eChapter Name: Avenues and Scope of Floriculture Industry
9789389992311
eBook Name: FLOWER CROPS: CULTIVATION AND MANAGEMENT
by A. K. Singh
Flowers symbolize beauty, purity, peace and love. These are intricately associated with social beliefs and no social function is complete without the use of flowers; especially in a country like India, where it is a popular saying that flowers are associated with man from birth till death. Floriculture can be defined as a specialized branch of horticulture which deals not only with the cultivation of flowers, foliage, climbers, trees, shrubs, cacti, succulents, etc., but also with their marketing and production of value-added products from them.
Floriculture is increasingly regarded as a viable diversification from the traditional field crops due to higher returns per unit area and increasing habit of “saying it with flowers”. Flowers play a cardinal role in human behaviour and culture, bringing tranquility and peace of mind. From a symbol of love, flowers have transformed into an industry, generating both income as well as employment. India is blessed with a diversity of agroclimatic conditions prevailing in different regions of the country ensuring production of almost all the ornamental crops through out the year. Floriculture in India is a dynamic and expanding industry recording impressive annual growth rate.
The floriculture industry comprises of:
- The florist trade traditional and contemporary cut flowers and cut foliage, both fresh and dried and value-added products like bouquets, floral baskets, flower arrangements and garlands.
- The plant nursery for propagation and supply of plant material including tissue culture plants, seeds, bulbs, corms and other propagated material.
- Plant rental service for supply of house plants on annual rent for a specific period.
- Flower perfume and gulkand.
As a result of political changes in India, many entrepreneurs are changing to floricultural activities, which have become a high priority for the Indian government. Due to availability of sufficient winter and summer sunshine, high temperature, good soil fertility, good water quality, different climatic zones for different type of products and low labour and investment costs, India has great potential for floriculture. In the flower industry, significant changes are occurring in the competitive relationships worldwide. European integration, democratization in eastern Europe and the liberalization of world trade in the context of the GATT negotiations will have consequences on international trade. A number of traditional markets are displaying signs of saturation while, on the other hand, new countries are trying to get their place on the market. At the same time, we see new developing markets and in some parts of the world (USA, Japan) it is expected that per capita consumption will go up. Enormous genetic diversity, versatile human resources and varied agro-climate offers India unique scope for diversification not explored yet fully.