worth. It is most loved product of all classes of individuals. It is a rich wellspring of sugar and nutrients especially nutrient B. Banana assists with diminishing the danger of heart illnesses. Banana is a famous organic product because of its low cost and high nutritive worth. Banana contains about 20% sugar and sensible measure of Vitamins A, B and C. This is considered to be a rich source producing food. It is consumed in several forms and among many worth added arrangements, Banana Chips is viewed as the main thing. Seared banana chips are typically delivered from under-ready banana cuts southern style in sunflower oil or coconut oil. These chips are dry (like potato chips), contain about 4% water (table), and can be salted, spiced, glossed over or jaggery covered. Some of the time banana enhancing is added.

Objective: Development of Sugarcane Vinegar.
Principle: Sugarcane is one of the main crops worldwide, and it has an important impact on environmental issues. Sugarcane is used in daily routine life in many ways like as vinegar, jiggery, juices etc. In India sugarcane crop is best cultivated in the west U.P. Sugarcane original vinegar drink with high nutritional quality was produced from fresh sugarcane juice using the yeast culture and acetic acid bacteria by fermentation techniques such as submerged alcoholic fermentation followed by acetic fermentation at room temperature. Refined sugarcane is the primary product of sugarcane juice, during its processing; various other valuable products are also obtained in an unrefined form such as brown sugar, molasses, jaggery and vinegar. Sugarcane juice is widely used in the treatment of jaundice, hemorrhage, dysuria, and other urinary disease. Nowadays sugarcane vinegar is also used in Indian kitchens commonly in pickles, salads, etc. Vinegar is extremely useful for human health including antimicrobial activity, blood pressure reduction, antioxidant activity, reduction in the effects of diabetes, and prevention of cardiovascular disease. Vinegar can be made from any carbohydrate source, amylaceous, or sugary substrate through two successive fermentations: alcoholic fermentation, which is carried out by means of yeasts, and acetic fermentation, with acetic bacteria as the protagonist.

1. INTRODUCTION

India is blessed with all types of vegetation because of the diversified climatic and physiographic factors like tropical, subtropical, temperate and alpine. Due to its wide ranging environmental regimes and diverse biological communities, it is one of the world’s 12 “Mega diversity” nations. Out of nearly 425 families of flowering plants in the world, 328 families with 21,000 species are found in India. Further, in India about 20.64 % area is under forest where various species of trees are found, depending upon the climatic conditions.

There are about 29 species of pine which produce edible nuts and utilized at least by indigenous tribal culture in the world. Most of these nut bearing pines are haploxilon (soft) pines, although several species are of diploxilon (hard) pine group. Spain is the largest producer of Pinus pinea and China is the largest producer and exporter of Pinus koriences and Pinus sibrica nuts. Some of the famous edible pine nut species are listed in Table 1. Chilgoza (P. gerardiana Wall.), commonly known as ‘chilgoza’ or ‘Neoza’ is a member of genus Pinus that maintains a very unique position of being an integral part of the vibrant, but fragile ecosystems of the great Himalayas in the Indian sub-continent. The chilgoza pine is the only pine which is of immense social forestry importance. The earning for the bread and butter of most of tribals in HP is from the chilgoza nuts. Further, it also forms an important part of their diet as well as an item essential for some social obligations. Tribals are still adopting the age old practices for chilgoza nut extraction and further their selling to the agents at throw away prices during peak season of nuts.

Abstract

There are enormous food processing industries comprising of grains and oilseeds milling, fruits and vegetables processing, spice grinding and other food processing units in India. Also, there are many seed processing companies in the country, which are engaged in the processing and production of good quality seeds of different crops besides National Seeds Corporation and State Seed Corporations. All industries are using different type of machinery and equipment like cleaner, grader, expeller, milling machines, polishers, dehusking machines, size reduction equipment, different type of grinders, separators, treatment machinery, mixers, pulverizes etc. Besides this equipment, material-handling equipment like conveyor (belt, chain or screw type), elevators, holding bins and other handling equipment are also frequently used in the processing plants. To meet the above requirement many firms are also involved in the manufacturing of these equipment and machinery. Since, most of the seed processing equipment, dhal milling plants, material handling equipment are manufactured by the unorganized sector and hence equipment and machinery fabricated by them are not of very good quality. However, Bureau of Indian Standards has formulated the codes of manufacturing for these equipment and machinery. Seed processing equipment manufactured in India are generally copy of imported processing equipment. The manufacturers do not use materials of good quality. Framework of the machines is very poor. These machines are not also tested for their efficiency, 

