eChapters

Among various animal husbandry enterprises, poultry production has emerged as number one position and attained industrial status in many countries, including India.

This tremendous growth in poultry production is due to the following reasons:

There is no religious taboo towards poultry and poultry products.

Egg is the most nutritious, natural, unadulterated and easily digestible food with the highest biological value.

Eggs can be consumed by all age groups and economic classes, since it is the cheapest among all the nutritious natural foods on the earth.

Among various meats, poultry meat has the highest protein, lowest fat and cholesterol content.

Poultry is the best converter of feed into meat and eggs. A hen needs only 1.5 kg feed to produce 1 dozen eggs. Similarly a broiler needs less than 2 kg of feed to produce one kg broiler meat whereas other species need more than 3 kg of feed to produce 1kg of meat.

Poultry has the shortest generation interval among various livestocks.

Introduction

In recent decades, economic reforms centred around liberalization, privatization, and globalization have emerged as fundamental drivers of economic transformation on a global scale. These reforms represent a departure from traditional state-centric economic models, emphasizing market-oriented approaches and greater integration into the global economy. This introduction sets the stage for a deeper exploration of the interconnectedness and impact of these reforms on economies worldwide, highlighting their significance in shaping the contemporary economic landscape.

Historical Background

During the 1980s, India found itself facing an economic crisis characterized by a gradual decline in its economy. By the decade's end in 1990, the country was plunged into a severe Balance of Payments (BOP) crisis. This crisis was caused by a mounting fiscal deficit and escalating overvaluation of the currency. Compounding matters, the invasion of Kuwait by Iraq occurred in the same year, triggering a significant spike in oil prices and a corresponding drop in remittances from Indian expatriate workers. The resultant increase in the cost of purchasing oil and the rapid decrease in net factor income from abroad exacerbated India's economic woes.

One of the chief aspects of Entomology is the study of insects from the standpoint of their innumerable relations and activities affecting the interests of man. More than any other living organisms, insects have more intimate and complex relationship with man. It is well known that insects affect human interests both for good and bad. However, their injurious activities are of much greater concern to man than the beneficial aspects of their activities. Several insects are beneficial to man in several ways, both directly and indirectly and there are scores of other insects, which do not interfere with the interests of man in any way.

From the time man stepped into the domain of insects, a stifle has started between the insects and man. To meet his various demands for food, clothing, shelter and various other requirements, man cultivates various crops and raises many domesticated livestock. Unfortunately for man, insects also have started depending on these for their living. When the requirements for man and insects happen to be the same, a race is on for their survival and existence. Insects attack plants and livestock and cause extensive damage and economic loss. So, man considers such injurious insects as his enemy and to safeguard his interests tries to destroy them by various means. However, man’s supremacy and intelligence have not proved a match to the rapid propagation of insects and their various adaptations to withstand any hardship and adverse conditions. In the effort to gain an upper hand, it has not been possible for man to destroy the unwanted insects completely and the struggle is going on as a never-ending ordeal.

Introduction

Tripura is a small state blessed with rich flora and fauna. The small scale aquaculture with other agricultural enterprises and allied economic activities are common practice followed by majority of the farmers in rural areas. The small scale aquaculture is not only common in rural areas but is also practiced in the backyard ponds in urban which have multiple uses. The homestead fish production is common in Tripura because fish is highly preferred food item in the diet of about 95% people of Tripura. But due to the subsistence level of aquaculture practices in the state, productivity and production of fish is quite insufficient to meet out market demand for fish. Though the state Government and other stakeholders of fish production systems are making relentless effort to enhance the production to the level of 74 MT to meet the current market demand, the average fish productivity in the state is comparatively lower as compared to many states of the country. The lower productivity is an important issue and one of the major impediments in enhancing fish production in the state. The experts and research finding have identified several factors such as short culture period, acidic nature of soil and water, more iron content, poor quality of seed, improper feeding, lack of technical knowhow etc are the main reasons behind the lower productivity. Still, there are many other issues uncovered and unaddressed which may be the lower growth of fishes and consequent lower fish productivity. For instance, factors like pond size and number of species in the culture system at farmers’ level may also have impact on the farm productivity. It is necessary to adopt region-specific models for furthering freshwater aquaculture in view of the available aquatic biodiversity as well as the consumer preferences and economics of operations in different parts of the country (Ayappan et al, 2009). This is particularly important considering polyculture is the major form of aquaculture in the state. Datta 2015, has opined that due to consumer’s preference, high market value as well as conservation-revitalization of various cultivable species, importance of diversification in culture of various species has been found of immense importance in the present aquaculture scenario. Among the species, endemic minor carps, catfishes in monoculture, perches, murrels live species are important. In this study, an attempt has been made to analyse level of species diversification at the farm level and their socio-economic and scientific significance at farm level.

