eBook Chapters

Introduction
Aquaculture is one of the food-producing industries with the fastest rate of growth in the world and is widely recognized for its substantial contributions to food security, revenue production, and poverty alleviation (Subhasinghe, 2003). The production of aquaculture has increased dramatically during the last 30 years, from less than 20 million tonnes in the early 1990s to 178.9 million tonnes in 2022. The aquaculture industry reported an average growth rate of 6.7% per year globally from 1990 to 2020 (FAO, 2022). In 2020-22, the global annual per capita fish consumption was 20.4 kg (FAO, 2022). In addition, 58.5 million people were engaged in this sector worldwide for their livelihood. Many new approaches and technologies have been developed to increase the production. However, aquaculture faces significant challenges, including environmental quality, quality seed availability, and disease management (Sitcha et al., 2020; Oglend, 2020). To address these issues, the aquaculture industry adopts new scientific and technological advancements. Among the recent advancements in science, nanotechnology is fast emerging as a novel tool for the next generation of aquaculture and fisheries development. Nanotechnology is rapidly becoming a new tool for the growth of aquaculture and fisheries in the next generation, among other recent scientific breakthroughs
(Shah et al., 2020).

Introduction

In shrimp farming practice, the production cost of shrimps mainly depends on the feed cost and its associated water quality management issues. Hence, the success of shrimp aquaculture is wholly depends on the feed input cost and this feed cost involved can be reduced to a greater extent by enhancing the organic productivity of the ponds, particularly by enhancing the plankton productivity, which include, the assemblages of phytoplankton and zooplankton.

Abstract

The best way to conserve the biological diversity is by involving the local community. It is popularly known as community-based biodiversity conservation (CBC). The conflict between the nature and local communities who have stakes and rights in their territory is a matter of great concern. Likewise, when there prevails the community diversity, what would be the role, participation, share, stake, management issues, equity parameters etc. are the factors that affect CBC. However, CBC is future of conservation of natural resources. It needs adequate focus of community-scale projects on biodiversity conservation implemented by different parties and NGOs. Similarly, empowering community people through adequate financial support and appropriate monitoring and evaluation are the key success factors of community conservation projects. Ethnicity, gender and wealth were the factors that predicted CBC. Hence, the CBC programmes must address these aspects with adequate emphasize. The conflict between human activity and biodiversity conservation, if handled very effectively, will be a productive strategy to highlight pragmatic problems that arise at the field level and creating equitable and sustainable solutions. The general threats as a result of conflict between human activity and biodiversity conservation are agricultural intensification, recreation and human activities and policy related threats. Hence, awareness creation must have an integrative and interdisciplinary approach including the bodies that administer social and natural movements as well as the interests and priorities of local communities. Governing biodiversity conservation measures through political processes by engaging the appropriate representatives has valid implications for the whole process of biodiversity conservation. Alienation of local community, lack of favorable legal framework and lack of addressing the conservation issues through political process may adversely affect the biodiversity conservation as a whole.

Abstract

Cyanobacteria, the Gram-negative photosynthetic prokaryotes are able to produce a wide range of secondary metabolites. Some of these metabolites are of general concern due to their toxicity and known as cyanobacterial toxins. These cyanotoxins are reported widely due to human and animal health hazard. On the basis of their toxicological target, these cyanotoxins can be classified into five different groups: hepatotoxins, neurotoxins, cytotoxins, dermatotoxins and irritant toxins (lipopolysaccharides). Hepatotoxins constitute a family of cyclic peptide variants and are classified as microcystins and nodularins. These hepatotoxic peptides possess a high degree of cellular specificity to the hepatocytes with similar mode of action and act as potent inhibitors of protein phosphatases 1 and 2A (PP1 and PP2A).

Abstract

Last few decades have witnessed an immense technological advancement in the education sector in India. With an advancement of technology, new gadgets are flooding the Indian market continuously bringing an immense opportunity for the education sector to improve upon the course delivery system. Higher education sector in India is adopting such new technologies in course delivery at a slow pace; however, there remains still a far way to traverse for the Indian education sector in order to achieve a perceptible and effective technology-infusion in the academic delivery arena. This paper is devoted to present an expository review on the usefulness of new gadgets, like smart phones, e-book reader as well as tablet PC, in both class-room education-delivery segments as well as in distance education sector in India.

Introduction

India is an agriculture-based country and it contributes most to the economy of the country. Different types of crops are cultivated in a wide range in different ecological regions based on different seasons. So, crop residue is also generated in an extended way by cultivation (Devi et. al 2017). Crop residue is the left over part of the crop after harvesting. In India, crop residue generates around 600 Mt and from which cereals are 70%, fibres 13%, oilseeds 6%, pulses 3%, sugarcane 2%, and others 6% (Jain et al., 2014). Corn production has increased more than 15 times from 1950-51 to 2016-2017. Rice, wheat, millet, barley, and maize are important cereal crops in Uttar Pradesh (Roy and Ahmad, 2015). Traditionally, Crop residue was used as cattle feed, animal bedding, cooking fuel, organic manure, etc. and some residues were used in making handicraft products by rural women. but still, a huge amount of residue is left without management and farmers have no option left except to burn it. About 90 to 140 Mt of crop residue burning in the field or households as fuels (Jain et al., 2014). In the process of harvesting and threshing, residues are left behind in the f ield. Farmers need to clear their fields early for the planting of the next crop so they do have not enough time and it is tough to clear the field at that time. Therefore, the farmers opt for the burning of residue in harvested fields due to a lack of access to user-friendly, cost- and time-effective options. The burning of crop residue creates many issues and effects on the environment and health badly. In a report of NAAS in 2017, it was estimated that in November 2016 at the period of rice residue burning, the NASA satellite images showed the intensity of rice residue burning in Punjab, Haryana, Western Uttar Pradesh, and Uttarakhand was very high. It is doing an additional job of increasing air pollution with vehicles, chimneys, industries, etc. Crop residues release many gases by burning them and these gases are contributing to global warming.

