eChapters

2.1 Introduction

Government provides various subsidies for agricultural produce. And seeds are also subsidized products. Anyone would like to buy for cheap. Can you imagine what role the government can play in making a product subsidized and making it available for consumption? Let's look at seeds in particular. To understand how the government reaches the rural corners, we need to understand the government model for distribution and control. Every District has a District Development Administrator (DDA) / District Agriculture Officer (DAO). Every district comprises of approximately five Block Offices. Now every Block office has a Subject Matter Specialists (SMS), an Agriculture Development Officer (ADO) and some Agriculture Extension Officer (AEO). Each AEO is assigned a circle to work in (i.e. a designated area). The AEO collects the demand of his circle and reports to the ADO. The ADO confirms the same from every AEO and sends the final report to the SMS. The SMS forwards the demand to the DDA. Every block office is in charge of at least 50 panchayats and every panchayat has 5 villages. So this is how the government reaches the rural population.

1.1 Introduction

In India Agriculture was practiced formerly on a subsistence level, the villages were self sufficient people exchanged their goods and services within the village on a barter basis. With the development of means of transport and storage facilities, agriculture has become commercial in character; the farmer grows those crops that fetch a better price. Marketing of agri produce is considered as an integral part of agriculture, since an agriculturist is encouraged to make more investment to increase production. Thus there is an increasing awareness that it is not enough to produce a crop but it must be marketed. It involves buying and selling of agri-produce. In olden days the farmer sold his produce directly to the consumer on cash or barter basis. Presently it has undergone a series of transfers/exchanges from one hand to another before it reaches consumers. National Commision on Agriculture terms agricultural marketing as a process which starts with a decision to produce a saleable farm commodity and involves all aspects of market structure of system, both functional and institutional based on technoeconomic considerations that include pre & postharvest operations, assembling,grading,storage,transportation and distribution but as per ICAR it is the assembling,processing & distribution. Inadequacies of present Indian agrimarketing system being improper warehouses,lack of grading,standardization,inadequate transport facilities,presence of large number of middlemen,unregulated markets, inadequate market information and credit facilities etc. Characteristics of agri-products being seasonal and perishable has to be colleted from various places ,stored & marketed with proper price. Existing agri-marketing system in India refers to sale through money lenders, hats,mandies(wholesalers) or co-operative marketing. Improvement of Agri-market system refers to regulated markets,constructing warehouses, provision for grading,standardization of produce (seal of AGMARK) and Weights & measures, daily broadcast of market price and transport facilities, market surveys etc.

Citizens’ Perceptions And City Revival : An Approach To Regeneration

Regeneration Strategies To Be Case Specific And Based On Citizens Perception

It is important to realise the driving force of the inherent potential of a city. In case of Allahabad, the Master Plan guidance was framed since 1950 but it is surprising that the role of the city as a cultural and educational node has not been sufficiently recognized and reflected in the Plan document. We still witness the development of the city like any other city of the state where special areas or historic precincts are surrounded by non-descript structures. It was essential to reach out to the citizens of Allahabad and to know their views on the growth and decline. The perception of citizens would give an idea about their belief regarding the degree of amendments needed in regenerating the city.

In case of Allahabad, it is evident that a major thrust catapulting the city to an invincible position was experienced immediately after 1857. These changes in the character of Allahabad along its journey which witnessed the resurgence of the pilgrim town into a front ranking educational and cultural node also saw the shades of capital center and finally its transition into a low profile city which today has lost its vitality and seem to be comparable to a non functioning muffossil town of Uttar Pradesh. The facts and figures representing the key events and a survey of the city enable us to establish a direct relationship between the functions and performance of the city.

The first part of the chapter is based on the inferences from the study on Allahabad covered earlier. The second part deals with testing these facts on ground by conducting interviews with eminent individuals who had been deeply associated with education and cultural status of Allahabad. The third part consists of the final inferences. Some critical conclusions are also borne out reflecting a clearer understanding of the phenomenon of decline of Allahabad.

Introduction

The rapid pace of urbanisation and abrupt growth of population in few large cities in India has become a standing menace to balanced socio-economic development of India. The rapid pace of development in cities had always attracted investors and entrepreneurs to set their enterprises leading to creation of employment opportunities in these cities. On the contrary, the lack of opportunities in rural areas has created a backwash effect leading to creation of slums in and around potential growth poles (i.e. large cities and growing cities).

