eChapters

Easykrishi is a young enterprise that uses digital interventions with an aim to change agricultural practices from Reactive Mode to Proactive Mode. It is a consortium of 12 FPOs and 150 Ground Organizations. 14 In a world of declining land-holdings, we realize aggregation of agricultural resources is the only way to keep this planet sustainable for human survival. Aggregation ensures viability and profitability of Agriculture. Easykrishi’s baby steps in the entire cycle of aggregation of agricultural resources have made significant impact for Food Producer Corporations across Karnataka and they have made a mark on organizations and individuals that are dedicated for the betterment of Agriculture and farmers.

The goal of sustainable agriculture is to meet society’s food and textile needs in the present without compromising the ability of future generations to meet their own needs.

Practitioners of sustainable agriculture seek to integrate three main objectives into their work: a healthy environment, economic profitability, and social and economic equity. Every person involved in the food system—growers, food processors, distributors, retailers, consumers, and waste managers—can play a role in ensuring a sustainable agricultural system.

Although “e-agriculture” and other initiatives to bridge the rural digital divide were already underway around the world, the Community (and the term “e-agriculture”) emerged following the World Summits on the Information Society in 2003 and 2005. The WSIS global participants recognized that when addressing the challenges of the digital divide, particularly in the context of rural livelihoods, problems extend beyond technology. It is a multifaceted problem characterized by ineffective knowledge exchange and information content management, as well as a lack of human resources, institutional capacity, and sensitivity to gender and the diverse needs of various groups. With WSIS participants identifying and naming “e-agriculture” as a key action line to address the Millennium Development Goals, the United Nations Food and Agriculture Organization (FAO) was tasked with leading the development and subsequent facilitation activities that would truly engage stakeholders at all levels.

Technology spurs Agricultural productivity through various scientific methods and innovations which is evidenced by the success of the Green revolution leading to agricultural development.

The Green Revolution arrived in India in 1968 and had a remarkable impact on the world of agriculture by increasing production yield by 2.5 times, amounting to approximately 2 billion tones, which has been noted as the world’s highest growth rate in the agriculture sector. Because of the science and technologies used in the form of

In case of proprietorship business, the individual proprietor generally invests his own savings to start with, and may borrow money on his personal security or the security of his assets from others. Similarly, the capital of a partnership firm consists partly of funds contributed by the partners and partly of borrowed funds. But the company from of organization enables the promoters to raise necessary funds from the public who may contribute capital and become members (share holders) of the company. In course of its business, the company can raise loans directly from banks and financial institutions or by issue of securities (debentures) to the public. Besides, profits earned may also be reinvested instead of being distributed as dividend to the shareholders.

Thus for any business enterprise, there are two sources of finance, viz, funds contributed by owners and funds available from loans and credits. In other words the financial resources of a business may be own funds and borrowed funds.

Kautilya or Chanakya - probably the world’s first Management Guru who was well known for his management models and strategies - is not the first strategist or author to write the Arthashastra. There were lot of gurus - purva acharyas - and leaders before him. Chanakya studied them all and compiled them into one book known as Kautilya’s Arthashastra. The book was written centuries ago when the country was ruled by kings. But Chanakya had so much wisdom and foresight that, each time you read it, you will discover something new, something different.

The world has changed so much since he wrote the book. We are in the digital age now. But the basic principles haven’t changed. They are eternal. Even almost 2300 years later, we all want the same thing - we want to live a healthy life, a life that has quality. And Chanakya tells you exactly how to do that.

Across the globe, leadership is a subject of serious discussion, study, and research. Universities now have centers of leadership. Many times, in an organization, the members become specialized in their particular field and department but they miss out on the complete picture. The leadership ideas of Chanakya give an insight into some strategic sutras which are simple and easy to understand yet powerful and impactful when applied. Chanakya’s futuristic and time tested sutras relating to Philosophy and Ethics, Thought leadership, Qualities of a leader and Power and Responsibility, etc. will be explored in this chapter.

The use of drones, or Unmanned Aerial Vehicles (UAVs), in the agriculture sector has ushered in a new era of precision farming. These versatile flying machines equipped with advanced sensors and cameras have the potential to transform various agricultural activities, resulting in increased productivity, reduced costs, and more sustainable practices.

This chapter explores the history of drones, their components and functioning, the numerous agriculture activities where drones can be employed, the benefits they offer, real-world use cases, challenges in adoption, and possible solutions to fully realize their potential in the agriculture sector.

Blockchain technology has emerged as a revolutionary solution in various industries, and agriculture is no exception. By providing a secure and transparent system for recording and verifying transactions, blockchain has the potential to transform the agricultural sector. In this chapter, we will explore the role of blockchain in agriculture, its benefits, and various use cases that demonstrate its potential. Additionally, we will present key statistics and real- world examples to illustrate the impact of blockchain in agriculture.

Agricultural finance generally means studying, examining and analyzing the financial aspects pertaining to farm business, which is the core sector of India. The financial aspects include money matters relating to production of agricultural products and their disposal.

The word “Credit” is derived from a Latin word “Credo”, meaning “I Believe”. The Latin verb “credere” means “to repose confidence in”. Note that borrowing is a function of ability to command capital or services currently with a promise to repay it in future i.e. obtaining certain amounts of money as loan to be rapid as specified in the Agreement between the concerned parties. Credit means the ability to command other peoples’ capital in return for a promise to repay at some specified time in future. It is therefore the combination of the “ability to borrow” and “willingness to borrow”.