As the agricultural sector progresses, brands must implement a cohesive strategy that harmonises developing technologies, adaptive regulations, and a profound comprehension of changing consumer psychology. This chapter examines how the strategic integration of these three factors can augment brand value and foster enduring consumer loyalty. The chapter initiates by delineating the fundamentals of brand development within the agricultural sector, emphasising the essential components of brand identification and the principal economic and psychological factors influencing customer endorsement of agri-brands. It subsequently explores the crucial function of technology, analysing how digital instruments, blockchain, artificial intelligence, and immersive technologies might transform branding tactics and enhance transparency and consumer involvement. The policy frameworks that direct brand creation are equally significant. This chapter examines the influence of regulatory requirements, sustainability initiatives, and intellectual property rights on brand integrity, credibility, and access to global markets. It subsequently examines the economic benefits of technology-driven and policy-compliant branding, including enhanced customer willingness to spend, elevated brand loyalty, and competitive advantages. This chapter emphasises the significance of psychological resonance for sustained brand success, while also exploring the roles of emotional branding, persuasive narrative, and the utilisation of cognitive biases. It ultimately offers techniques for the integration of technology, policies, and psychological involvement into unified brand creation, while also tackling the issues of reconciling innovation with compliance. This thorough chapter provides agricultural companies with case studies and forward-looking insights to effectively manage the changing landscape, yielding both substantial economic benefits and lasting emotional ties with consumers.

Abstract
As the agricultural sector progresses, brands must implement a cohesive strategy that harmonises developing technologies, adaptive regulations, and a profound comprehension of changing consumer psychology. This chapter examines how the strategic integration of these three factors can augment brand value and foster enduring consumer loyalty. The chapter initiates by delineating the fundamentals of brand development within the agricultural sector, emphasising the essential components of brand identification and the principal economic and psychological factors influencing customer endorsement of agri-brands. It subsequently explores the crucial function of technology, analysing how digital instruments, blockchain, artificial intelligence, and immersive technologies might transform branding tactics and enhance transparency and consumer involvement. The policy frameworks that direct brand creation are equally significant. This chapter examines the influence of regulatory requirements, sustainability initiatives, and intellectual property rights on brand integrity, credibility, and access to global markets. It subsequently examines the economic benefits of technology-driven and policy-compliant branding, including enhanced customer willingness to spend, elevated brand loyalty, and competitive advantages. This chapter emphasises the significance of psychological resonance for sustained brand success, while also exploring the roles of emotional branding, persuasive narrative, and the utilisation of cognitive biases. It ultimately offers techniques for the integration of technology, policies, and psychological involvement into unified brand creation, while also tackling the issues of reconciling innovation with compliance. This thorough chapter provides agricultural companies with case studies and forward-looking insights to effectively manage the changing landscape, yielding both substantial economic benefits and lasting emotional ties with consumers.
Keywords: Brand development, technological advancement, policy interventions, psychological resonance, developmental procedures.

Economic System

The three economic problems What, How and to whom to produce are common to all societies or economics. But different countries follow different approaches to solve basic economic problems. These approaches are called economic systems. There are 3 important economic systems.