Delhi, Capital City

Delhi, the capital of India has a unique urban sprawl. This city is an urban maze comprising of old heritage areas like walled city Shahjahanabad, Lutyens New Delhi and the newer areas built after independence. Delhi has been the capital of our country for centuries. In 1947 it became the capital of free and independent India. In 1956 was made a Union territory and National Capital Territory on 1^st February’1992.

Situated between the Himalayan and the Aravali range. It is surrounded on three sides by Haryana and on the east by Uttar Pradesh. The total area of the territory is 1,483 sq.km. The climate is extreme dryness with intense hot summer and extreme cold winters. NCT has 209 villages and 7 towns including the Delhi Urban Agglomerations.

EMERGENCE OF ALLAHABAD AS A LITERARY CENTER

The period between 1865 to 1936 can be called the ‘literary ’ period of Allahabad (Refer table10.a.). The press was powerful and there were a number of national dailies which came out from the city. Hindi Sahitya Sammelan established in 1911and Prayag Sangeet Samiti in 1925 were the biggest achievements of Allahabad, these institutes were of national repute and strengthened the cultural bearings of the city. A total of 82 libraries functioned during this period, Allahabad was also known as the ‘intellectual’ capital of the country.

The City of Kumbh: Temporary Township and its major concern

From antiquity Allahabad has been regarded as a centre of pilgrimage [Table 9.a.]. The number of pilgrims visiting the city during Kumbh shows a steady rise, a clear indication of its popularity over the years. The official record shows 25 lac pilgrims in 1906, the first Mela of twentieth century, the number rose to 30 lac in 1918 and by 1930 recorded an increase of nearly 60%. There was a decline however due to the World War II, in 1942.

The problem of haphazard and chaotic development in Allahabad can be traced to the existence of Nazul Lease. The major development of the city under the colonial rule started around 1868, with the inception of the Civil Station, the status of the British inhabitants was further strengthened by the creation of Lease status, the land was basically leased out for a certain specified time period. There were four types of Leases

THE DECLINE OF A COLONIAL CAPITAL TOWN

The Post Independence Scenario

It is believed that it takes more time to build and less to demolish, but strangely, in case of Allahabad, it took less time to build but much more to ruin it. As discussed in the last chapter, the peak was reached in about 34 years from 1868 to 1902, the period from 1903 to 1942 being the most constructive years in the history of Allahabad. From the inception of the High Court in 1868 to the formation of the Muir Central College in 1872, to being the capital of the provinces in 1902, Allahabad was regarded as a front runner in the field of Education and Culture.

The city regarded as a ‘production house’, nurtured talent and produced academicians and administrators, who contributed immensely in the process of nation building. The scenario after 1947 however changed drastically, it seemed, as if the city of Allahabad had exhausted its definite role in the freedom struggle, serving only as a preparatory ground which guided young minds to face the future with confidence. Its literary associations, libraries, university and other schools created an intellectual environment which propelled young talents to national fame. The civil services examinations were successfully cleared by many students of the university in those times, this was a result of quality education and an intellectually surcharged environment.

Independent India had lot of promises to fulfill and great expectations from the citizens. Delhi, the capital of Free India, was the focus of these activities. The emergence of new power centers and subsequent development of business and industrial centers, namely, Mumbai, Kolkata, Chennai and later Bangalore, shifted the focus of development from regional, small cities to these new centers. This quantum jump, saw cities of the like Allahabad, Lucknow, Varanasi, trail behind, as they were suddenly reduced in the current perspective and referred to as places in a historical perspective. Post Independence phase created huge opportunity for talented people, academicians, politicians, members of the judiciary, were asked to participate in the running of the nation. Allahabad’s role probably at this point of time, around 1947, seemed to be receding and the city was beginning to be ignored and conveniently forgotten. It slowly became a museum, with only old tales to tell.

This chapter discusses the decline of Allahabad, particularly institutional decline and also traces the earlier efforts in planning of the city. It is here we look for grey areas which would help in finding the exact causes of the physical decline that beset the city.

The British administration, with an intention of ruling over India, viewed Allahabad as a city of the future. They saw the prospect of a glorious future in Allahabad and planned the city in a manner to project it as a center of Education, Culture and Administration. With religious bearings already an established feature, this, added to its charm and growing potential. This chapter covers the crucial ninety years of development in the city before Independence. The observations and findings are recorded and commented upon, these help in analyzing the exact nature of rise and decline, this city faced in years to come.

ALLAHABAD : AN ESTABLISHED CENTER OF EDUCATION AND CULTURE (1858-1947)

In the following section the focus is on the Kumbh mela, its rising popularity and the presence of cultural institutes, their functioning and role in developing the city into a prominent urban centre. During the period 1858-1947, the importance of Kumbh grew, it is evident from the records that the number of pilgrims visiting Allahabad during the Magh increased.

