eChapters

Plant viruses are unusual group of plant pathogens that almost depend on host cellular machinery for their survival, hence categorized under obligate intracellular parasites. They are smart entities as they encode very few proteins but take the advantage of host cellular metabolism to complete their replication and movement within plants cells. These viruses passively enter the host cells through various means such as wounds and injury, environmental factors, or by several vectors. Genomic material, either RNA or DNA of viruses, disassembles inside the plant cells, and replicates and transcribes mRNA to protein with the help of host factors and energy. Once they manage to assemble their required genetic materials and capsid protein, virions are then released to neighboring cells for further infecting other cells. They even reach to distant cells through plant vascular system causing systemic infection and different symptoms in host plant.

"Bacteria” = Plural form, “Bacterium” = Singular form

Bacterium is a single-celled microorganism that do not have cell organelles (mitochondria, endoplasmic reticulum, chloroplast etc.) or a true nucleus. Bacteria are microscopic, unicellular organism that belongs to the kingdom prokaryotes.

Morphology of Bacteria

Bacterial morphology deals with size, shape, and arrangement of bacterial cells.

Size of Bacteria

Bacteria are microscopic organisms that are less than 3 micrometeres (μm) in size. Size of cocci range from 0.5 to 3 μm, and the size of a rod shaped bacteria range from 0.15 to 2 μm (width) to 0.5 to 20 μm (length).

Plant diseases have been documented since ancient times. Fossil data suggests that plants were impacted by illness 250 million years ago. The Indian Vedic text and Bible refer to diseases like rusts, mildews, and blights that have led to famine and significant economic impacts throughout history. Plant pathology or Phytopathology (Greek Phyto-plant pathos- suffering or ailment; logos- knowledge/study/discourse) is a division of agricultural sciences focused on the examination of plant diseases. It encompasses the recognition, comprehension, prevention, and management of plant diseases caused by different pathogens as fungi, bacteria, viruses, nematodes, and other microbes. Plant pathology is the nature, cause and prevention of plant diseases. Plant disease refers to the physiological functioning of the plants that are irritated by prolonged, phytopathogenic organisms biotic or infectious disease causing agents and abiotic or non-infectious causes such as edaphic, environmental, plant nutrition etc. covered under disorders. Plant disease can also be defined as it is a malfunctioning process in plant body caused by continuous irritation induced by some causal agent that alters the physiology of the plants and results in some suffering or symptom production. It may be other way stated that it is a sum total of the altered and induced biochemical reactions in plant system or part brought about by any biotic, mesobiotic agents or abiotic factor leading to malfunctioning of biological processes and ultimately manifesting at cellular and/or morphological level.

Introduction

Introduction to Feasibility Reports

A feasibility report is a detailed analysis of the viability, sustainability, and profitability of a proposed project. It is crucial for decision-making and project planning, particularly in the dairy industry where multiple variables affect the outcomes.

Objectives of Feasibility Reports • Assess economic viability.

• Analyse technical requirements.

• Evaluate operational sustainability.

• Provide a roadmap for project implementation.

• Decision-Making Tool: Helps stakeholders decide whether to proceed with a project. Hence, minimize risks through identification of potential obstacles and informed decision-making.

• Resource Optimization: Ensures efficient use of resources like time, money, and labour.

• Stakeholder Communication: Provides a structured overview of the project’s potential.

Introduction

In every industry main running factors are as Manpower, machine, material and money.

Money is main big factor for capital expenses as well as operating expenses. Beside this other driving force are man power who installed and run the any industry based on their skill level.

Every organization has their own organization structure to manage industrial operation based on product variant like market milk, curd, paneer, buttermilk, butter & ghee, ice cream etc. Basic dairy plant organization structure is shown in below table and HR department mainly keep in mind to recruit them based on functional requirement, educational qualification, professional experience etc.

Based on above manpower requirement and product variants, processing cost to be worked out.

Recruitment of Manpower

Manpower is major key component of any industry/organization to run efficiently. The dairy industry, being one of the most vital sectors of the global agricultural economy, relies heavily on a skilled and efficient workforce to sustain its operations. Manpower’s involvement starts from milk production at farm level to processing and marketing of value-added dairy products, every stage to ensure quality, productivity and compliance with industry standards. Recruitment and training of manpower, therefore, play a primary role in addressing the challenges of modern dairy operation, including technological advancements, quality assurance, and sustainability.

Introduction

The International Organization for Standardization (ISO) is a global federation of national standards bodies. Its primary goal is to promote the development of standardization and related activities worldwide, thereby facilitating the international exchange of goods and services. Additionally, ISO focuses on fostering cooperation in intellectual, scientific, technological, and economic fields. The outcomes of ISO’s technical work are published as International Standards.