Tomato (Solanum lycopersicum L.) is one of the most important vegetable crops cultivated in the world. It is used as raw in salads and also used as cooked vegetable in the preparation of curries. Processed items such as tomato puree, ketchup, pickle, chutney, whole peeled tomatoes and tomato powder are also consumed considerably. It is a rich source of Vitamins A & C. Lycopene and other flavonoids in tomato serve as good source of antioxidants. Tomato occupies 5 million hectares with a productivity of 34t/ha. in the world. In India it is cultivated in an area of 0.88 million hectares with productivity of 21 t/ha.

Principle
Chutney and sauces are important food products prepared both in homes as well as commercially in India. They improve the digestion and are good appetizers. Tomatoes are a good source of vitamin C. Fresh tomatoes are very refreshing and appetizing but can not be stored for a long period. Often they are sold at distress prices during the peak harvest season and nearly 25% of the produce is spoiled due to mishandling and improper processing facilities. Such losses can be reduced by converting fresh tomatoes in to delicious product like paste, puree, juice, ketchup/sauce and powder. Generally, the sugar content in ketchup/sauce varies from 10-26%. The salt content of the product should be 1.3 to 3.4%. Good quality vinegar is essential for the preparation of high quality sauce/ketch up. It should contain 5.0-5.5% acetic acid or glacial acetic acid (100% acetic acid) and should be added when the product has thickened sufficiently. Tomato sauce/ketchup generally contains 1.25-1.50% acetic acid. In order to increase the viscosity and prevent the separation of pulp from clear juice, pectin can be added to extent of 0.1-0.2% pectin by weight of the finished product. Add 0.025% sodium benzoate as preservative to the product before bottling and then pasteurize.

1. INTRODUCTION

Wild pomegranate (Punica granatum L.) is one of those fruits which has got a great economic importance. The name “pomegranate”is derived from Latin pomum (apple) and granatus (seeded) which has influenced the common name for pomegranate in many languages (like in German Granatapfel, seeded apple). It has widely been cultivated throughout India and drier parts of South-East Asia, Malaysia, the East Indies and tropical Africa. The most important growing countries of pomegranate are are Egypt, China, Afghanistan, Pakistan, Bangladesh, Iran, Iraq, India, Mayamar and Saudi Arabia. In India, it grows in the vast tract of the hill slopes of Jammu and Kashmir and Himachal Pradesh. One of the important centers of wild pomegranate, in Himachal Pradesh is Darlaghat, located about 50 Km from Shimla. The fruit provides substantial income to the farmers particularly where it is found growing wild such as in Mandi, Kullu, Sirmour, Solan, Shimla, and Chamba districts of Himachal Pradesh. It is found very common and gregarious in drier and sub-marginal land of mid hill regions of outer Himalayas at an elevation of 900-1800 m above mean sea level (a.m.s.l). Wild pomegranate is considered as one of the commercial fruits of Himachal Pradesh in the form of dried arils popularly known as “Anardana”. Besides Anardana, other value added products can also be prepared from this fruit as detailed in this chapter.