To draw regeneration strategies for a city it is important to understand the city, therefore physical as well as social transformations, major events in history should be observed and analyzed. The strength of a regeneration technique lies in discovering the potential thrust areas for the city.

In order to have a better understanding of the urban setting of an Indian historic city, the ancient city of Allahabad is discussed. The history and development of this ancient city has been studied in a chronological fashion. This part of the book focuses on the period:

From antiquity to the revolt of 1857, city’s inherent potential as a popular pilgrim center, and also the phenomenon of Kumbh. Further exploring the sacredness of Allahabad. Why Allahabad is regarded as a Tirthraj? And what sacred elements constitute the ‘Prayag’ of olden times? Apart from Sangam, confluence of Ganga, Yamuna and Saraswati, the city is also known for Temples, namely, the Bharadwaj Ashram, Nag Basuki, Mankameshwar.

The role of fringe cannot be ignored in the city development process. It is interesting to study the pattern and characteristics of fringe in developing cities. The chapter focuses on the phenomenon of urban fringe of Pune and also discusses strategies for further development. The study deals with some of the variables of change like demographic pattern, land use, and infrastructure in fringe area villages.

Historical Growth of Pune City

Pune’s origin date back at least two thousand years, it was a small settlement called ‘Kasbe’ and developed into a metropolitan region over the period of time. Its basic unit of development can be identified as ‘wada’ - a traditional house. In due time these developed into ‘peths’, which were planned complexes including residences of all types, commercial areas, parks, playgrounds, police station etc.

During 13^th to 17^th century, the city was under the control of Muslim rulers. Pune gained importance in 1630s, when it was declared as capital of Maratha kingdom. Pune’s importance grew in this period and many peths were developed to cope with the increasing requirements. The town changed hands between Maratha and Mughals before the British gained control of it in 1818. The Pune cantonment and Kirkee cantonment were established by British to guard the entry points. Development of cantonment areas started in this period and Parsi families constructed spacious bungalows which gave an image to the city.

Historic Cities Of India: Description And Its Classification

At this stage it is vital to take a look at ‘historic’ cities of our country with a view of better understanding, it is important to understand the basic components that constitute a historic city. Can we arrive at the number of such cities presently in India.

In the absence of an official definition of a ‘historic city’, it is hazardous to answer the above question in terms of a specific number. The census of India does define ‘urban area’ but does not venture to define historic cities. Considering the long history of its culture, it may be said that a majority of the Indian cities are historic.

Review of literature revealed that Indian historic cities need to be addressed with a deeper concern than they have been so far. The general trends of transformations of historic cities including Indian historic cities exhibit a recognizable pattern and it is possible to identify Indian historic cities on the basis of at least two indisputable grounds

A world view of Transportation system of renowned urban centers

While discussing urban regeneration and observing cities, it is impossible to overlook the importance of the transportation system and its impact on the urban form of a city. For example, if one observes a typical industrial city plan, one would notice that radial corridors of development generated from the city core stand out in contrast to the intricate detailing of vehicular roads added later on in due course of time.

The increase in vehicular traffic brings in new patterns of fast moving lanes. To clear the congestion created by ever increasing number of motor cars, larger cities need new road patterns and parking spaces, even public transportation needs new interventions and congestion of buses gives way to systems like mass rapid rail

This chapter is based on literature reviews on urban regeneration with the intention to record and appreciate the perception of urban regeneration as reflected by the experiences of regeneration attempts in Europe and the United States. Since India owes much of her urbanization characteristics of the contemporary era to the colonial days, a special focus is on the experiences of U.K. The chapter also deals with early civilization and understanding of Urbanism, Impact of industrial Revolution and discusses Cities of South Asia. This attempt acts as a window to view cities as centres of power and performance, the assets of a city are discussed and the declining factors observed, a view necessitated out of the exercise is to look at cities on their own merits, demerits and policies, the programme for renewing would stem out of these inherent qualities which make these cities stand apart. The third and concluding part discusses some of the successful efforts of regeneration in the West and specifies on the strategies drawn for regeneration as a product of declining factors, the capacity to withstand change and available resources.