ISO 9000 The

ISO 9000 family of standards represents an international consensus on good management practices, aiming to ensure that organizations consistently deliver products or services that meet clients’ quality requirements. These practices are condensed into standardized requirements for a quality management system, applicable regardless of the organization’s nature, size, or whether it operates in the private or public sector. The ISO 9000 standards family includes:

SWOT Analysis

SWOT analysis is a strategic planning tool used by organizations to identify and evaluate their internal strengths, weaknesses, and external opportunities and threats. It is divided into four key components

Strengths (internal capabilities that provide an advantage)

Weaknesses (internal limitations that may hinder performance)

Opportunities (external factors that could be leveraged for growth or improvement)

Threats (external challenges that could negatively impact the organization)

By assessing these areas, a company can better understand its competitive position, make informed decisions, and develop strategies to capitalize on opportunities while addressing weaknesses and mitigating potential risks. SWOT analysis is widely used in business, marketing, and project management for strategic planning and decision-making.

Introduction

The Indian dairy industry plays a vital role in the nation’s economic and social fabric, deeply connected to the livelihoods of millions of rural families. It is more than just a source of income; for many small-scale and marginalized farmers, it provides a lifeline, ensuring stability and sustenance in areas where opportunities are often scarce. At the same time, the industry faces the immense responsibility of balancing economic growth with ethical practices, environmental conservation, and the welfare of the communities it serves. In this complex environment, businesses operating within the dairy sector have the potential to make a meaningful difference, but only if they prioritize social responsibility alongside profitability. By embracing sustainable practices and fostering inclusivity, these enterprises can address critical challenges while contributing to a more equitable and resilient industry (Christie, 2020; Rotz et al., 2020; Clay et al., 2019).

For the dairy industry, social responsibility is not an abstract concept; it is a pressing need. Across India, small-scale farmers form the backbone of this sector, especially in rural regions where economic vulnerability is widespread. These farmers often face numerous challenges, including fluctuating milk prices, limited market access, and a lack of resources to improve productivity (Kamath et al., 2019; Sadashive et al., 2017). Businesses in the dairy sector can act as catalysts for change by creating fairer systems, empowering marginalized groups, and ensuring that ethical treatment of livestock becomes standard practice. Beyond its immediate economic impact, the industry has a profound role to play in addressing broader social issues, such as gender inequality and food security, while promoting sustainable development that benefits everyone involved (Jaiswal, 2018; Garai et al., 2019).

Introduction

Government initiatives aimed at supporting small-scale enterprises and fostering women’s entrepreneurship are crucial for driving economic development, job creation, and social empowerment. Small-scale enterprises, including micro, small, and medium enterprises (MSMEs), play a vital role in the economy by contributing to employment, innovation, and poverty reduction. Similarly, women entrepreneurship offers significant potential for promoting inclusive growth, tapping into underutilized talent, and advancing gender equality in business leadership.

Small-scale enterprises often face challenges like limited access to funding, poor infrastructure, regulatory barriers, and market limitations. Women entrepreneurs, on the other hand, encounter additional obstacles such as socio cultural norms, limited access to resources, and gender biases in the business world. To address these issues, governments globally have introduced policies and initiatives aimed at supporting small enterprises and encouraging women’s participation in entrepreneurship.

Introduction

Different dairy development programmes are working in various parts of the country. But the dairy development programmes which are confined only to the production activities can not give the best results unless they are supported by the marketing facilities and other infrastructure.

Need for Estimation of Milk Production Potential

Estimation about the milk production potential of any region is required for establishing milk processing plant and helps in making the planning and policy for developing marketing infrastructure in that area. In fact the marketed surplus depends on the marketing facility available in the region. If there are marketing facilities in the area like good cooperative societies are operating in the region, and good prices are offered to the milk producers which covers their cost of production and margins, the marketed surplus is bound to be higher than that of the regions where marketing facilities are not existing.

Introduction

India’s rural economy has benefited greatly from the dairy sector. It has played a significant role in bringing about socioeconomic change. India’s dairy industry has undergone significant change as a result of the White Revolution. The “White Revolution” can be credited with increasing milk availability and providing rural India with a stable source of employment and income. The business has drastically changed to meet India’s increasing demand for milk and milk products. India is currently the world’s greatest producer of milk. The Operation Flood Program is credited with this title. The dairy market in India is projected to increase at a compound annual growth rate (CAGR) of 6.61% from 2024 to 2029, from an estimated US$26.11 billion in 2024 to US$35.96 billion by 2029 (Indus Food, 2024). With over 8 crore farmers employed and a 5% national GDP contribution, the dairy industry in India is vital to the country’s economy. With around 25% of the world’s milk supply and a massive livestock population of 536.76 million animals, it tops the world in milk production. With major markets in the United Arab Emirates, Saudi Arabia, the United States, Singapore, and Bhutan, India exports approximately 63,738.47 metric tonnes of dairy products in 2023–2024, generating US$ 272.64 million.