1. INTRODUCTION

Food additives have been used for centuries in food processing practices such as smoking and salting of meat. Prior to the advent of refrigeration, food grown in the summer had to be preserved for the winter. Salt, sugar, and vinegar were commonly used preservatives. Additives serve many roles and their common uses includes maintaining product consistency and palatability, providing leavening or controlling pH, enhancing flavour and imparting colour. A food additive can be defined in many ways. The Codex Alimentarius Commission, which develops international regulatory guidelines for food additives, provides the following definition of a food additive:

"Any substance not normally consumed as a food by itself, and not normally used as a typical ingredient of the food, whether or not it has nutritive value, the intentional addition of which to food for a technological (including organoleptic) purpose in the manufacture, processing, preparation, treatment, packing, packaging, transport or holding of such food results, or may reasonably be expected to result, (directly or indirectly), in it or its by-products becoming a component of or otherwise affecting the characteristics of such food. The term does not include contaminants or substances added to food for maintaining or improving nutritional qualities".

F.A.O and W.H.O in 1956 defines food additives as non-nutritive substances added intentionally to food, generally in small quantities, to improve its appearance, flavour, or storage properties. The definition did not include vitamins and minerals. Food Safety and Standard Authority of India (FASSI) in 2011 defines food additives “as any substances which is added to food for a technological (including organoleptic) purpose in the manufacture, processing, preparation or treatment of such food and affects the characteristics of such food, but does” not include contaminats or any substance(s) added to the food maintaining or improving the nutritional values. Food additives are those added intentionally to foods and are not naturally a part of a food but can be a part of food unintentionally.

Introduction

Oils and fats are utilized both for their food applications as well as for industrial purpose. As a food product, oils and fats are consumed in a variety of forms such as shortening, ghee, butter, margarine, cooking oil, salad oil, etc. Other uses include their usage in the form of lubricants, greases, soaps, cosmetics, paints as well as animal feed and biofuels. Among the Asian countries, Indonesia leads as the prime producer with more than fifty percent of the total palm oil production in the world. As a second-best producer of oils and fats, China was the major manufacturer of rapeseed as well as soybean oil in year of 2018. In general, Asian countries contributed to more than fifty percent of the total fat and oil manufacturing in the world in 2018 (Kushairi et al., 2018). Even though fats and oils are primarily utilized for food applications, there has been an increased interest in their industrial utility for the manufacture of biofuels. Fats manufactured from various animal sources like tallow or lard also contribute to a considerable quantity and compete with vegetable oils for the production of biofuels.

The resources for producing oils and fats are diverse depending on their end use, yet they are obtained from two major sources: animal sources and plant sources. Oils and fats are used as starting materials for the preparation of shortenings, margarines, and other tailored products that further act as functional ingredients in food products prepared by food processors, restaurants, and in home. They have been used for food and other variety of applications since the prehistoric times, due to their easy availability. For example, fatty tissues from animals liberate free-floating fats on being boiled, whereas oil can be pressed out from oil fruits and oilseeds.

The role of dietary oils and fats in human nutrition is also one of the important areas of interest. Over the time, oil and fat industry has provided significant contributions toward nutritional improvement of various products. With the growing concern linked between cardiovascular diseases and consumption of oil and fat products, low-calorie variants of different foods, free or low in cholesterol are also available now. Excessive fat consumption among the populations of developed countries and consequences of obesity has led to the development of reduced-fat and very-low-fat variants of foods.

Abstract

The concept of functional foods has received significant media attention and, as a result, interest has focused on the need for research into the non- nutrient constituents of food plants. This has enabled market penetration of functional foods containing increased amounts of bioactive food compounds or physiologically active nutrients and non-nutrients within food that impart proven health benefits. Functional foods can take many forms. Some may be conventional foods with bioactive components that can now be identified and linked to positive health outcomes. Some may be fortified or enhanced foods, specifically created to reduce disease risk for a certain group of people. Numerous observational studies have shown that omega-3 fatty acids enriched diets are associated with a reduction of cardiovascular mortality, heart attack and sudden death. In several studies, a higher fish intake has been associated with decreased incidence of coronary artery disease (CAD) and cardiovascular mortality. A trial revealed that fish oil supplementation of 130 mg/kg of body weight each day decreased the number of stiff joints, duration of morning stiffness, pain and global arthritis activity. Many supplements contain active ingredients that have strong biological effects in the body. The bioavailability of nutrients within a given food is governed by the composition and microstructure of the food, commonly referred to as the food matrix. More specifically, numerous studies investigating the development of functional foods have shown that the interactions between nutrients and non-nutrients within the food matrix can be synergistic, additive, or neutralizing in nature. The preventive and curative effects of the functional foods on health concludes it to be integral components of established public health programs to reduce the risk of specific diseases.

