VAISHALI GILL
Like motivation, demotivation also involves the biological, emotional, social, and cognitive forces but not to activate behaviour rather than to deactivate it. It is the antonym of motivation.Some of the reasons for demotivation are Lack of recourse for poor performance, Setting of unrealistic goals, Overload, Micromanagement, Lack of progress, Lack of opportunity and Unpleasant environment. Motivation is one of the most widely researched studies ever so there are many widely-accepted theories on it. Frederick Herzberg an American psychologist formed a theory known as “Motivation-Hygiene Theory” which was based on the idea that there are many factors in a person’s workplace which determine his levels of motivation towards doing his job properly. He labelled these factors as hygiene factors.McClelland set up his famous experiment “Fairway Throw” and as per McClelland, every individual has three needs inside them but not in equal measures.Abraham Maslow published a paper, “A Theory of Human Motivation” and proposed that people have different levels of needs that they seek to meet. Maslow mentioned that people are more motivated by the most basic needs.When these needs were placed in different levels, it was found that people have five levels of needs that they seek to meet. The most basic needs, i.e., the most motivating needs were placed at the bottom of this pyramid model. Thirteen self-motivation techniques for reaching the goals are also presented in the video.