Introduction

Though India is a highest producer of milk in the world, only 15 to 20 per cent of the milk is marketed through organized sector comprised of cooperative societies, public and private processing plants. Bulk marketing is limited to processing plants and cooperative societies. In contrast to Indian situation, most of the milk in developed world is consumed in different processed forms. It is something very general to India where overall food markets for processed foods are generally low and same is the case with milk. By all estimates about 75 per cent of the milk purchased by the consumer as liquid milk whether raw or processed. The share of pasteurized milk is only 10 per cent but the demand is increasing at the rate of 15 percent per annum. One fourth of the milk production is processed in the unorganized sector transforming into products like, sweets. Khoa, paneer, curd, lassi, etc. There are small scale milk product manufacturing units which fall in the category of semi-organized sector comprised of creameries, ice-cream units which are manufacturing the similar products as produced by the composite milk plants in the organized sector. They generally serve the local markets but have the important share in processing of milk as well as meeting the consumers specific demands. The organized sector comprised of mainly dairy plants, procures surplus milk through Milk Producers Cooperative Societies and generally follows the HACCP standards leading to quality of the products, whereas unorganized sector is composed of milk vendors, contractors, halwaies and creameries, collect milk from producers and sell either as raw milk or manufactured milk products or both.

Introduction

India has cemented its position as the global leader in milk production for 2023-24, contributing a staggering 230.58 million tonnes, or 25% of the world’s total supply. This achievement reflects an annual growth rate of 4%, driven by a vast network of small-scale farmers who manage one or two milch animals each. Despite their limited productivity, these farmers collectively power the nation’s dairy industry. Before the transformative Operation Flood, the sector was fragmented, dominated by middlemen, and poorly linked to urban demand. The initiative revolutionized the industry, introducing cooperative, private, and state driven organizations that established a seamless system for milk procurement, processing, and marketing. Today, thousands of dairy factories across the country transform raw milk into value-added products to meet India’s immense demand, with rural households allocating 15.51% of their food budget to dairy and urban households spending an even higher 18.19%. Coordinating milk collection from millions of scattered producers and delivering it to processing facilities is a monumental task, yet this streamlined system ensures that India’s dairy sector continues to thrive and satisfy its growing consumer base. India’s dairy export performance in 2023-24 was nothing short of “legendairy,” shipping 63,738.47 metric tonnes of dairy delights worth $272.64 million to fans in the UAE, Saudi Arabia, USA, Singapore, and Bhutan. Butter, ghee, and dairy spreads took the spotlight with $43.65 million in exports (8,106.54 MT) to destinations like Saudi Arabia, Bahrain, and Qatar, spreading Indian flavor worldwide. Cheese exports were equally impressive, with 9,262.63 MT worth $46.84 million making their way to the UAE, USA, and Bhutan clearly, everyone loves a slice of India.

Introduction

Enterprise management involves a combination of tools, strategies, and processes that work together to form a cohesive plan and framework supporting overall operations. The key is ensuring that these elements are interconnected, which enables the smooth flow of information and minimizes redundancies.

Core business functions such as human resources and supply chain management often operate in isolation. However, this separation can slow down business operations, create unnecessary obstacles, and lead to loss of revenue or customers.

By viewing each business area as interconnected, these silos can be eliminated, leading to more efficient operations. For instance, a well-functioning human resources team can hire the right talent, which, in turn, strengthens marketing and sales efforts. As sales grow, revenue increases, enabling further improvements in logistics operations.

Introduction

There has been a considerable progress in the overall production in the dairy sector. Without a proper marketing, the country would not attain the expected rate of growth in dairy farming. Marketing is a flow of goods and services from producer to consumer and users. In this process the activities include moving the goods from the point of production to the point of consumption. The activities like creation of time, place, form and utility are involved. According to Philip Kotler, marketing as a human activity directed at satisfying the needs and wants through exchange process. The performance of the trade activities involved in the f low of goods and services affect the marketing efficiency and producers share in the consumer rupee. A marketing system consists of different milk marketing channels. That marketing channel is considered good in which producer get the highest share in consumer rupee and consumer share is highest in producers rupee. The interest of the Producer is to get the highest possible returns from their milk. Between them, there are marketing intermediaries or middlemen who perform various marketing functions like transporting and retailing. All the intermediaries/ middlemen are also interested to make highest profit from the milk business. The present lesson provides information on the economic aspect of marketing of milk and milk products through a empirical study conducted in Rajasthan state.

Introduction

Setting up dairy farms and processing units requires substantial capital investment, making access to reliable sources of finance essential for success (Yilma et al., 2011). Dairy farming and milk processing are critical components of the agricultural sector, providing nutrition and livelihoods to millions, particularly in rural areas. Financing options are necessary to cover the costs of livestock, infrastructure, and equipment for milk production, storage, and distribution. Various sources of finance are available to entrepreneurs and farmers, including bank loans, government subsidies, and microfinance (Gashayie and Singh, 2015). Commercial banks offer long-term loans under agricultural finance schemes, providing funding for both purchasing assets and managing daily operations. Government programs often provide subsidies and grants to promote dairy farming, such as the Dairy Entrepreneurship Development Scheme (DEDS) in India, which supports small scale farmers (Naik and Patel, 2022). Microfinance institutions (MFIs) also play a vital role in offering credit to small and marginal farmers with fewer formalities. Additionally, cooperative societies and producer companies help pool resources, offering financial and technical support to dairy farmers (Kumar et al., 2021). For larger processing units, venture capital and private equity investments can provide growth capital. Non-governmental organizations (NGOs) and international funds also contribute to the dairy sector by offering low-interest loans and promoting sustainability. Understanding these diverse sources of finance is key for dairy entrepreneurs to plan effectively, ensuring long-term profitability and growth.

