eChapters

Bud caterpillars : Helicoverpa armigera : Noctuidae

Eggs are laid singly on young buds.  Larvae feed on developing flowers by damaging florets. They can also eat the leaves.

Leaf webber : Phycita sp. : Phycitidae

Larvae of Phycita sp. feed on heads of buds and flowers.

Introduction

The traditional approach to transferring genes from wild to cultivated species is based on interspecific hybridization followed by selection of hybrids that combine the trait with the cultivated genetic background. This breeding strategy is achieved by various backcross generations in which the selected hybrids at each generation are crossed back to the cultivated genotype with the aim of reducing the wild genome and its undesirable traits. The use of molecular markers has allowed this breeding approach to be greatly improved, since these markers directly reveal genetic variability through DNA analysis (Staub et al. 1996), and therefore their detection is not influenced by environmental effects. Since the development of numerous molecular markers for plant genometatic analysis, the possibility to select the genotype instead of the phenotype has been closely examined, leading to the concept of molecular marker-assisted selection (MAS; Paterson et al. 1991). The basic concept of MAS for crop improvement has been well discussed by Collard et al. (2005) which is most appropriate for this chapter. The most widely used markers suitable for MAS are RFLP, RAPD, AFLP, and SSR. Their common origin is point mutation or chromosome rearrangements that were accumulated during the evolution of the species without negatively influencing their survival and reproduction. The choice of the most suitable markers for MAS can differ and depends on the labor required for their detection, possibility of revealing single or multiple loci, dominant or co dominant nature and costs.

25.1 Introduction

The method of selection in which a gene/QTL (Quantitative Trait Locus) is selected on the basis of the genotype of the molecular marker (also called DNA marker) linked to this gene/QTL is known as marker-assisted selection (also called marker-aided selection). The idea of marker-assisted selection (MAS) was first advocated by Tanksley (1983). MAS can be used in combination with the conventional breeding methods or novel breeding schemes could be devised to take full advantage of the marker data. MAS has been widely used for introgression of the desired genes and QTLs using backcross programmes.

25.2 Marker-Assisted Backcrossing (MABC)

The backcross programme based on molecular marker is usually called marker-assisted backcrossing (MABC). MABC has three activities: (a) foreground selection, (b) background selection and (c) recombinant selection.

25.2.1 Foreground Selection

The use of molecular marker to select the gene/QTL being introgressed is known as foreground selection. The objective of foreground selection is to select the target gene, i.e., the gene being introgressed, without phenotypic evaluation for the trait governed by the target gene. Foreground selection for a gene/QTL will be highly desirable in a variety of situation, some of which are listed below:

ABSTRACT

In last twenty years, molecular biology has revolutionized conventional plant breeding techniques in many areas. The use of molecular markers in conventional breeding techniques has also improved the accuracy of selection and allowed breeders to produce varieties with combined traits that were difficult before the advent of DNA technology. Among vegetables, onion (Allium cepa L.) is the most important cash crop of India. Onion productivity in India is much lower (11.38 tones / ha.) compared to other countries (44.1 tones / ha. in Japan). Purple blotch disease (PBD) caused by Alternaria porri (Ellis) Ciferri decreases the yields by up to 50 percent. Genetically resistant onion varieties are the most economical, simple and eco-friendly mode of disease management. The advent of mo- lecular markers provided the opportunity to understand the genetic resistance more pre- cisely. In this paper we present our successful efforts in developing PCR based markers linked to purple blotch disease resistance, so that such markers can be easily integrated into PBD resistance breeding program in onion. Onion germplasm was screened for PBD resistance. Line PBR 287 was identified as a good source of resistance and the genetics of inheritance of resistance in this line was worked out. The protocols for isolating good quality DNA and PCR amplification conditions were standardized. 37 polymorphic mark- ers were identified between resistant and susceptible parents. Crosses were made between resistant and susceptible parents. Parents, F₂ and individual F₂ progenies were subjected for analysis of genetics of resistance and RAPD marker analysis. F₂ individuals segregated in 3:1 ratio for resistance. DNA from resistant and susceptible F₂ individuals was pooled separately for Bulked Segregant Analysis (BSA). BSA identified one RAPD marker of 900bp being linked to resistance. Further Chi-square test for detecting the deviation of segregation of this 900bp marker confirmed segregation with classical Mendalian ratio 3:1 for a monogenic trait. Identified marker is of great practical utility to the plant breeders to screen large number of populations for purple blotch disease resistance at the early stages of the crop even in absence of the pathogen.

In a commercial horticultural enterprise, if the product is not marketed properly, safely and beneficially, all the investment, inputs, hard work goes in vain. Basically every commodity that is produced should reach the consumer and marketing is all about how the commodity reaches the consumer. There is no fun of producing any commodity if it does not reach the consumer.