1. Command economies
2. Market economies and
3. Mixed economies

1. Command economies (Socialist economies): In a system like this, the government controls all aspects of production and distribution. Such a government might be dictatorial or it might be democratic. Main features of socialism are public ownership of means of production, Economic planning, Economic equality, lack of competition, elimination

Decisions need to be taken by the farmer as to how to implement disease management in the most effective and economic manner. Many of these decisions are taken a long time before any diseases appear, such as the crop rotation, time of planting, amount of fertiliser, etc. During the growing season, however, continual decisions need to be made regarding disease management.

In modern poultry farming, successful management relies on accurate and complete daily record keeping. Some of the traits may influence the profit of farm, thereby affecting the economics of the farm than the other traits, and hence they are called economic traits. Economic traits can be defined as those traits which are economically important and improvement in these traits would increase the profit of the farm. These traits are generally assumed to be controlled by the genes at larger number of loci. Some of the economic traits in egg and meat type chickens are as follows:

Introduction
The economic transformation through information technology (IT) has emerged as one of the most influential drivers of modern economic development across the globe. In the 21st century, IT has catalyzed sweeping changes in industrial processes, global markets, and the overall economic structure, impacting everything from productivity to business models, labor markets, and governmental policy. The proliferation of IT has led to profound shifts in economic paradigms, influencing sectors ranging from agriculture and manufacturing to services and finance. The integration of IT into these various domains has spurred growth by fostering innovation, reducing inefficiencies, improving resource management, and creating new opportunities for economic development.

Abstract

Solid waste, the creation of human being, is taken today the shape of a Demon to kill its creator by polluting breathing air, drinking water and essential food materials. It spreads different infectious killer diseases if not disposed off timely. Municipal authorities are spending lakhs of rupees to collect and transport solid wastes to dump-yard. Presence of both biodegradable and non-biodegradable wastes together in dustbin makes the disposal problematic and Municipal workers handling solid wastes suffer injury and disease infections. Municipal authority can clear about 50 percent of solid wastes either by dumping in low lying areas or by burning in open places causing unwanted environmental pollutions. Incinerations with electric producing facility, pyrolysis, dumping in properly built concrete landfills, Pelletization are scientific techniques for solid waste management. But recycling as resource materials is the best economical approach. Since non-biodegradable wastes can be sold to scrap dwellers for further processing it offers income opportunity. Biodegradable wastes can be converted to good quality vermicompost, which is also a marketable product and fetch good income. Different activities during recycling of solid wastes offer employment opportunities to literate & illiterate, skilled & unskilled, male & female, young & old workers. The present ‘Treatment at the end of pipe’ approach is to be changed by ‘Treatment at source’ approach.

1. House Plant

The screwpines or kewda plants are characteristics of many tropical regions with long ringed trunks, bracing roots and crowns of Dracaena-like foliage. The young plants are amongst the most popular foliage plants for home decoration as the plants do not flower at early stages (Wickham, 1950). They are also grown as pot and tub specimens for green house, residence, veranda and lawn decoration where their stiff clustered foliage gives them a formal decorative character. They may be kept as indoor ornamental foliage plants in the warm and semi light places of a house. (Wickham, 1982a).

2. Fence

The plant is useful for binding the soil, so checks soil erosion and not browsed by the cattle due to its spiny leaves; hence sometimes used as fence around the crop field in the coastal districts of Odisha, Andhra Pradesh, Tamil Nadu, Kerala and Gujrat. The plants are often used for hedges as in the Casuarina plantations at Puri of Odisha (Haines, 1961a) (Fig. 17).

Natural beekeeping presents a valuable economic opportunity for farmers, rural populations, and aspiring entrepreneurs by blending ecological farming methods with sustainable income generation. This approach emphasizes low-cost, environmentally conscious practices that align with the natural behavior of bees, thereby minimizing production expenses while delivering high-value outputs such as honey, beeswax, pollen, royal jelly, and propolis.

One of its key strengths lies in reduced dependency on costly inputs like synthetic drugs, chemicals, and advanced machinery. By employing traditional hive models, natural pest control methods, and organic feeding practices, operational costs are kept low, making the venture accessible to small and marginal farmers with limited capital resources.

Natural beekeeping yields multiple marketable products beyond honey, enabling producers to diversify their income. Products like beeswax and royal jelly are in demand in premium sectors, both domestically and globally. With multiple harvests across seasons, this diversity ensures consistent revenue and improved economic resilience.