Introduction

A marketing plan is a strategic document that guides an organization in generating leads and engaging with target customers. It serves as a roadmap for how a company will approach the market, akin to a job description for the business. Every organization needs a well-crafted marketing plan that is tailored to its specific objectives, regularly updated, and aligned with customer demands. Companies with a solid marketing plan tend to be more successful and outperform their competitors compared to those without one.

The marketing plan outlines a strategy for growth by detailing how a company will attract and retain customers. It is an integral part of the overall business plan and lays the foundation for future market opportunities. A strong marketing plan focuses on customer needs and provides a clear roadmap for launching new products, expanding the customer base, and boosting the company’s profile. It includes essential elements such as business goals, mission, budget, and strategies. A well-designed marketing plan ensures effective promotion of products and services, helping businesses reach their target market and track success. Moreover, it should be flexible and adaptable to the evolving market landscape.

Introduction

The dairy industry is a cornerstone of worldwide agricultural economies, underpinning nutrition, employment, and rural development. India stands out among nations with thriving dairy sectors, accounting for approximately 23% of global milk production (Prasad et al., 2023). With advent of Operation Flood in the late 1970s, India’s dairy industry has undergone transformative changes. This movement revolutionised milk production, rural income, and the organisation of cooperatives. The Indian dairy sector is still unorganized and only 18-20 per cent of the total milk produced is handled by organized sector (Gowda, 2023). There is rising trend of value addition along with rising demand of processed dairy products in India. These changes underscore the importance of effective dairy plant management systems, where strategic oversight of milk procurement, processing, and product manufacturing ensures quality, efficiency, and sustainability.

Overview of the Indian Dairy Sector

India’s dairy sector occupies a unique global and domestic position due to its scale and socio-economic impact. As the world’s largest producer of milk with 230.6 million tonnes of production in 2022-23 (BAHS, 2023), India contributes approximately 23% of global milk production, surpassing countries like the United States and New Zealand (FAO, 2020). This dominance is largely attributed to Operation Flood, the revolutionary initiative launched by National Dairy Development Board (NDDB) in the 1970s, which transformed India from a milk-deficient country to the world’s largest milk producer (World Bank, 1998). Operation flood is known for its contribution in increasing milk production, supplement rural income and make available reasonable prices to the consumers. This initiative laid the foundation for the cooperative model of dairy production, epitomized by the success of organizations like Amul, which became a global model for dairy development (Candler & Kumar, 1998).

Introduction

A collaborative environment is necessary to enable a nurturing future for any business or entrepreneurship to succeed. While ventures may or may not have benefitted from collaborations, it is undoubtedly a step highly considered and regarded in any kind of field be it research, business, partnership between organizations or any international collaborations. The parties involved in these collaborations/partnerships share resources and risks as per agreed. The various kinds of models are discussed in this chapter ahead.

Venture Capital

Venture capital refers to financing that comes from companies or individuals in the business of investing in young, privately held businesses. They provide capital to young businesses in exchange for an ownership share of the business. Venture capital firms usually don’t want to participate in the initial financing of a business unless the company has management with a proven track record. Generally, they prefer to invest in companies that have received significant equity investments from the founders and are already profitable. Venture capital investors also prefer businesses that have a competitive advantage or a strong value proposition in the form of a patent, a proven demand for the product, or a very special (and protectable) idea. Startups with innovative ideas and technologies that have a great potential for wealth creation, but a high risk of failure might receive funding from venture capital. Typically, venture financing comes in the form of equity shares or a claim on equity that may arise in the future, such convertible debt, allowing the venture capital firm to acquire a portion of the company. New businesses are often the focus of venture capital, and Georges Doriot, a professor at Harvard Business School, is widely regarded as the “Father of Venture Capital.”

Introduction

Small and medium-sized industrial units, or small scale industrial (SSI) units, are generally referred to as SMEs, according to the Ministry of Micro, Small and Medium Enterprises. The MSMED Act of 2006, which was updated in 2020, serves as the foundation for the definition of SMEs in India.

• Micro manufacturing and services units: Up to Rs. 1 crore in investments and up to Rs. 5 crore in revenue.

• Small manufacturing and services units: Up to Rs. 10 crore in investments and up to Rs. 50 crore in revenue.

• Medium manufacturing and services units: Up to Rs. 50 crore in investments and up to Rs. 250 crore in revenue.

Small and Medium-sized enterprises (SMEs) constitute the backbone of the global economy. SMEs not only provide major contributions to national GDPs, but they also play an important role in job creation, innovation, and regional development. In India, SMEs account for about 30% of the country’s GDP and employ over 110 million people, making them an important part of the economic structure.(FICCI,2023).

