Dr. Devesh Thakur
The video explains: 1. Good persuasive speeches are often structured around Abraham Maslow's hierarchy of needs, which includes physiological needs, safety needs, social needs, self-esteem needs, and self-actualization needs. 2. Physiological needs, such as food, water, and air, must be met before higher-level needs can be addressed. A speaker should be sensitive to the basic needs of the audience to effectively motivate them. 3. Safety needs involve appeals to safety and security, which can be combined with positive motivation or negative motivation, such as conveying that safety and security are at risk if the speaker's message is not followed. 4. Social needs are powerful persuasive appeals, as people are influenced by what others are buying or supporting to gain acceptance and respect from their social circle. 5. Self-esteem needs are addressed by advertisers who make consumers believe that purchasing their product will make them stand out and gain recognition. Speakers can use both positive and negative motivational appeals to address these needs.
Dr. Devesh Thakur is an enthusiastic and dedicated educator with a passion for cultivating confident communicators. His love for communications & public speaking has led him to earn several certificate courses in public speaking and presentations. He has written several articles, blogs, and books on communication and interpersonal skills.
With PG & Ph.D. from the prestigious Indian Veterinary Research Institute in Extension Education, he has fifteen years of experience in teaching communication courses to varied students of agricultural universities in India. His teaching philosophy revolves around creating a supportive and engaging learning environment where students can overcome their fears and develop the art of persuasive expression. Through a combination of recorded video lectures, and personalized online support, he strives to equip learners with the tools to articulate their ideas with clarity, impact, and conviction.