2.1 Overview of the CDM Project Cycle

The ultimate governing body of the CDM is the Conference of the Parties/Meeting of the Parties to the Kyoto Protocol (COP/MOP). The COP/MOP is the annual meeting of the signatories to the Kyoto Protocol and is responsible for managing the CDM Executive Board and for overseeing its work. The Executive Board supervises the CDM process under the authority and guidance of the COP/MOP; it is fully accountable to the COP/MOP. The Board decides on rules for the implementation of the CDM, as well as making the final decisions about acceptance of methodologies, registration of projects and issuance of CERs. The Board is composed of 10 members and 10 alternates. The CDM Executive Board created an A/R Working Group to specifically oversee LULUCF under the CDM. The A/R Working Group provides guidance to LULUCF project developers and, using expert reviewers, makes recommendations on acceptance or rejection of LULUCF methodologies.

8.1 Introduction

The objective of this chapter is to develop a smart control for site-specific management of fixed irrigation system with Blynk app. Mobile app is designed to control the water management in field. The complete system comprises of two sections field device and mobile app. Field device comprises of Arduino, Node MCU, Power supply, LCD, Relay board, soil moisture sensor, temperature & humidity sensor, water level sensor, motor1, motor2. The system is designed to establish control and communication with specific agricultural field to take sensory data from the sensors and control the PUMP IN motor and PUMP OUT motor with the help of mobile app. Fig.8.1 shows a block diagram for a system.

Introduction

Pulse production in India has fluctuated widely with no long-term trend, leading to a steady decline in per capita availability per day, i.e. from 60.7 grams to 33.40 grams during 1951 to 2001, while its average requirement is about 65 gram per day per head. The pulses used to serve a low cost food to meet the protein requirement of a large sector of people in India. But, the pulses are becoming out of reach for the common people of country because of its continuing shoring prices. A Technology Mission on Pulse production was launched by Government of India in 1986-87 as a special drive to increase the pulse production in the country. The vision of Technology Mission of Pulse is attaining self reliance in pulses for household nutritional security and sustainability of the production system. The mission statement was to increase Pulse production from existing (IX plan) 131.4 lakh tonnes to 162 lakh tonnes; Productivity from 594 kg/ha to 702 kg/ha and per capita availability of pulses from 35 g to 40 g per day at affordable price. Unfortunately, the country has not been able to achieve self-sufficiency in the pulse production. During the last 40 years, the acreage under pulse crops and its production remained almost between 21-24 million hectares and 10-15 million tonnes, respectively. Consequently, the country has had to depend on import of pulses every year to meet the part of its shortage. The National Commission of Agriculture had estimated that the country should plan to produce about 25 million tonnes of pulses by the end of 2000, but we could achieve only about 14 million tonnes. Presently, the area and the production of pulse crops account for about 18.50 and 7.20 per cent (2003-04) of total area under foodgrains and total food grains production in the country, respectively.

ABSTRACT

The present study was carried out to assess the knowledge level of dairy Entrepreneurs of Patna District and to find the co-relation between the socioeconomic variables and the training needs. This study was conducted by personally interviewing 100 dairy farmers, sent for training at B.V.C. Patna by different Agencies. Majority of the respondents (58.20%) had medium level of knowledge flowed by 26% respondents with high level of knowledge, while some of the respondents (15.80%) had low level of knowledge about dairy entrepreneurship. The study of co-relation between socio-economic variables and training need of the respondents showed that variables like education (0.469), social participation (0.500) and the knowledge (0.734) were significantly and positively co-related with the training need. Whereas variables like age (0.063) family size (0.193) and land holding (0.072) were found to be positively but non-significantly co-related with the training needs while, the caste (-0.093) was found to be negatively and non-significantly co-related with the training needs at 0.05% level of probability. Therefore it is imperative on the part of change agency to utilize the variables gainfully so as to give needed push to knowledge level in the area of Dairy entrepreneurship development.

Introduction

The Himalayan Moutains that is relatively a younger formation and geologically a very complex occupies most of the Arunachal Pradesh. The mountain terrain covers an area of about 86000 sq. km with elevation ranging from 400 to 6000 m above mean sea level (Satapathy and Dutta 1999). The wet tropical and sub-tropical climate which prevails in most part of the Arunachal Pradesh, there is usual phenomenon of erosion and land degradation by the action of water. It is estimated by the application of USLE for Arunachal Pradesh that the total amount of about 669.35 million tones of soil is eroded annually with an average rate of 90.7 tonnes /ha/year (Singh, 1999).

Arunachal Pradesh falls under upper Brahamaputra river system constituted by 10 major river basins. They are Tawang, Kameng, Dikrong, Subansiri, Siang, Sesseri, Dibang-Tellu, and Tirap-Tiso. In Arunachal Pradesh, Dikrong river is named after joining of two main rivers Pachin and Para . In the catchments of Dikrong river light textured unstable soils with the prevalent practice of Jhum Cultivation makes the entire catchments susceptible to erosion. In every monsoon the river Dilrong carries tremendous amount of silt, gravel, small boulder and causes flood in some parts of the catchments susceptible to erosion. Singh (1999) observed that loss rate through Dikrong River was 100.98 tones/ha/year. This indicates serious threat to soil resources and there is need for urgent treatment for sediment control in Dikrong river bash.

Introduction

Horticulture crops cover large varieties of fruits, vegetables, flowers and plantation and spices crops. Among these, vegetable cultivation is the major attraction to farmers as it is comparatively more remunerative the field crops. Vegetables not only provide maximum output but also give more income per unit area of land. Vegetable cultivation among small land holders has always been source of supplementary source of income and provides gainful employment through intensive cultivation and thus vegetable growers are normally more prosperous than those who grow cereals, because of higher returns.

Brinjal (Solanummelongena L) is a commercial vegetable crop belongs to the family of solanaceae. It is a nannual crop. It is mainly used for culinary purpose. Brinjal has been considered as one of the important vegetable crop. The brinjal growers can increase production of brinjal through adoption of new varieties and with improved technologies. A first-hand knowledge regarding existing status of adoption of improved technology helpful to the extension workers for concentrating their efforts to create favorable condition for better adoption of the innovations of brinjal cultivation. Arvind kumar singh (2017) revealed that more than half of the respondents belong to middle age group, educated up to higher secondary, had medium level ofland holding, medium level of annual income, sources of information and low level of material possession. Further headded, that he possessed low level of farm power.

