Dr. Devesh Thakur
The video explains: 1. Effective persuasion incorporates three elements: Logos (appeal to logic and facts), Pathos (appeal to emotions), and Ethos (appeal to the speaker's credibility). 2. Logos involves presenting facts, data, and statistics to inspire confidence and persuade through logic. 3. Ethos is about establishing credibility as a speaker, which can come from experience, position, or achievements. 4. Pathos involves tapping into emotions to connect with the audience and make them empathize with the speaker. 5. The Elaboration Likelihood Model (ELM) suggests that people respond to messages differently based on their levels of involvement, with central processing involving careful evaluation and peripheral processing relying on peripheral cues like liking. 6. Effective persuasion requires considering both high and low elaboration scenarios, as well as incorporating elements of logos, pathos, and ethos. 7. Modern advertising often relies on pathos and peripheral cues, but effective persuasion includes all three elements and takes into account the ELM model.
Dr. Devesh Thakur is an enthusiastic and dedicated educator with a passion for cultivating confident communicators. His love for communications & public speaking has led him to earn several certificate courses in public speaking and presentations. He has written several articles, blogs, and books on communication and interpersonal skills.
With PG & Ph.D. from the prestigious Indian Veterinary Research Institute in Extension Education, he has fifteen years of experience in teaching communication courses to varied students of agricultural universities in India. His teaching philosophy revolves around creating a supportive and engaging learning environment where students can overcome their fears and develop the art of persuasive expression. Through a combination of recorded video lectures, and personalized online support, he strives to equip learners with the tools to articulate their ideas with clarity, impact, and conviction.