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Master’s degree in Agricultural Business Management/Agricultural Marketing/ Business Management with specialization in Agricultural Business/ Fisheries Business Management. 

Exam Pattern

"Two separate competitive written  examinations (Computer Based Test + Written) followed by Viva-voce shall be conducted as per the following plan of examinations:-
Examination               Max. Marks  Duration
Preliminary-ARS         150              2 hours (Objective Type)
ARS – Main                   240             3 hours  (Descriptive Type)
Viva-voce                        60             1/3 marks will be deducted for each wrong answer in ARS-2021 (Preliminary)
Examination (Objective Type). There will be no rounding off of fractions of marks. This is a qualifying examination and marks scored will not be counted for final selection.                                               ARS-2021 (Mains) Examination Paper will have only one paper of 240 marks in the respective disciplines, to be attempted in 3 hours duration. The paper shall be divided in three parts A, B and C. Part ‘A’ will consist of 40 (forty) questions of 2 (two) marks each. In this 30 part, answers required will be of very short, not exceeding 10 (Ten) words at the most. Part ‘B’ will have 20 (twenty) questions of 5 (five) marks each requiring one or two paragraphs and/or graphic explanation. Part ‘C’ will have 6 (six) essay type or descriptive type questions. Each question will carry 10 (ten) marks and may have two or more parts. Answers are required to be written in the space provided below the question. In no case extra sheets will be provided. All questions in parts ‘A’ ‘B’ and ‘C’ will be compulsory. "


Unit 1: General Management

Management processes, planning, controlling, organizing, motivating; managerial skills; level of managers; decision making; organizational context of decisions; decision making models; management by objectives; organizational conflicts; managing change; leadership styles; group dynamics. Human resource planning, job analysis and design; recruitment, selection, induction and placement; human resource training and development; management development; performance management; wage and salary administration; promotions, transfers, separation, absenteeism and employee turnover, employee welfare and safety; morale; participative management; introduction to industrial relations; conflict management. Case analysis forms a part of this unit.

Unit 2: Business Accounting & Financial Management

Financial Accounting- Meaning, Need, Concepts and Conventions; Advantages and Limitations , Standards of financial accounting; The Double Entry System- Its Meaning, Scope and Operation, Analysis of Financial Statements- Ratios, Comparative and Common Size Statements, Cash Flow and Funds Flow Analysis. Cost Accounting - Significance of Cost Accounting; Classification of Cost; Marginal Costing and Cost Volume Profit Analysis; Standard Costing and Variance Analysis- Material, Labour and Overhead; CPP and CCA Methods; Budget and Budgetary Control; Objectives and functions of financial management; capital structure theories; working capital management; dividend decision; Capital Budgeting and Project Appraisal criteria- NPV, ARR, 1RR, Benefit Cost (B- C); Project feasibility- market feasibility, technical feasibility, financial feasibility, and economic feasibility, social cost-benefit analysis, project risk analysis. Importance of agricultural finance; rural credit structure-demand, supply, sources and forms; estimation of credit requirement; cost of credit/capital; credit appraisal- 3 Rs and 3 Cs of credit; reforms in agricultural credit policy; innovations in agricultural financing; role of institutions in agricultural; cooperatives, micro-finance institutions (MFIs), SHGs; principles of agricultural financial management; successes and failures of rural finance co-operative sector in India. Numerical analysis forms a part of this unit.

Unit 3: Marketing Management

Marketing Orientation; consumer behavior; marketing information system; formulating marketing strategy i.e. segmentation, targeting and positioning; marketing mix decisions; marketing organization; wholesaling and retailing ; challenges of international marketing. Agricultural marketing system, market structure; marketable and marketed surplus; marketing functions; channels in marketing, price spread and efficiency; government interventions including regulated markets, procurement, buffer stock operations, co-operative marketing, price stabilization measures and policies ; pricing of agricultural goods and marketing policies; public distribution system and related policies; rural retailing; forward trading and futures markets; marketing of agricultural inputs; challenges of marketing in rural areas; challenges of marketing goods manufactured in rural areas. Case analysis forms a part of this unit.
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Unit 4: Managerial Economics and Farm Management

Scope of managerial economics, objective of the firm and basic economic principles; Consumer theory; Demand analysis; demand function; demand elasticity; demand forecasting. Production, cost and supply analysis- production function, least-cost input combination, factor productivities and returns to scale, cost concepts, cost-output relationship, Pricing. National income; circular flow of income: consumption, investment and saving: money-functions, demand & supply; inflation; economic growth; basics of business cycles. Farm Management problems and decisions; Farm Management principles; Farm planning and budgeting; Risk and Uncertainty in Farming; Overview of management of poultry & hatchery, fishery, livestock, feed, seed production, agrochemicals, farm power and machinery, veterinary hospital, floriculture and landscaping businesses. Case analysis forms a part of this unit.

Unit 5: Quantitative Techniques

Linear Programming: Objective, Assumptions, Formulation of Linear Programming Problem, Graphic Method, Simplex method; Transportation and Assignment Problems; Inventory Control Models; Waiting Line Models; Decision making under risk and uncertainties; Game Theory - Two -Person Zero-Sum Game; Simulation; Project's life cycle and Network analysis -PERT & CPM. Objectives, types, and process of research; types of research in management- exploratory, descriptive, experimental; Problem formulation; Scales of measurement; Primary and secondary data; Sampling and sampling techniques. Use of Equations, Use of Determinants and Matrices in business decisions, Frequency Distribution, Measures of Central Tendency, Measures of Variation, Skewness and Kurtosis, Simple, partial, and multiple correlation, Rank correlation, Simple and Multiple regression, Discriminant and dummy variable analysis, Index Numbers, Hypothesis testing, ANOVA, Statistical Quality Control. Numerical analysis forms a part of this unit.

Unit 6: Strategic Management and Entrepreneurship

Role of agriculture in Indian economy; problems and policies relating to farm supplies, farm production, agro processing, agricultural marketing, agricultural finance etc. in the country.
Agribusiness - definition and nature, components of agribusiness management, changing dimensions of agricultural business; Structure of Agriculture - Linkages among sub-sectors of the agribusiness sector; economic reforms and Indian agriculture; impact of liberalization, privatization and globalization on agribusiness sector; Trends in production, processing, marketing, exports, policy controls and regulations relevant to the industrial sector with specific reference to agro-industries; Policies for agribusinesses - concept and formulation; new dimensions in Agribusiness environment and policy. International trade- basic concepts, WTO and its implications for Indian Economy in general and agriculture sector in particular. Strategic management - meaning, concept and scope; process of strategic management; strategic analysis i.e. SWOT analysis; strategy formulation; strategy implementation- strategy and structure, strategy and procedural implementation, strategy and leadership, total quality management, creating competitive advantage, strategic evaluation. Significance of entrepreneurship in economic development, qualities of an entrepreneur, environmental factors affecting success of a new business, strategy formulation for new businesses, life cycles of new business, reasons for the failure and visible problems for business, Characteristics of an effective business plan. Case analysis forms a part of this unit.

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