Distribution channels are behind every product and service that consumers and business buyers purchase everywhere. Product distribution is one of the four elements of the marketing mix. Usually, combination on institutions specializing in manufacturing, wholesaling, retailing and many other areas join force in Distribution channels. A Distribution channels are a set of inter-dependent organization involved in the process of making a product or service available for use or consumption. Distribution channels decisions play a role of Strategic importance in the overall presence and success a company enjoys in the market palace.

Abstract

The objective of this paper is to analyze perceptions of individual investors on general terms, statements related to mutual fund and reasons for withdrawal of investors. This chapter analysed  the general awareness of individual investors on terms related mutual fund investment such as New Fund Offer (NFO), Systematic Investment Plan (SIP), Systematic Withdrawal Plan (SWP), Asset Management Company (AMC) and  Association of Mutual funds in India (AMFI) etc and its association with individual investment decision making. This chapter also covered perceptions of respondents on the statements such as Mutual Funds are useful for small investors, Mutual Funds give higher return than other investments, Mutual Funds are healthy for Indian financial environment, Private sector mutual funds are not good, ELSS schemes are good for tax saving, Mutual funds with large corpus perform better and Mutual funds having diversified portfolio gives better returns etc related to mutual fund investment and studied their perceptions towards mutual fund investment. The primary data also collected from the respondents relating to the withdrawal Behaviour of individual investors from mutual fund investment by taking the factors such as Lack of Performance, Lack of Involvement of companies, Lack of Capital appreciation, Low Dividend Payment ratio and Low NAV etc.

Abstract

Children today are playing an important role in family buying decisions like never before. They inform their parents regarding the modified use of products. Realizing this, marketers have changed the market into direct market for the children products. The children involved with their products are more likely to pay attention to their advertising, to evaluate their brands carefully and to become brand loyal. Children today are more brand conscious and have more awareness about the brands because the market for children products is rapidly growing. The media has affected the decision making role of the children and now they are more aware of new products because of media messages like advertisements but still final decision for buying a product is in the hands of parents. Advertisements produce brand consciousness among the children and they enjoy switching from one brand to another as it gives a feeling of adventure to them. Both parents and children agree that there is rapid growth in the market for children products over the last few years because marketers have come to know that children are the influencers of today but bread winners of tomorrow and hence, they are a force to reckon with.

Introduction

Women play a pivotal role in agricultural and rural economies in all developing countries. Rural India woman is facing Poverty and unemployment is the major problems. In India at the end of ninth five year span 26.1% of the population was living below poverty line. In the rural area 27.1% of the population was living under poverty. The overall unemployment rate is estimated to 7.32%. The female unemployment rate is 8.5%. The rate of growth of women unemployment in the rural area is 9.8%. A series of development programmes have been implemented for the development of economy in general ignoring women who constitute 50 percent of the total population. Role of women in development is an indispensable factor. Development programmes no longer can achieve their target without the participation and contribution of women. Women empowerment is multifaceted concept that extends to the psychological, economic, social, cultural, political and institutional spheres of women’s lives. The Government of India has launched and implemented a number of schemes towards poverty alleviation and women empowerment but it was observed that women in rural areas especially from the poor families could not be benefitted. Women empowerment is the most important instrument for the socio-economic development of a nation. In this context, SHGs have emerged as the tools that wield power to create a socio-economic revolution in the rural areas of our country. The empowerment of rural women is a key priority in the National Development Policy of India. In India, the organization of SHGs, especially those promoted by Non Governmental organizations (NGOs) is widely recognized as a development strategy for poverty reduction. NGOs also known as voluntary sector have become an irresistible global force today and it is growing in relation to its presence in developmental activities. Basically, an NGO or voluntary organisations are non-profit making agencies that are constituted with a vision by a group of likeminded people, committed for the uplift of the poor, marginalized, unprivileged, underprivileged, impoverished, downtrodden and the needy and they are closer and accessible to the target groups, flexible in administration, quicker in decision making, timely in action and facilitating the people towards self reliance ensuring their fullest participation in the whole process of development. SHGs are started by NGOs that generally have broad anti-poverty agendas. SHGs are seen as instruments for goals including empowering women, developing leadership abilities among poor people, increasing school enrollments and improving nutrition and the use of birth control. SHGs are small group of individual members who voluntarily come together and form an association for achieving a common objective. In most cases, SHGs are constituted by persons known to one another and coming from the same village community or neighbourhood. SHGs are small in size with membership ranging from 10 to 20 and are homogeneous. A strengthening development among women the nation over has been currently turned by quick advancement in SHG arrangement. The arrangement of SHGs isn’t conclusively a miniaturized scale credit venture however a strengthening procedure. The strengthening of women through SHGs would give advantage not exclusively to the individual women yet in addition for the family and network all in all through aggregate activity for improvement. Women constitute half of any country’s human endowment. All round development and harmonious growth of a nation would be possible only when women are considered as equal partners in progress with men.

1. Introduction

Sustainability embodies an ecological vision aimed at fostering enduring human coexistence on Earth. Over time, its definition has evolved in literature and context, generating ongoing debate. Generally, experts frame sustainability around three pillars: social, economic, and environmental. While environmental concerns often dominate discussions, sustainability encompasses broader challenges like pollution, land degradation, biodiversity loss, climate change, and ecosystem service decline. This concept influences decision-making globally, politically, and personally.

Sustainable development, often used interchangeably with sustainability, is distinguished by UNESCO as a long-term objective versus the diverse processes and pathways to achieve it. Within the economic dimension, the tension between welfare and environmental preservation is explored through concepts like “weak and strong sustainability,” acknowledging the necessity of trade-offs. Ideal policies would aim to decouple environmental degradation from economic growth.

Introduction

A revolution is coming to the more than a century-old automobile industry. Electric vehicles (EVs) are viewed as a solution to a variety of problems, including reducing greenhouse gas emissions, fostering sustainable economic growth, improving air quality, and reducing the importation of fossil fuels. The demand for electric automobiles in India is rising. Incentives and programs have been launched by the federal and state governments to promote the usage of electric vehicles, and there are also regulations and standards in place. A consumer is a person or group that plans to purchase something, actually does so, or utilizes it for primarily social, family, domestic, or other non business or entrepreneurial activity-related objectives.

An asset that is an important criterion for evaluating the status of the consumer economy can be used to estimate consumer savings.