INTRODUCTION

‘Society’, this word is derived from the Latin word ‘socius’ which literally means a companion. Society is complex organism constituted by persons bound in willing allegiance to some common standards of psychological approach and outward behavior [10]. The story of libraries reflects the social, economical, cultural and educational needs to which libraries have responded. In preliterate society, human beings depended on live memory and the spoken words. By 2700 BC, the Sumerians had established private and government libraries for preserving their varied writings for use in the form of clay tablets. Ancient Egypt, from where writing was developed, produced some libraries which were composed of papyrus rolls [11]. So we can see, from the very initial stage of the society; books, papers, manuscripts, drawings, copper plates and other articles were being presented to it by various sources. We know that there is close relation between books and society. Healthy society is the creation of sound mind by books. Without sound mind, social progress can not be achieved properly. Every significant book may reflect distinct period of history. It is not essential to say that an author and his works can create new culture and lead to social changes. The books of authors of different countries in the world had / have a long influence on society [3].

In this present era, literature and knowledge is growing very fast and for their proper collection, preservation and to properly disseminate to people, we need public libraries. Society always depends on smooth growth and this growth is neither willful nor arbitrary[10]; it is consistent and systematic. For smooth and systemic growth of society, the government of different countries and states in the world have established schools, colleges and universities. No doubt, the government, different organizations, industrialists have to give priority to drinking water, sanitation and other conveniences. On the other hand, to remove illiteracy or to educate the citizens/nations and to introduce the human beings with phenomenal explosion of knowledge and information, government and other reputed agencies have established and also are establishing public libraries whose services play a vidal role in national progress and development.

INTRODUCTION

‘Library is to Education’ as ‘Soul is to Body’. Library has always been central to education and self-improvement. Library is like an ocean of knowledge. One can find information in a library in almost all areas, be it history, politics, economics, geography, science, fiction, computers, or technology a library has it all. A library is like the whole world encompassed in one room. It is very essential to the education and school system. Libraries are an integral part of the education system and one is incomplete without the other. Francis Bacon quoted that Libraries are the shrines where all the relics of the ancient saints, full of true virtue without delusion or imposture, are preserved and reposed.

EDUCATION SYSTEM IN INDIA

India consists of 28 states, 6 union territories and a national capital territory having a rich and diverse culture spanning many years. The Constitution of India distributed the powers between the Union and the States in three lists such as Union list, State list and Concurrent list. Education is in the Concurrent List. Under the State list, state governments are exclusively responsible for education in their respective states. Union government is responsible for maintaining national and integrative character of education under the Union list. But both state and central government share responsibility for education in case of partnership under the Concurrent list.

RISE OF INFORMATION INDUSTRY

Market place created by the convergence of computers, telecommunication and microelectronics. The whole business is depend on marketing, therefore marketing of any product is the whole business seen from the point to point of view of its final result, that is from the customers point of view. Thus marketing means art of selling of working with market to actualize potential exchanges for the purpose of satisfying human needs and wants. It is the systematic gathering, recording and analysis of data about problems relating to the marketing of goods and services.

GLITCH IN INFORMATION INDUSTRY

Today information industry is a buss word every day user vista is opening. Some companies believe there are no new opportunities. They believe this information industry in mature that they are selling a commodity. But there is no such thing as a mature market or a commodity. It’s only getting in the way of imagination. Starbucks didn’t see the coffee market as mature.

Lateral marketing is to think of product in relation to another product service or idea. Through the thinking across two products rather than cereals plus a snack. Instead of putting loose cereal in a box, they use the cereal in the from of a snack bar that can be carried and eaten any time. This health bar suddenly people are able to consume cereal any time of the day in a conrenient form.

Marketing Guru Philips Kotler defines marketing as the analysis, planning implementation and control of carefully formulated programmes, designed to bring about voluntary exchanges of values with targets, markets for the purpose of achieving on designing the organization offering in terms of target markets need and desired on using effective pricing communication and distribution to inform, motivate and service the markets. Marketing brings in an element of competition. This will result in providing better services.

INTRODUCTION

The term open source describes the practices in production and development that promote access to the end product’s source materials. Open Source Software (OSS) came into existence with the development of ICTs. The services and the collections of the libraries and information centres are becoming global due to the application of Information Communication Technologies. Information can now be accessed from even the remote places with the help of internet. The term “open source” refers to software that includes the original source code, used to create it so that users can modify it writing to their requirements.

It also includes the right of redistribution; therefore, there may be products that are based on other open source products. While the software may be free, a developer or distributor may charge for services such as special programming, installation, training and technical support, etc. In general, the source code of OSS is widely accessible, freely available and reusable. Now the institutions especially the academic institutions are starting to build their own repository to serve their community locally and globally.