Introduction

Entrepreneurship is crucial for economic development, especially during crises when job losses push people to find alternative livelihoods, often turning to entrepreneurship as a means of survival. Its impact is highly beneficial, promoting growth, wealth creation, and better living standards. In developing countries like India, entrepreneurship offers a path to holistic development, particularly for disadvantaged groups traditionally dependent on agriculture. Uplaonkar and Biradar (2015) noted that entrepreneurship development effectively generates employment, increases income, reduces poverty, improves health, and ensures food and nutritional security. Recognizing the importance of entrepreneurship, stakeholders in the agricultural sector now see its positive impact on business sustainability. Verhees et al. (2011) argued that promoting entrepreneurship in agriculture can significantly reduce poverty and boost rural prosperity, directly addressing socio-economic challenges in rural areas (Bhooshan and Ranjith, 2022). Therefore, supporting the entrepreneurial ecosystem in rural sectors through programs and schemes is essential.

Introduction

Entrepreneurship, known for its ability to drive innovation, economic development, and societal change, is a dynamic force that plays a crucial role in global advancement. However, the path of an entrepreneur is not a straightforward journey from concept to achievement. Instead, it is a complex process influenced by numerous factors, which together form the entrepreneurship development cycle. Gaining a deep understanding of this cycle, along with the entrepreneurial environment and the challenges entrepreneurs face, is essential for cultivating a thriving entrepreneurial ecosystem.

The entrepreneurship development cycle refers to the various stages that entrepreneurs go through as they turn ideas into successful ventures. The cycle starts with ideation, where entrepreneurs identify opportunities and develop innovative solutions to address unmet market needs or problems. This is followed by a feasibility assessment, during which entrepreneurs assess the potential of their ideas, considering market demand, competition, and the resources needed. After confirming the viability of their concepts, entrepreneurs move on to resource acquisition, gathering the capital, talent, and infrastructure necessary to bring their ideas to life. The subsequent phases include launching the venture, establishing a market presence, and pursuing growth through strategic decision-making and adaptability to shifting market conditions.

Introduction

Meaning of Entrepreneur

The term “entrepreneur” is derived from the French verb entreprendre, which means “to undertake.” Historically, its meaning has evolved. In the early 16th century, it referred to individuals involved in engineering tasks like construction. By the 18th century, the term came to describe those engaged in economic activities. Over time, the concept of an entrepreneur shifted from someone participating in military ventures to someone actively involved in business and economic pursuits. Today, an entrepreneur is defined as an individual who innovates, organizes resources, and takes on risks to create new ventures or products with the goal of generating profits.

Richard Cantillon was the first who proposed the term “entrepreneur is an agent who buys factors of production at certain prices in order to combine them into a product with a view to selling it at uncertain prices in future.”

Introduction

Entrepreneurship has become a major driver of economic development in recent years. It involves starting new businesses or revitalizing existing ones, often through recognizing and seizing new opportunities. Entrepreneurs are individuals who organize, manage, and take on the risks of a business venture with the aim of making a profit. They identify market opportunities and introduce new technologies and organizational improvements. Entrepreneurs constantly innovate and create value from these opportunities. According to Hisrich (1990), entrepreneurs are proactive and creative individuals who can organize resources and manage risks and failures to succeed.

To grow as an entrepreneur, it is essential to develop and refine key entrepreneurial traits. These traits shape an entrepreneur’s skills and abilities, aligning with their motivations and guiding them to drive their business forward. Entrepreneurial characteristics are a mix of personal, social, and environmental factors that influence a business ecosystem. These traits play a key role in shaping a company’s goals and strategies, ultimately affecting its performance.

Concept of Entrepreneurship

Entrepreneurship can be defined as the propensity of mind to take calculated risks with confidence to achieve a pre-determined business or industrial objectives. That points out the risk-taking ability coupled with decision making. The word ‘entrepreneurship’ typically means to undertake. It owes its origin to the western societies. But even in the west, it has undergone changes from time to time. In the early 16th century, the term was used to denote army leaders. In the 18th century, it was used to denote a dealer who buys and sells goods at uncertain prices. Towards 1961, Schumpeter, used the term innovator, for an entrepreneur. Two centuries before, the concept of entrepreneurship was shady. It is only in the recent years that entrepreneurship has been recognized widely all over the world like in USA, Germany, Japan and in the developing countries like ours. Gunnar Myrdal rightly pointed out that Asian societies lack entrepreneurship not because they lack money or raw materials but because of their attitudes. Till recently, in the west, the entrepreneurship is mainly an attribute of an efficient manager. But the success achieved by entrepreneurs in developing countries demolishes the contention that entrepreneur is a rare animal and an elusive character. In India the definition of an entrepreneur being the one who undertakes to organize, own and run a business has been accepted in a National Seminar on entrepreneurship organized in Delhi in 1975. Still there has been no consensus on the definition of entrepreneurship and qualities of entrepreneurship.

Introduction

Globalization, as defined by the International Monetary Fund (IMF), refers to the increasing economic interdependence among nations, characterized by rising volumes and diversity of cross-border transactions in goods and services, international capital flows, and the more rapid dissemination of technology worldwide.

Key Characteristics of Globalization

1. Expansion opportunities for businesses globally.

2. Elimination of distinctions between domestic and international markets.

3. Freedom to buy and sell products and services across any country.

4. Production and distribution facilities are established based on economic feasibility at optimal locations worldwide, rather than national priorities.