The concept of electric cars has been around for a while, but in the past ten years, it has gained a lot of attention due to the expanding carbon footprint and other environmental implications of fuel-powered cars. In contrast to an internal combustion engine, which generates power by burning a mixture of fuel and gases, an electric vehicle (EV) is propelled by an electric motor. When electricity was one of the favored sources of motor vehicle power in the late 19th century, electric vehicles (EVs) first made their appearance, providing a degree of comfort and usability that gasoline cars of the day were unable to equal.

Abstract

Agricultural development in India provides support to a large section of farmers who operate on small holdings and have very limited risk bearing capacity. Farmers are often exposed to natural vagaries, which adversely affect their agricultural production and farm income. Moreover, there is huge financial exclusion in rural sector of the nation. If there is a crop failure, farmers are crushed under the burden of debt. Farmers seek to avoid risk in terms of various managerial and institutional mechanisms. But it is widely believed that ‘Crop Insurance’ is the only institutional mechanism available against production risk in farming. Unfortunately, penetration of crop insurance schemes in India has been low in terms of the area of land insured and the number of farmers covered. There are the problems of low risk awareness and lack of insurance culture among the farmers. In this backdrop, the paper documents the findings of a survey of 140 farmers, which was taken up in some selected villages of North 24 Parganas district of West Bengal. The study shows that likelihood of this awareness increases with increase in landholding size, education level, borrowing history and social participation of the farmers, whereas it decreases with the non-farm income and livestock of the farmers. The author proposes measures to promote and spread awareness of crop insurance among the farmers as a risk mitigation tool in farming, which will increase farm production and stabilize the fluctuation in farm income. The study provides valuable policy measures to the government in better designing of their crop insurance products and will also help the private agro-insurance business, which is recently taking off in the country.

Fish has a vital role to play in mitigating the protein deficiency in developing countries. Fish has been described as the meat of the third world, and fish contributes significantly in developing and developed countries as a source of employment, income generation and foreign exchange earnings. The minimum per capita consumption of fish of an average Indian should be 11 kg per annum, as recommended by the ICMR. However, the per-capita consumption of fish in India is only 5 kg per annum, whereas, per capita consumption of fish in Japan was 62.6 kg, China - 30 kg and Bangladesh - 35 kg (Goswami et al., 2012).

INTRODUCTION

The aquatic ecosystem is highly dependent on water quality and biodiversity. The water quality parameters play an important role in the biology and physiology of fish (Dhawan and Kaur, 2002). Fish communities are an important aspect of the aquatic ecosystem. Moreover, they also serve as an indicator of the quality of the aquatic ecosystem (Sharma et al., 2014). Ramsar Convention on wetlands in 1971, characterized wetlands as "Areas of Marsh, fen, peatland, whether natural or artificial, permanent or temporary with water that is static or flowing, brackish or salt, including areas of marine water the depth of which at low tide should not exceed". At the surface, freshwater serves as a habitat for numerous species and comprises a substantial portion of Earth's biological diversity. Wetlands cover approximately 6.4% of the Earth's total surface area. Being a large biodiverse region, India accounts for 11.72% of the world's fish diversity and 40% of fish live in freshwater ecosystems (Kar et al., 2006, Balasubramanium, 2017). Fish are key species that determine the distribution and abundance of other organisms and have a significant impact on the ecosystem and are considered good indicators of water quality in the ecosystem (Moyle and Leidy, 1992). Assam, located in the northeastern region, possesses extensive and diverse freshwater resources, earning it recognition as one of the richest biodiversity sites in India. There are 2,500 species of fish in India; 930 of them live in fresh water and 1570 in the sea (Kar, 2003). The entire northeastern region, including Assam, has large and diverse freshwater resources and is considered one of the richest biodiversity hotspots of India. The NE region has unique topographic conditions and is blessed with large and varied water resources in the form of rivers (19,150 km); swimming pools (23,792ha); lakes and marshes (143,740 ha); ponds and mini-dams (40,808 ha) and shallow spawning systems paddy with fish farming systems (2780 ha) (Mahanta et al., 2003). This region of the country is very diverse in terms of fish. So far, 267 freshwater fish species belonging to 114 genera 38 families and 10 orders have been reported from the region (Mahanta et al., 2003). A total of 266 species belonging to 114 genera under 38 genera and 10 orders have been reported from the Northeast including Assam (Sen, 2010). A survey of the fish fauna of the Brahmaputra in Assam revealed 41 commercially important species (Talwar and Jhingran, 1991). Assam has 1,392 beels in over 100,000 hectares, which constitutes 61 percent of the state's lentic water supply. Water is one of the most important compounds in the ecosystem. Better water quality is characterized by its physical, chemical and biological characteristics.

Introduction

In the modern corporate landscape, the Glass Ceiling remains an enduring challenge, obstructing the path to leadership positions for qualified individuals based on gender. This study embarks on a comprehensive analysis of the persistent gender discrimination inherent in leadership roles within corporations.

With a primary focus on measurement, analysis, and assessment, the study seeks to quantify the current prevalence of the Glass Ceiling, elucidate the strategies adopted by large corporations in addressing bias, and evaluate the influence of personal factors in accelerating this phenomenon.

Grounded in empirical data and a commitment to factual precision, this research aims to contribute substantially to the ongoing discourse on gender equality in leadership. By revisiting the Glass Ceiling, this paper endeavours to not only shed light on the existing disparities but also provide nuanced insights that can inform corporate policies and societal endeavours to dismantle barriers obstructing the equitable progression of individuals within the professional realm.

The Revised ATMA Scheme provides for dedicated specialist and functionary support to take up training and extension initiatives at State, District and Block level. Besides this, improvement in extension outreach right down to the village level is expected to be achieved through Farmer Friend. The study mainly focused on farmer friend under ATMA scheme. The FF served as a vital link between extension system and farmers at village level (one for every two villages). The FF should be available in the village to advise on agriculture and allied activities. The FF  mobilized farmers’ groups and facilitate dissemination of information to such groups, individual farmers and farm women directly through one to one interaction individually or in groups and also by accessing information / services  on behalf of farmers as per need through Common Service Centres (CSC) / Kisan Call Centres (KCC). (Government of India, 2010).