The word market has been derived form Latin word “marcatus” meaning merchandise, where people conduct business. Market therefore refers to place where goods/ commodity and services are bought and sold.

Marketing is a sum total of business activities through which the goods and services are either bought or sold. Cundiff and Still defined marketing as “the business process by which products are matched with markets and through which transfer of ownership are affected.

Why Marketing of Fruits and Vegetables is Complex and Risky as Compared to Other Goods

Marketing is one of the most important factors in determining the success of any vegetable farming enterprise. Marketing includes all the operations and decisions taken by the producers. These decisions range from determining the most marketable crops for production to deciding how to best deliver quality produce to the consumers at a profit. However, contrary to popular belief, marketing does not begin after a crop is produced. Instead, marketing alternatives need to be considered even before the start of production.

However, vegetable marketing in India has not yet been organised so far. The long route from the grower to the retailer and ultimately to the consumer involves a chain of middlemen, transport contractors and wholesale merchants. Very often, there arises stagnation of the produce in the peak season or in the year of good production. The large number of intermediaries in the vegetable marketing channel grab maximum share of the consumer’s price and as a result, the producers’ profit becomes marginal. Vegetable cultivation is a capital intensive venture, and huge production alone cannot fetch profit for the growers. Organised marketing, storage and transport facilities are the key factors for making vegetable farming profitable which ultimatily boost vegetable cultivation.

Demand and Supply of Horticulture Produce

India’s horticulture production rose 30 per cent in the last five years — an impressive rise, considering growth in the preceding five years stood at about 23 per cent. India is currently producing 257.2 million tonnes of horticulture produce from an area of 23 million ha.The area under horticulture grew by about 3.8% per annum but production rose by 7.6% per annum. Improvement in productivity of horticultural crops was noted by about 28% between 2001-02 and 2011-12. Of the 140 million farmers in the country, horticulture engages about 20 million and also contributes about 30 per cent of India’s agricultural GDP. Horticulture contributes 37% of total exports of Agricultural commodities. India is among the foremost countries in horticulture production, just behind China.

1. INTRODUCTION

Marketing is a general term used to describe the activities that lead to the sale of your product. It is the process of planning and executing pricing, promotion and distribution programs to satisfy customer needs. It involves collecting information, analyzing alternative market outlets, developing different product forms, pricing products to compete in the marketplace, defining the scope of the proposed market area and meeting consumers’ needs. So marketing is more than just selling a product or service. It is an essential part of any business. Without a good marketing program, even the best businesses fails.

Value-added agricultural groups typically don’t pay enough attention to marketing. Selling agricultural commodities usually only involves hauling the commodities to a market where there is usually a willing buyer. So farmers often spend their time analyzing brick and mortar issues associated with processing and manufacturing (making the product rather than marketing the product). Often the attitude is that, if we make the product, someone will come along and buy it. So value-added agricultural businesses consistently fail because they do not understand the importance of designing and implementing a good marketing program.

As a first step, ‘A Marketing Primer and Marketing Basics’ will help you with a basic understanding of marketing. Successful marketing involves designing and implementing a marketing strategy for your product. Marketing Strategies provide generic strategies for various types of products and product buyers. In a simple term, marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products.

Marmalade: Marmalade is a fruit jelly in which peels of the fruits is in suspended forms. This product is generally prepared from citrus fruit like orange and lemon. The citrus marmalade can be classified into jelly marmalade and jam marmalade. 1 kg pectin extract required 750g sugar and 62g shredded peel.

Marula nut (Sclerocarya birrea subsp. caffra) is a highly valued tree in most parts of Southern Africa because of its medicinal and nutritional properties. The marula tree is adapted to the semi-arid conditions that characterize most parts of sub-Saharan Africa and renders them unsuitable for conventional crop agriculture (Moyo Mack, 2009). The unique nutritional properties of marula and its high tolerance to dry conditions provide opportunities for its development into a plantation crop. On the other hand, the demand for marula plant parts, mainly the bark and roots as medicinal remedies, poses a great threat to wild populations. In the long term, the growing demand of marula products in the food, pharmaceutical and cosmetic industries will not be sustainable from wild populations alone. A rich genetic diversity in Sclerocarya birrea has  reported by Muco et al.

Mass selection is a form of selection in which individual plants are selected phenotypically and the next generation propagated from the aggregate of their seed. It is applicable to both self and cross-pollinated crops. The obvious first step in the improvement of self-pollinated variety is the elimination of undesirable types. This may be achieved by simply roguing them as the variety grows in the field. Sometimes, this is called as negative selection. Another approach is to tag desirable types and to harvest only those at maturity. This is called as positive selection. Either way, results are similar. The best plants in the variety are identified and bulked. A refinement of mass selection is to harvest the best plants separately and to grow them as pure lines for comparison. Only those pure lines that are similar and superior are bulked as an improvement of an established variety. 