5. Product planning and development are influenced by global market conditions.

6. Sourcing raw materials from across the globe to maximize efficiency.

7. Global strategies, organizational structures, cultures, and management practices.

8. Viewing the world as a unified market.

Introduction

In simple terms, business refers to buying and selling of products. Business would define itself as an organized effort through companies aimed at supplying consumers with products and services in a return for monetary compensation. However, this simplistic definition is insufficient to assess the impact of the environment on modern international business operations. For easy understanding, modern business can be explained as a complex field of industry and commerce involving activities associated with both production and distribution. These activities cater to the wants and desires of society at one extreme and provide profit for business firms at the other.

Indian leaders, particularly the first Prime Minister Dr. Jawaharlal Nehru, who had conceived the theory of five year plans, had regarded high economic growth and higher income among poor population as the foremost objectives before the newly independent nation. To achieve these objectives, government was made to play a very important role, and since 1951, a series of five year plans have been the driving forces behind the economic prosperity of the country. Despite of experiencing growth in 1950s, it was still lower than that of many Asian countries. Between 1951-79, the Indian economy had grown at an average rate of 3.1 percent a year at constant prices. Growth in the industrial sector had been about 4.5 percent a year, while for the agriculture sector, growth was 3.0 percent over that period. Many of the political leaders associated with the movement were also in support of a socialistic development pattern. They favored state interference in the economy. They encouraged state ownership of core industries.

1. Genetics is a branch of science which deals with study of heredity variation among related organism.

2. UK established the Institute of the Biotechnology.

3. ICGEB-international center for genetic engineering and biotechnology which has two center India and Italy.

4. When cross is made between two parents differing in two characters known as dihybrid cross.

5. Mendel's first law Law of segregation.

6. Mendel's second law law of independent assortment.

7. When F, cross with its parent it is known as back cross.

8. When F, cross with recessive parent is called as test cross.

9. Monohybrid test cross gives 1:1 phenotype.

10. Dihybrid test cross gives 1:1:1:1 phenotype ratio.

1. Biotechnology arises from the field of Zymotechnology.

2. The word Biotechnology was coined by Karl ereky in 1919.

3. OECD Organisation for Economic Co-operation and Development (1981).

4. National Biotechnology Board - 1982 by GOI.

5. ICGEB International Centre for Genetic Engineering and Bio-technology (1988).

6. Cohen & Boyer - Recombinant DNA technology (1973).

7. Restriction enzymes are called as Molecular scissors.

8. Frederick Sanger - DNA Sequencing techniques.

9. Modified red glow zebra fish came on to the market in 2004.

10. Tissue culture Osowski 1914.

11. The term molecular biology was used by Warren weaver.

1. The word "Statistics" derived from the Latin word 'Status' meaning POLITICAL STATE.

2. Statistics are lifeblood of successful commerce.

3. Statistics are not suitable to study the qualitative phenomenon.

4. Statistics laws are not exact.

5. A.L.Bowley "Statistics are numeral statement of facts in any department of enquiry placed in relation to each other".

6. Croxton and Cowden "Statistics may be defined as the science of collection, presentation analysis and interpretation of numerical data from the logical analysis".

7. Alfred Marshall - "Statistics are the straw only which I like every other economist has to make the bricks".

8. Function of statistics

a. Condensation

b. Comparison

c. Forecasting

d. Estimation

e. Tests of hypothesis

9. ANOVA-Analysis of Variance.

10. ANOVA-developed by Prof. R.A. Fisher.

1. Project monitoring is an integral part of project management.

2. Concurrent evaluation is carried out during implementation of the project.

3. Terminal evaluation is undertaken at the time of completion of the project.

4. Ex-post evaluation is also called as impact evaluation.

5. Network techniques are used for minimising cost and time of the project.

6. PERT-Program Evaluation and Review Technique.

7. LOT-Latest Occurrence Time.

8. CPM-Critical Path Method.

9. Project presentation - 30 pages.

10. National level project goal of economic growth.

1. A good market always serves to safeguard the interest of the trader and the consumer.

2. The core fish marketing system is classified the three types as market penetration, market development and products development.

3. College of Mangalore developed technology for fish sausages.

4. CIFE Mumbai developed technology to manufacture fish wafers.

5. Mandala committee - Gujarat.

6. Aratdars is commonly called as Commission agent.

7. Selling is also done by contract method.

8. Concentric diversification the products have technological and marketing synergies with the existing fish commodity sale.

9. Horizontal diversification-adding new product to the present products.

10. Conglomerate diversification-it is a firm seeking add new commodities to new classes of customers because this will set some of the deficiencies of old products.

1. The word Extension was first used in U.S.A.

2. The word Extension is derived from Latin meaning out stretching.

3. Extension education = non formal education.

4. Extension work out of school system of education.

5. Learning active process on the part of the learner.

6. Motivation need satisfy goal-seeking behaviour.

7. Steps in extension teaching methods = AIDCAS.

8. Teaching is the process of providing situations in which learning takes place.

9. Learning is the process by which a person becomes changes in his behaviour through self-activity.

10. Lecture is the best method for presenting information to large number of persons in a short period of time.

1. The most disaster affected populations in the world - China,

2. Heavy droughts usually occur in Afghanistan.

3. Heavy human causalities due to flood occur in Cambodia.

4. Ring of fire an arc of volcanoes and fault lines encircling the Pacific basin.

5. Occurrence of unusual cold wave Russia.

6. 22 Indian states are prone to disasters.