Abstract

Our country is a place where people not only love the celebrities, but they worship celebrities, whether it is a Bollywood sensation like Shahrukh Khan, Salman Khan, Amitabh Bahchan, Aamir Khan, Katrina Kaif or a sportsperson like Sachin Tendulkar, MS Dhoni, Yuvraj Singh and Sania Mirza. In today’s scenario all the companies are coming up with celebrity endorsements to make their product different from the competitor’s product and also people can associate the brand/ product with specific celebrity and an easy way of remembering a particular product and creating demand. Different people have different perception about the advertisements they see and like this celebrity have created a good  reputation to the brands like many people perceive that the brands endorsed by celebrity are of good quality. whether the demographic variables play any role in forming the opinion of consumers so to take the view of people researcher have taken a sample of 1000 people consist of  different age groups, marital status, gender and different occupation to know  their opinion about celebrity with respect to FMCG sector. So, it is very important to know what impact it leaves on the consumer. For this purpose data has been collected through primary and secondary sources. The results of the report revealed that age is not significant in celebrity endorsement while other three parameters gender, marital status and occupation are significant.

Abstract

Amongst all types of major land-use change, extending irrigated agriculture using a surface-water source has the greatest influence on groundwater – both significantly increasing recharge and changing water quality as excess irrigation water infiltrates into shallow aquifers. Hence, in order to understand the impact of the landuse on the groundwater system the study has been aimed to understand the process by adopting geophysical, geochemical and microbial analysis of groundwater samples. The study has been conducted in Chidambaram taluk, with a total area of 92.51Sq.km. A total of 39 groundwater samples were collected for the analysis of major cation and anion along with the microbial analysis, like Total Coliform, Total Viable Counts, Fecal coliforms, Vibrio cholera and Total Streptococci. The geochemical studies reveal that there is no correlation between these parameters and the microbial population. The migration of the water from the elevated regions (urban region) is witnessed and the concentration of the microbial population is higher in these regions except in the southern region which has impermeable clay and this arrest the movement of water.

Introduction

Fisheries sector, a sunrise sector in India, has recorded a faster growth than that of crop and livestock sectors (Kumar et al., 2006). The sector contributes to the livelihood of a large section of economically-underprivileged population of the country. It has been recognized as a powerful income and employment generator as it stimulates growth of a number of subsidiary industries and is a source of cheap and nutritious food besides being a foreign exchange earner (Ayyappan and Krishnan, 2004).

With the changing composition pattern, emerging market forces and technological developments, it has assumed added importance in India. It is undergoing rapid transformation and the policy support, production strategies, public investment in infrastructure, and research and extension for fisheries have significantly contributed to the increased fish production. Particularly, after the mid-1980s, the development of carp polyculture technology has completely transformed the tradition backyard activity into a booming commercial enterprise. The aquaculture in the East Godavari delta region prospered with good yields and export driven demand. The paddy belt of the area rapidly converted into aquaculture hotspot owing to high economic benefits. But in recent years the dwindling of aquaculture and frequent losses caused and forced the farmers to withdraw from the once profit driven occupation. Apart from economic analysis, the motive behind this investigation is to find the efficiency of the farmers and the determinants. This will be useful in finding the lacunae in existing system of culture and will address necessities for shifting to new alternative.

Introduction

Virtual supply chain management is the digital representation of inventory data that the managers manage from anywhere in the world. In the 1980s, when the proliferation of computers gave more importance to the human resource, f inance, and manufacturing units communicating with each other for better quality work, that led to enterprise resource planning, and slowly each task of supply chain management started virtualizing in its full length.

A virtual supply chain has advantages such as better inventory control, shorter lead times, quicker order fulfilment, increased supply chain visibility, more accurate demand forecasts, and higher customer satisfaction. It gives businesses the ability to make the most use of their resources, cut expenses and lessen waste throughout the supply chain.

However, putting in place a virtual supply chain calls for thorough planning technology integration, and network-wide process alignment. Overcoming obstacles like data security, interoperability, and change management are all part of it. To fully reap the rewards of a virtual supply chain, businesses must also invest in technical infrastructure, training courses, and partnerships.

Abstract

Radon being the radioactive daughter product of Uranium; the interrelationship between U and Rn has been established in the present study. It is found that Radon coexist with Uranium in the region. A total of 61 samples were collected spatially from hand pumps and bore wells of the study area. Major ions such as Ca²⁺, Mg²⁺, Na⁺, K⁺, F^-, Cl^-, HCO^3-, NO^3-, H₄SiO₄,PO₄- and SO₄^2- and U, Rn were analysed. The lithological influence of U and Radon occurrence is also highlighted. Hard rocks especially Granites are the source for both U and Rn in the study area whereas the lack of correlation exist between U and Rn in sedimentary terrain can be attributed to difference in flow conditions and chemical properties of these elements. 

Key words: Radon, Uranium, Granite, Ground water, Source.
 

Abstract

Groundwater is most favored as a source of drinking water in all over world. It is often thought to be cleaner and easier to treat when compared with surface water and as a result, many wells have been sunk. Uranium and other radionuclides in water can lead to health problems if present in higher concentrations. In order to study the behavior and to understand the influence of lithology in groundwater of Madurai district, a study was conducted by collecting a total of 216 samples of different seasons (Premonsoon, South west monsoon, Northeast monsoon and Post monsoon) with respect to lithology and the number of samples was depending upon their spatial coverage in the study area. The groundwater samples were analysed for U, Ca²⁺, Mg²⁺, Na⁺, K⁺, HCO₃^-, Cl^-, SO₄^2-, PO₄^3-, NO₃^-, F^-, H₄SiO₄, pH, EC, TDS. It was identified that the higher concentration of Uranium (156 ppb) were noted in the northern part of the study area. They are chiefly restricted to the Granitic terrain and nearby Charnockitic regions. The weathering process induces the release of higher U ions from the granitic terrain and the evaporated recharge water from the tank /reservoir  also induces the release of U ions from the rock matrix, it may also be due to fertilizer enriched agricultural return flows. The key source for all these processes and hydrogeochemical processes is identified to be lithology which inturn controls all the other processes in the study area.