Global consumer trends increasingly favor natural, organic, and chemical-free products due to their health and environmental appeal. As a result, natural honey and related derivatives are gaining traction in wellness, skincare, and gourmet food markets, creating promising opportunities for certified natural beekeepers to access niche segments and export markets.

Model Project for Setting Up 10 & 20 Cow Dairy Farm (Indicative)

    ·    The models are only indicative and in no way designed to provide exact economics. Following guidelines may be used by the interested persons to work out the details of their project, depending upon the local market and conditions.

    ·    An interactive module considering the land availability for fodder cultivation, willingness to opt for silage bunkers, type of chaff cutter (manual or machine operated), milking machine, mister set, etc. is under preparation.

    ·    The proposed interactive module would require preference for set of inputs and intended herd size and accordingly generate output outlining the estimated investment, cost and return.

Livestock economics and marketing plays an important role in the economy of farmers in the country. Marketing of goats and goat products suffers from many drawbacks such as involvement of middlemen, avoidable marketing cost, and unnecessary transportation, mortality of animals during transit leading to exploitation of both producers and the consumers. Goat keeping and marketing is fraught with risks. Risks in goat keeping can be managed or reduced but cannot be completely eliminated. Some of the precautions needed include following the recommended systems of management and health care, use good feeding and vaccination schedules and master the art of marketing. Marketing of goat is under the hand of unorganized sector and middleman oriented. Goat producers themselves are most often involved in informal market systems which lead to underestimation of goats’ contribution to the rural and national economy. Goats from villages are sold to middleman or butcher or in the local goat market that go to the slaughterhouses of organized or unorganized sector. Male goat is sold at the age of 12-15 months and at higher prices. However, farmer grows the male goat to sell in festive season for more profit. Market Goat price is highly variable. It differs from region to region. In area where good breeds of goat found, the prices are more for these animals. It also depends on health, body status, production potential and market demand for meat/milk of animals. Infact, male goat is sacrificed before God in many places. Goat market price gets higher during the festive season of Bakrid. “Bakra bech rahe ho ya sona,” a customer was heard exclaiming at Nai Sadak Mandi, considered the biggest goat market in Kanpur. During Bakri Id, male goat is sold even at the cost of Rs 30-35 thousand. Similar stories are commonplace in most other goat markets. Lame and ailing goats are not purchased by customers for sacrificial purpose. For this purpose goats which are at least a year old are purchased. They are recognised by their two teeth.If animal is young one (1-2 yrs old & or pregnant), then price is higher than old animal. Female goats are sold to market for slaughter at the end of their productive life (Spent goat. Normally goats are sold on lot basis and not on body weight basis. With advancing knowledge, the farmers are now demanding price on body weight basis.

Fish and shellfish seed rearing forms the foundation of a successful and sustainable aquaculture industry. It involves the breeding, hatching, and nurturing of fish or shellfish larvae until they reach a size suitable for stocking in grow-out systems such as ponds, tanks, or cages. This early stage of aquaculture not only determines the quality and survival rate of the final harvest but also influences the overall productivity and profitability of the sector. Economically, seed rearing requires substantial initial investment in infrastructure, broodstock procurement, and operational costs like feed, energy, and skilled manpower. However, with efficient management and species-specific best practices, it offers high returns due to growing demand for quality seed across freshwater, brackish water, and marine aquaculture systems. From a policy perspective, government interventions such as capital subsidies, training programs, and biosecurity regulations aim to improve seed quality, promote entrepreneurship, and enhance the availability of certified seed stock. Schemes under PMMSY, NFDB, and state-level fisheries departments provide financial and technical assistance to individual hatcheries, FPOs, and cooperatives. Moreover, the introduction of hatchery accreditation and seed certification frameworks is vital for ensuring uniformity, disease-free stock, and farmer trust. Thus, seed rearing is both a critical technical operation and a key economic driver in India’s evolving fisheries landscape.
COST-BENEFIT ANALYSIS OF SMALL-SCALE SEED UNITS
A cost-benefit analysis of small-scale seed units in Indian aquaculture reveals promising profitability and their significant contribution to the broader aquaculture sector. While specific data may differ across regions and practices, various studies have consistently demonstrated benefit-cost ratios (BCR) ranging between 1.67 and 3.01. These units play a vital role in improving survival rates of fish seed, facilitating acclimatization to the growing environment, and reducing transportation-related stress and costs.