7. Pre-Disaster mitigation can help in ensuring faster recovery from impacts of disaster.

8. IOC-International Oceanographic Commission.

9. USGS-United States Geological Survey.

10. NOAA-National Oceanic and Atmospheric Administrations.

1. Luther Gullick denoted the functional elements of the administration POSDCORB.

2. CIFNET Central Institute of Fisheries Nautical Engineering and Training. It was started in 1963. The head quarters situated in cochin.

3. CIFNET have two units one Chennai, another one Visag.

4. IFP-integrated fishery project was started in 1952.

5. During 2008 the FPT was renamed as NIFPHTT. It has situated in cochin.

6. FSI-fishery survey of India. It has head quarter in Mumbai.

7. CICEF-Central Institute of Coastal Engineering for Fishery. It is situated in Bangalore.

8. CICEF was renamed in 1983 as PISFH-pre investment of fishing harbor

9. NFDB-national fisheries development board.established in 2006. It has head quarters in Hyderabad.

10. CAA-coastal aquaculture authority established in 2005. It has head quarter in Chennai.

11. Coastal zone regulation notification - 1991.

1. I Kilo joule - 10 joule.

2. 1 Mega joule -10º joule.

3. 1 Kilowatt hour-3.6*10 joule.

4. The heat engine converts heat energy into mechanical energy.

5. The machine which converts one forms of energy to another form is called as engine or prime mover.

6. Fahrenheit scale is called as British thermal unit and denoted by B.Th.U.

7. Internal combustion engines using coal gas as fuel was made by Frenchman Etienne Lenoir (1860).

8. Silent gas engine was developed by Germans Nileolansotto & Eugen Langen.

9. Rudolph diesel made the first diesel engine in 1894.

10. TDC is also called as inner dead centre.

1. Chromatography Technique for the separation of one or more biological compounds from the mixture.

2. Chromatography - Mikhail Tswett (1906)

3. Distribution or partial coefficient is defined as the ratio of concentration of compounds in the mobile phase to that the concentration of compounds in the stationary phase.

4. Chromatography also used for the separation of the colorless compounds from a mixture.

5. Spectroscopy employs the interaction of light with matter.

6. Light is electromagnetic radiation (EMR) that exhibit discrete packets of energy is called as photons.

7. Jablonski diagram gives the electronic and vibrational state of the molecule.

8. Molecular structures responsible for the interaction with EMR are called as Chromophores.

9. Beer's law is valid for low concentrations only.

10. Prism splits incoming light into its components by refraction.

11. Grating splits the wavelengths by diffraction.

1. Examples of grappling gears Clamps, Tongs and Raking devices.

2. Wounding gears with sharp projectiles Spears, Lances, Fish plummets, Fish comb, Arrows, Harpoons, Blow guns, Rifles.

3. Brail net-Large scoop net.

4. Jerk net a rectangular net kept under tension between two sticks which are pushed forward.

5. Collection of shells and corals for decoration and small fishes for aquarium is called as Aesthetic fishing.

6. Fish plummets are also called as plume lines or plumed lines.

7. The cross section of the two scam trawl during operation is elliptical.

8. Bridles-legs of trawl.

9. Sweep lines serve as false netting under water and vibrate in the water column.

10. The size of the trawl net is generally referred by the length of the head rope.

1. Fiber are basic material for constructing the gear.

2. Fibers length will be 200 times greater than that width.

3. Cotton fibber have length about 20-50 mm.

4. Ramie, hemp, liner are also known as soft fiber.

5. Ramie fiber - china grass.

6. Sisal and manila fiber are hard fiber.

7. Poly amide also known as nylon.

8. Polystyrene also known as terylene.

9. Poly condensation water eliminating process eg PA, PES.

10. Poly vinyl chloride is the first synthetic fiber to be produced by on an industrial scale. And also first synthetic material for gear.

1. The process of directing or conducting the movement of vessel one place to another place is known as navigation.

2. Controlling the ship is known as seamanship.

3. VHF used up to 25 nautical miles.

4. Speed of sound wave 322m/sec.

5. Speed of radio wave 3x10 m/sec.

6. Navigation derived from latin word.

7. Earliest form of navigation is piloting.

8. Dead reckoning is rough method only.

9. Radio navigation also known as electronic piloting.

10. World chart produced by Gerardus Mercator.

1. The removal of moister from the timber is known as seasoning.

2. For boat building purpose timber should have moisture about 18-20%.

3. Mild steel contain 0.15-0.30% of carbon.

4. Low carbon steel contain less than 0.15% of carbon.

5. High carbon steel contain 0.8-1.5% of carbon.

6. The specific gravity of steel 7.84.

7. The aluminum boat was firstly built in France 1892.

8. Ferro cement boat was introduced in France 1847.

9. Specific gravity of aluminum-2.7.

10. Specific gravity of Ferro cement 2.4-2.6.

1. The process of removing heat from a substances under controlled condition known as refrigeration.

2. A refrigerator is a revised heat engine.

3. Whenever a force acts on body and the body undergoes a displacement is known as work.

4. The rate of doing work-power.

5. Unit of work kgf, Nm, joule.

6. 1 HP-736 watts.