ABSTRACT

The Kolanthamamalai hill an offshoot of Kalakadu Mundanthurai Tiger Reserve of Southern Western Ghats is one of the important forest reserves of Tirunelveli District. The physiography of this range differs much from the adjacent portions of Southern Western Ghats of Tamil Nadu state due to its discontinuity, varying altitude, ridges and their height and breadth. The altitude of the hilly rugged terrain ranges from 150 to 300m, with the highest peak being Kolanthamamalai. Field visits were made in the study area to survey and to gather information on medicinal flora. The vegetation of Kolanthamamalai hill is a mixed dry deciduous type characteristic of the high and low altitude of the mountains respectively. Lowland vegetation girdles the base of the mountain on the eastern and southern side of the hills. Along the foot hills vegetation is an open scrub with occasional trees. The low-lying areas and the seasonal watercourses are densely vegetated. The natural barriers, habitat diversity, climate and moderate rainfall have resulted in the development of unique plant diversity.

Abstract

Deduction of overindulgence fluoride (F)  from the water has been endeavor by numerous investigators by using different materials both natural and artificial. The objective of this paper was to attempt the fluoride removal by using the locally available natural materials such as red soil, untreated charcoal, local powdered brick, fly-ash from Neyveli (thermal power plant) and mineral serpentine were used, adopting column method. Maximum defluoridation occurs immediately after the experiment has started. The morality of fluoride removed per gram is more in red soil when compared to the other materials. Variation of fluoride removal with time was studied after the erection of the column /unit, the defluoridation setup was then connected to the public water supply from the overhead tank of 50,000L capacity. Higher F removal was noted when flow rate was lesser. An attempt on the regeneration of the fluoride adsorbed soil was also made.

ABSTRACT

Hydrogeochemistry of a region is a reflection of hydrodynamic process, composition of lithology and physical constraints. The water chemistry is the resultant of all biogeochemical processes and reactions, which have acted on water from the moment it has condensed in atmosphere till the time it is discharged. A case study has been carried out in a varied lithological terrain with Archean, Alluvium and Tertiary rocks to unravel the hydrogeochemical process. A geochemical model relays the distribution of mineral species in the groundwater. Geochemical modeling WATEQ4F has been carried out for pre-monsoon and monsoon period of various litho units in Gadilam river basin, Tamilnadu to find out the disequilibrium indices of carbonate (calcite, dolomite, magnesite and aragonite) and sulfate minerals (anhydrite and gypsum). The result of the model reveals that carbonate minerals show the over saturation state in monsoon period and the Sulfate minerals exhibit under saturation state in both the seasons.

Introduction

For capacity building of farming community, training plays a vital role. It helps in enriching the knowledge along with enhancement of essential skill required in performing certain practices in a specific crop cultivation. The skills required by a coconut cultivator need to be supplemented with additional skills in order to increase the yield of nuts. Government provide better support to the coconut growing farmers to improve their income, to reduce the risk involved in cultivation, implementation of quality agricultural practices and f inally enhancing the income of coconut grower in business mode. Training is a source of information, advice and influence in the decision making process. Training helps in enhancement of knowledge, improvement of skill, interaction with experts and to build confidence. Keeping this in view, the present study was conducted to know the training need areas of coconut growers in Gop block of Puri district of the state of Odisha.

1. Introduction

Sustainability embodies an ecological vision aimed at fostering enduring human coexistence on Earth. Over time, its definition has evolved in literature and context, generating ongoing debate. Generally, experts frame sustainability around three pillars: social, economic, and environmental. While environmental concerns often dominate discussions, sustainability encompasses broader challenges like pollution, land degradation, biodiversity loss, climate change, and ecosystem service decline. This concept influences decision-making globally, politically, and personally.

Sustainable development, often used interchangeably with sustainability, is distinguished by UNESCO as a long-term objective versus the diverse processes and pathways to achieve it. Within the economic dimension, the tension between welfare and environmental preservation is explored through concepts like “weak and strong sustainability,” acknowledging the necessity of trade-offs. Ideal policies would aim to decouple environmental degradation from economic growth.

Environmental sustainability is pursued through various means such as ecosystem preservation, collaborative resource management, reducing food waste, advocating plant-based diets, managing fertility rates to curb population growth, and transitioning away from fossil fuels towards clean energy and innovative green technologies.

ABSTRACT

An Expert System also called a Knowledge Based System is a computer program designed to simulate the problem-solving behavior of an expert in a narrow domain or discipline. In agriculture, expert systems unite the accumulated expertise of individual disciplines, e.g., plant pathology, entomology, horticulture and agricultural meteorology, into a framework that best addresses the specific, on-site needs of farmers. Expert systems combine the experimental and experiential knowledge with the intuitive reasoning skills of a multitude of specialists to aid farmers in making the best decisions for their crops. The various expert systems were developed since evolution of Artificial Intelligence. This paper compares the availability of various expert systems in agriculture for last 30 years.

Introduction

Agricultural production has evolved into a complex business requiring the accumulation and integration of knowledge and information from many diverse sources. In order to remain competitive, the modern farmer often relies on agricultural specialists and advisors to provide information for decision making. Unfortunately, agricultural specialist assistance is not always available when the farmer needs it. In order to alleviate this problem, expert systems were identified as a powerful tool with extensive potential in agriculture.

INTRODUCTION

Libraries are undergoing rapid changes due to the developments in Information Communication Technology (ICT). Paper based resources are giving way to electronic resources. The dynamic linking capability of web has provided users unrestricted access to information. ICT has brought massive changes in distance mode of education. ICT has helped to introduce many virtual universities in the world, which are operated through Internet and other telecommunication technologies. The e-learning library should organize and present the e-learning resources and services in a way that help users to locate and retrieve materials needed efficiently.

At present e-portals of various organizations come across as gateway for the websites that aggregates information from variety of sources, providing access to information network and set of services through the web. For examples the libraries of National Research Centers of India, Indian Institutes of Technology (IIT), Indian Institute of Science (IISc) and Indian Institute of Management (IIM). The approach of learning of these institutes doesn’t mean composed, organized and packaged e-information resources in a blogging pattern but it is comprehensive and fully accessible to the user as reader and writer. Undoubtedly, a study of e-library environment of these institutes immensely helps us in evaluate the potential of proliferation of digitalization of libraries in India.