According to the Indian economic survey of 2018, more than 50% of the Indian workforce is employed in the agricultural sector. Agriculture contributed to 17–18% to the country’s GDP. Agriculture’s share in India’s economy is less compared to the industrial and services sectors. The industrial and service sectors have higher growth rates. The significance of the agricultural sector in India’s economic and social growth goes well beyond. Nearly 60% of India’s families depend on rural incomes. In addition to this, the majority of India’s poor population (around 70 %) lives in rural areas. Also, as the population is growing at a fast rate, food security in India depends on producing cereal crops and in increasing the production of fruits, vegetables and milk to sustain the needs of a growing population. To achieve this we need a productive, diversified, competitive, and sustainable agricultural sector. India is the world’s largest producer of pulses, spices and milk. It has the world’s largest cattle herd and the largest area under wheat, rice, and cotton. India is also the second largest producer of rice, wheat, cotton, sugarcane, farmed fish, sheep & goat meat, fruit, vegetables and tea.

1-1. Identify the current state of environmental policies in Indian agriculture and the challenges faced in their effective implementation.

1-2. Evaluate the importance of implementing environmental policies and management systems in Indian agriculture to ensure sustainable development.

1-3. Analyze key international standards, such as ISO 14001 and EMAS, and how they can be applied in the context of Indian agriculture.

1-4. Compare and contrast best practices and case studies of companies and organizations that have successfully implemented environmental policies and management systems in Indian agriculture to draw insights and lessons learnt from them.

Co-operation and Mutual trust, are some of the most cherished values, as given by the Ancient Indian wisdom and is part of our Indian culture. There is a saying, “Many hands make light work.” It is only through mutual trust, cooperation and team spirit can there be all round progress and prosperity, and success for everyone concerned due to the synergistic effects of combined efforts.

The Rochdale Society of Equitable Pioneers was founded in Rochdale, England, in 1844 and soon became a prototype for cooperatives worldwide. Its governance structure, known as the Rochdale Principles, is still a key guideline for the design of cooperatives. The social dislocations of the Industrial Revolution inspired workers and enlightened entrepreneurs to establish cooperative societies since the beginning of the nineteenth century.

Despite of pandemic the Indian economy has been growing consistently and Agriculture sector also maintained the momentum. Let us have an overview of investments in India’s agritech startups during 2019-2022:

1. Total investment: $2.5 billion
2. Number of deals: 234
3. Average deal size: $10.7 million
4. Top sectors: Market linkage (52%), Farm management (25%) & Agri- inputs (18%)
5. Key drivers of investment: Growing demand for food and agricultural products, Increasing adoption of technology in the agricultural sector and Government support for the agricultural sector

Entrepreneurship plays a vital role in driving economic growth, and its significance in the agriculture and allied industry cannot be overlooked. As the backbone of many economies, agriculture and its allied sectors provide employment to a significant portion of the global population. In this chapter, we will delve into the concept and overview of entrepreneurship in the context of agriculture and allied industry, exploring its definition, nature, characteristics, and the need for entrepreneurial skills. We will also highlight the benefits of being an entrepreneur in this sector, discuss the different types of entrepreneurs, provide relevant statistics and case studies, and touch upon the factors affecting entrepreneurial behaviour. Additionally, we will examine the current trends and forecast for the next three years in the agricultural entrepreneurship landscape and examine relevant statistics and case studies and shed light on the government’s role in promoting entrepreneurship in the Indian startup ecosystem.

The COVID-19 pandemic has significantly impacted agribusiness communications, creating unprecedented challenges and opportunities for the sector. With restrictions on transportation, shortage of labor, and changes in consumer behavior, agribusinesses have had to adapt their communication strategies to remain operational and retain consumer trust. The objective of this chapter is to analyze the impact of the COVID-19 pandemic on agribusiness communication and suggest effective communication strategies to overcome the challenges posed by this and similar crisis which might arise in the future.

This chapter has focused on providing readers with a comprehensive understanding of business communication strategies and techniques in the Indian agricultural context. The chapter has highlighted the importance of communication in business, the challenges faced by the agricultural sector in India, and the need for effective communication strategies to overcome these challenges. The chapter has also provided an overview of relevant communication theories and techniques and their application in the Indian agricultural context. Understanding business communication is critical to developing effective marketing, supply chain, and other business-related strategies in the Indian agricultural context, and this chapter has laid a strong foundation for the same.

Remotely gathered data are available from a range of sources and data collection techniques is often one type of tool that is not always found within the public domain easily. This is larger due to the fact that most of the data are acquired by equipment is expensive to build and maintain. However, there are many types of basic imagery, high-quality imageries are readily available widely at subsidized costs, particularly the purpose intented.

In beginning of aerial photography, the photos were taken to evaluate existing topography, plan observation and sampling incursion. After World War II, the assessments of aerial photographic data were much more difficult, and real geological data started to be extracted. The use of stereoscopic pairs enabled geologist to explain height structural features. But, the basic use of remote sensing data were collected was in explanation. These trends of comparative photography until development took place into the satellite age when satellite imagery began popular and commercially available. The availability of various imageries in several combinations opened a option to analyze regions in much more detail. Apart from this, the multiple flying allowed a prospect to be viewed in various light during differnt seasons. The development drastically decreased the cost of regional exploration by minimizing repeated trips to a place for reassessing. This permitted data to be gathered from the tropics and arid regions that was previously difficult task in wide regional field exploration. As computer age progressed being developed and enhanced the value of data that allows imagery as digitally highlighted specific features. Ground features like differential cropping, drainage patterns, and folds/faults may be identified.