7. Energy defined as the capacity to do work.

8. 1 bar- 105N / (m ^ 2)

9. Absolute pressure gauge pressure + atmosphere pressure.

10. The degree of hotness or coolness is known as temperature.

11. The level of intensity of the body - heat.

1. Farm is complex structure comprising living and non-living things.

2. The engineering components and structures aqua farm. basic necessities of an

3. Ponds, Water transportation systems - primary structures of an aqua farm.

4. Machineries, builtin structures and other peripheral accessories secondary structuresof an aqua farm.

5. Secondary structures may vary from one pond to another pond based on the

a. Type of culture

b. Method followed

c. Economic status of the farmer.

6. Site selection - Pre-requisites of a successful aquaculture farm.

7. Soil bottom must be impervious to prevent excessive seepage.

8. Fine textured soils - a high clay content.

9. Embankment ponds are also called as Hill/ Water shed ponds.

10. Excavated ponds are principally used for the commercial fish and shrimp production.

1. In India roughly curing preserves 20% of the fish caught.

2. Salt curing is an important and one of the most widely adopted method of fish preservation.

3. Higher salt content prevents the growth of normal spoilage micro flora in the fish.

4. Salted fish reduced to biscuit cure in drying kilns.

5. Sodium chloride diffuses through the fish flesh by a dialysis mechanism & water will diffuse to the outside due to the osmotic pressure between the brine and fish muscle solution.

6. Gaspe curing is practiced in aboard, originated in eastern Canada.

7. Dry salting ratio is 1:3 to 1:10 (salt: fish).

8. Yield of dry salting is about 35-40%

9. The shelf life of the dry salted fish is about 6-10 weeks.

10. The moisture content of the wet salted fish is about 50-55%.

1. Degree of excellence referred as quality

2. More acidic pH leads to chalkiness in seer fish

3. Low post mortem pH leads to gapping

4. In squid and herring anisakis parasite normally found

5. The most crustacean parasites are copepods

6. Greasy haddock is a fungal disease caused by icthyosporidium hoferi

7. Tetra toxin is caused by V.alginolyticus

8. NSP produced by brevetoxin

9. VSP- venerupin shellfish poisoning also called as oyster or asaripoisoning it is caused by Prorocentrum sp.

10. Erythematius shellfish poisoning affect the blood circulatory system

11. The maximum permitted limit of DDT is 5 mg/ kg

1. Bacteria intoxication - already formed bacteria not live bacteria

2. Bacterial infection consumption of live bacteria

3. Neuro toxin produced by C. botulinum

4. Listeria identified by the serotyping

5. Fishery product have type E, C. botulinum

6. S. aureus produced entiro toxin

7. S. aureus is heat resistant but not active in pasteurization

8. E. coli-0157:H7

9. Salmonella should be below 105/g

10. Septicemia can occur due to the salmonella

11. L. monocytogens should be 10/ g

1. Fish flesh contains 15-20% protein.

2. Fish meal is a good source of Vitamin B.

3. Fish meal is also a good source of some trace elements which is referred as unknown growth factors.

4. Wet rendering & dry rendering are the methods of preparing fish meal.

5. Moisture level of the wet rendered fish is about 8 + (- 10)%

6. Stick water = 5.6% of fish solids + 94% of water +0.4% of oil.

7. Albumin is also present in stick water.

8. In direct driers = outlet temperature is maintained as 80 - 100 deg * C inlet temperature is maintained as high as 600 - 800 deg * C

9. Dryers typically designed to dry the wet meal to around 9-10% of moisture content.

10. Plastics are chosen for packaging for its oxygen impermeability.

11. Fish protein concentrate is a stable fish protein prepared from whole

1. Protein solubility depends up on the amino acids composition

2. Viscosity is influenced by protein solubility & swelling capacity

3. Thermodynamically unstable mixture of immiscible liquid are called as emulsion

4. Emulsion capacity based on the hydro pobisity charecters of myosin

5. Foam is the analogous to the emulsion

6. Protein solubility is the key requisite for foam formation

7. My of ibrilar are the largest water holding filament

8. Cross linking of protein polymer called Gelation

9. Important key characteristics for gel forming ability is freshness of the fish

10. Margarine produces the golden yellow colour

1. Food is an essential part in everyday life.

2. The major biomolecules of the food which perform these functions called nutrients.

3. The study of various nutrients in relation to their effect upon the human body is called as nutrition.

4. Major nutrients: Carbohydrates, Lipids, Proteins, Minerals, Vitamins and water.

5. Insufficient food intake of necessary minimum amount of any nutrient leads tot state of malnutrition.

6. No food intake leads to starvation.

7. Water is not always included as nutrients, but it is essential that the diet provides sufficient water required for many functions of the body.

8. Lipids provide calories and essential fatty acids,

9. Lipids 98% of triglycerides + 2% phospholipids.

10. Lipids carry fat soluble vitamins.