Abstract

A survey of various wheat milling units (atta chakki) available around Indian Agricultural Research Institute, New Delhi was conducted to study the performance of these. The mills of various sizes (12", 16", 18", 20", 24" and 30" stone disc diameter) with horsepower ranging between 2 to 20 are in operation. Both horizontal and vertical disc types of mills are in use. The capacity of these units ranges between 10 kg/h to 200 kg/h. The stationary sieve, hand sieve, pedestal/exhaust fan are used for cleaning. The average wheat cleaning cost is Rs. 200 per ton. A small room of 8' x 10', 10' x 10' and 10' x 12' size is used for running the mills and storage of wheat grains. The grinding charges (Rs./q) of wheat, coarse grains (maize, sorghum, millet etc) and spices are 100, 200 and 1000, respectively. Sample of 500 g of wheat and flour were collected from each chakki and were analysed for wheat grain and flour quality. Infested, damaged grains were observed to be in 2-10% range. Sieve analysis of the flour was done and the average particle size, fineness modulus and uniformity index of the flour were calculated. Average particle size, fineness modulus and uniformity index were found in the range 0.1875 to 0.2023 mm, 1.052 to 1.297 and 0:1:9, respectively. Average particle size of the flour obtained from horizontal mills was found to be higher than vertical mills. Temperature of the flour at the outlet was observed in between 45 and 50°C at room temperature of 18.5°C.

Introduction

The phrase “sustainable” has been used so much in recent years-and frequently so imprecisely—that for many people, it has become meaningless or confused, more of a rhetorical chant than a source of useful advice. Lester Brown, the founder of the World Watch Institute, defined a sustainable society as one that can meet its requirements without compromising the opportunities for future generations. This definition is the one that we come across most frequently. Brown wrote this description in the early 1980s. The Brundtland Report, a 1987 United Nations report, addressed this issue and defined sustainable development as development that satisfies present demands without jeopardising the ability of future generations to satiate their own. Despite their obvious limitations speaking simply of human wants, for example, without reference to the natural world-these are significant moral exhortations. They do serve as a helpful reminder that it is our duty to provide our kids and grandkids with an equally abundant planet as we did, but they offer no guidance on how to truly create a sustainable society. When air, water, and minerals interact with living things to fill a specific region, it is referred to as an ecosystem (Tansley, 1935). This word was first used in 1935. Before then, the main goals of land management had been to provide a single item, like food or lumber, or to conserve a single, iconic species.

Introduction

Time series analysis is a powerful tool for detecting and describing sequential processes, and it has become increasingly important in water resource management, especially in the context of global warming and climate change. Statistical methods have been widely used for analyzing climatological time series, such as precipitation, air temperature, and evapotranspiration, and hydrological time series, such as streamflow and surface water quality. However, most of the linear time series models depend on strict assumptions, such as homogeneity, trend-freeness, stationarity, non-periodicity, and lack of persistence, which are often violated in real-world datasets. Therefore, there is a need to develop new models that are more flexible and can accommodate different types of data (Machiwal & Jha, 2006).

One of the most popular and widely used classical time series models is the Autoregressive Integrated Moving Average (ARIMA) model, which has linear statistical properties and can be built using the Box-Jenkins methodology (Box and Jenkins, 1970). This model adoption is important for hydrological analysis because it can help in accurately characterizing and predicting the behavior of hydrological time series data. ARIMA models can capture complex patterns and trends in the data and can be used to forecast future values of the time series. This can help in better understanding the underlying processes that drive hydrological variability, such as changes in precipitation patterns or land use. Furthermore, hydrological data often exhibit seasonality and long-term trends, which can be accounted for in ARIMA modeling. ARIMA models can also be used for anomaly detection, identifying unusual events that may have significant impacts on water resources. Overall, ARIMA modeling provides a f lexible and powerful framework for analyzing and forecasting hydrological time series, which is essential for effective water resource management in the face of changing environmental conditions.

Introduction

The sacred chank, scientifically known as Turbinella pyrum (Xancus Pyrum - Linnaeus, 1758), is an extraordinary marine mollusk found in the pristine waters of the Indian Ocean and surrounding areas. Revered for its captivating beauty and symbolic significance, this large sea snail holds a prominent place in the rich tapestry of Indian culture and religious traditions. Devotional side and stories of sacred chank Turbinella pyrum is not new to Indian culture. It is as significant from a biodiversity standpoint as it is from a cultural perspective. 

Dr. Chauhan, a renowned figure in the field of veterinary science, has left an indelible mark on the discipline through his groundbreaking research, innovative teaching, and unwavering dedication to the advancement of animal health and welfare. Over the years, his exceptional contributions have earned him a multitude of prestigious awards, medals, and honors, making him a luminary in his field.
His illustrious career began to gain recognition with the Best Young Scientist Award in 1992by Indian Association of Veterinary Pathologists, an acknowledgment of his potential and early contributions to veterinary science in general and Veterinary Pathology in particular. This award marked the start of a journey filled with accolades that would underscore his relentless pursuit of excellence. Four years later, in 1996, he was honored with the IAAVR Award, further solidifying his position as a promising researcher and academic.
By 1999, Dr. Chauhan’s expertise and dedication had earned him the National Fellow Professor chair of ICAR, a prestigious recognition that highlighted his growing influence in veterinary research. Around the same time, he was conferred the title of Fellow NAVS (2000) and Fellow SIIP (2001), reflecting his significant contributions to national and international veterinary organizations. These fellowships were a testament to his role in advancing scientific understanding and his collaborative efforts within the veterinary community.
Dr. Chauhan’s profound impact on the field was also recognized with several specialized awards, including the K.S. Nair Memorial Award in 1999, the Vigyan Bharti Award in 2000, and the Dr. C.M. Singh Trust Award in 2002. These honors celebrated his ability to merge academic rigor with practical applications, benefiting both the academic community and the agricultural
sector. Similarly, the Dr. Rajendra Prasad Award (2002) and the Shri Ramlal Agrawal National Award (2000) underscored his contributions to veterinary science in India.

Introduction

The study of spatiotemporal time series forecasting has gained significant attention in recent years, as it involves analyzing records of events that occur over both space and time. Spatiotemporal models group time- and location-specific discrete variables and are used in various sectors, including agriculture, transportation, meteorology, economics, disease mapping, sociology, environmental sciences, and ecology. However, the popular Autoregressive Integrated Moving Average (ARIMA) (Box and Jenkins, 1970) model has two major flaws: it assumes linearity, which is not always the case in time series data that may exhibit nonlinear interactions, and it is a univariate model that cannot capture spatial linkages. Hence, when investigating time series data that are not perfectly linear and involve spatial correlation, the ARIMA model should not be used. Other multivariate time series models like VARMA have also been used to represent spatiotemporal data. However, VARMA models require more parameters, and the STARMA model introduced by Cliff and Ord has fewer parameters (Cliff and Ord, 1975). In previous literatures, the STARMA model was commonly used for modeling different spatiotemporal time series data (Kamarianakis, 2003). The STARMA model was previously employed to forecast the spatiotemporal data in different fields such as economics, disease mapping, climate modeling, agriculture, etc. (Pfeifer and Bodily, 1990; Lee, 2005; Rathod et al., 2018; Saha et al., 2020 and Rathod et al., 2021).