The present investigation entitled “Diagnostic Study of Farmers in context of Price spread analysis, marketing pattern and Potential assessment of agricultural diversification in Chenani Block of Udhampur district” was carried out during the year 2015. The sampling structure, experimental procedures and techniques adopted during the course of investigation have been described in this chapter.

3.1 Locale of study

The present study was conducted in Chenani block of Udhampur district in Jammu and Kashmir state. Mantalai, Kosar, Bupp and Bashath villages were randomly selected.

3.2 Climate and rainfall

The Jammu and Kashmir state is situated between 32⁰.17'–36⁰.58' North latitude and 37⁰.26´–80⁰.30´East longitude. The state is the northern most part of the India is girdled by Tibet to the east, China and Afghanistan to the north, to its west is Pakistan. To its south lies the states of Punjab and Himachal Pradesh and have been divided into three agro climatic divisions’ viz. outer plain and outer hills, middle mountains and Kashmir valley and inner Himalayas (Ladakh). The outer plains and outer hills includes Kathua and Jammu districts, extends up to Shivalik hills in the north. According to NARP (National Agricultural Research Project) classification this state has been divided into four agro-climatic zones: Temperate, Sub-tropical, Intermediate and Cold-Arid zone. In summer hot dry winds from plains of Punjab make it very hot, dust storms are common with occasional rain. Rainfall occurs from July to September. Average rainfall is 1143 mm and temperature shoots up to 46⁰C during May to June. During December to February temperature is between 13.5⁰C to 20⁰C, rainfall is 150 mm and in upper reaches there is snow. In the region of middle mountains and Kashmir valley winters are very cold. There is snowfall during winter and subzero temperature. In valley, winters are long and summers are short but pleasant. Average rainfall is 732 to 854 mm. The maximum temperature hardly ever goes beyond 35⁰C. In region of inner Himalayas, days are hot and there are no clouds in the sky. Winters are very cold. Temperature falls as low as minus 23⁰C. The average rainfall is 976 mm and humidity level is very low.

3.1 Introduction

Greenhouses are buildings with a controlled environment that facilitate plant culture and development. They offer protection from adverse external weather conditions, high temperatures, strong winds, and pests, while providing an ideal environment for plant growth. The construction of a greenhouse involves the use of various materials to ensure its structural stability, longevity, light transmission, and insulation. The different components of the greenhouse, such as the frame, flooring, and covering, are constructed using different materials such as wood, aluminum, steel, concrete, soil, gravel, and more.

Maturity at harvest is the most important determinant of storage life and final fruit quality. Maturity indices are determined for many fruit, vegetable and floral crops. Harvesting crops at proper maturity allows handlers to begin their work with the best possible quality produce. Produce harvested too early may lack flavour and may not ripen properly, while produce harvested too late may be fibrous or over ripe.
 
Almost all fruits reach their best eating quality when allowed to ripen on the tree or plant (exceptions e.g., pears, avocados, and bananas). In general, fruits become sweeter, more colourful, and softer as they mature. A few fruits are usually picked mature but unripe so that they withstand post harvest handling system when shipped long distances.  Most of  currently used maturity evaluation is based on a compromise between those methods that would ensure the best eating quality and those that provide flexibility in transportation and marketing.  Optimum harvesting stage depends upon type of fruit or vegetable and their final use. Such a division is usually based on their classification according to physiology, environmental conditions, ripening bahaviour and nutritional aspect. Some of the classifications, important for their harvesting and storage are briefed in  subsequent sections.

Physiological Development

Fruits and vegetables can be divided into 3 stages based n their physiological development i.e. growth, maturation and senescence.

Growth: This generally refers to cell division, enlargement and differentiation ultimately giving a particular size, weight and volume to the commodity.

Maturation: It is initiated before the ceasation of growth and lasts till the onset of senescence.

Senescence: The stage when anabolic (synthetic) processes almost terminate and catabolic (degradative) processes are initiated and speeded up causing ageing and finally death of tissues.

Ripening: Stage that begins with the last stages of maturation and lasts till the beginning (first stage) of senescence. Ripening is a very important event in the life of a plant as it transforms a physiologically mature but inedible (or not preferred to be eaten) plant part into an edible, visually and olfactorily attractive and tasty commodity. Ripening marks the completion of developmental phase and is an irrevessible event.

Maturity

It is derived from Latin word ‘Maturus’ which means ripen. It is that stage of fruit development, which ensures attainment of maximum edible quality at the completion of ripening process.

Maturation

It is the developmental process by which the fruit attains maturity. It is the transient phase of development from near completion of physical growth to attainment of physiological maturity. There are different stages of maturation e.g. immature, mature, optimally mature, over mature.