Rainfed areas currently constitute 55 per cent of the net sown area of India and are home to two-thirds of livestock and 40 per cent of human population. Livestock plays an important role in the rainfed agro-ecosystem, because of inherent risk involved in the crop farming. The aspect of milk production costs in the country need to be reduced to make the dairy industry competitive. The milk production costs are generally high because of small herd size, difficult collection conditions in hills and high feed costs. Cost of production of rearing animals can be reduced either by improving per unit productivity or reducing feed cost which is the major constituent of total cost. The scientific practices of growing feed and fodder needs to be disseminated among the farmers for increasing the efficiency of dairy animals.

Forages also contribute in prevention of soil erosion and decline in organic matter and fertility. They can also help in reducing nitrogen fertilizer costs and the energy costs associated with application of nutrients.This chapter attempts to determine the economics of different fodder and fodder seed crops for highlighting their importance in the livestock sector in hills.

Introduction

Livestock are vital to subsistence farming and sustainable livelihood in most developing countries. Of India’s population of one billion people, more than 70 percent live in the rural areas. India also has more than 30 percent of the world’s bovine population. So, Milk production costs are generally high Livestock rearing plays a significant role in the economy of the Indian people. Crop residues and pastures / grasslands are the major feed resource for this activity.

Climatic, topography, physiographic factors, altitude and related aspects have influenced the distribution of various crop and grass species, which determine the fodder/forages production both qualitatively and quantitatively (Whyte, 1968). Though livestock rearing is an important occupation of farmers in India, the scientific forage cultivation has remained almost neglected. Thoughtless cutting of trees and indiscriminate use of grazing areas has lead to denudation of hill slopes, which has resulted in critically low biomass availability and adverse effects on livestock production in hills and thus, the livestock productivity remains very low.

Agricultural Economics is an applied discipline that examines the economics of agricultural commodity production, marketing, exchange, and consumption in the economy. It largely focuses on how a society decides to use its limited resources, which have alternative uses, to produce things for both current and future consumption. Due to this shortage, people are forced to choose between options, and economic knowledge is utilised to compare the options and select the best one. For example, a farmer can grow paddy, sugarcane, banana, cotton etc. in his garden land. But he has to choose a combination of crops depending upon the availability of labour and irrigation water.

The emergence of economic problems is caused by two key reasons.. They are: (i) the existence of unlimited human wants and (ii) the scarcity of available resources. The existence of human wants is the starting point of all economic activity in the world. Unless we make efforts, we cannot satisfy wants. Hence, wants, efforts and satisfaction form the circle of economics. Thus, the science of economics focuses around want - effort - satisfaction.

Approaches to study subject matter of economics
There are two approaches to study subject matter of economics-
1. Traditional Approach
2. Modern Approach
Economics studies human economic activities, which involve the creation, use, exchange, and distribution of wealth.
1. Traditional Approach
This approach splits economic activities into four interconnected areas:
Consumption, Production, Exchange, and Distribution (CPED).
1. Consumption – Using Goods & Services
Consumption refers to the utilization of goods and services to satisfy human needs and wants. It involves the destruction of utility, meaning that once a good or service is consumed, it cannot be reused in its original form i.e. once used, their original form is gone (utility destroyed) Economics studies the nature of human wants, their characteristics, and how individuals make consumption decisions.

Cashew is one major crop of Konkan region of Maharashtra and requires comparatively less expenditure for cultivation as compared with other crops. Under normal planting density (7m x 7m), about 200 plants/ha are occupied. If the cashew grower has its own land, then for first five year of orchard establishment and maintenance, total expenditure of Rs. 47447 is come up. Year wise expenditure (first five years) on cashew cultivation per hectare is presented in Table 61.