Agricultural professionals continuously confront challenges in preventing pest infestations and managing temperature and moisture levels to protect grains from decay. They recognize the critical importance of safeguarding these valuable resources and rely on quick, dependable solutions to tackle common grain storage issues. Let’s take a closer look at the challenges faced by growers, handlers, transporters, and processors in long-term grain storage, and the strategies they employ to overcome these obstacles.
ABIOTIC FACTORS
There are also abiotic factors, which are non-living elements, that influence the quality of stored grains. Factors such as air, humidity, and temperature play a significant role in grain storage. If these factors are imbalanced in terms of quantity or quality, they can have a detrimental effect on the stored grains.
SPACE CONSTRAINTS
As crop yields continue to rise, farmers face the challenge of finding enough storage space to accommodate the increased harvest. Often, last year’s grain still fills storage bins when the new crop arrives, prompting the agricultural industry to seek innovative storage solutions.
The most straightforward solution to a shortage of storage space is to build additional bins. However, this option is not always feasible for smaller farms or processing facilities with limited budgets. As a result, many choose to repurpose existing barns or store surplus grain outdoors in piles. Unfortunately, this outdoor storage method comes with its own set of challenges, including faster spoilage and pest issues. To counter these problems, some facilities use temporary storage options such as grain bagging systems or outdoor storage tents. Mechanical ventilation systems are also employed to ensure proper aeration, reducing the risk of spoilage before the grain is moved to its final destination.

Introduction Fruits and vegetables are basic foods for human physical health since they have a wide range of flavours and are linked to a higher quality of life. Horticultural crops are known to reduce the risk of a variety of chronic diseases. Recognizing the importance of fruits and vegetables in the human diet, demand for these horticulture food products has skyrocketed. The demand for fruits and vegetables has expanded significantly as a result of greater consumer awareness of dietary habits, the benefits of eating fruits and vegetables, and an increase in the global population. According to research by the Food and Agriculture Organization (FAO), horticulture product production for 2019 is expected to be 314.5 million tonnes, which is roughly 1% more than the global fruit and vegetable (F&V) production in 2017–2018. (FAOSTAT-FAO statistical database, 2019). Over 67 % of the world’s horticulture produce is produced in China, India, the United States, Turkey, Russia, Vietnam, and Mexico (Paggiola et al., 2016).

Introduction

Digestion may be defined as the hydrolytic process carried out by various enzymes for breaking down complex food components such as proteins, fats and carbohydrates into simpler molecules like amino acids, fatty acids and monosaccharides, respectively. Whereas, absorption may be defined as the movement ofthese simple soluble digested food componentsalongwithvitamins, minerals and water from gastrointestinal track into the circulatory system.

The process of digestion starts from oral cavity (mouth) and ends at large intestineincluding tongue, teeth, jaws,secretions from salivaryglands (parotids, sub maxillary or submandibular and sublingual glands), pharynx, esophagus, stomach, small intestine and digestive enzymes secreted from pancreas and liver.

Food preservation is increasingly influenced by digital technologies associated with Industry 4.0. Ensuring food safety now requires not only microbial control but also authenticity, traceability, continuous quality monitoring and rapid decision-making. Artificial intelligence and machine learning can analyse complex datasets to predict shelf life, recognise spoilage patterns and assess risks arising during processing, storage and distribution. Internet of Things devices connect sensors across the cold chain, while blockchain supports transparent and secure traceability. Smart pH, temperature, humidity, optical and biosensors provide real-time information about product conditions. The chapter examines these technologies alongside automation while considering data quality, model validation, infrastructure, cost and industrial implementation challenges.