Objectives

1. To identify the morphological character of different spices and condiments.
2. To know the best variety of particular crop in that region.
3. To know the problems which are the main drawback of that region in the cultivation of spices and condiments.
4. To know the feedback of farmers.

General information of Institute

1. Name of Institute:
2. Address of the Institute:
3. Establishment year of the institute:
4. Director of the Institute:
5. Total area of the Institute:
6. Climatic condition of Institute:

Abstract

Soil quality assessment has been recognized as an important step towards understanding the long term effects of land management practices within agricultural watersheds. Potential soil quality issues include continued high rates of erosion, losses of organic matter, reductions in soil fertility and productivity, as well as chemical and heavy metal contamination. This case study addressed the spatial variability of soil properties and its quality at the watershed level using geostatistical methods. Soil samples from the 0- to 20-cm depth were collected on a 100- by 100-m grid across an 88-ha watershed at Sakaliseripalli village in the Nalgonda District in Andhra Pradesh State, India. Geostatistical analysis showed that most of the soil parameters were moderately spatially dependent. An assessment framework, that included a minimum data set, linear scoring technique, and additive indices, was used to evaluate the soil quality index (SQI). Through principal component analysis, cation exchange capacity, exchangeable Na percentage, DTPA-extractable Zn, available P, available water, and dehydrogenase activity have been emerged as the most important indicators for evaluating soil quality. A kriged map of SQI was prepared for the watershed. The SQI was found to be higher in irrigated systems than under rainfed conditions. In the study, potential soil loss calculated using the Universal Soil Loss Equation and crop yield were identified as the quantifiable management goals; the results indicated that soils having higher soil quality indices were more productive and less erosion prone.

Keyword : Principal Component analysis, SQI, Watershed, Geostatistics, Potential soil loss

Abiotic stress: Unfavourable situation created by non-living factors to the growth and development of plants. Factors include water, temperature, soluble salts, heavy metals, etc.

Abscissic acid (ABA): A plant hormone belongs to isoprenoid compounds. It is also known as stress hormone since it has relevance in stress tolerance in plants. Some of the physiological effects of ABA are closing of stomata, synthesis of osmolytes and seed dormancy.

Abscission layer: Distinct layer of cells with weakened cell walls in abscission zone.

Abscission zone: A region near the base of petiole of leaf which contain abscission layer.

Abelia grandifolia Villarreal (Caprifoliaceae): Eng.- Glossy Abelia; Kash.– Abeel [NI]. A vigorous, arching, medium sized semi-evergreen shrub commonly grown in gardens for hedging. Leaves ovate, short petioled, entire, dark glossy-green. Flowers born in axillary cymes and terminal panicles, slightly fragrant, produced over a long period from June to October; sepals 2-5; corolla funnel form, white tinged pale- pink.

Accidental sampling: Accidental sampling as quota sampling is based upon the convenience in accessing sampling population. While quota sampling attempts comprise people possessing an obvious/visible characteristic, accidental sampling makes no such effort. Any person that comes across can be contacted for participation in the study. Collecting data are stopped when reaching the required number of respondents decided to have in the sample.

Abnormal milk: It is milk that is not smooth and homogenous but is flaky, ropy, stringy, slimy, watery, discoloured or bad flavoured (Plate 1 & 2).

Abrassive peeler: It is equipment comprising a rotating drum lined with carborandum (an abrasive material) in which certain vegetables like potato and ginger are tumbled and exposed to the abrasive action of the carborandum lining, thereby facilitating separation of peel from the vegetables (Plate 3).

Absinthe: It is green liqueur which is flavored with wormwood, anise, and other aromatic herbs (Plate 4). Its commercial production is banned in ma ny countries for health concerns.

Absolute alcohol: It is water free alcohol. It contains atleast 99 per cent pure alcohol by weight and obtained by digesting rectified spirit over quicklime and redistilling the same.

Absolute density: It is the ratio of weight of certain volume of a substance at 1oC to that of weight of same volume of water at 4oC.

Absolute humidity: Absolute humidity is defined as kg of water vapour per kg of dry air at a given temperature and pressure. Absolute humidity is the mass of water vapour divided by the mass of dry air in a certain volume of air at a specific temperature. The warmer air absorbs more water than cooler one. Absolute humidity is the measure of water vapour or moisture in the air, regardless of temperature.

Absolute pressure: It is equal to atmospheric pressure minus vacuum pressure (Plate 5).

Absolute zero: It is a theoretical temperature characterized by complete absence of heat and motion and equivalent to exactly -273.15°C or -459.67°F (Plate 6).

Abattoirs: It is the types of slaughterhouses where animals are slaughtered for meat and offal. Abattoirs usually include lairage (a holding area for live animals), a slaughtering line and cold stores. It has facilities for processing of by-products (blood, intestines, skins, fat, bristle, unusable waste products), and treatment of waste water and air are often included.
Absorbents: Materials or substances that is capable of absorption. Uses of absorbents include incorporation within food packaging (to absorb oxygen as a preservation technique, to control humidity, and to manage aroma and flavour problems in packaged foods) and for purification of foods and beverages, such as drinking water and liquid foods. Silica gel, Alumina, activated carbon or charcoal, zeolites, adsorption chillers used with refrigerants and biomaterials that adsorb proteins.
Absorption: It is a process involving molecules of one substance being taken directly into another substance. Absorption may be either a physical or a chemical process, physical absorption involving such factors as solubility and vapour-pressure relationships and chemical absorption involving chemical reactions between the absorbed substance and the absorbing medium. Absorption includes such processes as the passage of nutrients and other substances from the gastrointestinal tract into the blood and lymph, and also the uptake of water, fats and other substances into foods. It may also gain of water by dry foods.