Maturity Indices

The factors for determining the harvesting of horticulture commodities according to consumer purpose and type of commodity.

Maturity Indices is two type

1. MATURITY INDICES

Maturity indices (right time of harvesting) are quality factors that give clues as to when a product should be harvested to allow marketing flexibility and ensure the attainment of minimum acceptable quality to the user. It also refers to the set of criteria used to determine the stage of maturity for harvesting the horticultural crops. Commodities harvested either pre-mature or too late are more susceptible to postharvest physiological disorders, diseases and have poor shelf life than harvested at right stage of maturity. The pickers/ handlers are trained in methods of identifying produce that is ready for harvest. However, optimum harvesting stages depends upon type of produce and their final use. Horticultural crops may be harvested at two main maturity levels i.e., physiological maturity and commercial or horticultural maturity. Therefore, the proper stage/maturity indices for harvesting of all horticultural crops should be identified for their implementation during harvesting. Horticultural maturity in relation to developmental stages of the plants is depicted in Fig 3.1.

1. MATURITY INDICES
Maturity indices (right time of harvesting) are quality factors that give clues as to when a product should be harvested to allow marketing flexibility and ensure the attainment of minimum acceptable quality to the user. It also refers to the set of criteria used to determine the stage of maturity for harvesting the horticultural crops. Commodities harvested either pre-mature or too late are more susceptible to postharvest physiological disorders, diseases and have poor shelf life than harvested at right stage of maturity. The pickers/ handlers are trained in methods of identifying produce that is ready for harvest. However, optimum harvesting stages depends upon type of produce and their final use. Horticultural crops may be harvested at two main maturity levels i.e., physiological maturity and commercial or horticultural maturity. Therefore, the proper stage/maturity indices for harvesting of all horticultural crops should be identified for their implementation during harvesting. Horticultural maturity in relation to developmental stages of the plants is depicted in Fig 3.1.
Maturity indices are different for different horticultural crops and are employed to:
1. Ensure sensory quality (flavour, colour, aroma, and texture) and nutritional quality: Harvesting horticultural produce too early (under-developed or immature produce) will result

The horticultural produce includes fruits, vegetables, flowers, plantation crops and spices. However, fruits and vegetables are the most consumed and important commodity among them. Morphologically and physiologically, the fruits and vegetables are highly variable and may come from a root, stem, leaf, immature or fully mature and ripe fruits. They have variable shelf life and require different suitable conditions during marketing. All fresh horticultural crops are high in water content and are subjected to desiccation (wilting, shrivelling) and to mechanical injury. Various authorities have estimated that 20-30% of fresh horticultural produce is lost after harvest and these losses can assume considerable economic and social importance.

Maturity

It is the state of reaching a stage of full or advanced development of tissue of fruits and vegetables, after which it will ripen normally. During the process of maturation, the fruit receives a regular supply of food material from the plant and at maturity, the abscission or corky layer formed at the stem end stops this inflow. Afterwards, the fruit depend on its own reserves, and carbohydrates are dehydrated and sugars start accumulating until the sugar acid ratio formation. In addition to this, typical flavour and characteristic colour also develop. It has been determined that the stage of maturity at the time of picking influence the storage life and quality of fruit, when picked immature like mango develop white patches or air pockets during ripening, thus lacks in in normal brix acid ratio or sugar acid ratio, taste and flavour. On the other hand, if the fruits are harvested over mature or full ripe, then they are easily susceptible to microbial and physiological spoilage and their storage life is considerably reduced. Such fruits continue to show numerous problems during handling, storage and transportation. Therefore, it is necessary or essential to pick up the fruits or vegetables at correct stage of maturity to facilitate proper ripening, distant transportation and to obtain maximum storage life.

Maturity can be defined as the attainment of a particular size or stage after which ripening takes place. It is also called physiological maturity. However,horticultural maturity is defined as the stage of development, when a plant or plant part possesses the prerequisites for utilization by consumers for a particular purpose. Mango, tomato, cucumbers, lettuce, peppers, etc. are harvested at various stages depending on the objective of disposal (horticultural maturity) prior to reaching physiological maturity, or completion of growth phase.

Maturity indices are the most important for deciding the stage of harvesting and to reduce post-harvest losses. The post harvest life of fruits are mainly controlled by maturity. Maturity signs are also called maturity standards or maturity indices. Maturity signs help in judging maturity of fruits and vegetables. There are many methods to determine maturity. The most common is the size and shape of fruit, change in colour, softening of tissues (fig, sapota), ease of detachment from the stalk (sapota, annona), shriveling of fruit stalk (watermelon), drying of nearest tendril (watermelon), days from blooming to picking maturity, sound by tapping jack and watermelon, when ripe produce hollow and dull sound on tapping but produce metallic sound if unripe etc.